Ericon wins 04 NAB Innovation Award

NAB Technology Innovation Award defines Ericssons industry leading position in Ultra High Definition TV (UHDTV)

Ericsson is the only vendor to offer service providers a complete solution to enable the acquisition, exchange and distribution of true 4K UHDTV video

NAB recognition builds on over two decades of pioneering and award-winning video compression

Ericsson (NASDAQ:ERIC) has been awarded one of the television industrys highest honors, the NAB Technology Innovation Award, for its pioneering work in Ultra High Definition TV (UHDTV) 4K. The award was formally presented to the company at a gala ceremony on April 9, 2014, in the Paradise North Ballroom, Las Vegas Hotel by NAB President and CEO, Gordon Smith.

Ericsson has been a leading light in the development of true 4K UHDTV and has been responsible for a number of high profile 4K UHDTV landmarks over the past two years, undertaking over twenty five live trials with major industry partners, such as BT Sports, Korea Telecom Skylife, Intelsat, Measat, and Sky Sports. Through its annual ConsumerLab research, Ericsson recognized that consumers increasingly expect and demand the highest quality services, which provide truly immersive viewing experiences. Ericssons 4K UHDTV content exchange solution was specifically developed to enable the transition of the living room experience towards cinematic quality and to transform the way consumers watch content.

Gordon Smith, President and CEO of NAB said: This prestigious NAB Innovation Award marks the importance of UHDTV and shows TV service providers that now is the time to start building the necessary ecosystems and libraries of compelling UHDTV content. Ericsson has been instrumental in pushing forward this next evolutionary step in television broadcasting quality. Its technology and expertise has played an integral role in enabling trials across the globe such as the worlds first live full multi-camera 4K UHDTV sports production and delivery.

Consumer demand for true 4K UHDTV quality is expected to increase drastically in 2014 with the onset of a number of very high profile sporting events. Ericssons continued involvement in the delivery of these events will be critical in driving the further promotion of the technologys profile, and eventual adoption in the home.

Dr. Giles Wilson, Head of TV Compression, Ericsson, said: 4K UHDTV technology has been the pre-eminent topic of interest at NAB 2014 as innovative service providers look to deliver a new, stunning dimension to the viewing experience ahead of a number of major events this year. As the industry readies itself for the roll-out of commercial 4K UHDTV services, we have had very strong customer demand for our true 4K UHDTV solutions. Winning this award is the icing on the cake of a very successful NAB and represents an extraordinary achievement for the Ericsson compression team. It is yet another testament to our leadership and heritage in a market where we have been innovators for more than two decades.

At NAB 2014, Ericsson provided demonstrations of its live, real-time true 4K UHDTV video content exchange solution. The demonstration, in co-operation with industry partners BT, Intelsat, Newtec and Sony, included daily live broadcasts from London in p60, 4:2:2, 10-bit resolution, showcasing Ericssons end-to-end 4K UHD ecosystem from acquisition to delivery.

NOTES TO EDITORS

About the NAB Technology Innovation Award

First presented at the 2009 NAB Show, NAB presents the award to organizations that bring advanced technology exhibits and demonstrations of significant merit to the NAB Show.

4K UDHTV related press releases:

Pioneering live demonstration of ultra-high definition contribution

KT Skylife explores ultra-high definition TV and HEVC applications with Ericsson

Measat and Ericsson trial UHDTV satellite contribution

Highlights from IBC 2013

Download high-resolution photos and broadcast-quality video at www.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, businesses and societies to fulfil their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband and the cloud - are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With more than 110,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the worlds mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions - and our customers - stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2013 were SEK 227.4 billion (USD 34.9 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

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LINK:	http://www.ericsson.com/uk/thecompany/press/releases/2014/04/1776229...
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