Turner Broadcasting System Asia Pacific has launched [adult swim] in Australia, the first market in the region to experience its trademark fan-boy humor. [adult swim] exists entirely online, as an on-demand video platform to satisfy an increasing appetite for unbundled short-form premium content.
The brand is a multi-platform digital offering delivering a catalogue of more than 1,500 unique, edgy and engaging animated videos. The content is available free of charge through AdultSwim.com.au and any mobile device including iOS, Android and Windows 8 PC and phone, creating a targeted approach for advertisers to connect with the notoriously hard-to-reach 16-to-34-year-old male demographic.
Commenting on the launch, Jeremy Carr, Turner's Vice President for Entertainment Digital and Syndication in Asia Pacific, said, The timing was perfect. We identified Australia as a unique market where there's a huge demand for short-form video and it's a great opportunity for both consumers and advertisers. This unconventional brand is basic cable's #1 network with young adults in the US and this success means that we have the right content to export [adult swim] internationally. We are very pleased that Australia is first on the list for Asia Pacific and we look forward to rolling it out in other markets.
Targeting a total potential audience of almost four million and immediately enticing 40,000 redirects from the US [adult swim] website, key content includes Seth Green's highly successful Robot Chicken animated series, Harvey Birdman and Metalocalypse.
Green added: Welcome to Australia, adultswim.com.au. We look forward to playing with you and cant wait for you to see Robot Chicken episodes here.
The launch of [adult swim], as a premium entertainment offering online, highlights Turner's commitment to TV Everywhere in Asia Pacific. The platforms were developed in partnership with MCM Entertainment Group's online video platform business Movideo.
-Ends-
Note to editors:
Visit http://youtu.be/x3U9CiR9yz8 to see more.
View Adult Swim Australia rocks! Video on YouTube:
www.youtube.com/embed/x3U9CiR9yz8
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About [adult swim]
[adult swim] was launched in the US in 2001, offering original animations for young adults and has been basic cable's #1 network with young adults for eight consecutive years, recently announcing its best ratings in its history. In Asia Pacific, [adult swim] is owned and operated by Turner Broadcasting System Asia Pacific, Inc., a Time Warner company. For more information go to AdultSwim.com.au.
About Turner International
Turner Broadcasting System International operates versions of core TBS brands, including CNN, TNT, Cartoon Network, and Turner Classic Movies, as well as country- and region-specific networks and businesses in Latin America, Europe, the Middle East, Africa and Asia Pacific. It runs Pay- and Free-TV-channels, as well as Internet-based services, and is a commercial partner with various third-party media ventures; it teams with Warner Bros. and HBO to leverage Time Warner's global reach. TBS operates more than 150 channels showcasing 33 brands in 36 languages in over 200 countries. Turner Broadcasting System International, Inc. is a subsidiary of Turner Broadcasting System, Inc. (TBS), a Time Warner company.
For media enquiries and photo/interview requests, please contact:
James Moore
Turner International Asia Pacific Limited
Tel: (+852) 3128-3720
E-mail: James.Moore@turner.com
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Turner Broadcasting System Asia Pacific has launched [adult swim] in Australia, the first market in the region to experience its trademark fan-boy humor. [adult swim] exists entirely online, as an on-demand video platform to satisfy an increasing appetite for unbundled short-form premium content.
