
NBC Sports Olympics Efforts To Rely on Canon U.S.A. for Lens Support 4K UHD and HD field, portable, and studio lenses will be deployed for Olympics, Paralympics By Ken Kerschbaumer, Editorial Director
Monday, July 15, 2024 - 11:30 am
Print This Story
NBC Sports has selected Canon U.S.A. to provide 4K UHD and HD field, portable, and studio lenses for its production of the 2024 Paris Olympics and Paralympics, July 24-Aug. 11 and Aug. 28-Sept. 8, respectively.
NBC Sports has tapped Canon to deliver 115 UHD broadcast lenses, with a large presence of large-format Cine-Servo lenses for its production of the 2024 Olympic and Paralympic Games. Canon will also deploy support staff, with six service and support members onsite, helping NBC Sports route the excitement in Paris to viewers watching coverage of the Games in the U.S.
As we approach our production of the 2024 Paris Olympics, we rely on Canon's precision lenses, particularly for our new intimate cinematic style and behind-the-scenes coverage, says Chris Connolly, VP, Olympics Venue Engineering, NBC Sports. Canon's wide variety of lens solutions allow us to capture the rich, dynamic images from the Parisian venues, with some of the most majestic backdrops we've ever seen. NBC Sports also depends on Canon's global professional support, guaranteeing that we will always have the shot' to convey the excitement and emotion, both in competition and around Paris 2024, to viewers in the U.S.
NBCUniversal's coverage of the Paris 2024 Olympic Games will feature multiplatform offerings across NBC, Peacock, USA Network, E!, CNBC, GOLF Channel, Spanish-language networks Telemundo and Universo, and NBCOlympics.com and the NBC Sports app. Every day, NBC will provide Olympics fans with at least nine hours of daytime coverage of the Games' most exciting events, including live finals coverage. Peacock will be the Games' streaming home, providing fans with the most-comprehensive Olympic destination in U.S. media history, including live-streamed coverage of every sport and event and all 329 medal events.
The Opening Ceremony on Friday, July 26 will be presented live on NBC and Peacock and again in primetime. NBCUniversal is presenting its 19th Olympic Games, the 12th consecutive overall, and owns the U.S. media rights on all platforms to all Olympic Games through 2032. The Paralympics take place in Paris Aug. 28-Sept. 8.
Canon has worked with NBC Sports for 34 years, assisting NBC Sports' production efforts at previous Olympics and other major international sports events in North and South America, Europe, and Asia.
Says Isao Sammy Kobayashi, president/CEO, Canon U.S.A., What an honor, to once again be chosen to utilize some of our finest broadcast digital imaging solutions for NBC Sports' production and to be chosen as a broadcast-lens provider for NBC.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Next-Generation Freeform Control Surfaces Lay the Foundation for AI-Enabled Media Operations
At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B73), Imagine Com...
02/09/2026
Friedrichstadt-Palast in Berlin, the world's largest theater stage, has modernized its backstage production infrastructure with a comprehensive Riedel solut...
02/09/2026
Women in Media announces that it will host the two-day Reel/Forward in-person conference devoted to navigating today's production scene. Guests can enjoy pa...
02/09/2026
The expanded partnership brings Teradek's Live Production solutions to New Media AV's European dealer and integrator network, opening new opportunities ...
02/09/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, announces a major expansion to its award winning Studio...
02/09/2026
BCNEXXT, the developers of the advanced playout platform Vipe, today announced that premium entertainment brand Foxtel has selected Vipe to underpin playout for...
02/09/2026
SubtitleNEXT helps HOT Telecom's subtitling team keep a cool head with reliable QC capabilities
Profuz Digital, global developer of digital media and local...
02/09/2026
Case Study: Mission Digital Strengthens Battery Safety with Safe-ion
As productions become increasingly dependent on battery-powered equipment, the safe storag...
02/09/2026
LA JOLLA, CA-Influenza viruses constantly shapeshift to evade recognition by the immune system. This shapeshifting occurs in critical proteins like hemagglutini...
02/09/2026
LA JOLLA, CA-Clinicians often use a medical test called a 12-lead electrocardiogram (ECG) to diagnose heart problems, which uses electrodes placed on the chest ...
02/09/2026
LA JOLLA, CA-Proteins may look like rigid molecular structures, but inside our c...
01/09/2026
Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 produc...
01/09/2026
DAZN has announced an agreement to acquire EverPass Media, a commercial sports distribution platform serving bars, restaurants, hotels, and other venues in the ...
01/09/2026
The USTA and Kalshi have announced a multi-year partnership making Kalshi the Official Prediction Market Partner of the US Open, beginning with the 2026 US Open...
01/09/2026
MASV will exhibit at IBC2026 (Booth 5.B40, RAI Amsterdam, September 11-14). CTO Majed Alhajry will appear on a panel session, A Tale of Two Feeds: Automation o...
01/09/2026
FingerWorks Telestrators has announced a partnership with Broadcast Rental to ex...
01/09/2026
FOR-A has announced the expansion of viztrick AiDi into two dedicated products: Go Vertical! AiDi and AiDi Sports Hub. Developed by Nippon TV and delivered glob...
01/09/2026
Sony Pictures Television has launched Live TV on PS5, a free ad-supported streaming experience available to PS5 players in the United States. The service is acc...
01/09/2026
Friedrichstadt-Palast in Berlin has installed a Riedel production infrastructure spanning video, intercom, control, and I/O across the venue, implemented in col...
01/09/2026
Arkona technologies GmbH has announced an OEM partnership with BFE Studio und Medien Systeme GmbH to offer arkona-branded control panels for its SDI-IP routing ...
01/09/2026
Cricket Australia has launched Cricket TV, a direct-to-consumer streaming service built on Eluvio's Content Fabric platform. The service is currently in ear...
01/09/2026
Eluvio has announced it was selected to power Pasifika , a new direct-to-consume...
01/09/2026
Layercake, the company behind the intelligent media workflow platform Streamcake, has appointed Jon Marquard as Director and Chairperson. The appointment marks ...
01/09/2026
Gravity Media has announced a multi-year renewal of its agreement with Stawell Gift Event Management to produce the complete broadcast of the Powercor Stawell G...
01/09/2026
Beam Dynamics will exhibit at IBC2026 for the first time (Stand 14.FT29, Hall 14), introducing License Intelligence, a new module for managing software licenses...
01/09/2026
Interra Systems has announced that ZOO Digital has selected BATON for file-based quality control across its media workflows. ZOO Digital delivers localized ente...
01/09/2026
Bridge Technologies has announced the deployment of its VB330 monitoring probe at Sunrise, supporting the Swiss telecommunications provider's IP-based telev...
01/09/2026
Riedel Communications has announced the continued expansion of its managed coach communications partnership with Scottish Rugby Union, now entering its third se...
01/09/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
01/09/2026
SMPTE today detailed the centerpiece of its IBC2026 program: the SMPTE Roadshow: Future of Media Infrastructure, a full-day workshop on Monday, 14 September, th...
01/09/2026
Inside the Music and Sound of Michael
Sound Particles have announced an upcoming webinar with John Warhurst, the Academy Award- and BAFTA-winning supervisin...
01/09/2026
Piano offers tutorials, lessons & feedback via app
Roland have just launched a new digital piano that integrates with a mobile app in an effort to encourage...
01/09/2026
Update introduces 7.1.4 support via Dante
Trinnov have just announced a software update that will allow Nova units with eight licensed Optimizer channels to...
01/09/2026
SBS secures exclusive rights to FIFA World Cup 2030
1 September, 2026
Media releases
Major sports rights deal ensures all Australians will be able to view...
01/09/2026
SBS announces the launch of outcomes-based measurement across its network
1 September, 2026
Media releases
New offer sees national broadcaster put outcomes...
01/09/2026
Revealed: The Booster Economy' how $140bn+ in everyday inheritances'...
01/09/2026
SBS census explorer to provide new insights into contemporary Australia
1 September, 2026
Media releases
The 2026 Census Explorer will give marketers new i...
01/09/2026
SBS and oOh!media launch exclusive SBS News content partnership across office, a...
01/09/2026
SBS offers marketers greater reach with extension into outdoor, creator economy ...