Sony Pixel Power calrec Sony

Radio Show to Feature New Edison Research Study on Maximizing Listenership

19/08/2019

Radio Show to Feature New Edison Research Study on Maximizing Listenership --Session to include original research and strategies for engaging and retaining listeners--

Megan Lazovick

WASHINGTON, D.C. - Edison Research, whose data is helping drive the expansion of radio to new platforms like podcasting and streaming media, will present exclusive research on driving audience engagement and leveraging audio trends at the Radio Show on Thursday, September 26, in Dallas. The 2019 Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held September 24-26 at the Hilton Anatole.

The session titled The Secret to Longer TSL will feature a presentation by Edison Research Vice President Megan Lazovick focused on attracting and retaining listeners and best practices to optimize advertising. Lazovick will also provide exclusive analysis of audio listening trends and content preferences and offer insight on how radio can effectively compete with and embrace other platforms.

In her role, Lazovick's observations on consumer attitudes and behavior have helped shape widely publicized and cited custom research studies, such as Edison's Share of Speech as well as NPR and Edison Research's Smart Audio Report. She is an experienced moderator in many forms of qualitative research and has presented internationally at a number of prominent media industry events.

While radio's reach remains strong across all ages, the time spent listening to radio has fallen much faster among younger listeners than among older ones, according to Edison. Edison's qualitative team conducted one-on-one interviews with young radio listeners to understand their attitudes about commercials, different audio platforms, interest in and engagement with radio programs and what they would like from radio.

These interviews helped to inform a new national survey of radio listeners and quantify listener sentiments, said Lazovick. Our survey results have been eye-opening, and this presentation is something you won't want to miss!

Americans 13+ Share of Time Spent Listening to AM/FM Radio

Edison Research conducts survey research and provides strategic information to a broad array of clients, primarily through media research, election polling, consumer surveys, out-of-home research and podcast research. Well-known and widely used Edison reports include The Infinite Dial and Share of Ear. Learn more at www.edisonresearch.com.

FREE news media registration is available here.

About the Radio Show

The 2019 Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held September 24-26 at the Hilton Anatole in Dallas, Texas. This year's event brings together radio, podcasting, streaming and technology professionals to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies. To learn more about the 2019 Radio Show, visit www.radioshowweb.com.

About NAB

The National Association of Broadcasters is the premier advocacy association for Americas broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

About RAB

The Radio Advertising Bureau serves more than 6,000 member radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at www.rab.com.
LINK: http://www.nab.org/documents/newsRoom/pressRelease.asp?id=5107...
See more stories from nab

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

05/05/2026

Lessons from fragile contexts on responding to disinformation

Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...

05/05/2026

Samsung Galaxy S26 Ultra Phone Cameras Bring New Excitement to Street League Skateboarding

Three phones were hardwired for power and transmission to the truck; camera feat...

05/05/2026

Case Study: How Zaki Rose Rebuilt Its Production Infrastructure, and What It Means for Sports Content Creators

The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...

05/05/2026

Nielsen Co-Viewing Pilot Shows Average 4% Viewership Increase for February Live Events

Nielsen has announced results from a co-viewing pilot program covering February&...

05/05/2026

Nippon TV and FOR-A Win NAB Product of the Year and Future Best of Show Awards for viztrick AiDi

viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...

05/05/2026

ARRI Introduces Omnibar LED Linear Fixture for Film, Live Entertainment, and Content Creation

ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...

05/05/2026

France Tlvisions Becomes First Broadcaster to Deploy Imagine Communications SNP-XS

Imagine Communications has announced that France T l visions is the first broadc...

05/05/2026

WNBA Announces Historic Canadian Media Rights Agreement with Bell Media

The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...

05/05/2026

Save the Date: SVG Remote Production Forum Heads to WBD's Techwood Studios in Atlanta on Sept. 23-24

SVG is proud to announce Warner Bros. Discovery's Techwood Studios in Atlant...

05/05/2026

Look Who's Talking: ESPN Integrates New Automated Commentator-ID Technology Into Scorebar Graphic for UFL Coverage

With no operator required, AutoMic workflow automates talent identification on U...

05/05/2026

Return Flight: How Live Broadcast Drones Died - and Were Reborn - on the Ski Slopes of Northern Italy

A crash in 2015 set the industry back, but this winter proved that drones are he...

05/05/2026

RADAR Spotlights the Next Generation of Asian Artists, From Indonesia to Taiwan

Another year, and more proof that Asia continues to shape some of the world's most exciting new sounds. This year's RADAR artists draw from deep local r...

05/05/2026

Spotify and ACL Music Fest Team Up to Give Fans a Personalized Experience for 2026

The Austin City Limits Music Fest 2026 lineup just dropped, and this year, Spoti...

05/05/2026

Bjooks to launch Beat Gems Kickstarter

New drum machine book campaign incoming Bjooks have announced that during Superbooth 2026, they will be launching a Kickstarter campaign to fund the product...

05/05/2026

Native Instruments release Komplete 26

Flagship all-in-one production bundle updated The latest version of Native Instruments' flagship virtual instrument and plug-in bundle has just been ann...

05/05/2026

Rohde & Schwarz to host RF Testing Innovations Forum 2026, helping design engineers elevate their RF expertise

Rohde & Schwarz to host RF Testing Innovations Forum 2026, helping design engine...

05/05/2026

L3Harris Provides Key Technologies for Newly Commissioned Navy Submarines

L3Harris provides communications, electronic warfare, sensors and mission systems that enable Virginia-class submarine crews to operate with confidence in conte...

05/05/2026

AgileTV consolidates its strength in 2025: EBITDA and cash conversion increase thanks to revenue growth and operational efficiency

The company grew by 7.6% in net revenue and 16.3% in EBITDA, achieving a 33% inc...

05/05/2026

Gray Media Closes Purchase of 10 Allen Media Group Stations

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

Dang Ly Joins Operative as Chief Product Officer

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

CIMM, TVB Release Local TV Currency Measurement Guidelines

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

ARRI Introduces Omnibar LED Linear Fixture

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

France Televisions Continues ST 2110 Migration With Imagi...

Project Marks First Major Broadcast Deployment of Latest Addition to SNP Lineup Imagine Communications today announced that France T l visions is the first br...

05/05/2026

Shotoku Broadcast Systems Wins 2026 NAB Show Product of t...

Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award Shotoku Broadcast Systems announced today that its Swoop range of robotic cranes has be...

05/05/2026

DigitalGlues creativespace Intelligence Wins Futures Best...

DigitalGlue's creative.space Intelligence Wins Future's Best of Show Award, Presented by TV Tech creative.space Intelligence (CSI), part of the creativ...

05/05/2026

Zixi Showcases Next-Generation Live Video Workflows and M...

Zixi, a leader in live video delivery and workflow orchestration, will showcase next-generation broadcast workflows at the Media Production and Technology Show ...

05/05/2026

Stingr marks its launch with a new approach to second-screen interactivity

Stingr marks its launch with a new approach to second-screen interactivity Brie Clayton May 5, 2026 0 Comments Huge leap forward in revenues and engag...

05/05/2026

Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award

Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award Brie Clayton May 5, 2026 0 Comments Shotoku Broadcast Systems announced today tha...

05/05/2026

DHD to Promote Latest Advances in Audio Production at MPT...

Following a successful NAB Show in Las Vegas, DHD will promote examples from its wide range of broadcast-quality audio production equipment at the May 13th-14th...

05/05/2026

LucidLink Redefines Cloud Media Workflows at MPTS 2026

LucidLink today announced its programme for MPTS 2026, where it will exhibit at Stand M59 at Olympia London, 13 to 14 May. The company will showcase its latest ...

05/05/2026

Limecraft Announces Version 2026-3 of its Cloud-Based Tel...

Limecraft today announces the release of Limecraft 2026.3, the third platform update in its 2026 release cycle. Limecraft is an AI-powered production platform t...

05/05/2026

Stingr marks its launch with a new approach to second-scr...

Huge leap forward in revenues and engagement...

05/05/2026

Broadcast Solutions strengthens CTO Office for technical...

Broadcast Solutions, a leading system integrator and provider of innovative solutions for the broadcast media industry, has taken another significant step in st...

05/05/2026

Operative Appoints Dang Ly as Chief Product Officer to Ac...

Operative today announced the appointment of Dang Ly as Chief Product Officer, signaling the company's accelerating commitment to delivering the next genera...

05/05/2026

World Skills Cafe Returns to IBC2026

The Media Talent Manifesto (MTM) today announces the return of the World Skills Caf at IBC2026, positioning the event as a critical industry forum to confront ...

05/05/2026

ARRI unveils Omnibar: compact, modular, battery-powered IP65 LED bars with precise pixel control

ARRI unveils Omnibar: compact, modular, battery-powered IP65 LED bars with preci...

05/05/2026

NBC Sports' NBA Playoff Viewership Up 58%

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

U.S. Court Upholds Some Patents in LG ATSC 3.0 Infringement Case

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

Gray Media and Allen Media Group Close Station Transactions

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

Digital Domain Welcomes Award-Nominated VFX Supervisor Jelmer Boskma

Digital Domain Welcomes Award-Nominated VFX Supervisor Jelmer Boskma Brie Clayton May 4, 2026 0 Comments Digital Domain, a global leader in visual eff...

05/05/2026

2026 Tribeca Festival Unveils Expanded Industry Programming, Reinforcing Role As Year-Round Engine For Storytellers

May 5th, 2026 Press Materials Available Here 2026 TRIBECA FESTIVAL UNVEILS EXP...

05/05/2026

Limited Series About The Greatest Soccer Team Of All Time: Netflix Releases The Trailer And Poster For Brazil '70: The Third Star

Back to All News Limited Series About The Greatest Soccer Team Of All Time: Net...

05/05/2026

FOX Sports, FOX One and Indeed Launch Nationwide Search for FOX One Chief World Cup Watcher Hired Through Indeed

FOX Sports, FOX One and Indeed Launch Nationwide Search for FOX One Chief World...

05/05/2026

Nippon TV and FOR-A Win Dual Awards for viztrick AiDi: NAB's Product of the Year and Future's Best of Show

GoVertical! Technology Recognized for Ability to Provide Real-Time 9:16 Autocrop...

04/05/2026

just:play pro 2026 and just:live pro 2026 are available to download!

just:play pro 2026 and just:live pro 2026 are available to download! More Details:At NAB 2026, ToolsOnAir showcased just:play pro 2026 and just:live pro 2026, ...

04/05/2026

just:in mac pro 2026 - The Next Level of Professional Recording on macOS

just:in mac pro 2026 - The Next Level of Professional Recording on macOS More Details:The headline innovation in just:in mac pro 2026 is the new Auto format si...