PA TV Metadata B2B2C product Where to Watch allows viewers to search quickly for content across linear channels and multiple streaming services using meticulously verified metadata
Sponsored Content
Published: August 3, 2022
PA TV Metadata B2B2C product Where to Watch allows viewers to search quickly for content across linear channels and multiple streaming services using meticulously verified metadata
target=_blank title=Share on LinkedIn class=share-linkedin>
Viewers should always be the winners of any streaming war, never the casualties. In recent years, the number of platforms competing for precious screen time has grown significantly. The pandemic drove unprecedented growth in the adoption of streaming services and accelerated the fragmentation of viewing habits across non-linear platforms. According to a 2022 Kantar report, 58 per cent of UK households subscribe to at least one streaming service.
PA TV Metadata has launched Where to Watch, a dynamic B2B2C product that allows viewers to search quickly for content across linear channels and multiple streaming services using meticulously verified metadata, which is updated throughout the day and delivered via API. This exciting data solution boasts the flexibility to add new channels and respond immediately to changes in viewing habits. It also features a dizzying array of enriched editorial and metadata including multiple renditions of high-resolution images and image types.
Quality search results rely on highly accurate, complete metadata covering the most popular channels. Where to Watch is the first product on the market to incorporate all films and TV shows on over 650 linear UK-based channels with video on demand (VoD) content from major streaming providers in the UK and Ireland. Deep links in the API metadata drive consumers quickly to their chosen content, saving precious time.
Searching for TV shows and films on multiple platforms including the catch-up services of major free-to-air broadcasters can be a lengthy and frustrating experience, especially when programmes are split across different services. Without a complete and centralised data solution like Where to Watch, viewers waste valuable time sifting through content on individual services, hoping their searches yield results. Where to Watch simplifies the process, handing complete control back to viewers. The power of Where to Watch will be on display at IBC 2022 on stand 5.F32.
Time is precious and knowledge is power. Uniquely, PA TV Metadata's highly skilled editors moderate and match every asset from VoD catalogues down to individual series and episodes to ensure unrivalled accuracy and consistency across platforms. This fastidious approach to data matching allows enhanced search capabilities against metadata for easy customer interaction.
With over 30 years' experience, PA TV Metadata is the market-leading provider of TV metadata services in the UK and Ireland, supplying electronic programme guides (EPGs) and TV listings in print and online. The industry-recognised specialists in listings and metadata management power EPG TV guides in all UK homes with peerless programme metadata.
Where to Watch is underpinned by Pawa, PA's cloud-based metadata platform which enables the ingestion, enhancement, and distribution of linear and non-linear programme data. Designed and built in-house, Pawa boasts unrivalled flexibility and depth to empower consumers to take stress-free control of where and when they watch their favourite content every minute of the day.
Integrating Where to Watch through PA's existing TV metadata API is easy and customers have the reassurance that this superior live TV and streaming search combines the product integrity of the PA Media brand, which has a proud history stretching back more than 150 years, with industry-leading levels of support and onboarding.
A comprehensive, aggregated source of film and TV metadata has never been more vital. PA TV Metadata will be at IBC 2022 on stand 5.F32 to showcase the depth, breadth, and accuracy of Where to Watch as the only complete data solution on the market that puts viewers first. For more information, please visit pa.media/pa-tv-metadata/where-to-watch/.
To find out more about PA TV Metadata and its products and services, please visit: pa.media/pa-tv-metadata.
To book a meeting with PA TV Metadata at IBC 2022, please visit: https://pa.media/pa-tv-metadata/ibc-2022/.
For regular updates from PA TV Metadata, you can follow the company on LinkedIn here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
PA TV Metadata B2B2C product Where to Watch allows viewers to search quickly for content across linear channels and multiple streaming services using meticulously verified metadata
