NBC Sports Olympics Efforts To Rely on Canon U.S.A. for Lens Support 4K UHD and HD field, portable, and studio lenses will be deployed for Olympics, Paralympics By Ken Kerschbaumer, Editorial Director
Monday, July 15, 2024 - 11:30 am
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NBC Sports has selected Canon U.S.A. to provide 4K UHD and HD field, portable, and studio lenses for its production of the 2024 Paris Olympics and Paralympics, July 24-Aug. 11 and Aug. 28-Sept. 8, respectively.
NBC Sports has tapped Canon to deliver 115 UHD broadcast lenses, with a large presence of large-format Cine-Servo lenses for its production of the 2024 Olympic and Paralympic Games. Canon will also deploy support staff, with six service and support members onsite, helping NBC Sports route the excitement in Paris to viewers watching coverage of the Games in the U.S.
As we approach our production of the 2024 Paris Olympics, we rely on Canon's precision lenses, particularly for our new intimate cinematic style and behind-the-scenes coverage, says Chris Connolly, VP, Olympics Venue Engineering, NBC Sports. Canon's wide variety of lens solutions allow us to capture the rich, dynamic images from the Parisian venues, with some of the most majestic backdrops we've ever seen. NBC Sports also depends on Canon's global professional support, guaranteeing that we will always have the shot' to convey the excitement and emotion, both in competition and around Paris 2024, to viewers in the U.S.
NBCUniversal's coverage of the Paris 2024 Olympic Games will feature multiplatform offerings across NBC, Peacock, USA Network, E!, CNBC, GOLF Channel, Spanish-language networks Telemundo and Universo, and NBCOlympics.com and the NBC Sports app. Every day, NBC will provide Olympics fans with at least nine hours of daytime coverage of the Games' most exciting events, including live finals coverage. Peacock will be the Games' streaming home, providing fans with the most-comprehensive Olympic destination in U.S. media history, including live-streamed coverage of every sport and event and all 329 medal events.
The Opening Ceremony on Friday, July 26 will be presented live on NBC and Peacock and again in primetime. NBCUniversal is presenting its 19th Olympic Games, the 12th consecutive overall, and owns the U.S. media rights on all platforms to all Olympic Games through 2032. The Paralympics take place in Paris Aug. 28-Sept. 8.
Canon has worked with NBC Sports for 34 years, assisting NBC Sports' production efforts at previous Olympics and other major international sports events in North and South America, Europe, and Asia.
Says Isao Sammy Kobayashi, president/CEO, Canon U.S.A., What an honor, to once again be chosen to utilize some of our finest broadcast digital imaging solutions for NBC Sports' production and to be chosen as a broadcast-lens provider for NBC.
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NBC Sports Olympics Efforts To Rely on Canon U.S.A. for Lens Support 4K UHD and HD field, portable, and studio lenses will be deployed for Olympics, Paralympics By Ken Kerschbaumer, Editorial Director 
