Sony Pixel Power calrec Sony

Experience Commerce Bags Digital Agency Mandate for SAVSO...

08/05/2024

Experience Commerce (EC), a leading digital agency within the Cheil Network, is pleased to announce that it has won the digital mandate for SAVSOL, the flagship engine oil brand of Savita Oil Technologies. This strategic collaboration designates EC as the exclusive digital agency for SAVSOL, entrusted with the pivotal mission of fortifying brand awareness and driving business growth through an integrated suite of digital, creative, and performance marketing services.

Savita Oil Technologies Ltd is India's leading petroleum specialties company and Asia's first carbon-positive petroleum specialties company. It specializes in Transformer Oils, White Mineral Oils, Lubricating and Automotive Oils, and Specialty Polymer products like petroleum jelly, waxes, and emulsions. Savita's Research and Development Department was setup to be the first of its kind in the private sector oil industry in India to be recognized by the Government of India's Department of Science and Technology. Not only does it launch products of unprecedented quality, but as a forward-thinking company, it constantly innovates to meet the changing requirements of Indian roads. SOTL is also renowned for its automotive and industrial lubricants, with its domestic brand Savsol' being a household name in the lubricant market. Recently it introduced its latest innovation, Savsol Ester 5 range, featuring an advanced Ester Fluid Technology, marking a significant leap in lubrication technology.

As the appointed digital and creative agency for SAVSOL, Experience Commerce is poised to strategize and curate tailored digital content aimed at engaging the brand's target audience and amplifying consumer interaction across digital platforms. Leveraging its multifaceted expertise, EC will curate content designed to provide valuable insights, resources, and support related to engine oil technology advancements, maintenance guidelines, user guides, and more, thereby nurturing lasting relationships with consumers.

Furthermore, Experience Commerce will harness the power of influencer marketing to augment reach and credibility, while also collaborating with mechanics, biker communities, and independent shops to bolster brand advocacy.

The mandate also encompasses the expansion of SAVSOL's e-commerce presence and driving conversion. This initiative involves establishing a robust online presence and directly selling SAVSOL products through prominent e-commerce platforms such as Amazon, with plans for further expansion onto other platforms in the future.

Sibasish Guha

Sibasish Guha, Head of Digital Marketing at SAVSOL, stated, We're thrilled to join forces with Experience Commerce to elevate our brand presence and engage our audience effectively. With a legacy spanning over five decades, preserving and advancing our heritage is paramount. Recognizing the rapid growth of the digital landscape, we're committed to fortifying our online footprint across social media and e-commerce platforms. EC's alignment with our values positions them as the ideal partner to help us achieve this goal and foster business growth.

Experience Commerce's mandate encompasses a comprehensive approach, ranging from strategic content creation to influencer marketing initiatives aimed at enhancing brand credibility and reach. By offering valuable insights, resources, and support related to engine oils and automotive maintenance, EC seeks to elevate customer engagement and establish SAVSOL as a trusted authority in its domain.

Meera Ghare

Meera Ghare, Vice President and Business Head at Experience Commerce, remarked, We are pleased to welcome SAVSOL to our brand portfolio. As our agency expands, we seek partnerships with brands that share our values and methodologies. Our extensive industry experience enables us to curate content and creative strategies tailored to resonate with the client's target audience, ultimately aiding Savsol in building a robust digital community. We are grateful for Savsol's trust in entrusting Experience Commerce with their digital responsibilities. With our team's expertise, we are confident in surpassing client expectations.

Experience Commerce, boasting over 16 years of industry experience, is a dynamic full-service digital agency committed to delivering end-to-end strategic marketing solutions. Through its creative expertise, EC endeavours to create immersive brand experiences that drive revenue and engage consumers.

EXPERIENCE COMMERCE: CRAFTING EXPERIENCES THAT BRING YOU COMMERCE!

About Experience Commerce and Cheil Group

Experience Commerce (EC); a Cheil company is a full-service digital-native agency that combines content, technology, and strategy to drive up commerce for brands. With a techno-creative DNA, Experience Commerce specializes in creating intelligent, creative, and interactive digital assets that help drive revenue for Fortune 500 companies.

EC has been a part of the Cheil Worldwide group since 2019, powering the network's digital capabilities with cutting-edge technological prowess and setting new benchmarks in digital business. EC has its content production arm CYLNDR INDIA, which is a platform, medium, and agency-agnostic powerhouse for Brands, Content creators, and advertisers. It provides end-to-end production, post-production, and new-age content for the virtual world & web 3.0, while empowering brands to accomplish more through creative and in-vogue content which aligns with their present & future communication goals.

One of the top 5 advertising agency networks in the country, Cheil India serves as the regional HQ for the revered Cheil Worldwide Network in South-West Asia. It provides some of the world's most respected brands with truly integrated marketing solutions which are backed by its world-class capabilities across ATL, Digital, Bran
LINK: https://kitplus.com/news/experience-commerce-bags-digital-agency-manda...
See more stories from tvbay

More from TV-Bay

20/06/2024

Leftfield Upgrades From A Prism Sound Orpheus To A Titan...

Neil Barnes, a founder member of British electronic music group Leftfield, has installed a Prism Sound Titan audio interface in Leftfield's London studio wh...

20/06/2024

New Cinelex SKYCAST - CRMX Wireless DMX light control dir...

Cinelex has revolutionized the use of ArtNet & sACN App based lighting control with the introduction of the New SKYCAST, enabling direct to CRMX Wireless DMX co...

20/06/2024

Skandha Media Services announces strategic appointments i...

Nitin Jain joins sales team from AWS Elemental and Sathisan T appointed new CFO as company experiences accelerated growth Skandha Media Services, a leader in s...

20/06/2024

Fremantle Captivates and Engages Audiences with QuickLink...

Fremantle, a leading global creator and producer of entertainment/media content, has revolutionized remote guest capabilities with the adoption of QuickLink Stu...

20/06/2024

Lightware Opens its Latest State-of-the-Art AV Technology...

Lightware Visual Engineering, a leading manufacturer of connectivity solutions for the professional integrated systems market and a pioneer in signal management...

20/06/2024

Comprehensive Trade Show Marketing Support Service Launch...

A new service has launched in time for the busy IBC trade show planning season. The service will help exhibitors prepare for one of the largest international tr...

20/06/2024

Vizrt launches new out-of-the-box graphics production sol...

Vizrt, the leader in real-time graphics and live production solutions for content creators, today announces Viz Trio Go an out-of-the-box 3D graphics creation...

20/06/2024

Accedo Qualcomm and HBS Launch XR Sports Alliance to acce...

Global video solutions provider, Accedo, joins forces with Qualcomm Technologies, Inc., a leading hardware and software enabler shaping the XR industry, and HBS...

16/06/2024

Media Links Achieves a Global Milestone with Studio Trans...

Media Links, a manufacturer and pioneer in Media over IP transport technology, has succeeded in a world s first3 demonstration of PTP1 and STL2 using IP over mi...

16/06/2024

ServusTV And Ease Live Revolutionize the Viewing Experien...

Ease Live (an Evertz company) and Red Bull Media House-owned broadcaster ServusTV, are building on their successful launch of interactive streaming experiences ...

16/06/2024

CJP champions Living Wage initiative

CJP Broadcast Service Solutions Ltd has been accredited as a Living Wage Employer. This commitment will see everyone working at CJP receive a minimum hourly wag...

14/06/2024

Clear-Com Announces Gen-IC Virtual Intercom is Now Ready...

Clear-Com is thrilled to announce that the highly anticipated Gen-IC Virtual Intercom, a revolutionary system combining the power of cloud production with Cle...

14/06/2024

Acronis Expands its Security Offering Beyond Endpoint Pro...

Acronis, a global leader in cybersecurity and data protection, is pleased to introduce Acronis XDR the newest addition to the company's security solution po...

14/06/2024

Veset AdWise Launched in AWS Marketplace

Veset has announced that Veset AdWise is now available in AWS Marketplace. Veset AdWise is the advanced, cloud-based solution for real-time, in-video advertisin...

14/06/2024

Ease Live and Bedrock Jointly Create the Interactive M6PL...

Bedrock, the leading European streaming tech company, and Ease Live, an Evertz company providing innovative interactive TV technology, announce their newly form...

14/06/2024

V-Nova Surpasses 1000 Patent Milestone in Media Technolog...

V-Nova, a leading provider of data compression solutions, video compression technology, XR technology, AI acceleration and parallel processing for a multitude o...

14/06/2024

Capitol Broadcasting Company Teams Up With Triveni Digita...

Triveni Digital today announced that Capitol Broadcasting Company owner and operator of WRAL-TV, WRAZ-TV, WILM-TV, and WNGT-TV in North Carolina has selecte...

14/06/2024

Riedel Communications Powers TVMonacos Inaugural Broadcas...

Riedel Communications today announced that TVMonaco, the first general-interest public television channel in Monaco, has selected Riedel s cutting-edge Artist i...

14/06/2024

Orange Polska Elevates Video Experiences With Viaccess-Or...

Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced today that pay-TV operator Orange...

14/06/2024

Pixotope Announces Native Support for Unreal Engine 5-4 A...

Pixotope, the leading software platform for end-to-end real-time virtual production solutions, today announced the availability of Pixotope 24.1.0. This release...

14/06/2024

NUGEN Audio Releases NUtility Toolkit

NUGEN Audio unveils its new NUtility Toolkit, which comprises its SigMod, AB Assist, Jotter and Aligner plug-ins. Ideal for entry-level and professional audio p...

14/06/2024

Ross Video Powers up InfoComm 2024 with Advanced AV Solut...

Ross Video is excited to announce its participation in InfoComm 2024, held from June 12 to 14 at the Las Vegas Convention Center. This year, Ross Video is set t...

14/06/2024

CLEARHAVEN PARTNERS ACQUIRES ZIXI

Zixi, provider of the award-winning Software-Defined Video Platform (SDVP ) and the industry leader for enabling reliable, scalable and cost-efficient live vide...

14/06/2024

NMR Events Leverages R2 Integration with Beam Dynamics fo...

Beam Dynamics, leaders in technology lifecycle management, has implemented its Data Improvement Platform (DIP) at NMR Events, a major American industrial stagi...

14/06/2024

Tiffen Tech Day 2024 Stabilizer Expo and Steadicam Garret...

Tiffen welcomes the filmmaking community for its annual Tech Day '24 featuring the Stabilizer Expo, live equipment demos, and Tech Talks with renowned Opera...

14/06/2024

Cine Gear Expo Ready for Tech Panels and Networking at Wa...

Excitement is building for the opening of Cine Gear Expo at the Warner Bros. Studios in Burbank. This year's expo holds much to look forward to from technol...

11/06/2024

Pebble boosts sales resources with new leadership

Pebble, the leading automation, content management, and integrated channel specialist, has welcomed Sally Wallington as SVP Sales, assuming overall responsibili...

11/06/2024

AJA Unveils Ki Pro GO2 Multichannel HEVC and AVC Recorder...

Ahead of InfoComm 2024 in Las Vegas, AJA Video Systems announced Ki Pro GO2, the next generation of its Ki Pro GO multi-channel HD/SD recorder. Sporting an upgr...

11/06/2024

DPA Microphones and Wisycom Join Forces to Enhance Presen...

DPA Microphones and Wisycom, renowned leaders in the professional audio industry, are thrilled to announce a strategic alliance in the United States. Building o...

11/06/2024

Hitomi Ensures Scottish Parliament Broadcast Quality

Hitomi Broadcast, leading technology provider for broadcast synchronisation and timing solutions, today announced that The Scottish Parliament has used the Matc...

11/06/2024

EM Acoustics Appoints Danmon Asia as Exclusive Distributo...

EM Acoustics announces a new addition to its international sales and support network with the appointment of Danmon Asia as exclusive distributor for Vietnam. T...

11/06/2024

ZTransform delivers AV and media facilities to new Midco...

AV systems, television production, and streaming workflows completed for Augustana University in time for launch of South Dakota's first NCAA Division 1 pro...

11/06/2024

Prism Sound Urges Customers Not To Be Fooled By Fake Lyra...

Audio interface specialist Prism Sound is warning audio professionals to watch out for dangerous fake versions of its award-winning Lyra audio interfaces after ...

10/06/2024

DPA Highlights the Impressive Capabilities of its Microph...

DPA Microphones will present its latest microphone solutions throughout InfoComm 2024 (Booth C9971), including the new 2017 Compact Shotgun Microphone and AIR1 ...

10/06/2024

JVC Hosts Live Demos of New 40X Zoom PTZ and vMix Studio...

JVC Professional Video, a division of JVCKENWOOD USA Corporation, will feature its latest NDI and vMix solutions at InfoComm 2024 (Booth C5715). This includes ...

10/06/2024

Hellenic Broadcasting Corporation Extends Investment in R...

Riedel Communications today announced that the Hellenic Broadcasting Corporation (ERT S.A.), Greece's state-owned public broadcaster, has once again acquire...

10/06/2024

Quasar Science Introduces Advanced Routing Modes with New...

Quasar Science has announced the release of a new firmware update for its popular Double Rainbow (RR) and Rainbow 2 (R2) RGBX linear LED fixtures. Firmware v0.9...

10/06/2024

Anton Bauer Launches Preservation Power Campaign in Partn...

Anton/Bauer, a leading provider of mobile power systems for the film and television industry, has announced the launch of its Preservation Power campaign. Thi...

10/06/2024

OConnor Marks 75th Anniversary with the Launch of the 257...

OConnor is set to launch the new 2575E Platinum fluid head as part of its 75th-anniversary celebrations. The 2575E will be unveiled exclusively at the Cinegear ...

10/06/2024

Accedo and Deutsche Telekom Showcase Next-Gen Immersive S...

Global video solutions provider, Accedo, has worked with Deutsche Telekom to showcase an XR sports streaming application of its live sports streaming service, w...

10/06/2024

Appear Celebrates 20 Years of Innovation and Excellence i...

Appear, the global leader in live production technology, is proud to announce its 20th anniversary a significant milestone that highlights the company's l...

10/06/2024

Nevion Survey - Live event broadcasting the preferred cho...

Live events are the preferred type of broadcast content for 40% of TV viewers around the world, proving more popular than any other type of programming. This is...

10/06/2024

LAMA brings the power of NDI audio networking to all crea...

A technical collaboration between the global video-over-IP connectivity standard NDI and audio software company LAMA is bringing the plug and play efficiency of...

06/06/2024

OpenDrives Appoints Media and Entertainment Veteran Sean...

OpenDrives, Inc., the global provider of software-defined media workflow solutions and data management capabilities, is pleased to announce the appointment of S...

06/06/2024

The Royal Opera House Upgrades Its Audio Conversion with...

As part of a major overhaul of its technical facilities, the Royal Opera House in London's Covent Garden has installed Prism Sound Dream ADA-128 multichanne...

06/06/2024

Leader Electronics Sustains Emphasis on Efficient SDI to...

Leader Electronics Corporation sustained its momentum as a globally active innovator of broadcast-quality test and measurement instrumentation at Broadcast Asia...

06/06/2024

EvertzAV Set to Display Cutting-Edge AVoIP Solutions at I...

EvertzAV (https://av.evertz.com), a division of Evertz, the global leader in providing professional A/V over IP solutions, is proud to announce its participatio...

06/06/2024

Videosys Broadcast Launches A Camera Control System For T...

Camera control specialists Videosys Broadcast has partnered with Dutch company Broadcast Rental to create a new camera control system that allows broadcasters t...

06/06/2024

Amagi Boosts FAST Channel Count in Brazil Through Strateg...

Amagi, the leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced a strategic partnership with Brazil's Globo, one of t...

06/06/2024

Aputure Refreshes the INFINIBAR Product Family with New 4...

Aputure, creators of LED lighting for filmmakers, today announced the arrival of two brand new lighting kits in the INFINIBAR line: the INFINIBAR PB6 and PB12 4...