Beam Dynamics, leaders in technology lifecycle management, has implemented its Data Improvement Platform (DIP) at NMR Events, a major American industrial staging and events business. The installation provides immediate data and continual development within the R2 database from Unique Business Systems.
NMR Events is based in New Jersey, with six other locations across the country including a major facility in Las Vegas, Nevada. Across these facilities, NMR maintains a floating inventory of over 450,000 assets. The inventory contains everything a customer would need for a major trade event, convention or launch.
To manage its inventory, NMR uses UBS' R2 Rental Software which is widely regarded as an industry standard with more than 35 years of successful deployments. While R2 addressed NMR's rental management needs, like with most inventory management systems it lacks built-in asset data crucial to NMR's operations. NMR turned to Beam's DIP to fill its data gap.
Beam maintains a massive, industry-wide asset database of over 500,000 assets from over 7000 manufacturers. This data covers everything from physical dimensions to firmware updates, to model lifecycle statuses to product recalls. Beam's DIP integrates with NMR's R2 instance and automatically enriches asset listings with relevant data. Going a step further, Beam continually updates its dataset, ensuring that all of NMR's stakeholders have access to up-to-date information.
The value for NMR has been immense. In the past, we would have had to manually search for and maintain asset data and it often wouldn't get done. Beam saved us hundreds of man-days of repetitive work in data entry, said Chris Budin, Director of Rental Systems at NMR. Now everyone in the business has direct access to every fact we might need, whether that is weights and dimensions for shipping or if we need to make time for a software upgrade.
Beam has also given us a data standard across sites and systems, he added. In the past a single asset could have multiple names depending on who you asked, with Beam every asset has the same name and specs no matter where across the organization.
"Perhaps most importantly, NMR can now be confident in the accuracy of its forms and printouts, which is essential for a rental business. Let s say we don t enter a weight and dimensions on 200 items. That s meaningful because there are forms and printouts that are tallying these values all the time and formulas that are using these values. With Beam, I am confident that those forms and printouts are accurate and being tabulated based on real data.
Ryan DeMars, Co-Founder and COO of Beam added NMR Events is a great example of how complex our technology inventories really are, and why you need intelligent, tailored support not just to know what you have but to get the best out of it. NMR's business is in procuring the right equipment and renting it out as often as possible to earn a fair return.
With our DIP, they start with comprehensive information on every single asset, and see their knowledge base continue to grow drawing on their own real-world experiences, he said. That leads directly to an even better service for their clients as well as ever-tighter business control.
Beam can be contacted for InfoComm meetings and further information at beamdynamics.io
North America Stories
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Sports and Music Unite: A Look Back at the Operationally Ambitious FIFA Club Wor...
12/01/2026
Nielsen Panel Discussion Highlights World Cup Impact for FOX, Telemundo, MetLife...
12/01/2026
FIFA President Infantino Highlights How AI Will Impact 2026 FIFA World Cup and B...
12/01/2026
Baltimore Ravens' Jack Dana on Telling a Better Story With Media Management ...
12/01/2026
FOX Sports' Brad Cheney on Spectrum Debate's Impact on the Sports-Produc...
12/01/2026
Australia and New Zealand VP Alan Clements shares L3Harris' leadership insig...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Berklee International Folk Festival Celebrates 40 Years Featuring Grammy-winning alumna Arooj Aftab, the milestone concert and weeklong festival marks four de...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Back to All News
WWE By the Numbers: Celebrating One Year on Netflix
From left to right: Rey Mysterio, Intercontinental Champion John Cena and Sheamus celebr...
10/01/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
10/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
10/01/2026
Back to All News
Connection and Youth Defined: The Ramparts of Ice Brings a Hea...
09/01/2026
Rock-It Sports' Deron Brown & Laura Rowlands on Launching a New Brand, Suppl...
09/01/2026
Warner Bros. Discovery's Chris Brown on the Broadcaster's First French O...
09/01/2026
NFL Playoffs 2026: CBS Sports Travels to Jacksonville With Packed Arsenal of Pro...
09/01/2026
NFL Playoffs 2026: NBC Sports Is Set To Roll Out New Scorebar, Insert Graphics T...
09/01/2026
NFL Playoffs 2026: Prime Video Production Team Caps Historic Season With Iconic ...
09/01/2026
NFL Playoffs 2026: FOX Sports Kicks Off Postseason Slate With Two-Game Wild Card...
09/01/2026
NFL Playoffs 2026: ESPN's Run Brings Monday Night Football' Flagship Op...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
SMPTE , the home of media professionals, technologists, and engineers, today introduced the board officers and regional governors who will serve terms beginning...
09/01/2026
Globecast, the leading provider of broadcast, media and entertainment managed services, today announced the appointment of Chris Pulis as Group Chief Technology...
09/01/2026
The Hollywood Professional Association (HPA) today announced several updates to its board of directors. As part of HPA s annual governance cycle, new leadership...
09/01/2026
SDVI, the leading platform provider for cloud-native media supply chains, today announced that Simon Eldridge has been appointed chief operating officer. In thi...
09/01/2026
Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding partner in the openGear initi...
09/01/2026
iWedia, a global leader in connected TV software solutions, announces that its market-proven ATSC 3.0 software stack is powering the broadcast functionality of ...
09/01/2026
Amino, a global leader in enterprise video and digital signage technology, today announced a strategic partnership with Xibo, a leading global digital signage s...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Every that was easy shopping moment is made possible by teams working to hit s...
08/01/2026
At CFP Semifinals, ESPN Again Flexes Its Operational Muscle With 20+ MegaCast Vi...
08/01/2026
SVG Students To Watch: Sophie Fowler, University of OregonThe Portland product has honed her skills as a producer, director, and TD at Quack VideoBy Brandon Cos...
08/01/2026
Follow the Money, Episode 3: Inside the Sports-Media Biz With Sam McCleery and K...
08/01/2026
SVG New Sponsor Spotlight: Qualstar's Jeff Sengpiehl on the Enduring Power a...
08/01/2026
Legendary February: Production Leaders at NBC Sports Pull Back the Curtain on Ol...
08/01/2026
The Hollywood Professional Association (HPA) today announced several updates to its Board of Directors. As part of HPA's annual governance cycle, new leader...
Beam Dynamics, leaders in technology lifecycle management, has implemented its Data Improvement Platform (DIP) at NMR Events, a major American industrial staging and events business. The installation provides immediate data and continual development within the R2 database from Unique Business Systems. 
