-- --
Facebook
Twitter
Google
Pinterest
SCREEN AFRICA EXCLUSIVE: Everyone is talking about Artificial Intelligence (AI). This disruptive technology has entered an unprecedented stage of development and is imposing itself in our daily lives at a pace that surprises, fascinates and sometimes frightens. AI is a hot topic with inspiring and practical use cases emerging every day.
According to recently published IABM data, AI adoption in broadcast and media is still at an early stage. Only 8 per cent of media technology buyers said they had adopted AI before last year's IBC; 36 per cent said they were unlikely to adopt it in the next two to three years; and 56 per cent said they were likely to adopt it in the next two to three years.
-- --
As we can see the broadcast and media industry is on an adoption curve. However, there is no doubt that AI will change the media landscape while providing enhanced viewing and increased opportunities for monetisation. Vendors need to consider how they add value for their customers and ensure that AI's not just another similar solution.
With all this AI news swirling around it's no surprise that this year, the industry buzzword will continue to be AI. For media asset management providers AI could be a game changer, in a recent IABM report, MAM was specified as the fourth most important priority for buyers.
The attractiveness of AI for broadcasters is the efficiency of using computers to understand audience demands, the management of data and filtering of content for specific themes, as well as creating more, original and personalised content for increased viewer and fan engagement to reduce production costs and increase monetisation.
AI and machine learning will be leveraged by industry leaders to extend their products. Recent industry news coverage has shown that a series of different applications are on track to be introduced. Many of these will focus on specific applications but most will fall into the categories of increased metadata generation and application, media augmentation and annotation, or machine learning applied to workflow operations to further automation.
The increase of sports rights due to the arrival of new comers to the digital economy such as Amazon, Facebook and Twitter are a new challenge for broadcasters who need to reduce their production costs to maintain their profitability.
So how do media companies add value for their customers and ensure that AI's not a me too solution? The answer is technology investment that efficiently automates common, repetitive tasks. Automation tools with AI will help production teams to produce more content and personalised content that allows media companies to gain more fans, viewer engagement and increased revenues.
Sport production is demanding, it's about live content and speed. This is a good example of where AI combined with MAM can help media companies to face today's challenges.
Assembling sports highlights is a prime example, broadcasters can automatically pre-configure events in the MAM to drastically reduce preparation time and avoid human errors. The question is, how do MAM providers create sophisticated AI options for broadcasters and media companies that enable these efficiencies? An AI powered metadata engine to fully automate in-game production is key.
During the live game, the programme feed is passed through a computer vision AI engine and a speech-to-text AI engine, which provide additional metadata and contextual information about the game to augment media logs.
Combined, these different technologies enable automatic logging of a live event and generation of event logs during the game. This supports Tier2 federations or smaller broadcasters and clubs who do not have funds to buy the service of an external data provider. It also allows companies still manually logging the game to optimise their resources.
AI will also assist in automatic content tagging, which is traditionally a labour heavy and expensive process. Enhanced MAM Search capability opens the door to more content creation, thereby increasing monetisation opportunities.
Together, these technologies enable automatic highlights creation with the best IN and OUT point calculated by the AI engines. Clips and EDLs are automatically created and automatically published to social networks, efficiently increasing the amount of content created with the same staff. Tightly integrated with AI tools, an advanced MAM can automatically generate an increased number of highlight clips during or after an event and deliver this advanced storytelling to a very targeted audience increasing the potential for significant growth in fan engagement while reducing production costs.
Fans are requesting more and more personalised content to be consumed anywhere, anytime on any device. Using AI to analyse hit rates on social networks and make suggestions for search engines to provide better results to producers will allow them to create tailored content. This means more opportunities for fans accessing enriched content on their preferred social platform, increasing engagement and driving more revenues from ads or sponsors.
As sports moves towards increased data in every aspect of the game (players, tracking, game data), AI will enable content to be captured and analysed and will allow enriched data to be automatically added thanks to a powerful data analytics engine.
Finally, AI can be used to increase workflow efficiency by analysing processes and predicting failures within a process. Connected to a Business Process Manager, AI can learn from errors in workflows and improve processes, minimising errors in the future and increasing efficiency.
Properly focused and applied AI helps modern broadcasters effectively reduce production costs while increasing revenue, enabling them to cope with the n
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
09/05/2025
Capitol Broadcasting Company welcomed Warren Thomas as the new Vice President an...
09/05/2025
CAMBRIDGE, Mass. Studio Technologies said the Harvard University athletics department has integrated Dante-enabled equipment from the vendor into its broadcast ...
09/05/2025
NEW YORK ITN, a provider of a local linear supply side platform, and Magnite, a independent sell-side advertising company, have announced that they working toge...
09/05/2025
LEEDS, U.K. Nugen Audio has launched a new speech intelligibility plug-in, DialogCheck and offered up quotes from technologists working at places like Netflix p...
09/05/2025
AJA I/O Gear: The Heart of Broadcast Solutions' VEGO Mobile Editing Solution
Brie Clayton May 8, 2025
0 Comments
When working remotely on broadcas...
09/05/2025
What do they teach in an Advanced Adobe After Effects Course?
Roland Kahlenberg May 8, 2025
0 Comments
There aren't many advanced After Effects co...
09/05/2025
Larry Jordan Sits with Trevor Morgan of OpenDrives at NAB 2025
Brie Clayton May 8, 2025
0 Comments
Trevor Morgan, COO of OpenDrives, shares how the co...
09/05/2025
Berklee Popular Music Institute Announces UK Festival Debut and Tour Dates For the first time, BPMI will bring Berklee-affiliated artists and students to the ...
09/05/2025
Here is your host, Patrick Kielty!
In the season finale of The Late Late Show, ...
09/05/2025
My Eurovision Party 2025 - join in on the fun with RT Kids!
Eurovision launche...
08/05/2025
A sinister fairy infiltrates a desperate family in Kenneth Dagatan's In My Mother's Skin, which premiered at the 2023 Sundance Film Festival. Photo co...
08/05/2025
As expected, continued weak demand from key sales markets and declining economic...
08/05/2025
A new three-part series is coming to BBC iPlayer and BBC One
(Image: The Christie Archive Trust)
The BBC has announced Agatha Christie's Endless Night, a...
08/05/2025
For skyward-bound operators, training focuses on the unique aspects of flying ISR missions, including the management of onboard surveillance equipment and the e...
08/05/2025
The cable industry has told the Federal Communications Commission it supports the National Association of Broadcasters' proposal to allow broadcasters to us...
08/05/2025
WASHINGTON The Consumer Technology Association has continued its opposition to mandates requiring that NextGen TV/ATSC 3.0 tuners be included in new TV sets, sa...
08/05/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real time visualization, has named Paul Maroni as Vice Pres...
08/05/2025
This year's UK Pavilion in hall 5, once again managed by Tradefair, will provide visitors with the unique opportunity to discuss and be involved in cutting ...
08/05/2025
Rohde & Schwarz will showcase its latest energy-efficient transmitters and 5G Broadcast technologies, designed to support network operators and content provider...
08/05/2025
IRVING, Texas Nexstar Media Group has tapped Bill Nardi as vice president of station operations, responsible for overseeing the day-to-day broadcast operations ...
08/05/2025
SEATTLE LumaTouch is partnering with CNN Academy to improve mobile storytelling techniques and support training across all of CNN Academy's training simulat...
08/05/2025
WASHINGTON The Society of Broadcast Engineers has filed comments with the Federal Communications Commission that support a proposal by the National Association ...
08/05/2025
Senior adviser to the United States Agency for Global Media Kari Lake has announced that One America News Network (OAN) will provide newsfeed services for fre...
08/05/2025
EdMon Expands as AI-Driven Post Production Workflows Gains Traction in Sweden an...
08/05/2025
Using Luma Mattes in Adobe Premiere Pro
Graham Quince May 7, 2025
0 Comments
This very quick tutorial shows you how to take an RGB clip and apply its ...
08/05/2025
OpenDrives Unveils Free Your Data' Initiative with New Astraeus Cloud-Nativ...
08/05/2025
Student Spotlight: Grigori Balasanyan The Armenian composer, who was named Boston Conservatory at Berklees 2025 student commencement speaker, talks about his ...
08/05/2025
08 May 2025
VEON Shareholders Re-elect Board at 2025 AGM, Founder Augie Fabela ...
08/05/2025
Comedy and entertainment channel U&Dave bring back their #1 ranked programme of ...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Unveils New Premieres Spanning Film and Music
Slick Rick's Victory with Idris Elba a...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces Lineup for Inaugural Storytelling Summit
11-Day Industry Event Launches with Tal...
08/05/2025
SVG Sit-Down: Vizrt's Nicholas Jameson on AI in Workflows, Pushing Boundarie...
08/05/2025
Creating Alternative Brand Experiences: Live Sports in the Age of Fortnite, Meta...
08/05/2025
PGA TOUR's David Piccolo: Advanced Graphics and Virtual Production Tools are...
08/05/2025
Tech Focus: Advancing Immersion in Sports Broadcasting with AR and Virtual Produ...
08/05/2025
Expect even more chaos this July with Harriet Webb leading the returning cast, p...
08/05/2025
Back to All News
Now in Production: Comedy Action Film Husbands in Action'...
08/05/2025
TenneT relies on Arvato Systems for market communication
Energy industry: Impressive market communication know-how and system integration expertise
G tersloh...
08/05/2025
When Taiki Hamamoto, 22, came across a Hanafuda deck at his local game shop, he was intrigued. He had grown up playing the traditional Japanese card game with f...
08/05/2025
The Liveline is now open , said Joe Duffy earlier today, as he previewed this af...
08/05/2025
RT , in association with the BBC, Screen Ireland and Cineflix Rights has reveale...
08/05/2025
Artificial intelligence is helping identify and treat diseases faster with better results for humankind. Natural disasters like wildfires are next.
Fires in th...
08/05/2025
Calling all wiseguys - 2K's acclaimed Mafia franchise is available to stream...
08/05/2025
As AI use cases continue to expand - from document summarization to custom software agents - developers and enthusiasts are seeking faster, more flexible ways t...
07/05/2025
Discovering music should feel effortless and fun. That's why Spotify continu...
07/05/2025
SBS and NITV mark National Reconciliation Week with compelling premieres recogni...
07/05/2025
SBS commences search for a new Western Sydney production hub location
7 May, 2025
Media releases
SBS has today launched a Request for Expressions of Intere...
07/05/2025
Warsaw, Poland - April 28, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscap...
-- -- 
