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MediaBank trust NSP to revolutionize the marketing of audiovisual content

19/04/2017

MediaBank trust NSP to revolutionize the marketing of audiovisual content La versi n beta del marketplace online de contenido audiovisual profesional MediaBank est plenamente operativa en la actualidad con m s de 500 horas de contenido ya subido a la plataforma y 152 usuarios registrados.

MediaBank ha abierto recientemente su plataforma para vendedores de contenido audiovisual profesional con gran xito y ya cuenta actualmente con m s de 500 horas de contenido audiovisual listo para consumir y que pronto estar disponible a la venta a trav s de la plataforma. Adem s, la compa a tiene previsto abrir pr ximamente su marketplace tambi n a compradores de contenido, quienes podr n beneficiarse directamente del acceso a una plataforma internacional de compraventa contenido audiovisual correctamente categorizado y f cil de buscar, previsualizar y descargar.

Este lanzamiento no hubiera sido posible sin la soluci n VSNExplorer Media Asset Management (MAM) de VSN, integrada con el servicio cloud Azure Media Services de Microsoft.

La soluci n MAM de VSN ha jugado un papel clave en el r pido crecimiento de la compa a gracias a algunas herramientas del sistema como las opciones de b squeda avanzada que permiten localizar y recuperar contenido f cilmente, el protocolo de transferencia acelerada de archivos para transferencia de ficheros en HD, y las herramientas de gesti n de derechos y de catalogaci n que permiten a los usuarios clasificar los assets en distintas categor as e incluso agruparlos en colecciones.

Jordi Capdevila, director de Marketing de VSN, ha comentado que se sienten orgullosos de ayudar a MediaBank a construir su plataforma de ltima generaci n que en esencia, es un punto de encuentro para compradores y vendedores profesionales del sector media y entretenimiento. Un punto de encuentro que ofrece un entorno de trabajo en cloud seguro, simple y f cil de utilizar. MediaBank es eso y mucho m s gracias a VSN y Azure Media Services .

Integration with Azure

La integraci n del sistema MAM de VSN con Azure permite a los usuarios de MediaBank tener acceso a su contenido desde cualquier parte del mundo y en cualquier momento. El contenido de los usuarios queda almacenado de manera segura en la nube gracias a la base de datos Azure SQL y adem s, el contenido en baja resoluci n, como trailers o incluso pel culas al completo, tambi n queda guardado en el almacenamiento Blob de Azure y puede ser previsualizado online gracias al player de Azure Media antes de su adquisici n.

MediaBank tambi n se beneficia directamente de la escalabilidad autom tica del servicio Azure App, crucial en negocios como los marketplace a nivel internacional, as como del servicio Azure Content Delivery Network en lo que respecta al env o de grandes ficheros de manera r pida y gil.

Nagu Rangan, Senior Product Manager de Microsoft Azure en Microsoft, pone de relieve que Microsoft Azure ofrece a MediaBank una plataforma escalable y fiable para env o de media enriquecida a consumidores de todo el mundo. Adem s el sistema MAM de VSN, potenciado por el servicio cloud Azure Media Services, ofrece a los usuarios una soluci n para gesti n de media muy eficiente y tambi n efectiva en t rminos de coste .

VSN conf a en la propuesta innovadora de MediaBank para la industria de media y entretenimiento, donde los productores habitualmente se enfrentan a grandes dificultades para comercializar sus contenidos. De hecho, la firma estima que debido al gran potencial que tiene su servicio en el sector, el marketplace podr a superar los 480 usuarios y las m s de 10.000 horas de contenido para final de a o.
LINK: http://www.panoramaaudiovisual.com/en/2017/04/19/mediabank-confia-en-v...
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