
FUJIFILM Intros New 4K Broadcast Zoom Lens Designed for Portability, Ease of Use By SVG Staff
Wednesday, March 26, 2025 - 9:40 am
Print This Story | Subscribe
Story Highlights
FUJIFILM North America Corporation, Optical Devices Division has introduced FUJINON LA30x7.8BRM-XB2 (hereafter LA30x7.8 ), a 4K broadcast zoom lens designed specifically to combine portability, ease of use, and superior performance at an affordable price point. Due to be released later in 2025, Fujifilm plans to display LA30x7.8 under glass at the 2025 NAB Show.
FUJINON's LA30x7.8 lens boasts a 30x zoom, covering focal lengths of 7.8mm-234mm, while maintaining a compact and lightweight design, measuring just 190mm and weighing 1.8kg.
Due to the rapid expansion of video streaming platforms, the volume of video content for news, live production, house of worship, corporate, and sports productions has increased, says Stosh Durbacz, vice president, Sales, Optical Devices Division, FUJIFILM North America Corporation. As a result, there is a growing demand for equipment that can streamline content creation without compromising on image quality or functionality within limited production budgets. LA30x7.8 will satisfy that demand.
LA30x7.8 joins FUJINON LA16x8BRM-XB1A in the LA series of FUJINON 4K broadcast zoom lenses. Since its 2019 release, LA16x8BRM-XB1A has received continued praise for its compact (163.8mm) and lightweight (1.6kg) design, excellent optical performance, and affordable cost. LA30x7.8 continues that legacy.
The lens boasts a 30x zoom, covering focal lengths of 7.8mm-234mm, while maintaining a compact and lightweight design, measuring just 190mm and weighing 1.8kg. This is achieved by adopting a rear focus mechanism, and optimizing the lens configuration and control methods, which Fujifilm has cultivated over many decades of lens design.
Since it covers the range with compact and lightweight body, it can reduce the burden of shoulder-mounted operation and enable the capture of a variety of scenes.
The newly developed drive unit also features high resolution 16-bit encoders for extremely accurate position detection of zoom, focus and iris in virtual and remote production, which contributes to streamlined production operations. The lens also achieves maximum speed of 1.0 sec and minimum speed of 120 sec when zooming from wide to tele end. This versatile range helps to capture a fast-moving subject during live sport broadcast, while enabling ultra-slow zooms during live music to deliver creative capture of the footage.
By utilizing the latest optical simulation technology and suppressing various types of aberrations, the lens achieves 4K optical performance across the entire zoom range. Fujifilm's unique multi-layer coating High Transmittance Electron Beam Coating (HT-EBC) boasts high light transmittance and accurate color reproduction.
The lens also has single button on the lens provides electronic flange back adjustment. The system provides faster and more efficient adjustment as compared to the manual process. And a macro function allows for closer focus than minimum object distance (MOD) up to 0.05m from the front of the lens by sliding the unique focus ring forward and enables the operator to film the extreme close-ups without letting go of their focusing hand.
FUJINON LA30x7.8BRM-XB2 is expected to be available in 2025. More detailed timing and pricing will be shared as it becomes available. For more information, please visit https://www.fujifilm.com/us/en/business/cine-and-broadcast/portable-lens/4k-portable-lens.
North America Stories
27/04/2025
It's with deep regret that we share the passing of our dear friend Bruce Logan, ASC.
Bruce was not just a collaborator-he was family. He worked with us at ...
26/04/2025
NEW YORK Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads....
26/04/2025
WEST PALM BEACH, Fla. Sinclair has appointed Vincent J. Sollecito vice president and general manager of WPEC, serving the West Palm Beach, Florida market....
26/04/2025
NEW YORK and DENVER AD-ID and Comcast Technology Solutions (CTS) have announced that they are working together to promote the adoption of industry standards in ...
26/04/2025
Cobalt Scores a Trifecta of Awards at NAB 2025
Brie Clayton April 25, 2025
0 Comments
Company adds another Best of Show and two Product of the Year tr...
26/04/2025
FilmLight Colour Awards welcomes 2025 entries
Brie Clayton April 25, 2025
0 Comments
Entries open from 1 May 31 July to colourists on any grading pl...
26/04/2025
Blackmagic's Latest Products - Larry Jordan Guest Spots with Dan May at NAB ...
25/04/2025
Emily Watson, Isaiah Saxon, Helena Zengel, and Finn Wolfhard at The Legend of Ochi premiere (photo by Soul Brother/Shutterstock for Sundance Film Festival)...
25/04/2025
Using its CORVUS portfolio, L3Harris created a highly adaptable battle network t...
25/04/2025
Morgan Murphy Media has issued the following obituary for its former CEO:...
25/04/2025
The Federal Emergency Management Agency has lifted its hold on grant money for some public broadcast stations to upgrade their infrastructure....
25/04/2025
Enhance Videos 80% Faster & Fix Format Issues with VideoProc - Major Update
Brie Clayton April 25, 2025
0 Comments
VideoProc Converter AI just got a m...
25/04/2025
Listen to Kim Perlak and Francisco Mela's New Album, Recorded in a Single Af...
25/04/2025
YouTube is celebrating its 20th birthday with stats showing how popular the platform has become and by announcing some new features, including the ability for u...
25/04/2025
BALTIMORE Sinclair, Inc. has announced the retirement of Dave Schwartz, its corporate senior vice president/station operations, effective June 30....
25/04/2025
The Society of Broadcast Engineers (SBE) has released its popular CertPreview practice exams in a new, online format. SBE CertPreview allows people preparing to...
25/04/2025
ARLINGTON, Texas Two months after naming Tegna station KFAA in Dallas-Fort Worth its exclusive local broadcast partner for WNBA games, the Dallas Wings are expa...
25/04/2025
LOS ANGELES, Calif. Allen Media Group has announced that all 223 U.S. Markets covered by its Local Now FAST Channel are now available on the Vizio WatchFree+ st...
25/04/2025
Working with Shutterstock's AI Editor to Create Unique Images
Brie Clayton April 25, 2025
0 Comments
What's better than a stock image source? ...
25/04/2025
Super Bowl Streaming Success: A Conversation with Tubi's Chief Product & Tec...
25/04/2025
Tariff Turmoil: Trump's Trade Policy Sparks Uncertainty at NAB and Increases...
25/04/2025
Back to All News
Netflix Announces Release Date and First Look of The Thursday ...
25/04/2025
Connecting the present, building the future
FOR-A IMPULSE
HVS-Q12
FOR-A MixBoard...
24/04/2025
We're huge fans of shining a spotlight on the documentaries that empower, en...
24/04/2025
Highlights*
Revenue of $5.1 billion
Operating margin of 10.2%; Adjusted segment operating margin of 15.6%
Diluted EPS of $2.04; Non-GAAP diluted EPS of $2.4...
24/04/2025
For more than 50 years, the company's commercial approach to delivering resi...
24/04/2025
Sonnet Announces Solo5G USB-C to 5 Gigabit Ethernet Adapter
Brie Clayton April 24, 2025
0 Comments
Compact, Bus-powered Adapter Adds Instant 5 Gigabit...
24/04/2025
Sony Electronics Launches FE 50-150MM F2 GM
Brie Clayton April 24, 2025
0 Comments
The World's Firsti Telephoto Zoom Lens with a Maximum Focal Len...
24/04/2025
Branded cinematic shorts and documentaries have surged in popularity as more companies strategize out-of-the-box ways to connect and engage with audiences. Whil...
24/04/2025
Compact, Bus-powered Adapter Adds Instant 5 Gigabit Ethernet Connectivity to Computers With USB-C or Thunderbolt ports
What's New:
Sonnet Technologies tod...
24/04/2025
Black Box , a leading digital infrastructure solution provider, today announced that its Emerald DESKVUE PE is a remote production category winner in the 2025 ...
24/04/2025
Interra Systems, a leading provider of end-to-end quality assurance solutions for the digital media industry, today announced that its ORION content monitoring ...
24/04/2025
FingerWorks Telestrators continues to be at the forefront of live sports broadcasting with its cutting-edge solutions, supporting major events like NASCAR, the...
24/04/2025
IBC announces the launch of the IBC2025 Innovation Awards, which recognise pioneering advances in technology and social impact in the media and entertainment (M...
24/04/2025
Beam Dynamics will make its MPTS debut this year, showcasing its all-in-one platform designed to streamline workflows across live production, OB, broadcast, and...
24/04/2025
Test & measurement innovator, Leader Electronics of Europe, has announced that Czechia-based Comprimato, a leader in high performance software encoding and tran...
24/04/2025
CueScript, the leading developer of professional teleprompting solutions, took home two awards from NAB 2025 for its simple yet revolutionary solution that stre...
24/04/2025
Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products and a founding partner in the openGear initiative, added anot...
24/04/2025
Dot Group, European specialists in IBM technologies for the media and entertainment industry, announces its participation at the Media Production & Technology S...
24/04/2025
Scality, a global leader in cyber-resilient storage for the AI era, today unveiled a first-of-its-kind unified software appliance developed in collaboration wit...
24/04/2025
Expanded applications for precise timing measurement across broadcast and professional AV sectors
Hitomi Broadcast, the market leader in audio/video alignment ...
24/04/2025
The Trump administration's efforts to shut down the Voice of America broadcast network were handed a setback this week when a federal court judge ordered th...
24/04/2025
BOSTON and NEW YORK The sports network NESN has announced that it has selected ViewLift provide solutions and technologies to upgrade the viewing and streaming ...
24/04/2025
YouTube is celebrating its 20th birthday with stats showing how popular the platform has become and by announcing some new features, including the ability for u...
24/04/2025
Warner Bros. Discoverys Max streaming service has announced a new U.S. product update introducing an Extra Member Add-On feature....
24/04/2025
Berklee in Puerto Rico Program to Host 30th Anniversary Concert The event will feature Grammy- and Latin Grammy-winning artist Miguel Zen n BM '98, cuatro...
24/04/2025
Detach Yourself from the Herd': Fito P ez Inspires at Berklee In a session hosted by the Mediterranean Music Institute, the influential Argentine musician...
24/04/2025
Live From NFL Draft 2025: NFL Media Splits Sprawling Production Between Green Ba...
24/04/2025
News Corp to Report Fiscal 2025 Third Quarter Earnings
New York, NY (April 24, 2025) - News Corp will release its third quarter Fiscal 2025 results on Thursday...
24/04/2025
Back to All News
The Second Season of Criminal Code Premieres June 4 On Netflix...