
Avid today announced the release and immediate availability of its fully integrated, industry-leading news platform, uniting MediaCentral and Wolftech News in a single newsroom solution. Redefining newsroom collaboration with a story-centric workflow designed for today's multi-platform news environment, the combined offering enables news teams to plan, create, publish and amplify stories faster than ever reaching audiences where they are, when they want news. The integration empowers newsrooms to focus on impactful storytelling instead of administrative overhead, maximizing content value while maintaining creative control.
Now commercially available as a production-ready offering after its debut at NAB Show 2025, the integration of MediaCentral and Wolftech News within the MediaCentral Cloud UX brings together planning, story-writing, media production, and resource management in one AI-powered environment accessible from anywhere. This milestone fulfills the promise of Avid's acquisition of Wolftech in November 2024, establishing a new benchmark in newsroom efficiency and editorial collaboration.
Avid is equipping news teams to collaborate across geographies, streamline editorial processes and amplify their stories at unmatched speed and scale, said Arne Berven, CEO of Wolftech and SVP, Broadcast Strategy at Avid. We are eliminating barriers through our AI-powered, unified toolset responding directly to the industry s call for an end-to-end, best-in-class platform that breaks down workflow silos and accelerates storytelling.
Key Benefits for Newsrooms:
Pitch-to-publication workflows: bringing together planning, resource management and equipment booking with production and publishing in one web-based interface.
Seamless, faster storytelling: eliminating duplication and delays with centralized communication and intelligent automation to drive efficiencies in the production chain.
Story-centric, multiplatform distribution: reaching audiences everywhere faster with AI-powered content distribution to digital, social, and broadcast channels.
Empowered remote and field teams: using mobile tools that connect newsroom operations in real-time.
Futureproof architecture: leveraging Avid's open platform, integration engine, and AI framework to support evolving technology needs.
The integrated MediaCentral and Wolftech News solution is ideally suited for national and regional broadcasters and other media companies facing mounting pressure to deliver more stories, faster, across more platforms with constrained resources.
Today's launch marks Avid's commitment to deliver a unified newsroom solution, said Kenna Hilburn, SVP of Product at Avid. We are dedicated to helping our customers deliver high-quality content at the pace of modern news consumption.
The product release is available now and will be showcased with live demonstrations through virtual and live sessions and at IBC2025 in Amsterdam September 12-15. To learn more or request a demo, visit avid.com/news.
More from TV-Bay
31/08/2025
Legrand | AV, a global specialist and industry leader in audiovisual solutions, returns to CEDIA Expo 2025, taking place Sept. 4-6 in Denver, with a powerful li...
31/08/2025
Global media technology company Backlight will unveil new capabilities in its Iconik, Wildmoka, and Zype product lines at IBC2025 (booth #1.D09), September 12 1...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
28/08/2025
IBC stand 5.F81
Wowza to Reveal Next-Gen Video Streaming Innovations at IBC 2025
Amsterdam, August 28, 2025 Wowza, a leader in video streaming infrastructur...
28/08/2025
VIDA, the secure cloud-native media asset management platform, is launching at IBC Show 2025 Media Factory, a drag-and-drop workflow automation engine designed ...
23/08/2025
At IBC2025 (12-15 September, RAI Amsterdam, stand 1.B73), Imagine Communications is expanding its Selenio Network Processor (SNP) line with the launch of SNP-X...
23/08/2025
At IBC2025, TSL will introduce a series of workflow-driven enhancements across its control, audio monitoring, and power distribution solutions, engineered for i...
23/08/2025
Budapest, Hungary, August 2025 - Lightware, industry leaders in signal management, have seen growing demand for their Taurus Smart Dock since its launch in Janu...
22/08/2025
BitFire (bitfire.tv), a leader in software-defined live production and IP transmission, today announced the addition of cloud-based live master control capabili...
22/08/2025
Utah Scientific today announced NBOSS, a new software-based control solution designed to streamline the management of NMOS-compliant devices in hybrid SDI/IP en...
22/08/2025
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced the release of its 15th Global FAST Report, offering ins...
22/08/2025
Hitomi Broadcast, the market leader in audio/video alignment and latency solutions, announces that ORF ( sterreichischer Rundfunk), Austria s national public br...
20/08/2025
BHV, renowned for its design and engineering expertise behind many of broadcast's leading names, returns to IBC with the first production units of SportsBox...
20/08/2025
Marshall Electronics will highlight several of its new product offerings at IBC 2025 (Booth 11.C28), including the CV612 PTZ Camera, RCP Plus Camera Controller ...
20/08/2025
LTN announces a range of enhancements to its purpose-built IP video network as the broadcast industry approaches a major inflection point in the shift from sate...
20/08/2025
Completing its latest expansion phase, Gravity Media's Production Centre facility in London White City has extended its remote and distributed production ca...
20/08/2025
HighField AI, the broadcast industry's first agentic and multimodal AI platform for automated graphics production, today announced the expansion of its comm...
20/08/2025
Zixi, the Emmy Award-winning leader in broadcast-quality live video over IP, will exhibit at IBC 2025 in Amsterdam (September 12 15) at Stand 5.A85. The compan...
20/08/2025
Rise Academy, the charity dedicated to delivering practical media technology experiences, careers resources and sharing work experience opportunities for young ...
20/08/2025
Jysk Fynske Medier (JFM), Denmark's second-largest media group, Jysk Fynske Medier (JFM), has teamed up with Wowza's Flowplayer to deliver over 4,000 li...
20/08/2025
Wooden Camera announces the release of its new Accessory Collection for the Sony FX2. Designed with modularity and affordability in mind, the collection introdu...
20/08/2025
Triveni Digital, a trusted leader in ATSC 3.0 service delivery, data broadcasting, and quality assurance solutions, today announced it is showcasing a comprehen...
20/08/2025
With a career that began in the backrooms of post-production facilities and evolved into leading sound for major scripted series and films, Jules Woods has made...
20/08/2025
Friend MTS, the number one anti-piracy provider and video cybersecurity partner in entertainment, media and sports, today announced that it has been presented w...
19/08/2025
Suitest, a leading provider of test automation for OTT applications, today announced that it will unveil the next chapter in its software-first approach to OTT ...
19/08/2025
Harmonic (NASDAQ: HLIT) today announced enhanced capabilities for its award-winning VOS 360 Ad SaaS solution that empower streamers, content providers and broad...
19/08/2025
As Coachella and Stagecoach 2025 brought hundreds of thousands of fans to the California desert for three weekends of world-class performances, Clear-Com was b...
19/08/2025
Media Excel, a global leader in video encoding and transcoding solutions, today announced a strategic partnership with Skandha Media Services, a premier media s...
19/08/2025
Pliant Technologies a leading provider of professional wireless intercom solutions, presents two new additions to its renowned CrewCom system at IBC 2025 (Booth...
19/08/2025
DHD announces a major addition to the capabilities of its broadcast-quality digital audio mixing and production systems. Scheduled to make its first exhibition ...
19/08/2025
iWedia, a global leader in connected TV software solutions, and EiTV, a Brazilian digital TV technology specialist in interactive broadcasting, today announced ...
19/08/2025
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, returns to IBC202...
19/08/2025
NEP Middle East & Asia, a division of NEP Group, has selected Grass Valley as a core technology partner for a major expansion of its IP-based outside broadcast ...