PA TV Metadata B2B2C product Where to Watch allows viewers to search quickly for content across linear channels and multiple streaming services using meticulously verified metadata
Sponsored Content
Published: August 3, 2022
PA TV Metadata B2B2C product Where to Watch allows viewers to search quickly for content across linear channels and multiple streaming services using meticulously verified metadata
target=_blank title=Share on LinkedIn class=share-linkedin>
Viewers should always be the winners of any streaming war, never the casualties. In recent years, the number of platforms competing for precious screen time has grown significantly. The pandemic drove unprecedented growth in the adoption of streaming services and accelerated the fragmentation of viewing habits across non-linear platforms. According to a 2022 Kantar report, 58 per cent of UK households subscribe to at least one streaming service.
PA TV Metadata has launched Where to Watch, a dynamic B2B2C product that allows viewers to search quickly for content across linear channels and multiple streaming services using meticulously verified metadata, which is updated throughout the day and delivered via API. This exciting data solution boasts the flexibility to add new channels and respond immediately to changes in viewing habits. It also features a dizzying array of enriched editorial and metadata including multiple renditions of high-resolution images and image types.
Quality search results rely on highly accurate, complete metadata covering the most popular channels. Where to Watch is the first product on the market to incorporate all films and TV shows on over 650 linear UK-based channels with video on demand (VoD) content from major streaming providers in the UK and Ireland. Deep links in the API metadata drive consumers quickly to their chosen content, saving precious time.
Searching for TV shows and films on multiple platforms including the catch-up services of major free-to-air broadcasters can be a lengthy and frustrating experience, especially when programmes are split across different services. Without a complete and centralised data solution like Where to Watch, viewers waste valuable time sifting through content on individual services, hoping their searches yield results. Where to Watch simplifies the process, handing complete control back to viewers. The power of Where to Watch will be on display at IBC 2022 on stand 5.F32.
Time is precious and knowledge is power. Uniquely, PA TV Metadata's highly skilled editors moderate and match every asset from VoD catalogues down to individual series and episodes to ensure unrivalled accuracy and consistency across platforms. This fastidious approach to data matching allows enhanced search capabilities against metadata for easy customer interaction.
With over 30 years' experience, PA TV Metadata is the market-leading provider of TV metadata services in the UK and Ireland, supplying electronic programme guides (EPGs) and TV listings in print and online. The industry-recognised specialists in listings and metadata management power EPG TV guides in all UK homes with peerless programme metadata.
Where to Watch is underpinned by Pawa, PA's cloud-based metadata platform which enables the ingestion, enhancement, and distribution of linear and non-linear programme data. Designed and built in-house, Pawa boasts unrivalled flexibility and depth to empower consumers to take stress-free control of where and when they watch their favourite content every minute of the day.
Integrating Where to Watch through PA's existing TV metadata API is easy and customers have the reassurance that this superior live TV and streaming search combines the product integrity of the PA Media brand, which has a proud history stretching back more than 150 years, with industry-leading levels of support and onboarding.
A comprehensive, aggregated source of film and TV metadata has never been more vital. PA TV Metadata will be at IBC 2022 on stand 5.F32 to showcase the depth, breadth, and accuracy of Where to Watch as the only complete data solution on the market that puts viewers first. For more information, please visit pa.media/pa-tv-metadata/where-to-watch/.
To find out more about PA TV Metadata and its products and services, please visit: pa.media/pa-tv-metadata.
To book a meeting with PA TV Metadata at IBC 2022, please visit: https://pa.media/pa-tv-metadata/ibc-2022/.
For regular updates from PA TV Metadata, you can follow the company on LinkedIn here.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
24/07/2026
Kerry and Mayo fans Up For The Match as excitement builds in Croke Park on the e...
23/07/2026
Staines-upon-Thames, UK, 23rd, JULY, 2026 - Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisem...
23/07/2026
Quickly creates reverse reverb effects
Low End Candy have recently released a new plug-in that offers a quick and simple way to create reverse reverb effect...
23/07/2026
New engines, resonators, effects & more
Expressive E's versatile soft synth has just been treated to an update that greatly expands its sonic range. Noi...
23/07/2026
SGL Carbon has further expanded its photovoltaic capacity at its Ort im Innkreis site in Austria. With the commissioning of new PV carports, the sites solar sys...
23/07/2026
Rohde & Schwarz presents new software for three-phase power analysis on MXO seri...
23/07/2026
In our latest blog, Laura Rognoni explores how the launch of Play Snooker reflects a wider shift in sports economics - from monetising peak broadcast audiences ...
23/07/2026
Download Now!
To receive a short case study showcasing Vivid Broadcast's audio setup, please enter the following details:
--
First Name* First Name ...
23/07/2026
X-Rite Pantone and Fashion Institute of Technology (FIT) Partner to Advance Digi...
23/07/2026
Thursday 23 July 2026
New Samsung Galaxy Foldable range available now to pre-order on Sky Mobile
Sky Mobile, the award-winning network voted this year by Expe...
23/07/2026
Thursday 23 July 2026
Jason Statham leads Sky Original action thriller MUTINY in explosive new trailerTurn on cookies to view this content. Go to Privacy optio...
23/07/2026
Wuppertal July 23, 2026
Riedel Implements RefCam and Easy5G for the First Time...
23/07/2026
RT Commercial has today announced Centra as the official food partner once again of The Traitors Ireland, coming to RT One and RT Player later this year.
Ce...
23/07/2026
RT Commercial today announced Honda as sponsor of Today with David McCullagh RT Radio 1, weekdays 9am 11am.
Broadcasting directly after Morning Ireland in ...
23/07/2026
RT News is pleased to announce Barry Gallagher has been assigned as the new journalist covering news from Cork, Kerry and the wider Southern region
Working al...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
A poisoned spy, a secret war, and a small English city contaminated by a deadly chemical weapon. Available on Sky Documentaries from 4 AugustWednesday 22 July 2...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
22/07/2026
RT REPORTS NET SURPLUS OF 22.5 MILLION IN 2025...
22/07/2026
In the Opinion of the Censor airs Monday 27 July at 9.35pm on RT One and RT Player
In the Opinion of the Censor looks at how films for theatrical release wer...
21/07/2026
New research involving a cross-section of Mongolias independent media landscape finds enthusiasm for AI as a tool to improve efficiency, sustainability and resi...
21/07/2026
High-end analogue channel strip boasts plug-in recall
Originally revealed as a prototype back at NAMM 2024, the Channex Studio channel strip represented a b...
21/07/2026
Relies on same DSP as plug-in range
Musik Hack's line-up has been influenced heavily by founder Stan Greene's work as a mixing engineer, and their M...
21/07/2026
Official collaboration with boutique builder Dirty Boy Pedals
Warm Audio have just announced the launch of a new guitar pedal range created in collaboration...
21/07/2026
Rohde & Schwarz showcases broad range of EMC test solutions at EMC SIPI 2026 in ...
21/07/2026
X-Rite Pantone and NIFT Partner to Build Color Management Skills for India's...
21/07/2026
Harmonics cOS Virtualized Broadband Platform and Pearl Remote OLTs Enable Flexible PON Migration, While SeaStar Optical Node Powers Cost-Effective Multi-Gigabit...
21/07/2026
160 hours of Irish storytelling for 2026
KIN and The Walsh Sisters return
RT has today unveiled its most ambitious drama slate ever, with a record-breakin...
20/07/2026
Product range now readily available in the UK
Graph Tech Guitar Labs have just announced the launch of a new UK Online Store that makes it quicker and easie...
20/07/2026
Popular headset gains active noise cancellation
The Maxwell headet was Audeze's first foray into the gaming world, and thanks to its Dolby Atmos compati...
20/07/2026
Monday 20 July 2026
Sky brings free global roaming to millions of loyal custome...
20/07/2026
Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communit...
20/07/2026
FIFA World Cup Final sets new RT Player record as the most-streamed single event in the platform's history
Over 1 million viewers watched live on RT 2 as ...
19/07/2026
Channel strip plug-in gets upgraded
Acustica Audio's vintage-inspired channel strip plug-in has just been treated to an update that expands its tonal ra...
18/07/2026
Captures nine sought-after Fender amps
IK Multimedia's latest TONEX expansion captures a selection of nine rare Brown Panel' Fender amps that were ...
18/07/2026
Latest batch ships alongside firmware update
Since being unveiled at Superbooth 2025, Frap Tools' debut polysynth has been met with widespread praise, a...
17/07/2026
Full engine access with reduced soundset
Sonuscore have steadily been introducing a selection of reduced-cost and free versions of their flagship products r...
17/07/2026
Two new special-edition models revealed
Over the past week, Arturia have launched special-edition versions of both their premium MIDI controller and stage p...
17/07/2026
Original founder now back at the helm
In a message posted on his personal social media accounts, Dirk Ulrich has announced that both Plugin Alliance and Bra...
17/07/2026
From intimate acoustic settings to large-scale festival stages, her focus has remained constant: preserving the true natural voice of the violin in every perfor...
17/07/2026
New and returning series, live festival broadcasts, powerful documentaries and major sporting moments headline RT Radio 1's summer schedule
RT Radio 1 is...
PA TV Metadata B2B2C product Where to Watch allows viewers to search quickly for content across linear channels and multiple streaming services using meticulously verified metadata
