
Beam Dynamics, leaders in technology lifecycle management, has implemented its Data Improvement Platform (DIP) at NMR Events, a major American industrial staging and events business. The installation provides immediate data and continual development within the R2 database from Unique Business Systems.
NMR Events is based in New Jersey, with six other locations across the country including a major facility in Las Vegas, Nevada. Across these facilities, NMR maintains a floating inventory of over 450,000 assets. The inventory contains everything a customer would need for a major trade event, convention or launch.
To manage its inventory, NMR uses UBS' R2 Rental Software which is widely regarded as an industry standard with more than 35 years of successful deployments. While R2 addressed NMR's rental management needs, like with most inventory management systems it lacks built-in asset data crucial to NMR's operations. NMR turned to Beam's DIP to fill its data gap.
Beam maintains a massive, industry-wide asset database of over 500,000 assets from over 7000 manufacturers. This data covers everything from physical dimensions to firmware updates, to model lifecycle statuses to product recalls. Beam's DIP integrates with NMR's R2 instance and automatically enriches asset listings with relevant data. Going a step further, Beam continually updates its dataset, ensuring that all of NMR's stakeholders have access to up-to-date information.
The value for NMR has been immense. In the past, we would have had to manually search for and maintain asset data and it often wouldn't get done. Beam saved us hundreds of man-days of repetitive work in data entry, said Chris Budin, Director of Rental Systems at NMR. Now everyone in the business has direct access to every fact we might need, whether that is weights and dimensions for shipping or if we need to make time for a software upgrade.
Beam has also given us a data standard across sites and systems, he added. In the past a single asset could have multiple names depending on who you asked, with Beam every asset has the same name and specs no matter where across the organization.
"Perhaps most importantly, NMR can now be confident in the accuracy of its forms and printouts, which is essential for a rental business. Let s say we don t enter a weight and dimensions on 200 items. That s meaningful because there are forms and printouts that are tallying these values all the time and formulas that are using these values. With Beam, I am confident that those forms and printouts are accurate and being tabulated based on real data.
Ryan DeMars, Co-Founder and COO of Beam added NMR Events is a great example of how complex our technology inventories really are, and why you need intelligent, tailored support not just to know what you have but to get the best out of it. NMR's business is in procuring the right equipment and renting it out as often as possible to earn a fair return.
With our DIP, they start with comprehensive information on every single asset, and see their knowledge base continue to grow drawing on their own real-world experiences, he said. That leads directly to an even better service for their clients as well as ever-tighter business control.
Beam can be contacted for InfoComm meetings and further information at beamdynamics.io
North America Stories
03/11/2026
Grass Valley has announced that France T l visions has completed the first phase...
03/11/2026
SES and WELT TV have renewed their partnership under a new multi-year agreement for satellite distribution in Germany. The agreement runs into the next decade a...
03/11/2026
Eutelsat's OneWeb low Earth orbit (LEO) network will provide connectivity as...
03/11/2026
CONMEBOL has renewed its agreement with GRUP MEDIAPRO, which will continue to run the CONMEBOL Hub's end-to-end operation through 2030. The Hub handles prod...
03/11/2026
Aggreko has returned as Official Temporary Power Partner for the FORMULA 1 HEINE...
03/11/2026
Gravity Media has deployed its fully IP-based OB truck, Nova 110, in Belgium for the first time. It made its operational debut supporting a UEFA Europa League m...
03/11/2026
The NFL and TMRW Sports have unveiled Premier Flag, the brand identity for a new...
03/11/2026
Stephen Arnold Music has developed the original musical theme and sonic branding...
03/11/2026
Monumental Sports Network (MNMT), the local media rights holder for the NHL's Washington Capitals, NBA's Washington Wizards and WNBA's Washington My...
03/11/2026
has brought its specialist SMARThead robotic camera technology to the United Sta...
03/11/2026
In under two years, a seven-person startup has grown to more than 270 staffers, ...
03/11/2026
Olympics history is currently being made in Dakar. During the next two weeks, the Youth Olympic Games, which began on Oct. 31 and conclude on Nov. 13, are the f...
03/11/2026
There are many challenges in the sports-video-production industry that keep personnel up at night, and one that's currently on the minds of individuals in b...
03/11/2026
Telstra Broadcast Services may call Australia home but this year it continued to...
03/11/2026
New path-to-purchase research solution connects 30 consumer categories and more ...
03/11/2026
Latest Nielsen data reveals a surge in advertising investment during key festive...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
PlayBox Neo has taken 24/7 playout for the news outlet Cheddar to the cloud. Powered by PlayBox Neo's own CDN and the full PlayBox Neo Suite media platform,...
03/11/2026
Blendkit for Unreal
Brie Clayton November 3, 2026
0 Comments
Blendkit expands ecosystem with new Unreal Engine integration alongside 8th anniversary l...
03/11/2026
Blackmagic Design Announces New UltraStudio Express HD
Brie Clayton November 3, 2026
0 Comments
New capture and playback solution with 3G-SDI, HDMI an...
03/11/2026
Berklee Artists Return for Performances at Bostons Snowport Holiday Market Presented through a partnership between Snowport, Mohegan Sun, and Berklee, the wee...
03/11/2026
Grass Valley announced that France T l visions has completed the first phase of its Genesys production infrastructure renewal program for Franceinfo, moving the...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
SmallHD announced the launch of the new Focus 504 Monitor, featuring a low-profile form factor, die-cast aluminum construction, professional-grade I/O, and the ...
03/11/2026
Gaffer Webb helped light the pivotal Kill Room scene with Astera QuikSpot...
03/11/2026
IllusionFX 1.1 is Out!
Alex Perea November 2, 2026
0 Comments
More tools, more creative freedom.
Graph editor. Shape your animation curves with preci...
03/11/2026
Rowan University Explores Virtual Production Workflows
Brie Clayton November 2, 2026
0 Comments
Students work across camera tracking, compositing and ...
03/11/2026
How to Hand Over an After Effects Project So the Next Person Can Open It
Ozgur Gorgun November 2, 2026
0 Comments
Most After Effects projects get open...
03/11/2026
Demand for advanced chips is rising. The processes to build them are getting mor...
02/11/2026
The founder/CEO says new app combines JWS content and scoreboard with real-time ...
02/11/2026
The men's and women's Villanova and Notre Dame basketball teams will get...
02/11/2026
CONMEBOL has renewed its trust in GRUP MEDIAPRO, which will continue at the helm of the CONMEBOL Hub's end-to-end operation through 2030, producing and dist...
02/11/2026
Building on the growth in women's sports, the dedicated sports-content initiative aims to enhance fan engagement and content creation
The WTA (Women's ...
02/11/2026
UNA Sports Group has led an eight-figure investment round in The Curling Group (TCG), with participation from Relay Ventures. TCG is the company behind the Gran...
02/11/2026
Sony Electronics will launch the RIALTO 65 Camera Extension System (CBK-6510XS) for the VENICE 2 CineAlta camera. It is expected to be available in the first ha...
02/11/2026
ESL FACEIT Group (EFG) has announced that ESL One, its Dota 2 tournament series, is coming to Munich, Germany, from April 4-11, 2027. ESL One Munich 2027 will b...
02/11/2026
X Games has appointed Paul Asencio Chief Revenue Officer, effective Nov. 9. He will lead global partnerships, sponsorship sales and commercial revenue strategy ...
02/11/2026
UK outside broadcast specialist Cloudbass has completed a proof of concept for s...
02/11/2026
Tubi and Major League Soccer will stream two Decision Day matches live and free on Saturday, Nov. 7, in the U.S. The games are Inter Miami CF vs. Charlotte FC a...