Sony Pixel Power calrec Sony

The Bettina Fund: Transforming women's careers

13/01/2022

Eleven women who participated in the inaugural Bettina Fund - Women in Media Leadership programme say it will transform their careers as they have gained confidence to own their career development paths.

The three-month programme launched in Kenya in September 2021 aims to help women working in the media overcome barriers in newsrooms and navigate an industry that remains dominated by men.

This is achieved through one to one weekly sessions with mentors and a series of webinars with high profile female media managers, entrepreneurs and senior journalists.

I have grown my net-worth, says course participant, Hellen Shikanda, Health and Science Reporter, Nation Media Group. Now, I believe that leaders can be shaped. I have realised sometimes it takes close interaction with a leader to be one.

Diverse recruitment The women participating in the programmes were drawn from different areas of Kenyan media; the traditional legacy platforms of print and broadcast to digital start-ups.

The virtual nature of this programme caused by restrictions due to the pandemic benefitted journalists based outside the capital Nairobi. Travel costs and time often prohibit people travelling for face-to-face training but because every activity had to be done online the foundation was able to recruit participants from across Kenya with all women enjoying access to the same benefits.

In their feedback on the programme, mentees say the weekly sessions with mentors- all distinguished Kenyan women in the media - increased their confidence through improving personal skills and developing leadership competencies.

The webinars and mentor sessions provided a safe space for them to discuss openly their ambitions and provided guidance on how to overcome challenges in the workplace and as media entrepreneurs.

The mentees also completed bespoke e-learning courses developed by the Thomson Foundation.

Networking The programme ticks all the boxes of a programme designed to better equip young journalists with the nitty-gritty needed in their field of practice, says reporter and course participant Hellen Shikanda.

Ms Shikanda's mentor was Pamella Makotsi Sittoni, the first woman to hold the position of executive editor and managing editor of the Daily Nation at the Nation Media Group.

In 2017 she was named the Laureate of the Women in News Editorial Leadership Award for Sub-Saharan Africa by the World Association of Newspapers (WAN-IFRA).

She emphasises the importance of mentoring female journalists as a way of bridging the gender gap in media organisations.

The only way to challenge the gender disparity in media leadership is by creating a pipeline of women journalists with the right skills to take up senior positions, says Ms Sittoni. Through the Bettina Fund mentorship, we hope our colleagues will take the lessons we learned and avoid our mistakes, to get to the top faster and better prepared.

Florence Chepkorir, a news editor from Nakuru - a city north west of Nairobi in the Great Rift Valley; says the mentorship program enriched her professional network and taught her practical skills to advance her career. She now feels more confident to pursue opportunities in the media.

Getting to interact with other women journalists was awesome, she says. It helped me appreciate the fact that I am not the only one facing challenges specific to women in the newsroom. This has helped me put on a brave face, focus and endeavour to achieve the best in my career.

Empowering women in the workplace

The Bettina Fund has been set up by the Thomson Foundation in memory of its Director of Development Bettina Peters who died in 2020. Bettina was a tireless advocate for equality in the media. The aim is to empower women to take on senior roles in media organisations and build a sustainable network of women journalists and media professionals.

For the inaugural programme the foundation teamed up with the Baraza Media Lab, an initiative working to promote a strong and diverse media ecosystem from its collaborative space in Nairobi.

The aim is to extend the programme to include other countries in East Africa and replicate in other regions of the world.

The mentor and mentee relationship

-- Play

-- --

-- Play

-- --

-- Play

-- --

-- Play

-- --

Related content

The Bettina Fund: Empowering women in media

Women in Media: Confronting the confidence gap

When diversity in newsrooms and leadership is not enough

Berna Namata East Africa Programmes Manager

Berna is Thomson Foundations East Africa Programmes Manager. Her main role is in the business development and promotion of our e-learning platform, Journalism Now.

Explore our projects across the globe
LINK: http://www.thomsonfoundation.org/latest/the-bettina-fund-transforming-...
See more stories from thompsonfoundation

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

03/04/2026

2026 NAB Show Exhibitor Insight: Techex

Share Copy link Facebook X Linkedin Bluesky Email...

03/04/2026

TelevisaUnivision Signs New Nielsen Media Intelligence Deal

Share Copy link Facebook X Linkedin Bluesky Email...

03/04/2026

The WNET Group, JIB Launch NHK World-Japan in New York

Share Copy link Facebook X Linkedin Bluesky Email...

03/04/2026

NAB Leadership Foundation Welcomes New Board Members

Share Copy link Facebook X Linkedin Bluesky Email...

03/04/2026

EverPass Media Expands Distribution Deal with Netflix

Share Copy link Facebook X Linkedin Bluesky Email...

03/04/2026

Versant Acquires AI-Data Platform StockStory

Share Copy link Facebook X Linkedin Bluesky Email...

03/04/2026

CVP Grows European Footprint with Strategic Expansion in...

CVP, one of Europe's leading suppliers of professional video and broadcast solutions, today announces the launch of its new German operation and the formati...

03/04/2026

MRMC Announces Appointment of Chief Operating Officer

Mark Roberts Motion Control (MRMC) today announces the appointment of Nick Barthee as Chief Operating Officer, strengthening its leadership as the company conti...

03/04/2026

Net Insight Introduces Programmable Trust Boundaries for...

Net Insight introduces programmable Trust Boundaries that make live media interconnection predictable as traffic moves between facilities, networks and cloud en...

03/04/2026

Winning in the new media economy: Avid showcases AI-powered, connected intelligence to unlock media value at NAB Show 2026

Winning in the new media economy: Avid showcases AI-powered, connected intellige...

03/04/2026

NUGEN Audio CEO Dr. Paul Tapper to Lead Presentation About Dialog Intelligibility and Loudness at NAB 2026

NUGEN Audio CEO Dr. Paul Tapper to Lead Presentation About Dialog Intelligibilit...

03/04/2026

NAB Show 2026: PlayBox Neo Highlights Workflow, Security, and IP Advances

NAB Show 2026: PlayBox Neo Highlights Workflow, Security, and IP Advances Brie Clayton April 2, 2026 0 Comments PlayBox Neo will showcase the latest i...

03/04/2026

For Taku Hirano, Everything Is Connected

For Taku Hirano, Everything Is Connected From touring and composition to teaching and instrument design, the in-demand percussionist sees it all as one body o...

03/04/2026

Berklee Honors Humberto Ramirez with Master of Latin Music Award

Berklee Honors Humberto Ramirez with Master of Latin Music Award The alumnus and acclaimed trumpeter is honored for his influence as a performer, composer, an...

02/04/2026

HBO and NFL Films Announce Hard Knocks: Training Camp with the Seattle Seahawks, Debuting August 11

HBO and NFL Films have announced Hard Knocks: Training Camp with the Seattle Sea...

02/04/2026

NAB 2026: Haivision Unveils Makito ONE Video Transport Platform

Haivision has announced the Makito ONE, a single-blade video encoding and decoding platform, at NAB Show 2026. The platform combines dual-channel video encoding...

02/04/2026

NAB 2026: Telestream Introduces UP.Lens Cloud-Based Multiviewer and Monitoring Service

Telestream has introduced UP.Lens, a cloud-based multiviewer and monitoring serv...

02/04/2026

NAB 2026: MRMC to Showcase Robotic Camera Technology and Mark 60th Anniversary

Mark Roberts Motion Control (MRMC) will exhibit at NAB Show 2026 (Booth C5220, April 19-22, Las Vegas Convention Center), marking the company's 60th anniver...

02/04/2026

NAB 2026: Net Insight Introduces Programmable Trust Boundaries for Live Media Interconnection

Net Insight has introduced programmable Trust Boundaries, a feature integrated i...

02/04/2026

NAB 2026: Bitmovin Adds SGAI Support to Playback Products

Bitmovin has announced support for SGAI (Server-Guided Ad Insertion) in its playback products, using HLS interstitials. SGAI combines elements of client-side an...

02/04/2026

Binghamton University Athletics Adds Riedel SimplyLive RiMotion R12 for Student-Run Productions

Riedel Communications' SimplyLive RiMotion R12 replay system is supporting B...

02/04/2026

NAB 2026: LTN and Ateme Announce Integration of Video Processing with IP Transport

LTN, a managed IP video transport company, and Ateme, a video compression and de...

02/04/2026

TDF Expands Channel Capacity on Terrestrial Broadcast Network with Harmonic

Harmonic has announced that TDF, a broadcast infrastructure operator in France, has deployed Harmonic's XOS Advanced Media Processor and ProStream X Video S...

02/04/2026

United Rugby Championship Reports First-Year Results with Eluvio Streaming Platform

Eluvio and the United Rugby Championship (URC) have announced first-year results...

02/04/2026

Kansas City Current and Scripps Sports Announce ION as Broadcast Home of 2026 Teal Rising Cup

The Kansas City Current and Scripps Sports have announced that ION will broadcas...

02/04/2026

ESPN Announces Courtside Alt-Cast for Women's Final Four

ESPN will debut Courtside at the Women's Final Four Presented by AT&T, an alt-cast airing Friday, April 3 at 7 p.m. and 9:30 p.m. ET on ESPN2, and Sunday, A...

02/04/2026

PAMA and Shure Accept Applications for 6th Annual Mark Brunner Professional Audio Scholarship

The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are ...

02/04/2026

ESPN's MegaCast Coverage of 2026 NCAA Women's Final Four Begins Friday, April 3 in Phoenix

ESPN's MegaCast Coverage of 2026 NCAA Women's Final Four Begins Friday, ...

02/04/2026

DAZN Launches Playmakers Creator Program

DAZN has announced the launch of DAZN Playmakers, a global influencer program designed to build a network of sports content creators. The programme will give cr...

02/04/2026

NFL Network Unveils New Production Ops Leadership Structure as ESPN Takes Over

Tony Cole, Jessica Lee shift into new roles reporting to ESPN SVP/Content Operations Chris Calcinari....

02/04/2026

TNT Sports and CBS Sports to Reunite Michigan's Iconic Fab Five for Special NCAA Men's Final Four Altcast on truTV & HBO Max

Michigan's Fab Five will reunite for an alternate presentation of the Mich...

02/04/2026

Coming of Age: ESPN and NHL's Inside Out Classic Marks Another Step Forward for the Animated Alternative Broadcast

Real-time tracking, virtual production, and Pixar storytelling converge for Apri...

02/04/2026

Streaming Around the Moon: NASA+ Goes Live From Historic Artemis II Mission

NASA's long-awaited Artemis II mission has launched four astronauts on a 10-day journey around the moon, marking the first manned launch toward the moon sin...

02/04/2026

Release Rundown: What to Watch in April, From Bunnylovr to Omaha

(L-R) Molly Belle Wright, Wyatt Solis, and John Magaro appear in Omaha by Cole Webley, an official selection of the 2025 Sundance Film Festival. (Photo courte...

02/04/2026

VEMIA Auction incoming

4 - 11 April 2026 VEMIA's latest gear auction is just around the corner, and there's already a wealth of sought-after instruments and studio gear li...

02/04/2026

Universal Audio's Voice Of God now native

Little Labs emulation now available to all The latest Universal Audio plug-in to become available outside of the company's DSP-powered UAD2 platform has...

02/04/2026

SBS Welcomes Back Cup Fever! For The Biggest FIFA World Cup Ever

SBS Welcomes Back Cup Fever! For The Biggest FIFA World Cup Ever 2 April, 2026 Media releases Santo Cilauro, Ed Kavalee and a host of special guests retur...

02/04/2026

Truth. Power. Perspective: NITV's Flagship Current Affairs Programs Return to Lead the National Conversation

Truth. Power. Perspective: NITV's Flagship Current Affairs Programs Return t...

02/04/2026

L3Harris Powers First Crewed Mission Around the Moon in 50 Years

L3Harris has successfully powered the historic launch of the Artemis II mission, providing propulsion and avionics....

02/04/2026

Scripps Completes Sale of WRTV to Circle City Broadcasting

Share Copy link Facebook X Linkedin Bluesky Email...

02/04/2026

GoVertical! AiDi Powers Real-Time 9:16 Autocropping for I...

Already deployed extensively by NBC Sports, FOR-A Corporation will demonstrate GoVertical! AiDi, the real-time 9:16 autocropping feature of viztrick AiDi, durin...

02/04/2026

Elite Media Technologies Selects Interra Systems BATON Fi...

Interra Systems, a provider of end-to-end quality assurance solutions for the digital media industry, announced that Elite Media Technologies has selected its B...

02/04/2026

TDF Expands Broadcast Channel Lineup with Harmonic

Harmonic's Media Processing Solutions Maximize Bandwidth Efficiency for Terrestrial Broadcast Delivery Harmonic (NASDAQ: HLIT) today announced that TDF, a...

02/04/2026

FOR-A's Software-Defined, AI-Powered Development Advances...

NBC Sports Deploys viztrick AiDi to Stream Live Events in 9:16 Mobile-First Formats with Auto Tracking, Development Signals Strategic Shift for FOR-A Long reco...

02/04/2026

Evergent showcases innovations in sports streaming and mo...

Evergent will showcase new innovations in subscriber lifecycle management and monetization at NAB Show 2026 (Las Vegas, April 18 22), including: New advances i...

02/04/2026

Binghamton University Strengthens Student Run Productions...

Riedel Communications is proud to be part of Binghamton University, State University of New York, Athletics' milestone year, celebrating the university'...