NBC Sports Olympics Efforts To Rely on Canon U.S.A. for Lens Support

15/07/2024

NBC Sports Olympics Efforts To Rely on Canon U.S.A. for Lens Support 4K UHD and HD field, portable, and studio lenses will be deployed for Olympics, Paralympics By Ken Kerschbaumer, Editorial Director

Monday, July 15, 2024 - 11:30 am

Print This Story

NBC Sports has selected Canon U.S.A. to provide 4K UHD and HD field, portable, and studio lenses for its production of the 2024 Paris Olympics and Paralympics, July 24-Aug. 11 and Aug. 28-Sept. 8, respectively.

NBC Sports has tapped Canon to deliver 115 UHD broadcast lenses, with a large presence of large-format Cine-Servo lenses for its production of the 2024 Olympic and Paralympic Games. Canon will also deploy support staff, with six service and support members onsite, helping NBC Sports route the excitement in Paris to viewers watching coverage of the Games in the U.S.

As we approach our production of the 2024 Paris Olympics, we rely on Canon's precision lenses, particularly for our new intimate cinematic style and behind-the-scenes coverage, says Chris Connolly, VP, Olympics Venue Engineering, NBC Sports. Canon's wide variety of lens solutions allow us to capture the rich, dynamic images from the Parisian venues, with some of the most majestic backdrops we've ever seen. NBC Sports also depends on Canon's global professional support, guaranteeing that we will always have the shot' to convey the excitement and emotion, both in competition and around Paris 2024, to viewers in the U.S.

NBCUniversal's coverage of the Paris 2024 Olympic Games will feature multiplatform offerings across NBC, Peacock, USA Network, E!, CNBC, GOLF Channel, Spanish-language networks Telemundo and Universo, and NBCOlympics.com and the NBC Sports app. Every day, NBC will provide Olympics fans with at least nine hours of daytime coverage of the Games' most exciting events, including live finals coverage. Peacock will be the Games' streaming home, providing fans with the most-comprehensive Olympic destination in U.S. media history, including live-streamed coverage of every sport and event and all 329 medal events.

The Opening Ceremony on Friday, July 26 will be presented live on NBC and Peacock and again in primetime. NBCUniversal is presenting its 19th Olympic Games, the 12th consecutive overall, and owns the U.S. media rights on all platforms to all Olympic Games through 2032. The Paralympics take place in Paris Aug. 28-Sept. 8.

Canon has worked with NBC Sports for 34 years, assisting NBC Sports' production efforts at previous Olympics and other major international sports events in North and South America, Europe, and Asia.

Says Isao Sammy Kobayashi, president/CEO, Canon U.S.A., What an honor, to once again be chosen to utilize some of our finest broadcast digital imaging solutions for NBC Sports' production and to be chosen as a broadcast-lens provider for NBC.

LINK:	https://www.sportsvideo.org/2024/07/15/nbc-sports-olympics-efforts-to-...
	See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026