Ohio s Deluca Video Productions Covers Live Events with Panasonic s New AJ-PX70 P HD Handheld

DeLuca Photography and Video Productions (Akron, OH) is making Panasonic's new AJ-PX270 P2 HD handheld its primary camera for live events. The full-service media production company, co-founded more than 13 years ago by brothers John and Matt DeLuca, routinely covers live assignments in the metro Cleveland, Akron, Canton and Medina, OH markets and beyond.

Since purchasing the PX270 (Panasonic's first P2 HD handheld with native AVC-ULTRA recording) this summer, Deluca has used the camcorder on a project for a local chapter of the Make-A-Wish Foundation, as well as for several weddings.

The PX270 performs more like a bigger camera, said John DeLuca, the company's Director of Videography. It's like having a shoulder-mount with a much smaller form factor.

DeLuca described fast-paced run-and-gun work for Make-a-Wish's internal marketing team. We had a four-hour window, a small crew and 90 degree weather, he said. Features that stood out that day were the PX270's light weight (five pounds), its intuitive buttons and controls, and the placement of the second XLR connector at the rear, which made it really easy to put a boom pole in place quickly.

The PX270's color palette is richer and more natural than previous cameras-the images are stunning, DeLuca continued. The dynamic range is amazing, and the camera's new sensor is one of the best available. Camera sensitivity is impressive, even at 0dB cleaner and brighter than with prior gear.

The PX270 is excelling at wedding shoots. We can shoot more footage, especially if we're shooting in AVC-LongG. You can count on fluid lighting situations-dark church, bright outside-and with the PX270 we can make adjustments to exposure on the spot. And however well-scripted a wedding day is, there are always abrupt schedule changes: the PX270 allows us to respond to those changes very quickly.

He added that he often intersperses PX270 video into the controlled environment product videos he shoots with large-sensor cameras. We can tweak the image and it matches quite well with DSLR footage, looking every bit as rich.

DeLuca said he predominantly shoots in AVC-Intra 100, and edits in Adobe Premiere. For more about the company, visit http://www.delucaproductions.com.

About the AJ-HPX270

The AJ-PX270, Panasonic's first P2 HD handheld camcorder with AVC-ULTRA recording, combines the high quality and incredible efficiency of low bit rate recording and the flexibility of 3G/4G/LTE wireless mobility. The five-pound PX270 provides all the key functionality of Panasonic's high-end, shoulder-mount camcorder, and features newly-developed high-sensitivity, low-noise 1/3 3-MOS imagers to produce stunning pictures, even in low light conditions.

With its innovative AVC-ULTRA codec, the PX270 features a wide range of recording modes, including high-quality 100Mbps AVC-Intra100, as well as optional 200 Mbps AVC-Intra200. For applications where file size is critical, the camcorder incorporates a choice of AVC-LongG quality levels; for high-speed file exchange, the PX270's high-resolution AVC-Proxy encodes in parallel with higher bandwidth production formats, enabling fast, efficient offline editing,

For more information about the AJ-PX270 and other Panasonic professional video products, visit http://www.panasonic.com/broadcast.

Panasonic Solutions for Business

Panasonic delivers reliable business technology solutions that connect data with decision makers to drive better outcomes-for our customers and our customers' customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North

America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.

All specifications are subject to change without notice.

Information on Panasonic solutions for business can be obtained at us.panasonic.com/business-solutions.

About Panasonic Corporation of North America

Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. In Interbrand's 2014 annual Best Global Green Brands report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ. Learn more about Panasonic at http://www.panasonic.com.

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