PA TV Metadata B2B2C product Where to Watch allows viewers to search quickly for content across linear channels and multiple streaming services using meticulously verified metadata
Sponsored Content
Published: August 3, 2022
PA TV Metadata B2B2C product Where to Watch allows viewers to search quickly for content across linear channels and multiple streaming services using meticulously verified metadata
target=_blank title=Share on LinkedIn class=share-linkedin>
Viewers should always be the winners of any streaming war, never the casualties. In recent years, the number of platforms competing for precious screen time has grown significantly. The pandemic drove unprecedented growth in the adoption of streaming services and accelerated the fragmentation of viewing habits across non-linear platforms. According to a 2022 Kantar report, 58 per cent of UK households subscribe to at least one streaming service.
PA TV Metadata has launched Where to Watch, a dynamic B2B2C product that allows viewers to search quickly for content across linear channels and multiple streaming services using meticulously verified metadata, which is updated throughout the day and delivered via API. This exciting data solution boasts the flexibility to add new channels and respond immediately to changes in viewing habits. It also features a dizzying array of enriched editorial and metadata including multiple renditions of high-resolution images and image types.
Quality search results rely on highly accurate, complete metadata covering the most popular channels. Where to Watch is the first product on the market to incorporate all films and TV shows on over 650 linear UK-based channels with video on demand (VoD) content from major streaming providers in the UK and Ireland. Deep links in the API metadata drive consumers quickly to their chosen content, saving precious time.
Searching for TV shows and films on multiple platforms including the catch-up services of major free-to-air broadcasters can be a lengthy and frustrating experience, especially when programmes are split across different services. Without a complete and centralised data solution like Where to Watch, viewers waste valuable time sifting through content on individual services, hoping their searches yield results. Where to Watch simplifies the process, handing complete control back to viewers. The power of Where to Watch will be on display at IBC 2022 on stand 5.F32.
Time is precious and knowledge is power. Uniquely, PA TV Metadata's highly skilled editors moderate and match every asset from VoD catalogues down to individual series and episodes to ensure unrivalled accuracy and consistency across platforms. This fastidious approach to data matching allows enhanced search capabilities against metadata for easy customer interaction.
With over 30 years' experience, PA TV Metadata is the market-leading provider of TV metadata services in the UK and Ireland, supplying electronic programme guides (EPGs) and TV listings in print and online. The industry-recognised specialists in listings and metadata management power EPG TV guides in all UK homes with peerless programme metadata.
Where to Watch is underpinned by Pawa, PA's cloud-based metadata platform which enables the ingestion, enhancement, and distribution of linear and non-linear programme data. Designed and built in-house, Pawa boasts unrivalled flexibility and depth to empower consumers to take stress-free control of where and when they watch their favourite content every minute of the day.
Integrating Where to Watch through PA's existing TV metadata API is easy and customers have the reassurance that this superior live TV and streaming search combines the product integrity of the PA Media brand, which has a proud history stretching back more than 150 years, with industry-leading levels of support and onboarding.
A comprehensive, aggregated source of film and TV metadata has never been more vital. PA TV Metadata will be at IBC 2022 on stand 5.F32 to showcase the depth, breadth, and accuracy of Where to Watch as the only complete data solution on the market that puts viewers first. For more information, please visit pa.media/pa-tv-metadata/where-to-watch/.
To find out more about PA TV Metadata and its products and services, please visit: pa.media/pa-tv-metadata.
To book a meeting with PA TV Metadata at IBC 2022, please visit: https://pa.media/pa-tv-metadata/ibc-2022/.
For regular updates from PA TV Metadata, you can follow the company on LinkedIn here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
PA TV Metadata B2B2C product Where to Watch allows viewers to search quickly for content across linear channels and multiple streaming services using meticulously verified metadata
