Sony Pixel Power calrec Sony

Finding Africa s new voice

24/06/2022

Hello, can you hear me? The zoom screen springs to life and the responses quickly follow.

Yes, we can. Good morning . The greetings come from Kenya, Nigeria, Cameroon, Zimbabwe and other countries across the continent.

Behind the voices are a new generation of African journalists looking to discuss a new way of storytelling and a chance to change the narrative. It's a theme which is central to the Thomson Foundation course African Stories: A guide for journalists on how to tell better stories about Africa.

The course was made in conjunction with the Africa No Filter (ANF) who support the bird story agency and it is bird who are hosting the editorial meeting.

I loved the course. It made me look at telling the African story in a different light

Irene, Journalist, Zimbabwe

Engaging Gen Z A recent survey by ANF revealed that a third of news stories across the continent are sourced from foreign news services whilst 50 per cent of editors surveyed admitted there were stereotypes in articles they sometimes run. Those statistics invariably translate into two-dimensional, often cliched storytelling where an entire continent of 54 countries is reduced to three harmful tropes in the news: war, corruption and poverty. Front pages become dominated by political stories featuring middle-aged men and a variety of stories, voices, nuance, context, constructive solutions and above all fun, are all too often missing.

So the course aims to bring about a fundamental shift in journalism; in the way stories are being told and presented. Participants are offered instruction and guidance in how they can be part of that change by better serving the mobile-first younger generation who are hungry for new ways of storytelling and women, who make up half of the population. It's something that a few start-up, media-savvy online news portals are already offering and they're succeeding in engaging a new audience.

Ras Mutabaruka is the founder of TAP Media Ltd and one of the experts on the course. He says that change will come through telling stories on the ground and not through the national and international narratives which don't really connect with people at a local level. Ras who was born in Rwanda but grew up in refugee camps in Congo and later in the slums of Nairobi has dedicated his work to changing the way the world sees and thinks about Africa. Alongside Ras are other leading African journalists who are experts in their field: Dr Njoki Chege who's the Director of the Innovation Centre at the Graduate School of Media and Communications at the Aga Khan University in Nairobi; Doreen Wainainah, the Managing Editor of PesaCheck, Africas largest indigenous fact-checking organisation; and investigative journalist Anas Aremeyaw Anas who was named Foreign journalist of the Year', by the National Association of Black Journalists in the USA in 2021.

Still talking about it now Back at birds editorial meeting on zoom, there's a chance to hear from people who have taken the Thomson Foundation storytelling course. The meeting maybe virtual but the enthusiasm is real enough.

I loved the course. It made me look at telling the African story in a different light , says Irene in Zimbabwe.

I liked everything about this course. Connecting with a global audience stood out for me, adds Dorcas in Nigeria. I'm still talking about it now. There are no more grey areas for me.

People who finish the course are awarded a certificate and can then pitch a story to bird who will pay for it if it's commissioned. It's an added incentive to be part of a movement for change and if these journalists are anything to go by, a new voice for Africa will soon be shouting loud enough for the rest of the world to hear.

African Stories: A guide for journalists on how to tell better stories about Africa

Top illustration: Michelle Thompson

Catherine Mackie Editorial Associate

About: Catherine is responsible for designing training programmes for Thomson Foundation and has been a senior journalist for more than 30 years.

Explore our projects across the globe
LINK: http://www.thomsonfoundation.org/latest/finding-africas-new-voice/...
See more stories from thompsonfoundation

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

26/03/2026

Audio-Technica and Extron Announce Microsoft Teams-Certified Enterprise Solutions

Extron and Audio-Technica have announced that their Design Solutions devices, Ce...

26/03/2026

SPORTEL Asia Returns to Singapore with 370 Participants from 35 Countries

SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...

26/03/2026

NAB 2026: LTN to Showcase Satellite-to-IP Migration Solutions

LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100). The C-Ban...

26/03/2026

Seattle Mariners Upgrade Center Field Video Display at T-Mobile Park with Daktronics

The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...

26/03/2026

Esports Nations Cup 2026 Names National Team Partners Across 100+ Countries

The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...

26/03/2026

NAB 2026: Telestream Expands Vantage Integration with Adobe Premiere, Media Encoder, and Frame.io

Telestream has announced expanded integration between its Vantage workflow platf...

26/03/2026

NAB 2026: FOR-A Brings Nippon TV's viztrick AiDi AI Production Tool to Market with NVIDIA

FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...

26/03/2026

CBS Sports Reaches New Long-Term Multiplatform Rights Agreement with the WNBA

CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...

26/03/2026

Zac Brown Band to Perform Sunday Night Baseball Open on NBC and Peacock

Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...

26/03/2026

2026 MLB Season Opens With Full Slate of National Games

Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...

26/03/2026

DIRECTV Adds Nine MLB Team Channels for 2026 Season

DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...

26/03/2026

Nationals.TV Now Available on Charter, Comcast, Cox, DIRECTV, Verizon Fios and More

Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...

26/03/2026

MLB.TV Launches on the ESPN App Starting Opening Day

Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...

26/03/2026

What's Next for Spotify and NAVER in Korea After a Stockholm Summit

Spotify's partnership with NAVER, Korea's leading digital platform, is built around one simple goal: making it easier for listeners in Korea to discover...

26/03/2026

EastWest DrumX: Early access

Exclusive to ComposerCloud for first month Sample library and virtual instrument gurus EastWest have announced the upcoming release of a new virtual drum i...

26/03/2026

Dynamic Range Day 2026

Friday 27 March Friday 27 March will mark Dynamic Range Day 2026, the annual day of online activity that was started in 2010 by mastering engineer Ian Sheph...

26/03/2026

ASMR Choir from SRM Sounds

Includes four separate instruments Max Richter's SRM Sounds venture have just announced their fifth release, ASMR Choir. Captured at the main live room ...

26/03/2026

IMPORTANT FEEDBACK: PESP 6

The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (DSAC), has been tasked with administering the Sixth Presi...

26/03/2026

Why YEP Changed My Career (And Why It Might Change Yours)

By Matt Klein Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...

26/03/2026

CBS Sports Inks New WNBA Deal

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

Apogee Insight Acquires PMA Research

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

NBC Announces Exclusive Coverage of Sail4th 250 Tall Ships in NYC

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

UK Group of media tech companies take the spotlight at NA...

28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...

26/03/2026

Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026

Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026 Brie Clayton March 26, 2026 0 Comments New graphical configuration tool and...

26/03/2026

Bitfocus showcases complete control at NAB Show 2026

Bitfocus showcases complete control at NAB Show 2026 Brie Clayton March 26, 2026 0 Comments Continuing development drives advances in security, availa...

26/03/2026

Allen Media Group To Deploy Anoki ContextIQ

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

LG Announces New Premium FAST Channels

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

IABM to Host Breakfast Event at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

Nexstar Defends Tegna Deal in Calif. Court Filing

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast control capability

Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...

26/03/2026

2026 Oscar Nominated Films Powered by Blackmagic Design

2026 Oscar Nominated Films Powered by Blackmagic Design Brie Clayton March 25, 2026 0 Comments DaVinci Resolve Studio used on 27 of this year's no...

26/03/2026

Leader to present full suite of advanced Test & Measurement solutions at NAB Show 2026

Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...

26/03/2026

Boston Conservatory to Present New England and Collegiate Premiere of Groundbreaking Opera Time to Act

Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...

26/03/2026

HBO Max included for Sky and NOW customers from 26 March, bringing more world-class entertainment in one subscription

Thursday 26 March 2026 HBO Max included for Sky and NOW customers from 26 March...

26/03/2026

Sky Sets Iconic Costumes Dancing Together Like Never Before in Brand Campaign

Thursday 26 March 2026 Sky Sets Iconic Costumes Dancing Together Like Never Before' in Brand CampaignTurn on cookies to view this content. Go to Privacy o...

26/03/2026

CS live Builds Future-Ready OB Van With Riedel MediorNet and hi Control System

Wuppertal March 26, 2026 CS live Builds Future-Ready OB Van With Riedel MediorNet and hi Control SystemRiedel Communications today announced that Czech-based ...

26/03/2026

Have a Wish Worth Dying For? Netflix's First Korean YA Horror Series If Wishes Could Kill' Premieres April 24

Back to All News Have a Wish Worth Dying For? Netflix's First Korean YA Hor...

26/03/2026

'The Truthers,' Starring Jose Coronado and Stphanie Magnin, Premieres on Netflix on 24 July

Back to All News The Truthers, Starring Jose Coronado and St phanie Magnin, Pre...

26/03/2026

Harmonic Delivers Winning Live Sports Streaming Innovations

Enhancements to Harmonic's Sports Streaming Solution Introduce Server-Side Multiview, Contextual Metadata-Driven Advertising, Dynamic In-Stream Ads and Robu...

26/03/2026

ABC Business Media Report: Trusted Data, Real Insight

Open the report Our 2025 report brings together results from 79 business magazine titles across 22 market sectors, published by 49 media owners. Over the year,...

26/03/2026

Into the Omniverse: NVIDIA GTC Showcases Virtual Worlds Powering the Physical AI Era

Editor's note: This post is part of Into the Omniverse, a series focused on ...

26/03/2026

Fiat to sponsor The Louise Duffy Show on RT Radio 1

RT Commercial today announced Fiat as sponsor of The Louise Duffy Show on RT Radio 1, Weekdays 3pm 4pm. The Louise Duffy Show is the home of daytime music...

26/03/2026

Game On: Five New Titles Now Streaming on GeForce NOW

That gaming backlog won't clear itself - GeForce NOW is here to help. Stream the latest titles straight from the cloud across a variety of devices. This we...

26/03/2026

Phantom C-Series High-Speed Cameras Set a New Standard for Automotive Crash and Safety Imaging

Wayne, N.J., March 26, 2026 Phantom High-Speed announces the latest product li...