MONTREAL - March 11, 2022 - Long-standing Grass Valley customer and partner Telstra Broadcast Services (TBS) has selected GV AMPP (Agile Media Processing Platform) to enable cloud-based production and playout capability for Stan Sport, the Australian streaming service Stan's premium, live and on-demand add-on sport package. Using GV AMPP, Stan Sport is now delivering UHD coverage of premium live sports, such as the UEFA Champions League, to their subscribers. While GV AMPP is currently used by other customers in the Australian market, this is the first use of AMPP for cloud-native live sports in the Asia-Pacific region.
At peak times, Stan can manage 32 simultaneous live channels to bring every Europa League game to Australian fans, and for the first time, key Champions League matches, live in UHD. No physical infrastructure is required. TBS provisions each channel for the duration of the game, while Stan Sport operators manage each channel from a customised interface using a standard web browser from anywhere with a public internet connection.
The flexibility of AMPP allows Grass Valley and TBS to create a highly tailored solution to meet business and operation needs. This enables TBS to create new revenue stream opportunities by enabling Stan and other media companies to innovate and deliver new customer experiences.
We wanted a truly cloud-first solution to deliver the flexibility that is absolutely essential to meet Stan's requirements, said Carl Petch, Chief Technology Officer, Telstra Broadcast Services. We recognised the potential of AMPP when it launched in 2020, and we've seen several other successful global deployments of the technology. We're thrilled to be named a managed service provider for AMPP and to have our first live customer streaming in UHD. We are excited about our partnership with Grass Valley and what we can achieve together using the public cloud environment, our networks and their software.
John Hogan, Chief Technology Officer, Stan added, Getting premium live sports content to our subscribers in the most efficient and reliable way, without sacrificing quality, is a key focus for our business. It is vital that we have access to state-of-the-art technology that enables us to do that. Our experience with AMPP and TBS is that they are delivering a streamlined, reliable and robust solution that meets all of our operational requirements. The Stan Sport team is very pleased with the quality and consistency of the platform. It has enabled us to deliver the premium, edge-of-your-seat content for which we are known.
As a managed service provider for AMPP, TBS will benefit from future-proof Grass Valley services and have access to the company's global customer pool. Greg de Bressac, Vice President Sales, APAC, Grass Valley, said, Mirroring today's vast and dynamic media landscape, Stan's requirements sit at the intersection of traditional linear and streaming services. Working in a hybrid environment is a key component of the GV Media Universe (GVMU). The combination of AMPP and TBS's hosting and connectivity services is a perfect mix.
Grass Valley is strengthening its mission to support customers as they transition to the future of media and entertainment through IP, software, and cloud-based technologies. The GVMU is a digitally connected community that enables media companies to combine on-premise, hybrid and public cloud technologies to build live production environments while adapting to future demands.
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About Grass Valley
We love live! Grass Valley is the leading technology provider for the live media and entertainment market. We work with 90% of the world's major media brands, powering their media centers, mobile production units, 24-hour newsrooms, and sports streaming platforms. As the number one trusted partner in media technology, we enable content owners and service providers to create and deliver compelling live experiences in the most efficient way.
Whether it's IP-native cameras or state-of-the-art cloud production platforms, we're at the forefront of groundbreaking live media innovation. We continue to pioneer market-leading advances based on cloud and software efficiency to transform live content for the streaming era today and in the future.
Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 60 years. grassvalley.com.
Copyright 2022 Grass Valley Canada. All rights reserved. Specifications subject to change without notice.
About Telstra
Telstra is a leading telecommunications and technology company. We offer a full range of services and compete in all telecommunications markets in Australia, operating the largest mobile and Wi-Fi networks. Globally, we provide end-to-end solutions including managed media networks, managed network services, global connectivity, cloud, voice, colocation, conferencing and satellite solutions. We have licenses in Asia, Europe and the United States and offer access to more than 2,000 points of presence across the globe.
For more information visit www.telstra.com
Media contacts
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Bubble Agency (EMEA/GLOBAL)
T. +44 (0) 7921 299 542
E. rufusj@bubbleagency.com
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MONTREAL - March 11, 2022 - Long-standing Grass Valley customer and partner Telstra Broadcast Services (TBS) has selected GV AMPP (Agile Media Processing Platform) to enable cloud-based production and playout capability for Stan Sport, the Australian streaming service Stan's premium, live and on-demand add-on sport package. Using GV AMPP, Stan Sport is now delivering UHD coverage of premium live sports, such as the UEFA Champions League, to their subscribers. While GV AMPP is currently used by other customers in the Australian market, this is the first use of AMPP for cloud-native live sports in the Asia-Pacific region.
