
PA TV Metadata B2B2C product Where to Watch allows viewers to search quickly for content across linear channels and multiple streaming services using meticulously verified metadata
Sponsored Content
Published: August 3, 2022
PA TV Metadata B2B2C product Where to Watch allows viewers to search quickly for content across linear channels and multiple streaming services using meticulously verified metadata
target=_blank title=Share on LinkedIn class=share-linkedin>
Viewers should always be the winners of any streaming war, never the casualties. In recent years, the number of platforms competing for precious screen time has grown significantly. The pandemic drove unprecedented growth in the adoption of streaming services and accelerated the fragmentation of viewing habits across non-linear platforms. According to a 2022 Kantar report, 58 per cent of UK households subscribe to at least one streaming service.
PA TV Metadata has launched Where to Watch, a dynamic B2B2C product that allows viewers to search quickly for content across linear channels and multiple streaming services using meticulously verified metadata, which is updated throughout the day and delivered via API. This exciting data solution boasts the flexibility to add new channels and respond immediately to changes in viewing habits. It also features a dizzying array of enriched editorial and metadata including multiple renditions of high-resolution images and image types.
Quality search results rely on highly accurate, complete metadata covering the most popular channels. Where to Watch is the first product on the market to incorporate all films and TV shows on over 650 linear UK-based channels with video on demand (VoD) content from major streaming providers in the UK and Ireland. Deep links in the API metadata drive consumers quickly to their chosen content, saving precious time.
Searching for TV shows and films on multiple platforms including the catch-up services of major free-to-air broadcasters can be a lengthy and frustrating experience, especially when programmes are split across different services. Without a complete and centralised data solution like Where to Watch, viewers waste valuable time sifting through content on individual services, hoping their searches yield results. Where to Watch simplifies the process, handing complete control back to viewers. The power of Where to Watch will be on display at IBC 2022 on stand 5.F32.
Time is precious and knowledge is power. Uniquely, PA TV Metadata's highly skilled editors moderate and match every asset from VoD catalogues down to individual series and episodes to ensure unrivalled accuracy and consistency across platforms. This fastidious approach to data matching allows enhanced search capabilities against metadata for easy customer interaction.
With over 30 years' experience, PA TV Metadata is the market-leading provider of TV metadata services in the UK and Ireland, supplying electronic programme guides (EPGs) and TV listings in print and online. The industry-recognised specialists in listings and metadata management power EPG TV guides in all UK homes with peerless programme metadata.
Where to Watch is underpinned by Pawa, PA's cloud-based metadata platform which enables the ingestion, enhancement, and distribution of linear and non-linear programme data. Designed and built in-house, Pawa boasts unrivalled flexibility and depth to empower consumers to take stress-free control of where and when they watch their favourite content every minute of the day.
Integrating Where to Watch through PA's existing TV metadata API is easy and customers have the reassurance that this superior live TV and streaming search combines the product integrity of the PA Media brand, which has a proud history stretching back more than 150 years, with industry-leading levels of support and onboarding.
A comprehensive, aggregated source of film and TV metadata has never been more vital. PA TV Metadata will be at IBC 2022 on stand 5.F32 to showcase the depth, breadth, and accuracy of Where to Watch as the only complete data solution on the market that puts viewers first. For more information, please visit pa.media/pa-tv-metadata/where-to-watch/.
To find out more about PA TV Metadata and its products and services, please visit: pa.media/pa-tv-metadata.
To book a meeting with PA TV Metadata at IBC 2022, please visit: https://pa.media/pa-tv-metadata/ibc-2022/.
For regular updates from PA TV Metadata, you can follow the company on LinkedIn here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
02/02/2026
SBS's High-Flying Drama The Airport Chaplain casts Hugo Weaving alongside Th...
02/02/2026
The National Film and Video Foundation (NFVF), in partnership with the French Institute of South Africa (IFAS), is calling for applications from experienced Sou...
02/02/2026
Photo Credit: NASA. Space Launch System (SLS) rocket and Orion Spacecraft rollou...
02/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/02/2026
Hewshott, an industry leading global AV, IT, Theatre, and Acoustics consultancy firm has completed a global transition with current UK Managing Director, Daniel...
02/02/2026
Public Media Management (PMM) today announced LTN as the technology partner for PMM Cloud, its new managed, cloud-based master control solution purpose-built fo...
02/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/02/2026
XR, the leading platform powering advertising operations, today announced the acquisition of Telly Traffic, a UK-based business affairs specialist with nearly t...
02/02/2026
Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions for broadcasters, service providers, and content owners, has become a launch partne...
02/02/2026
Teaser available to view HERE
Damien Molony as Jim Bergerac
Ahead of the hotly anticipated return of Bergerac to U and U&DRAMA in the Spring, a teaser has bee...
02/02/2026
Rohde & Schwarz reshapes mid-range market with new 44 GHz FPL spectrum analyzer ...
02/02/2026
Back to All News
Cesc Gays New Film Premieres March 27 on Netflix
Entertainment
02 February 2026
GlobalSpain
Link copied to clipboard
Download the first i...
02/02/2026
In addition to DPA Microphones, the company will also be acquiring Wisycom and Austrian Audio. The acquisition is now being filed for regulatory approval and sh...
02/02/2026
Arvato Systems launches a flexible and standardized billing solution
New SAP S/4HANA Utilities master system combines standardization, economies of scale, and...
31/01/2026
Spotify's annual Best New Artist celebration returned to Los Angeles last ni...
31/01/2026
The Navy's Air Test and Evaluation Squadron (HX) 21 launch a Long Range Attack Missile from an AH-1Z off coast of Virginia in late 2025. This demonstration ...
31/01/2026
DigitalGlue, creator of the award-winning creative.space Platform, has announced the release of creative.space OS 3.0.5, the latest software update within the ...
31/01/2026
ES Broadcast Hire, the long-established hire arm of ES Media Group, has spent the last few months busily preparing and sending out high-quality equipment for a ...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Top L-R: The Friend's House is Here, Josephine, The Lake, Bedford Park, Who Killed Alex Odeh?
Second Row L-R: Take Me Home, American Pachuco: The Legend of...
30/01/2026
Spotify, Haziran ay sonunda kadar stanbul'da yeni bir ofis a aca n ve T rkiye pazar n y netmek zere yeni bir atama ger ekle tirdi ini duyurdu. Bu kaps...
30/01/2026
The Artemis II wet dress rehearsal will simulate the launch countdown, fully loading fuel and verifying systems ahead of the first SLS and Orion crewed flight....
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Grass Valley , the leading technology provider for live production solutions, and NETGEAR Inc. (NASDAQ: NTGR), a global leader in network solutions, today anno...
30/01/2026
tvONE, a leading video processor, signal distribution technology and media server developer, announces the expansion of Amit Singh's role to Regional Sales ...
30/01/2026
With a career that spans four decades across television, film and post-production, Freelance Sound Designer and Post-production Sound Mixer Mike Aiton has built...
30/01/2026
DPA Microphones will feature its new, fully integrated wireless microphone ecosystem, designed to let audio professionals work faster, cleaner and with total co...
30/01/2026
As the Middle East continues to accelerate investment in next-generation media, broadcast, and immersive content technologies, Ventum Tech today announced a str...
30/01/2026
Mark Roberts Motion Control (MRMC), a Nikon company and global leader in robotic camera systems, today announced its participation at Integrated Systems Europe ...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Boston Conservatory at Berklee Hosts the National Opera Association's 2026 C...
30/01/2026
Student Spotlight: Sriram Narayanan The classical pianist shares his experience growing up with a language disability and finding his voice through music.
Ja...
30/01/2026
Heading into 2026, the pace of change across radio, TV, and digital media is reaching an inflection point. Audience behaviors continue to evolve, measurement mo...
30/01/2026
30 Jan 2026
VEON Partners with MindBridge to Enhance Financial Analytics, Audit...
30/01/2026
Introducing the NEW Techtel.tv! | FEB 5% OFF Offer
30 Jan Written By Suzanne Costello
Our Website & Online Store: Now Unified for a Seamless Experience.We...
30/01/2026
Friday 30 January 2026
Easels at the ready! All new judging line up for series ...
30/01/2026
Friday 30 January 2026
Britain can switch off terrestrial TV in the 2030s, with...