Knowledge is Pawa: PA TV Metadata's Where to Watch aims to help viewers find the content they want

PA TV Metadata B2B2C product Where to Watch allows viewers to search quickly for content across linear channels and multiple streaming services using meticulously verified metadata

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Published: August 3, 2022

PA TV Metadata B2B2C product Where to Watch allows viewers to search quickly for content across linear channels and multiple streaming services using meticulously verified metadata

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Viewers should always be the winners of any streaming war, never the casualties. In recent years, the number of platforms competing for precious screen time has grown significantly. The pandemic drove unprecedented growth in the adoption of streaming services and accelerated the fragmentation of viewing habits across non-linear platforms. According to a 2022 Kantar report, 58 per cent of UK households subscribe to at least one streaming service.

PA TV Metadata has launched Where to Watch, a dynamic B2B2C product that allows viewers to search quickly for content across linear channels and multiple streaming services using meticulously verified metadata, which is updated throughout the day and delivered via API. This exciting data solution boasts the flexibility to add new channels and respond immediately to changes in viewing habits. It also features a dizzying array of enriched editorial and metadata including multiple renditions of high-resolution images and image types.

Quality search results rely on highly accurate, complete metadata covering the most popular channels. Where to Watch is the first product on the market to incorporate all films and TV shows on over 650 linear UK-based channels with video on demand (VoD) content from major streaming providers in the UK and Ireland. Deep links in the API metadata drive consumers quickly to their chosen content, saving precious time.

Searching for TV shows and films on multiple platforms including the catch-up services of major free-to-air broadcasters can be a lengthy and frustrating experience, especially when programmes are split across different services. Without a complete and centralised data solution like Where to Watch, viewers waste valuable time sifting through content on individual services, hoping their searches yield results. Where to Watch simplifies the process, handing complete control back to viewers. The power of Where to Watch will be on display at IBC 2022 on stand 5.F32.

Time is precious and knowledge is power. Uniquely, PA TV Metadata's highly skilled editors moderate and match every asset from VoD catalogues down to individual series and episodes to ensure unrivalled accuracy and consistency across platforms. This fastidious approach to data matching allows enhanced search capabilities against metadata for easy customer interaction.

With over 30 years' experience, PA TV Metadata is the market-leading provider of TV metadata services in the UK and Ireland, supplying electronic programme guides (EPGs) and TV listings in print and online. The industry-recognised specialists in listings and metadata management power EPG TV guides in all UK homes with peerless programme metadata.

Where to Watch is underpinned by Pawa, PA's cloud-based metadata platform which enables the ingestion, enhancement, and distribution of linear and non-linear programme data. Designed and built in-house, Pawa boasts unrivalled flexibility and depth to empower consumers to take stress-free control of where and when they watch their favourite content every minute of the day.

Integrating Where to Watch through PA's existing TV metadata API is easy and customers have the reassurance that this superior live TV and streaming search combines the product integrity of the PA Media brand, which has a proud history stretching back more than 150 years, with industry-leading levels of support and onboarding.

A comprehensive, aggregated source of film and TV metadata has never been more vital. PA TV Metadata will be at IBC 2022 on stand 5.F32 to showcase the depth, breadth, and accuracy of Where to Watch as the only complete data solution on the market that puts viewers first. For more information, please visit pa.media/pa-tv-metadata/where-to-watch/.

To find out more about PA TV Metadata and its products and services, please visit: pa.media/pa-tv-metadata.

To book a meeting with PA TV Metadata at IBC 2022, please visit: https://pa.media/pa-tv-metadata/ibc-2022/.

For regular updates from PA TV Metadata, you can follow the company on LinkedIn here.

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