
Beam Dynamics, leaders in technology lifecycle management, has implemented its Data Improvement Platform (DIP) at NMR Events, a major American industrial staging and events business. The installation provides immediate data and continual development within the R2 database from Unique Business Systems.
NMR Events is based in New Jersey, with six other locations across the country including a major facility in Las Vegas, Nevada. Across these facilities, NMR maintains a floating inventory of over 450,000 assets. The inventory contains everything a customer would need for a major trade event, convention or launch.
To manage its inventory, NMR uses UBS' R2 Rental Software which is widely regarded as an industry standard with more than 35 years of successful deployments. While R2 addressed NMR's rental management needs, like with most inventory management systems it lacks built-in asset data crucial to NMR's operations. NMR turned to Beam's DIP to fill its data gap.
Beam maintains a massive, industry-wide asset database of over 500,000 assets from over 7000 manufacturers. This data covers everything from physical dimensions to firmware updates, to model lifecycle statuses to product recalls. Beam's DIP integrates with NMR's R2 instance and automatically enriches asset listings with relevant data. Going a step further, Beam continually updates its dataset, ensuring that all of NMR's stakeholders have access to up-to-date information.
The value for NMR has been immense. In the past, we would have had to manually search for and maintain asset data and it often wouldn't get done. Beam saved us hundreds of man-days of repetitive work in data entry, said Chris Budin, Director of Rental Systems at NMR. Now everyone in the business has direct access to every fact we might need, whether that is weights and dimensions for shipping or if we need to make time for a software upgrade.
Beam has also given us a data standard across sites and systems, he added. In the past a single asset could have multiple names depending on who you asked, with Beam every asset has the same name and specs no matter where across the organization.
"Perhaps most importantly, NMR can now be confident in the accuracy of its forms and printouts, which is essential for a rental business. Let s say we don t enter a weight and dimensions on 200 items. That s meaningful because there are forms and printouts that are tallying these values all the time and formulas that are using these values. With Beam, I am confident that those forms and printouts are accurate and being tabulated based on real data.
Ryan DeMars, Co-Founder and COO of Beam added NMR Events is a great example of how complex our technology inventories really are, and why you need intelligent, tailored support not just to know what you have but to get the best out of it. NMR's business is in procuring the right equipment and renting it out as often as possible to earn a fair return.
With our DIP, they start with comprehensive information on every single asset, and see their knowledge base continue to grow drawing on their own real-world experiences, he said. That leads directly to an even better service for their clients as well as ever-tighter business control.
Beam can be contacted for InfoComm meetings and further information at beamdynamics.io
North America Stories
27/04/2026
CES Power, a provider of infrastructure for live events, has announced the acquisition of three Ireland-based businesses: GH Energy Rental Ltd, Event Power, and...
27/04/2026
FuboTV Inc. has announced it is developing its Multiview feature for the Fubo streaming service on select LG TVs, including 2024, 2025, and newer 4K and 8K mode...
27/04/2026
Shade, a file management platform for creative teams, has announced a $14 million funding round led by Khosla Ventures, Construct Capital, and Bling Capital, br...
27/04/2026
The Audio Engineering Society (AES) will present the Immersive Audio Academy 12th Edition - Immersive Audio in All Flavors - on April 30, 2026, at 12:00 p.m. ...
27/04/2026
DAZN has announced DAZN48, a creator program for the FIFA World Cup 2026 that will recruit 48 creators - one representing each of the 48 qualified nations - to ...
27/04/2026
FloSports has announced exclusive streaming rights to four CrossFit competitions: Legends Del Mar: CrossFit Semi-Finals, Magic City Games, NorCal Classic, and t...
27/04/2026
Telestream has announced that Pulse, its software-defined test and measurement p...
27/04/2026
Shade has announced it is a Cloud Computing and Storage winner in the 2026 NAB Show Product of the Year Awards. Winners were selected by a panel of industry exp...
27/04/2026
Leading the NBA's video-ads platform, this Penn State grad is at the forefro...
27/04/2026
DAZN has expanded its international broadcast rights for the T100 Triathlon World Tour to include Africa. All races from the T100 calendar will be available for...
27/04/2026
NAB Show has announced the recipients of its 2026 Project of the Year and Product of the Year Awards at a ceremony at the Las Vegas Convention Center.
Each wi...
27/04/2026
DIRECTV has launched on Meta Quest headsets, becoming the first MVPD to offer live TV through the platform. The timing coincides with the stretch run of the MLB...
27/04/2026
TBL Team Boxing League has announced a broadcast agreement with MSG Networks to air all remaining Season 4 fights live across MSG's television and digital p...
27/04/2026
IP integration, interoperability, growth of intercommunications were key concerns for vendors and visitors alike
Attendees at the recently concluded 2026 NAB S...
27/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
27/04/2026
A pro-audio emphasis, spectrum changes, and on-field audio mark the new products and enhancements to existing offerings
Microphones remain the primary point of...
27/04/2026
The Sports Video Group team was all over the NAB Show floor out in Las Vegas las...
27/04/2026
Available for current Nielsen ONE Ads customers, this new capability predicts sa...
27/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/04/2026
Nippon TV's In-House Proprietary AI Solution AiDi Wins Product of the Year A...
27/04/2026
Outpost Introduces Unlimited Collaboration Model for Review and Approval Workflo...
27/04/2026
Ikegami Announces VFE-P07D Monocular OLED Viewfinder with Tiltable 3.5-inch LCD ...
27/04/2026
Custom Consoles announces the completion of a large Module-R desk and MediaWall monitor display mount for an expanded master control room at Gravity Medias West...
27/04/2026
Other World Computing Launches OWC Express 4M2 Ultra - Thunderbolt 5 Four-Slot N...
27/04/2026
Back to All News
Netflix announces El sobrino, the new film by Dami n Szifron s...
26/04/2026
Back to All News
Director Yoon Jong-bin Returns with The Generals' (WT), A...
26/04/2026
Back to All News
Nine Queens, Starring Alvaro Morte and Patrick Criado, Starts ...
25/04/2026
Mediagenix Sweeps 2026 NAB Awards With Wins for Product of the Year and Best of ...
25/04/2026
SCHOEPS Microphones Announces Desert Island Boom Set for NAB 2026
Brie Clayton April 24, 2026
0 Comments
Compact modular set ideal for location sound ...
25/04/2026
Berklee Africana Studies Hosts Gospel Extravaganza 2026 The Signature Series event will honor three new inductees to the Berklee Gospel Hall of Fame and celeb...
25/04/2026
Student Spotlight: Siva Maja Gierszewska, who performs under the artist name Siva, shares how she found her songwriting confidence at Berklee.
April 24, 2026...
25/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/04/2026
Churchill Downs Inc. (CDI) has announced a definitive agreement to acquire the intellectual property of the Preakness Stakes and Black-Eyed Susan Stakes from 1/...
24/04/2026
Daktronics has partnered with DCL (Design Communications, Ltd.) to design, manuf...
24/04/2026
Chyron has announced PRIME Translate, a workflow solution that produces live content simultaneously in multiple languages within the PRIME platform. The system ...
24/04/2026
Eutelsat has announced a new partnership with Co-op Cable, introducing an expand...
24/04/2026
Pitch Dublin, an indoor golf simulation and hospitality venue on Dawson Street i...
24/04/2026
G&D and VuWall have announced two senior leadership appointments, effective Apri...
24/04/2026
Victory , the free sports streaming service from A Parent Media Co. Inc. (APMC), has announced a multi-year agreement to become the exclusive local streaming ho...
24/04/2026
The former business major from Massachusetts has found his home in graphics and bug operation while contributing to live ESPN productions
In the live-sports-vi...
24/04/2026
The Mid-Atlantic Sports Network (MASN) and Spectrum have announced a multiyear carriage agreement making MASN available to Spectrum customers in areas of southe...
24/04/2026
The NFL Draft is rebuilt from the ground up in a new city every year. The three-day fan festival is expected to draw 500,000 or more attendees, with millions fo...
24/04/2026
Diversified has continued expansion of its sports and media capabilities to supp...
24/04/2026
NAB reports that the 2026 NAB Show wrapped with more than 58,000 registered atte...
24/04/2026
Clear-Com has announced significant updates to its Arcadia Central Station and E...
24/04/2026
NAB reports that the 2026 NAB Show wrapped with more than 58,000 registered atte...
24/04/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
24/04/2026
B/R NFL Draft Live' refines the digital giant's productions around footb...
24/04/2026
Study highlights five pillars shaping modern fan engagement as broadcasters reth...
24/04/2026
The 2026 event, the first Draft with NFL Network under the ESPN umbrella, will b...