The end-of-year roundup. Is it already?
How can you possibly do a roundup of the year when January was just a few weeks ago? Yes, to say that this year seems to have flown by would be an understatement. Especially as - on a global level at least - it seems to have largely been a tiresome hangover of 2020, full of endless repetition and drudgery (with a brief glimmer in the middle when we all thought normalcy might have returned. But it hadn't).
We don't want to dwell on the obvious in this month's blog; instead we want to focus in on the specific experiences we at Bridge Technologies have had in 2021. Off course we'd be na ve to think we could talk of one in isolation of the other: like it or not our fates are all tied into a wider narrative. But the great thing is that when we tell individual stories and aren't afraid to dwell on success, we can find themes and feelings that add nuance and richness to the overall picture. We can see the light through the trees.
Because the thing is, 2021 has been largely the same as 2020 - on a global scale. Indeed, that glimmer in the middle only really served to highlight how much we may be in it for the long haul. But on a personal level, Bridge has never had a more successful year. And so whilst in many ways it's difficult to talk of success and pride in an environment where so many people have struggled and faced difficulty, it's ultimately important to do so - to provide context, nuance and realism to a wider narrative that can often seem overwhelmingly relentless in its negativity.
The key to success
So yes, to come back to our main point: we've had a marvellous year. Record sales, incredible technological developments in our product lines, market expansions, and deeper and more meaningful relationships with stakeholders across the board. But how and why did we have such a successful year?
A little bit of luck
If we were to get analytical about it, there are three main reasons. The first is structural (and this is why we can't avoid tying the story of our own fate to the wider picture): the increasingly online world that has been foist upon us means that the technologies we offer have never been more important. People are leaning harder than ever on virtual communication and virtual entertainment to get by and stay sane - and Bridge makes sure that this often frustrating medium can at least be delivered with the highest level of quality and reliability. Recognition of this in the market has led to more demand for our products than ever.
So for this, we have to acknowledge that good fortune often guides us as much as our own hard work and innovation, whilst recognizing that we were able to harness that good fortune by putting ourselves in the way of luck through good choices and forward thinking. It requires us to strike a careful balance of pride and humility.
In it together
The second reason is relational: we've spent a long time setting a base with our business partners (and indeed, with our customers, contacts and industry friends) and whilst we don't really think in such cutthroat terms, the dividends of this investment have really shown themselves over these challenging two years - there's a synergy, commitment and understanding between all of us that just kind of flows. A feeling that we're all pulling in the same direction - ready to support and accommodate each other as the world outside rages on.
We expressed our gratitude for this bond during our May online Bridge Event and Awards Show. A particularly big shout out to Burst Video in the Netherlands, who cleaned up at the awards, in large part due to their amazing success with the Ziggo installation, amongst others. On the subject of great installations, over in Hong Kong, our BPs MediaTech provided an elusive case study by securing and delivering on a contract to equip TVB - Hong Kong's largest broadcaster - with the terrestrial monitoring they needed to secure ongoing operational excellence. So with Christmas upon us, we wish our Business Partners particularly a very Happy New Year, filled with satisfaction, success and happiness.
Getting Creative
And finally, we would (not so) humbly submit that a big contributor to our success has been a willingness to do things a bit differently - we're not afraid of silliness and fun. Our team is by nature creative, and it runs through everything we do; you can see it in our ongoing friendship with Aksel Kolstad, who regularly brings his distinct brand of humour and musical genius to our Bridge Show. Indeed, the decision to make the Bridge Show - an all-out, full-scale weekly production that goes miles beyond any conventional webinar' is further evidence of us doing things a little differently.
On the subject of musical genius, our very own Tim Langridge led the Bridge Team in the creation of this year's pop sensation smash hit Everywhere' an endeavor undertaken ostensibly as a marketing and recruitment communication, but in reality, something that drew the team together and allowed them to have fun, lift spirits, get creative, and produce something to be genuinely proud of.
It's our belief that if we can practice and demonstrate creativity on little things that seem to be peripheral to the core business, then this actually helps to bring creativity into our main business practices. For instance, running the Bridge Show each week has given us unparalleled insight into the nature of production; we don't just talk the talk, we can walk the walk, and it means we have a much more intimate understanding of our customers' needs and experiences. This in turn gives us greater insight that informs the way we develop products, and gives our customers faith and trust in our solutions.
Building on success
Sometimes, things can pass in such a blur that indivi
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages
By Matthew Corrigan
Publi...
26/04/2024
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries
...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...
The end-of-year roundup. Is it already?
