iNumber Number crushes it at the local box office

iNUMBER NUMBER CRUSHES IT AT THE BOX OFFICE

On its opening weekend, the South African thriller iNumber at number 7 on the industry's top ten, along with blockbusters like The Amazing Spider-Man 2', 3 Days to Kill', and The Colony'.

The film has earned 19% more than the popular 2008 gangster movie Jerusalema', and has this far earned 4% more than the 2011 heist movie How to Steal 2 Million'. It has also earned 81% of the box office takings raked in by Oscar winner Tsotsi' on its opening weekend in 2005.

We are all excited to see that local audiences are embracing the film, says director Donovan Marsh.

This is an excellent achievement for a film on its opening weekend, adds Helen Kuun, CEO of Indigenous Film Distribution, which is distributing the film in South Africa. It's an indication of the quality of the film and the outstanding performances of the actors. iNumber Number' is a high-energy crowd pleaser, and audiences are loving it.

An action-packed movie, iNumber Number' isabout a pair of cops battling corrupt colleagues as well as a gang of armoured-car thieves. Chili (Sdumo Mtshali, winner of Class Act' in 2010),and Shoes (Presley Chweneyagae of Tsotsi' and State of Violence' fame) have been partners in the police force for eight years. After they make a risky arrest, their corrupt superior refuses to give them the reward they are due.Enraged, Chili realises that honesty does not pay and sets about infiltrating a gang of armoured car thieves. The film boasts an oddball cast that brings comic relief to the ruthless thuggery.

iNumber Number' is South African director Donovan Marsh's fourth film. An award-winning director, writer and editor,Marsh has worked in the local film industry since 1992. He wrote and directed the feature films Dollars and White Pipes', Spud' and Spud 2: The Madness Continues'.

The film had its world premiere at the 2013 Toronto Film Festival in September 2013. It was produced by Marsh, Quizzical Pictures Harriet Gavshon, JP Potgieter and Mariki van der Walt.

Catch the trailer for the film here:http://www.youtube.com/watch?v=1tfXb9jUELI

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