FUJIFILM Intros New 4K Broadcast Zoom Lens Designed for Portability, Ease of Use By SVG Staff
Wednesday, March 26, 2025 - 9:40 am
Print This Story | Subscribe
Story Highlights
FUJIFILM North America Corporation, Optical Devices Division has introduced FUJINON LA30x7.8BRM-XB2 (hereafter LA30x7.8 ), a 4K broadcast zoom lens designed specifically to combine portability, ease of use, and superior performance at an affordable price point. Due to be released later in 2025, Fujifilm plans to display LA30x7.8 under glass at the 2025 NAB Show.
FUJINON's LA30x7.8 lens boasts a 30x zoom, covering focal lengths of 7.8mm-234mm, while maintaining a compact and lightweight design, measuring just 190mm and weighing 1.8kg.
Due to the rapid expansion of video streaming platforms, the volume of video content for news, live production, house of worship, corporate, and sports productions has increased, says Stosh Durbacz, vice president, Sales, Optical Devices Division, FUJIFILM North America Corporation. As a result, there is a growing demand for equipment that can streamline content creation without compromising on image quality or functionality within limited production budgets. LA30x7.8 will satisfy that demand.
LA30x7.8 joins FUJINON LA16x8BRM-XB1A in the LA series of FUJINON 4K broadcast zoom lenses. Since its 2019 release, LA16x8BRM-XB1A has received continued praise for its compact (163.8mm) and lightweight (1.6kg) design, excellent optical performance, and affordable cost. LA30x7.8 continues that legacy.
The lens boasts a 30x zoom, covering focal lengths of 7.8mm-234mm, while maintaining a compact and lightweight design, measuring just 190mm and weighing 1.8kg. This is achieved by adopting a rear focus mechanism, and optimizing the lens configuration and control methods, which Fujifilm has cultivated over many decades of lens design.
Since it covers the range with compact and lightweight body, it can reduce the burden of shoulder-mounted operation and enable the capture of a variety of scenes.
The newly developed drive unit also features high resolution 16-bit encoders for extremely accurate position detection of zoom, focus and iris in virtual and remote production, which contributes to streamlined production operations. The lens also achieves maximum speed of 1.0 sec and minimum speed of 120 sec when zooming from wide to tele end. This versatile range helps to capture a fast-moving subject during live sport broadcast, while enabling ultra-slow zooms during live music to deliver creative capture of the footage.
By utilizing the latest optical simulation technology and suppressing various types of aberrations, the lens achieves 4K optical performance across the entire zoom range. Fujifilm's unique multi-layer coating High Transmittance Electron Beam Coating (HT-EBC) boasts high light transmittance and accurate color reproduction.
The lens also has single button on the lens provides electronic flange back adjustment. The system provides faster and more efficient adjustment as compared to the manual process. And a macro function allows for closer focus than minimum object distance (MOD) up to 0.05m from the front of the lens by sliding the unique focus ring forward and enables the operator to film the extreme close-ups without letting go of their focusing hand.
FUJINON LA30x7.8BRM-XB2 is expected to be available in 2025. More detailed timing and pricing will be shared as it becomes available. For more information, please visit https://www.fujifilm.com/us/en/business/cine-and-broadcast/portable-lens/4k-portable-lens.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Home Post Production has further expanded its factual, unscripted, and entertainment capabilities with the acquisition of Picture Shop Bristol, a leading post h...
03/03/2026
Luxembourg, 2 March 2026 -- SES S.A. fully consolidates Intelsat from 17 July 2025 and announces financial results for the year ended 31 December 2025
FY25 Pe...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
RT Media Sales has announced Spry Finance has renewed it's sponsorship of M...
02/03/2026
NBC Sports selected Imaginary Forces to create the main title sequence for the M...
02/03/2026
The NFL announces the launch of the NFL Draft Innovation Challenge, a new crowds...
02/03/2026
The World Teleport Association (WTA) has named Skyline Communications' DataMiner SatOps solution as a finalist for the 2026 Teleport Technology of the Year ...
02/03/2026
Ventum Tech announces a strategic partnership with Pixotope, a real-time graphic...
02/03/2026
Victory , a free, ad-supported sports streaming service, announces the launch of...
02/03/2026
Global powerhouse Delta Goodrem to represent Australia at this year's Eurovi...
02/03/2026
SBS brings together prominent voices to discuss rising social division and seek ...
02/03/2026
NITV Unveils Wednesday Night Sport Night
Media releases
A Midweek Hub for Blak Sport
Flagship NRL program Over The Black Dot moves to Wednesdays at 9:30pm
...
02/03/2026
Rohde & Schwarz demonstrates FR1-FR3 carrier aggregation, advancing 6G readiness Rohde & Schwarz and Qualcomm Technologies, Inc. have reached another pivotal ...
02/03/2026
MELBOURNE, Fla., March 2, 2026 - L3Harris Technologies (NYSE: LHX) today announc...
02/03/2026
Harvey Norman tops New Zealand's biggest ad spenders as retail leads and telcos and beverages sure Auckland March 3, 2026 - Nielsen's New Zealand'...
02/03/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, and Arqit Quantum Inc. (Nasdaq: ARQQ, A...
02/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has appointed Jody Boatwright as Chief Strategy Of...
02/03/2026
Lightware, an industry leader in signal management, is reinforcing its commitment to simplifying complex AV environments with the continued evolution of its TPN...
02/03/2026
ZEISS Cinema opens its doors to an exclusive screening, filmmakers Q&A and hands-on showcase of the new ZEISS Aatma lens family on Tuesday, March 10, 6:00-9:00 ...
02/03/2026
To expand the creative potential of the compact Astera QuikBeam, DoPchoice introduces the SNAPBAG Round. The new light-shaping accessory transforms the powerfu...
02/03/2026
Douglas Dubler
On a rooftop in New York City, veteran photographer Douglas Dubler watched the sun's angle shift across the urban landscape, his internal cl...
02/03/2026
ZEISS is expanding its Otus ML lens family with the introduction of the new ZEISS Otus ML 1.4/35. This manual-focus lens is designed for photographers who live ...
02/03/2026
Matthews Studio Equipment now offers the new Dinkum Systems White FlexiMount and Phone Mount Kit, a compact, highly adaptable setup for mobile content creation...
02/03/2026
Luxembourg, February 26, 2026 - SES and Africa Mobile Network (AMN) have expande...
02/03/2026
02 03 2026 - Media release Ausfilm and Screen Australia launch joint UK market initiative
Ausfilm and Screen Australia have announced Partner with Australia (...
02/03/2026
Monday 2 March 2026
Saturday Night Live UK announces writing team
L-R: Jonno Johnson; Charlie Skelton; Celya AB; Omar Badawy; Gr inne Maguire; Laura Claxton; ...
02/03/2026
Back to All News
Netflix Unveils the Trailer for 53 Sundays, the New Film by Cesc Gay
Entertainment
02 March 2026
GlobalSpain
Link copied to clipboard
Dis...
28/02/2026
With two features seen in Formula 1 coverage, the broadcaster aims to bring view...
28/02/2026
Secretary of War Pete Hegseth addresses a crowd of approximately 1,500 L3Harris employees in Camden, Arkansas, as part of his Arsenal of Freedom tour....
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
FUJIFILM Intros New 4K Broadcast Zoom Lens Designed for Portability, Ease of Use By SVG Staff 
