Tolka Partners with Globo in Summer 2024 Olympics Demonstration of Brazil's New TV 3.0 Transmission Standard
Brie Clayton August 5, 2024
0 Comments
Terrestrial TV Evolution in Brazil
Tolka Telecommunications , globally active developer and producer of cable, satellite, terrestrial and IP media related solutions, has been selected to demonstrate its TV 3.0 processing technologies in partnership with Globo, Latin America's largest media company. The TV 3.0 transmission standard is scheduled for introduction across Brazil in 2025. Recommended by the Brazilian Terrestrial Digital TV System Forum, with support from Brazil's Ministry of Communications, it combines the quality of 4K-UHD on-air and 8K online with personalized and immersive sound as well as the advanced accessibility features of MPEG-H Audio.
We are showing our latest-generation TV 3.0 Stack software and user interface on a Realtek Android platform in a presentation forming part of Globo's coverage of the Summer 2024 Paris Olympics, says Alex Day, Tolka Telecommunications' Vice President of Business Development. TV 3.0 is an exciting development offering television audiences across Brazil a wide range of new viewing and listening experiences. It also gives broadcasters the opportunity to implement potential revenue streams such as interactive advertising and program-related e-commerce.
Our TV 3.0 Stack modular software includes full compatibility with Fraunhofer IIS' MPEG-H Audio technology which is the only mandatory audio codec for TV 3.0 and will deliver personalized immersive sound to Brazil. MPEG-H Audio is already used with great success as the Korean ATSC 3.0 audio codec. Fraunhofer IIS proved a very effective technology partner during the integration of MPEG-H Audio into our solutions. These now incorporate advanced audio-related facilities such as the ability to adjust the volume of specific audio objects, enhance the dialog, select between audio descriptions and switch between program languages.
TV 3.0 Application Coding
Our software can also be used to implement digital rights management, offering content producers and broadcasters protection from disruptive program piracy. Additional TV 3.0 Stack capabilities include datacast services such as localized emergency notification, exemplified by America's Emergency Network for which we helped create software and hardware to demonstrate its rich-media and actionable emergency alerts.
Brazil's TV 3.0 transmission standard is based on the USA-developed ATSC 3.0 formulation in which Tolka has gained great experience. Tolka activity in the ATSC 3.0 technology sector has included the development of ultra-compact plug-in receivers for direct connection to desktop computers, mobile devices or USB-equipped domestic television sets. Tolka also pioneered the development of the world's first officially certified ATSC 3.0 set-top box receiver, powered by Tolka ATSC 3 Stack software.
August 7, 2024Safeliz Elevates Content Production and Distribution with Blackmagic DesignIn a move to enhance its content production and distribution capabilities, Safeliz, a Christian
August 6, 2024Amazon Original Documentary I Am: Celine Dion Graded by Goldcrest Post Using DaVinci Resolve StudioImage credit Courtesy of Amazon MGM Studios Amazon Content Services
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
Genelec announces V2.1 for Aural ID binaural headphone monitoring application posted: 29/05/2026
Aural ID 2.1 enhances binaural monitoring for stereo and ...
29/05/2026
At just 20 years old, Sean Melia from Summerhill Co. Meath has been revealed as the winner of Super Garden 2026. Sean is the youngest ever contestant and winner...
Tolka Partners with Globo in Summer 2024 Olympics Demonstration of Brazil's New TV 3.0 Transmission Standard 
