
May 20, 2024 LONDON-HARMAN Professional Solutions, the global leader in audio, lighting, and video and control technologies, today announced a new partnership with Algam Ib rica for audio and video control product distribution in Spain. The distributor will take responsibility for branded products including AMX, JBL Professional, Crown, Soundcraft, BSS, Lexicon, and dbx.
Starting 1 July 2024, the new partnership between Algam Ib rica and HARMAN Professional will represent both companies' shared mission of providing industry-leading audio solutions to more customers in Spain. Algam Ib rica will have full access to all HARMAN Professional audio and video control brands in the region while also providing product service, including AKG, distributed by Music Distribuci n.
Algam Ib rica was selected because it possesses the necessary mind-set and drive to deliver premium service and top-tier expertise on HARMAN Professional products to Spanish customers that include audio engineers, production houses, and integrators. This collaboration marks a significant stride in advancing HARMANs objective to extend its reach to an unprecedented number of customers while delivering unparalleled audio and video control solutions.
Algam has a long and proud history of providing high quality products and service to our customers, and our partnership with HARMAN Professional is a natural extension of that mission, said Benjamin Garnier, Managing Director, Algam. We are thrilled to offer a wide range of premium HARMAN Professional's audio and video control solutions to the Spanish market and look forward to working closely with the HARMAN team to do so.
HARMAN Professional will continue to build, strengthen, and solidify its new partnership with Algam Ib rica as it continues to further develop its presence in the Spanish market.
We are excited to announce the expansion of our collaboration with Algam Ib rica as our audio, video & control distributor for the HARMAN Professional portfolio that include many of our iconic brands in Spain, said Hamid Soufian, Vice President and General Manager, EMEA, HARMAN Professional. Algam Ib rica consistently demonstrates outstanding performance for the customers they serve, making us confident in their ability to further enhance our portfolio. We eagerly anticipate the opportunities this expanded partnership will bring.
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