Sony Pixel Power calrec Sony

Sarofsky scales its editorial and VFX powers for Ant-Man Main-On-End Titles

09/12/2015

Marvels Ant-Man directed by Peyton Reed released this week on Blu-ray and video-on-demand, featuring main-on-end titles created by design-driven production company Sarofsky. Today, company principal and executive creative director Erin Sarofsky and her colleagues are very proud to detail their work on the project.

When the blockbuster premiered earlier this summer, Erin discussed how the new project with Peyton and Marvels executives had built upon her companys past successes with Guardians of the Galaxy and Captain America: The Winter Soldier. Today, she is thrilled to finally be able to show the finished two-minute main title sequence, which Sarofsky delivered in 4K resolution, and in both 3D/stereoscopic and 2D versions.

In the title sequence, a probing camera descends through a dark universe, moving from one field of luminescent shapes deeper to others, as top credits appear framed inside boxes that are interlocked with the cameras point-of-view.

With a film called Ant-Man, you might expect a main title to incorporate ants, Erin began. But one our favorite aspects of the film is how they switch scale so seamlessly. That interest led us to explore a few solutions that were exclusively about scale.

She continued, Once we honed in on that concept, we wanted to develop a look that was totally unique in the Marvel Universe; one that connected visually to the film without feeling like just another scene in the movie, where we could depict the macro and micro worlds in the same visual language. Inspiration from the production design for the Pym Particle - which is contained in a glowing red liquid - led me to research fiber optics and other types of lighting. Specifically, I was drawn to how textile artists weave that lighting into clothes. That became the inspiration for the look, and everything flowed from there.

Together with Sarofskys executive producer Steven Anderson and VFX supervisor Matthew Crnich, Erin described the projects workflow from beginning to end, opening the discussion with these words: You had a real treat if you saw the film in stereoscopic 3D. It was a truly remarkable piece to watch in stereo.

While the Ant-Man titles are an intentional homage to the iconic 1977 Powers of Ten short film directed by Charles and Ray Eames, they also draw inspiration from Ant-Man itself, and the unique Marvel Universe. These twists freed Sarofskys designers from needing to demonstrate real scientific phenomena, and yet, bringing their artistic vision to life tested the entire production team and every system in the pipeline. In fact, by expanding its expertise and capabilities to support this project, Sarofsky now offers full editorial and finishing services at the absolute highest levels. We now have two full finishing suites, and while our design expertise is well known, our finishing capabilities are also now second-to-none, Steven confirmed.

Essentially, Maxons Cinema 4D was used as the primary production application, with The Foundrys Nuke for compositing and Autodesks Smoke for finishing. Sarofskys artists deserve a lot of credit for proving the viability of Cinema 4D for projects of this scale, said Matthew. Producing stereoscopic imagery natively presented some hurdles, but defining the structure of the 3D geometry as splines became the biggest modeling challenge on this project.

Erin also confirmed that while the typography inside the boxes looks simple, those elements provided their biggest challenge overall. Our title had to be exactly two minutes long and all the names are legally required to be on for a specific amount of time, so it was quite the puzzle to solve! She credits motion designer Duarte Elvas for resolving the type technique, and editor Andrew Manne for expertly managing the complicated workflow while taking countless changes in stride.

According to Matthew, Smoke was the clear choice for assembling the projects 16 scenes in stereo while providing compositing and grading with real-time playback. Our Smoke artist Cory Davis was a work-horse, he said. He assembled the nightly renders for review every morning, allowing us all to see the latest versions in real-time on a large color-accurate 4K monitor. The success of Ant-Man has solidified Smoke as our finishing tool.

Asked about other technical issues that arose during the project, Matthew used two words: stereo rivalry. We produced Ant-Man natively in stereo, rendering separate left, right and center eye channels from Cinema 4D and carrying them through compositing in Nuke and final conform in Smoke, he explained. While the native stereo pipeline is solid, the design of this project worked against it, due to the glowing speculars and thin splines in each eye fighting against one another and creating stereo rivalry. Fortunately, our native stereo pipeline allowed us to view stereo shots early in the process, thus allowing us to address the root causes of the rivalry throughout production.

With the home video release of Ant-Man, both Steven and Erin shared their final thoughts on the main titles. Its actually Stevens very first Marvel main title as executive producer, and heres his takeaway: What I love most about it is how it showcases Sarofskys VFX capabilities. This is definitely opening new avenues and exciting opportunities for us a company.

And with this being her third Marvel project, Erins final thoughts were about meeting and working with Peyton Reed for the first time. He is a really smart, funny creative person, she added. In the end, I am so happy that he loved the title we made for his movie!

Complete project credits are available upon request. To learn more about Ant-Man, please visit http://marvel.com/antman.

About Marvels Ant-Man

The next evolution of the Marvel Cinematic Universe brings a founding member of The Avengers to the big screen for the first time with Marvel Studios Ant-Man.
LINK: https://news.creativecow.net/story/880351...
See more stories from creativecow

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

28/04/2024

Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2

Mediahaus delivers the first SRT live-streaming sports production over 5G with U...

27/04/2024

Audinate Adds Major New Features to Dante Connect

PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...

27/04/2024

Bell Media Launches New Portfolio of FAST Channels

TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...

27/04/2024

Study: Broadcast TV Evening News Avoids Serious Economic Issues

An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...

27/04/2024

Hughes Opens Manufacturing Facility and Private 5G Incubation Center in Maryland

GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....

27/04/2024

Broadcasting Legend Harry Pappas Dead At 78

Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....

27/04/2024

Televisa Selects Synamedia For Broadcast Distribution Overhaul

ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....

27/04/2024

Participate in the Survey - The Impact of AI on Media and the Creative Industry

Participate in the Survey - The Impact of AI on Media and the Creative Industry Pascal Wagner April 26, 2024 0 Comments By participating in this surve...

27/04/2024

SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show

SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show Brie Clayton April 26, 2024 0 Comments SDVI, the leading platform provider for clo...

27/04/2024

Berklee's Music and Health Institute Launches Community Health Musician Certificate

Berklee's Music and Health Institute Launches Community Health Musician Cert...

27/04/2024

Charter Reports Higher Q1 Profits Despite Broadband, Video Losses

Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....

27/04/2024

Environmental Groups Aim To Make Unscripted TV More Sustainable

Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...

27/04/2024

Sarah Garcia Named Weekend Anchor at Telemundo 40 in Texas

Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...

27/04/2024

CBS Sports Kicks Off FAST Channel for UEFA Champions League on Pluto TV

CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....

27/04/2024

Brian Roberts's Pay Rose To $35 Million at Comcast

Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...

27/04/2024

John Lithgow Goes Back to School in Art Happens Here'

Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...

27/04/2024

FETV Wants Upfront Buyers Seeking Cable Viewers To Join Its Family

Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...

27/04/2024

Catchy Comedy Features Gomer Pyle, USMC' Weekend Marathon

Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....

26/04/2024

Sundance Film Festival CDMX 2024 kicks off today at Cinpolis

Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...

26/04/2024

Interview: Lourdes Portillo, Director of Las madres de la Plaza de Mayo, La Ofrenda

[Editor's Note: This interview is part of a larger feature about the women d...

26/04/2024

Career insights instead of everyday school life

Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...

26/04/2024

L3Harris Technologies Reports Strong First Quarter 2024 Results, Increases 2024 Profitability Guidance

Orders1 of $5.5 billion; book-to-bill of 1.06x Revenue of $5.2 billion, up 17%,...

26/04/2024

What Makes A Network Resilient?

Five Considerations For Communications Modernization In The 21st Century In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...

26/04/2024

CBS Sports Launches New Free Streaming Channel

CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...

26/04/2024

Roku Streaming Homes Hit 81.6M

Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...

26/04/2024

Sarah Farrell Named General Manager Of Pinewood Toronto Studios

LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....

26/04/2024

Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and Myriad Solutions

Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...

26/04/2024

FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talent' award

FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...

26/04/2024

Picture Shop Announces Chris Evans as Head of Unscripted

Picture Shop Announces Chris Evans as Head of Unscripted Brie Clayton April 26, 2024 0 Comments Picture Shop announced Chris Evans will lead Unscripte...

26/04/2024

Participate in a Survey - The Impact of AI on Media and the Creative Industry

Participate in a Survey - The Impact of AI on Media and the Creative Industry Pascal Wagner April 26, 2024 0 Comments By participating in this survey,...

26/04/2024

Hi Barbie! Mattel Launching First FAST Channels on Samsung TV Plus

Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....

26/04/2024

Marty Moe Named President Of Trusted Media Brands

Trusted Media Brands (TMB) said it named Marty Moe as president....

26/04/2024

Ron Howard Directs Jim Henson Documentary for Disney Plus

Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...

26/04/2024

Kraken Skate Away From RSN Root Sports for Deals With Tegna, Amazon

The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...

26/04/2024

Warner Bros. Discovery Launches Olli First-Party Data Platform

Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...

26/04/2024

The Equalizer' Gets Season 5 on CBS

CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....

26/04/2024

The CW Inks New Deal for Miss USA, Miss Teen USA

The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...

26/04/2024

Fuse Urging Young Viewers To Vote With Blunt Campaign

Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....

26/04/2024

Neil Gaiman's Sandman' Universe Expands With Dead Boy Detectives'

Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...

26/04/2024

The Story Collective opens largest film and TV studio in the heart of London

The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages By Matthew Corrigan Publi...

26/04/2024

Richard Perkett joins Amagi as chief product officer

Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries ...

26/04/2024

Teradek Announces Smaller More Robust Built-in Antennas f...

Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...

26/04/2024

Amagi Names Richard Perkett Chief Product Officer

NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....

26/04/2024

NAB Board Election Results Announced

WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...

26/04/2024

Mattel to Launch First FAST Channels on Samsung TV Plus

EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...

26/04/2024

NextGen TV Launches In Portland, Maine

PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...

26/04/2024

Rogers Inks Agreement to Deploy Comcast's Products and Technologies

TORONTO Rogers Communications has signed a 10-year agreement with Comcast to bring the latest Xfinity products and technology to Canadians....