
NBA 2K League Goes Virtual for  Three for All Showdown' Production Esports operation leveraged LiveCGI to connect crew and casters spread across U.S.  By Jason Dachman, Chief Editor 
Tuesday, April 7, 2020 - 1:37 pm 
Print This Story  | Subscribe 
Story Highlights
While NBA stars are giving esports a go with the NBA 2K Players Tournament, the two-year-old NBA 2K League has stayed busy with its NBA2KL Three for All Showdown over the past two weeks. Spurred by the coronavirus pandemic, the NBA 2K League production team devised a fully remote workflow to produce the online 3-on-3 tournament. In just one week, the team worked with LiveCGI to devise a production model allowing nine crew members and casters in five states to produce the live-streamed shows remotely from their homes.
NBA 2K League enlisted LiveCGI to create a virtual-studio system for remote production of the NBA2KL Three for All Showdown.
 The idea for the tournament came together internally in just a few days,  explains Matt Arden, head of content and media, NBA 2K League.  Then we had only about a week to figure out how to do a broadcast. We had to invent a broadcast solution that would bring together nine living rooms in five states - all on public Wi-Fi - and we simply did not have a model for that since we are used to having everyone at our broadcast studio. We also needed to find a way to corral more than a hundred streams into a central hub that exists in the cloud and then develop a [virtual] control room to turn all that into a fully synced-up broadcast. And there was no room to fail: we had to put on a broadcast. 
Building a Live-Production Workflow From Scratch - in Just One Week
In the online 3-on-3 tournament, fan-organized teams, top female 2K players, and social-media influencers competed in the NBA 2K20 MyPark game mode for the chance to play against NBA 2K League teams and a share of a $25,000 prize pool. The NBA 2KL Three for All Showdown's first stage (March 27-29) and second stage (March 31-April 3) were live-streamed on the NBA 2K League Twitch and YouTube channels in a whip-around format, with the broadcast switching from one game to another throughout.
NBA 2K League's Matt Arden oversaw the NBA2KL Three for All Showdown from the comfort of his home.
 The tournament's a really great way to engage with our fans,  says Arden.  In these unprecedented times, we wanted to make sure that we were being responsible and practicing social distancing but also staying connected. 
The NBA 2K League was already ahead of the curve in terms of at-home production, having worked with LiveCGI to develop a multi-site remote-production model leveraging a virtual studio for the NBA 2K League APAC Invitational in January. Arden and his team returned to LiveCGI to see what it could whip up for the Three for All Showdown.
NBA 2K League's Scott Cole both served as on-air talent and selected the game feeds incorporated into the live stream.
 We called our friends at LiveCGI and [inquired] about their cloud solution, which was a postproduction solution for the most part, to see if it could be used as a live-broadcast solution. Could we tweak the software to bring it into a multichannel operation that looks like NBA League Pass? What we were able to create was a layer cake of compositors for TV switchers, graphics engines, and streaming technology. 
Inside the Production Workflow: A Multisite Group Effort
All the live gameplay from players' homes took place across Twitch, YouTube, and Mixer from either X-Box or PS4. These game streams were fed to NBA 2K League Lead Caster Scott Cole, who had a broadcast pod set up at his home in South Carolina. In addition to casting, Cole also monitored the various games and selected the best matches to incorporate into the live stream.
NBA 2K League's Harris Rubenstein produced the live stream from his home in Hoboken, NJ.
 Scott was the first line of defense,  says Arden.  He was sitting on top of the broadcast bringing in feeds and casting over them from his home in South Carolina and then combining the streams and selecting the best matches for fans. 
Cole was connected to a co-host - either Jamie  DirK  Diaz Ruiz in Chicago or Jeff Eisenband in New Jersey - via Discord videogaming VoIP software.
 There was a heavy lift from the caster side when it comes to monitoring the streams and pulling them into the production,  says Arden.  Normally, the caster is just sitting there and watching gameplay and speaking about it, but Scott had to actively work within the production as well, which was very [unusual for] any broadcast production - esports or otherwise. 
Lead caster Scott Cole was connected to a cohost - either Jamie  DirK  Diaz Ruiz in Chicago or Jeff Eisenband in New Jersey - via Discord videogaming VoIP software.
Cole's live-coverage feed was sent to the NBA 2K League Digital and Social Content Producer Harris Rubenstein in Hoboken, NJ, who fed it into the LiveCGI engine (powered by Unreal Engine) to create a virtual-studio environment. He produced the final program feed featuring the virtual-studio environment and virtual camera moves and was also feeding talent information on what games were coming up next.
 [Rubenstein] was juggling a lot of responsibilities,  says Arden.  He was wearing two sets of headsets. One was to me and the production team in a Zoom channel producing and EPing the show. He also has another headset for Discord, where he can speak directly to talent and also monitor that live feed in real time. And then he was even acting as a broadcast voice through Discord at times. When Scott and Dirk weren't sure where we were going next, he would chime into the broadcast, so he was literally directing our talent as a voice of God. 
The final program feed was sent to the AWS cloud via RTMP and pushed out to YouTube and Twit
								
							 
								
							
							Most recent headlines
							
								
								
								
									
09/11/2025
								
						
								
								
									Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
								
								
								
							 
							
							
								
								
								
									
04/11/2025
								
						
								
								
									Fred Baumgartner's op-ed (ATSC 3.0: I Cant Imagine Anyone Defending Our Current Adoption Strategy) on the broadcast industry's transition to ATSC 3.0 dr...
								
								
								
							 
							
							
								
								
								
									
04/11/2025
								
						
								
								
									Q&A with Music Alum Andrew van der Paardt   The oboist and English horn player reports back from the pit of the New York City Ballet Orchestra, and tells how he...
								
								
								
							 
							
							
								
								
								
									
04/11/2025
								
						
								
								
									Douglas W. Phillips and Steven M. Paul join Scripps Research Board of Directors Finance and biomedical leaders bring decades of experience in investment strateg...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									SVG Sit-Down: Inside the Sports Rights Landscape (and the new IMG) with Andrew D...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Challenging the norm: How TNT Sports is evolving coverage of the men's and w...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Inspired storytelling: TNT Sports' Pete Thomas on creating opportunities out...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									NBA 2K League Returns With New Format Featuring NBA Players, Creators, and FansSeason will include online tournaments, in-person events, and open-ladder fan com...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Live on the Water: The Rowing Channel Pulls Off Historic Production at Head Of T...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Strategic partnership to expand specialized testing equipment, advance national security and support regional economic growth...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									In less than two weeks during late September and early October, the Federal Communications Commission acted on two proposed rulemakings that could have an enorm...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Josh Miely is returning to a more hands-on radio and TV role with the National Association of Broadcasters....
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Broadcasters have spent years trying to integrate different vendor technologies in their facilities. As the industry has moved closer to software, that struggle...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									As the malevolent siege against broadcasters' interests intensifies from the far reaches of artificial intelligence misuse to relentless innovation in the m...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Wheatstone founder and owner Gary Snow will retire from the company by the end of next year....
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									In ye olde days of traditional television, when U.S. TV viewing options were limited to ABC, CBS, NBC and PBS, Nielsen's paper diaries were sufficient for t...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Two out of every three people are likely to be living in cities or other urban c...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Monday 3 November 2025
To view this content, please enable our use of cookies. ...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Rohde & Schwarz acquires open source intelligence specialist Munich Innovation L...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Rohde & Schwarz launches revolutionary super wideband mobile network scanner, se...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									ESA, MediaTek, Eutelsat, Airbus, Sharp, ITRI, and R&S announce world's first...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Nokia and Rohde & Schwarz collaborate on AI-powered 6G receiver to cut costs, ac...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									A4ESSOR and OCCAR sign new procurement contract to advance development of intero...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Sitep Australia joins Rohde & Schwarz team for Hunter class frigate communicatio...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Back to All News
Famke Janssen Stars as Betty Jonkers in "Forever Pour Toujours" Music Video
Entertainment
03 November 2025
GlobalNetherlandsBelgium
Link c...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Red Seat Ventures and The 33rd Team Announce Exclusive Sales Partnership   Red Seat Ventures to Spearhead Sales Representation for The 33rd Team's Dynamic S...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									They've made that decision and ruined an awful lot of people's lives. 
...
								
								
								
							 
							
							
								
								
								
									
02/11/2025
								
						
								
								
									Abu Dhabi, UAE   November 2, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									Thunderbolt 3 Now Standard on Symphony MkII - Starting November 11 Beginning November 11, all new Apogee Symphony I/O MkII units will ship with Thunderbolt 3 as...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									How to Expand the Apogee Symphony Desktop with Cranborne 500ADAT Want to expand your Symphony Desktop beyond two inputs? Whether you're tracking a full drum...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									aconnic AG (ISIN: DE000A0LBKW6), Munich, has published the Financial Report for ...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									tvONE is proud to announce a strategic partnership with Matrox Video, combining CALICO PRO's high-performance video processing with the Matrox ConvertIP Ser...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									CJP Broadcast has joined the Grass Valley partner programme as both a Systems Integration Partner and AMPP Partner. The collaboration enhances CJP's ability...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has earned a higher-rated DPP Comm...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									Michael Napodano Appointed New CEO Of Operative Media
Operative today announced the appointment of Mike Napodano as Chief Executive Officer, marking the next s...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									Film industry professionals flocked to Cine Gear Expo Atlanta 2025 at celebrated Trilith Studios in Fayetteville, Georgia, on October 3 and 4. Back for its 6th ...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									Photo courtesy of Peacock and Sky
Christopher Ross, BSC, began his cinematic obsession early. He cites reading Scorsese on Scorsese as a teenager with teaching...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									NEW YORK ITN and the sell-side advertising company Magnite have announced the launch of what they are billing as the industrys first Local Linear TV Private Mar...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									Back to All News
Netflix Unveils  Operation Safed Sagar' at the Inaugural S...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									Back to All News
Netflix Announces Partnership With Yash Raj Films, Bringing Ic...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streamin...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, J...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									FOR IMMEDIATE RELEASE
30 October 2025
It is with great sadness that we mourn the passing of Segomotso Keorapetse, an award- winning South African television d...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									IRVING, Texas As station groups move into an era that promises rapid tech, regulatory and economic changes, Nexstar Media Group said its board has extended chai...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									While some analysts have questioned the ongoing economic viability of broacast-TV late night shows amid ongoing declines in linear viewing, new data from Tubula...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									The contentious contract negotiations between The Walt Disney Co. and YouTube TV have resulted in a blackout of Disney-owned programming on the pay TV operator....
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									CINCINNATI Video conversion and AV signal distribution specialist tvONE and Matrox Video have struck a strategic partnership, combining CALICO PRO's video p...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									NEW YORK The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advert...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									While some analysts have questioned the ongoing economic viability of late night shows on broadcast TV amid ongoing declines in linear viewing, new data from Tu...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									Berklee Celebrates the Inauguration of President Jim Lucchese   In his inaugural address, Lucchese shared an optimistic vision for Berklee's future as a for...