MLB Players Inc., Athletes First Announce Content Partnership

MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across jointly produced content initiatives. The partnership launches today with Werth Talking About, a Philadelphia-based video podcast series hosted by former All-Star Jayson Werth covering the Phillies.

MLB Players Inc. is a forward-thinking organization in how it creates value for players, and this partnership is a perfect example of that, says Dan Gyves, SVP, sales, Athletes First. We are thrilled to work with an organization that is building a content platform around some of the game's best players and most passionate fan bases, and we look forward to growing that platform together.

Athletes First has built a reputation for developing and monetizing content with some of the most compelling athletes in the world, and that expertise is exactly what we were looking for in a partner, says Evan Kaplan, President, MLB Players Inc. We are thrilled to work with them to bring that same creativity and commercial strength to baseball, beginning with Jayson Werth and with more projects to come.

We are excited to partner with MLB Players Inc. as they look to deepen the way fans connect with players and the game, says Matt Shulman, SVP, partnerships and integration, Athletes First. This partnership is a strong first example of what our new structure and strategy will allow us to deliver for premier partners, bringing fans closer to the players they love while creating meaningful new business opportunities.

Werth Talking About will cover Phillies game recaps, trade rumors, clubhouse stories, and Phillies nostalgia. A live special episode and branded activation are planned during MLB All-Star Week in Philadelphia, July 11-14, at the MLB Players House adjacent to Citizens Bank Park.

The partnership is part of MLB Players Studio, a content platform MLB Players Inc. recently announced to serve as the umbrella for original programming, talent, and brand partnerships. Athletes First previously developed Exciting Mics, a Philadelphia sports podcast featuring Cooper DeJean and Reed Blankenship that averaged 1.3 million monthly YouTube views in its first season.

LINK:	https://www.sportsvideo.org/2026/06/12/mlb-players-inc-and-athletes-fi...
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