Sony Pixel Power calrec Sony

IBC Still Planning on In-Person September Event But Has Fall-Back Option in December

21/04/2021

IBC Still Planning on In-Person September Event But Has Fall-Back Option in December By Jason Dachman, Chief Editor

Wednesday, April 21, 2021 - 10:50 am

Print This Story | Subscribe

Story Highlights

IBC has announced that while it is still focusing on the return of a live event at The RAI in Amsterdam this year Sept. 10-13, it also has a fall-back option of December 3-6, 2021. IBC also announced the launch of visitor and exhibitor surveys to take the pulse of the industry leading up the event, as well as plans to treat the in-person show similar to a large scale sporting event like the Olympics or an arena rock concert in which strict safety protocols and entry points are in place.

The industry is telling us that people are keen to come together again after being apart for a long time, says Michael Crimp, Chief Executive of IBC. In the coming months, a number of factors will help us decide when the event can happen and in what format. From macro trends such as vaccine roll out and testing, to the willingness of our attendees to travel, we will take all things into consideration as we make those important decisions. We are aiming to create a fresh and valuable event experience that enables the industry to engage and explore the future of media together again in a safe way

Crimp adds that in order to gather views from across the IBC community, IBC is launching a visitor survey today and will also roll out a targeted exhibitor survey next week, in partnership with IABM. The visitor survey is live now and can be found here

We all have an opportunity to think differently this year, he says. A good example of this is how we are embracing hybrid/ digital to give IBC more reach than ever before. Also, we are fully prepared to shift to December if that will deliver the safest and most valuable outcome. We would encourage the IBC community to be open to these ideas when they complete the surveys.

IBC has selected ExpoPlatform, an AI-powered platform for hybrid and online exhibitions and conferences, to support its digital offering. The move will enable IBC to create a hybrid event that combines the best of the show floor with online interaction.

With safety a major consideration in the planning of any physical event in today's climate, IBC is focusing on how it can create a safe environment that still delivers the value and enjoyment that attendees have traditionally experienced in Amsterdam.

According to IBC, gaining access to the 2021 show will feel similar to attending a large scale sporting event like the Olympics or an arena rock concert. At such major events there is a perimeter around the venue at which attendees pass through security, bag checks, and ID/ticket validation. IBC 2021 will use a similar approach with a purpose-built perimeter around The RAI, with multiple entry points where attendees will be processed under COVID health and safety protocols. This means that once within the perimeter, attendees will be free to move around The RAI complex, inside and out, without further physical checks - minimizing lines and congestion. Various technology tools will be used, including opt-in facial recognition for contactless registration and badge pickup and Artificial Intelligence to monitor visitor movement and control capacity in all areas.

Crimp concludes, We realize that IBC 2021 may be the first large event that many people will attend for some time. Rest assured, we are putting a lot of time and energy into planning what that experience will be like this year. The world is very different from when we all last went to a trade show, and the IBC 2021 experience will reflect that. We have been working closely with The City of Amsterdam and The RAI to ensure attendees can get the most out of IBC 2021 while keeping everyone safe. We have an overriding duty to get this right and to repay the trust that has been placed in us for over 50 years.
LINK: https://www.sportsvideo.org/2021/04/21/ibc-still-planning-on-in-person...
See more stories from svg

North America Stories

24/04/2026

NASA Receives L3Harris' Modified Next-Generation Research Aircraft

The NASA 777 aircraft departs the L3Harris facility in Waco, Texas....

24/04/2026

L3Harris Closes $1B Investment from Department of War in Missile Solutions Business

WASHINGTON, April 23, 2026 - L3Harris Technologies (NYSE: LHX) has closed a $1 b...

24/04/2026

Autonomous Logistics is the Marine Corps' Next Combat Advantage

In partnership with Airbus U.S. Space & Defense, Inc., L3Harris Technologies is advancing autonomous aviation for the U.S. Marine Corps' Aerial Logistics Co...

24/04/2026

Open, Connected, Decisive: the L3Harris hC2 Software Suite

L3Harris' hC2 software, powered by Systematic SitaWare, strengthens battlefield decision-making by using open architectures to connect platforms, sensors an...

24/04/2026

AERIS X Airborne Early Warning & Control: The Right Choice for Allied Homeland Defense

Artist rendering of L3Harris' AERIS X next-generation airborne early warning...

24/04/2026

Bitfocus Buttons wins NAB Show Product of the Year Award

Recognition for incredible advances in broadcast and enterprise control...

24/04/2026

Dalet Takes Home The Best in Show Award for Dalia at 2026 NAB

Dalet Takes Home The Best in Show Award for Dalia at 2026 NAB Brie Clayton April 23, 2026 0 Comments Media-aware agentic AI wins big for real-world ef...

24/04/2026

Calrec and Grass Valley Unlock Exceptional Choice and Flexibility for Broadcasters with ImPulseV and AMPP Integration

Calrec and Grass Valley Unlock Exceptional Choice and Flexibility for Broadcaste...

24/04/2026

Bitfocus Buttons wins NAB Show Product of the Year Award

Bitfocus Buttons wins NAB Show Product of the Year Award Brie Clayton April 24, 2026 0 Comments Recognition for incredible advances in broadcast and e...

24/04/2026

NAB Show Reports More Than 58,000 Registered Attendees for 2026

Share Copy link Facebook X Linkedin Bluesky Email...

24/04/2026

Dalet Takes Home The Best in Show Award for Dalia at 2026...

Media-aware agentic AI wins big for real-world efficiencies and time to value Dalet, a leading technology and service provider for media-rich organizations, to...

24/04/2026

Mediagenix Sweeps 2026 NAB Awards With Wins for Product o...

Mediagenix wins for its Scheduling Optimization capabilities that help broadcasters and FAST operators move beyond traditional scheduling automation toward cont...

24/04/2026

Setplex Secures Top Honors with NAB Show Project of the Y...

Setplex today announced that it has taken home the NAB Show Project of the Year Award in the Distribution category for its innovative deployment with UVOtv. Dur...

24/04/2026

farmerswife and Cirkus are Exhibiting MPTS 2026

Media and post-production teams are invited to experience next-level resource planning, project management, and connected media workflows at Stand K59 in The Gr...

23/04/2026

NAB Honors Rob Lowe and John Tesh With Hall of Fame Induction

Share Copy link Facebook X Linkedin Bluesky Email...

23/04/2026

Roku, Samsung Dominate CTV Platform Market in U.S.

Share Copy link Facebook X Linkedin Bluesky Email...

23/04/2026

G&D and VuWall Strengthen International Sales Team

Share Copy link Facebook X Linkedin Bluesky Email...

23/04/2026

The 2026 NAB Show Reports More than 58,000 Attendees

Share Copy link Facebook X Linkedin Bluesky Email...

23/04/2026

SmallHD Monitor Overlay License for Hi-5 and Hi-5 SX deli...

Partnership between ARRI and SmallHD brings new Hi-5 license Configurable monitor overlays adapt to individual working styles Supported by SmallHD monitors ru...

23/04/2026

Jeff Cronenweth ASC Sheds Light on Tron Ares with Astera

Lighting Master Cronenweth ASC brings a unique look to each grid world with the help of Astera Jeff Cronenweth on the set of Disney's TRON: ARES. Photo by...

23/04/2026

ZEISS Supreme Primes Shine in Star-Driven Short Dr Sam

DP Chloe Smolkin ( The Late Show, Kidz Bop ) joins director Danielle Beckmann and writer/actor Raji Ahsan behind the camera for the heartfelt short comedy Dr...

23/04/2026

OpenAI's New GPT-5.5 Powers Codex on NVIDIA Infrastructure - and NVIDIA Is Already Putting It to Work

AI agents have revolutionized developer workflows, and their next frontier is kn...

23/04/2026

Tag, You're It: GeForce NOW Levels Up Game Discovery With Xbox Game Pass and Ubisoft+ Labels

GeForce NOW is doubling down on what matters most: gamers. This week's upgra...

22/04/2026

Live From NAB 2026: Solid State Logics Berny Carpenter on Expanding System T With Virtual DSP, Cloud Workflows

Solid State Logic is advancing its System T platform with a stronger focus on IP...

22/04/2026

Live From NAB 2026: Dolbys Giles Baker on the Growth of Dolby OptiView, Immersive Vision and Audio for Live Sports

From immersive audio to live streaming, Dolby Laboratories is focused on the fut...

22/04/2026

Live From NAB 2026: Blackmagic Design's Bob Caniglia on Implementing Cinematic Looks in Live Broadcasts

Shallow depth-of-field cameras have taken the industry by storm. Its debut a han...

22/04/2026

NAB 2026: Eastern Kentucky University deploys campus-wide ST 2110 network with Riedel and Bridge Digital

Riedel Communications (Booth C4908) announced that Eastern Kentucky University (...

22/04/2026

SportsTechBuzz at NAB 2026, Day 4: Live Reports From the Show Floor in Vegas

The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...

22/04/2026

NAB 2026: Blackmagic Design Announces URSA Cine 12K LF 100G

Blackmagic Design has announced the URSA Cine 12K LF 100G, a new model in the URSA Cine family adding 100G Ethernet for SMPTE 2110 live production output up to ...

22/04/2026

Live From NAB 2026: NEPs Martin Stewart Talks 40 Years, the NEP Platform, and Scaling for FIFA World Cup

Celebrating its 40th anniversary, NEP is leaning into hybrid production with the...

22/04/2026

Live From NAB 2026: NEPs Dan Murphy on NEP Platform, TFC, and the Shift to Software-Defined Workflows

NEP VP, Platform Dan Murphy sits down at the 2026 NAB Show to unpack what NEP P...

22/04/2026

The Frequency That Decides the Fight

Our electronic warfare solutions extend electronic attack deeper into the most demanding portion of the spectrum, enabling aviators to disrupt adversary radars ...

22/04/2026

Polish national football team play-off games top monthly programme list

The nation unites around football team's World Cup dream Warsaw, Poland, 20.04.26: Nielsen, a global leader in audience measurement, data, and media intell...

22/04/2026

Nielsen and the Polish Organisation of Advertisers announce strategic partnership to elevate marketing standards in Poland

Warsaw, Poland, 22.04.26: Nielsen, a global leader in audience measurement, data...

22/04/2026

Nielsen helps New Zealand brands expand internationally with greater clarity and confidence

New market intelligence offering gives businesses a clearer view of local consum...

22/04/2026

Glookast Unveils New UX, YouTube and Social Media Connectors, Premiere Panel, Cinnafilm Tachyon Plugin and More at NAB

Glookast Unveils New UX, YouTube and Social Media Connectors, Premiere Panel, Ci...

22/04/2026

Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs Experience

Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs...

22/04/2026

Bolin Demos New PTZ Cameras and Controller at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

Anchor Audio Launches Beacon 3

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

FCC Grants WSWB TV License Transfer to Sinclair

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

Telemundo Puerto Rico Streaming Channel Launches On Prime Video

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

Chyron Announces PRIME Translate

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

TV Tech Announces Winners of Best of Show Awards at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

This Earth Day, Discover the Sustainable Productions Behind Our Films and Series

Back to All News This Earth Day, Discover the Sustainable Productions Behind Our Films and Series Emma Stewart, Ph.D. Netflix Sustainability Officer Enterta...

22/04/2026

NVIDIA and Google Cloud Collaborate to Advance Agentic and Physical AI

NVIDIA and Google Cloud have collaborated for more than a decade, co engineering a full stack AI platform that spans every technology layer - from performance o...

21/04/2026

Live From NAB 2026: BitFires Colin Bonzey on Growing Spark Platform for Live Cloud-Based Productions

Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...

21/04/2026

Live From NAB 2026: AWSs Jason Dvorkin, Regina Rossi on Driving Innovation With Al-Based Workflows

The topic of artificial intelligence has a stranglehold on the sports-video-prod...

21/04/2026

Live From NAB 2026: T-Mobile for Business' Jason Schnellbacher on Enhancing 5G for Sports Fans, Broadcasters

5G is still a hot topic in live event production, and this workflow continues to...

21/04/2026

Live From NAB 2026: Appears Ed McGivern on Fox Sports Deal, New XM Platform, and VX Software Debut

At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...

21/04/2026

NAB 2026: Studio Network Solutions launches on-premise AI suite for media production workflows

Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...