Sony Pixel Power calrec Sony

Sonnet Technologies at the 2023 NAB Show


Sonnet Technologies at the 2023 NAB Show

Brie Clayton March 27, 2023


April 16-19, 2023 Booth #N2069

NEW: Docking Stations Visitors to Sonnet's booth at the 2023 NAB Show will get a first look at the company's exciting new docking stations. Sonnet will add to its current line of Thunderbolt docks with three new models offering even more capabilities and connectivity options. Sonnet's SuperDock will offer a record number of connectivity options plus an internal slot for installing an M.2 NVMe SSD.

Sonnet Echo Dual NVMe Thunderbolt Dock

A second new model to be launched at the 2023 NAB Show will leverage the company's current Echo 11 Thunderbolt 4 Dock's design to add direct HDMI display connectivity, while the third new dock will support connecting three 4K @ 60 Hz HDMI and/or DisplayPort displays. Sonnet's docks enable users to connect multiple peripherals to their laptop, mini, and all-in-one computers through a single cable connected between the dock and computer. With the addition of the new models, Sonnet provides users with the broadest selection available of docks for computers with Thunderbolt 4 and Thunderbolt 3 ports.

Sonnet Echo 11 Thunderbolt 4 Dock

NEW: 25 Gigabit Ethernet (25GbE) Networking Products with macOS Compatibility At the 2023 NAB Show, Sonnet will feature its new breakthrough-priced 25 Gigabit Ethernet (25GbE) networking solutions: the Twin25G dual-port 25GbE Thunderbolt adapter for computers with Thunderbolt 4 or Thunderbolt 3 ports, plus the Twin25G PCIe Card dual-port 25GbE PCI Express (PCIe ) 3.0 adapter card. Sonnet's 25GbE solutions set a new affordability benchmark and enable users to connect their computers easily via optical cables to high-speed network infrastructure and storage systems using the 25GbE standard. Both products include SFP28 transceivers and are Mac , Windows , and Linux compatible.

Sonnet Twin25G PCIe Card

NEW: Pro Rackmount and Thunderbolt to PCIe Card Expansion Systems for Mac Studio Computers At the 2023 NAB Show, Sonnet will showcase its RackMac Studio and xMac Studio professional rackmount systems for Apple Mac Studio computers. Both products are 3U in height, fit in standard 19-inch equipment racks, and provide open access to the computers' SD card slots and front and back ports.

Sonnet RackMac and XMac Studio

The RackMac Studio is a compact rackmount enclosure to install and secure one or two Mac Studio computers. With its 9.5-inch mounting depth - plus firm rubber cushions that securely hold the computers in place during transport - RackMac Studio is ideal for use in shallow molded rack cases, fly racks, or most any travel rack. RackMac Studio provides space beneath each computer to house compact, portable Thunderbolt or USB SSDs (sold separately) behind access panels and secure them with supplied adhesive-backed magnets.

Sonnet Echo 5 Thunderbolt 4 Hub

Designed for professional workflow expansion, the xMac Studio consists of a 16.5-inch-deep rackmount enclosure which securely holds a single Mac Studio plus a Thunderbolt to PCIe card expansion module that adds PCIe card slots to the computer, connecting them via a Thunderbolt cable. Available with a one-, two-, or three-slot expansion module, xMac Studio enables users to connect to their Mac Studio, the pro audio I/O and DSP cards, pro video capture, and transcoding cards, and other high-performance PCIe cards required for their workflows. The xMac Studio includes adjustable extension rails to support its installation into racks 16 to 24 inches deep, and like the RackMac Studio, provides space beneath the computer to house SSDs (sold separately) behind an access panel and secure them with supplied adhesive-backed magnets.

Related COW News

March 27, 2023Hitomi Broadcast Unveils New Cloud-Based Lip-Sync Measurement Tool at NAB 2023Hitomi Broadcast, market leader in audio/video alignment and latency tools, is showcasing

March 24, 2023TAG to Introduce Enhancements to Realtime Media Performance Platform at NAB that Provide Greater Insight to Signal Health and IntegrityHighlights also include partnership with Nevion, Content Matching, heightened cloud workflows TAG

NEW: Ultra-high Bandwidth, Multi-Thunderbolt Bus Additions to xMac mini Server, xMac Studio, and DuoModo Lines of Thunderbolt to PCIe Card Expansion Systems - Designed Specifically for the Pro Digital Video Market The current lineup of expansion systems from Sonnet features two- and three-slot PCIe card systems, which connect to a single Thunderbolt port on a computer. The new two-slot PCIe card models to be shown at the 2023 NAB Show are designed to support the increasing bandwidth demands of contemporary video I/O cards used in digital video systems and leverage the Apple Mac Studio and Mac mini computers equipped with M1 and M2 processors. These computers feature Thunderbolt ports equipped with independent busses, providing up to 2880 MB/s of bandwidth to each. Each PCIe card slot in the new Sonnet systems connects to its own Thunderbolt interface - and requires its own connection to the computer - to support pro video capture and transcoding cards with as much bandwidth as Thunderbolt can offer.

Recent Additions to Popular Product Lines Sonnet will also showcase recently released products at the 2023 NAB Show, including three NVMe SSD PCIe adapter cards, plus a professional dual-slot Thunderbolt media card reader.


Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, and your first and last n
See more stories from creativecow

North America Stories


2024 Sundance Film Festival: Local Lens Free Summer Screenings Program & Special Artist Event Announced

Top L-R: Skywalkers: A Love Story, Daughters, My Old Ass. Center L-R: Your Monst...


Aerojet Rocketdyne Delivers 1,000th THAAD Solid Rocket Boost Motor and Divert and Attitude Control System Ahead of Schedule

Courtesy Photo: Missile Defense Agency/DVIDS | A THAAD interceptor is launched f...


IndyCar Moves to Fox

Fox announced today that it has signed a new multi-year agreement that will make Fox Sports the new exclusive home of the NTT IndyCar SERIES and the iconic Indi...


Today is the 2024 BFOA Giving Day

Today, June 13, 2024, is the 2024 Broadcasters Foundation of America Giving Day. Join your fellow radio and television broadcasters for the 3rd Annual Broadcast...


Survey: Users Regard YouTube as Must-Have Service

PORTSMOUTH, N.H. It's nearly unanimous. A YouTube brand is ranked in four of the top five spots as must haves by users responding to the latest Hub Entert...


Hisense Bullish on 8K

SUWANEE, Ga. Hisense, the fifth largest maker of TV sets in the world announced today that it has joined the 8K Association (8KA), a cross-industry group promot...


NextGen TV HDR Broadcasts Now Reach 70M+ Homes

WASHINGTON, D.C. After several years of rolling out NextGen TV, aka ATSC 3.0 broadcasts to more than 75% of American homes, stations are increasingly adding new...


New Chyron PRIME 4.10 Release Further Optimizes Modern, High-Volume Graphics Workflows for News and Sports

New Chyron PRIME 4.10 Release Further Optimizes Modern, High-Volume Graphics Wor...


Documentary Series Haunted Relies on a Camera to Post Workflow from Blackmagic Design

Documentary Series Haunted Relies on a Camera to Post Workflow from Blackmagic D...


OpenDrives Appoints Media & Entertainment Veteran Sean Lee as CEO

OpenDrives Appoints Media & Entertainment Veteran Sean Lee as CEO Brie Clayton June 13, 2024 0 Comments The move ushers in new era of software-defined...


Lionsgate Television To Develop Series Based On Vanity Fair' Hostage Series

Lionsgate Television said it has optioned journalist Adam Ciralsky's recent Vanity Fair article on the work of the U.S. Special envoy for hostage affairs an...


Portia' Renewed for Season 3 on Fox Soul, Select Fox TV Stations

Portia, a half-hour lifestyle program, has been picked up for a third season by streaming network Fox Soul, where it airs back-to-back weekdays at 7 p.m. ET. Th...


Dennis Evans Named Weekend Sports Anchor at KMBC Kansas City

Dennis Evans has been named weekend sports anchor at KMBC Kansas City. He previously spent five years at KMBC before shifting to KDNL St. Louis, KTNV Las Vegas ...


A Scott Turow Novel, Then a Harrison Ford Movie and Now a Jake Gyllenhaal Series

Presumed Innocent, which was a Scott Turow novel and then a Harrison Ford movie, premieres June 12 as a limited series with Jake Gyllenhaal in the lead role. Da...


Howard Fineman, Political Correspondent and TV Commentator, Dies at 75

Howard Fineman, political correspondent, television commentator and D.C. insider, died Tuesday at the age of 75. Fineman, who had pancreatic cancer, died at hom...


Merritt Patterson, Christopher Russell to Star in Great American Family's A Vintage Christmas'

Great American Family said that Merritt Patterson and Christopher Russell will s...


Seedtag Picks Foursquare To Measure Ad Impact On Foot Traffic

Contextual advertising company Seedtag said it has picked Foursquare to help it measure how effective campaign are at generating foot traffic and sales...


Nielsen Says It Is Interoperable With LiveRamp for Data-Driven Ads

Nielsen said its Big Data-Plus-Panel data set is now interoperable with LiveRamp, enabling media planners to connect first party and third-party data with NIels...


Joint Industry Committee Adds Set-Maker Samsung to Measurement Lineup

Samsung Ads, the advanced-advertising division of smart TV maker Samsung Electronics, said it signed up as a member of the U.S. Joint Industry Committee (JIC) o...


Fewer Non-White Actors Getting Lead Roles in Top Shows, Samba TV Reports

The percentage of non-white actors playing leading roles in the most-watched shows on television has fallen by 7% this year, according to an analysis by Samba T...


Zixi Acquired by Private Equity Firm

WALTHAM, Mass. Zixi, a provider of the video delivery technology over IP announced today that it has been acquired by Boston-based software private equity firm ...


Samba TV: Top TV Shows Became Less Diverse in 2024

SAN FRANCISCO Even though the U.S. is becoming a more diverse country, with about 41% of the population identifying as being part of a non-white ethnic group, e...


Survey: Many Consumers Dont Mind AI-Generated Ads

MOUNTAIN VIEW, Calif. As more broadcasters and media companies embrace tools for AI-generated ads, a new survey provides some important insights into how consum...


20 Years of American Tobacco! Join the Celebration

Twenty years-can you believe it? Two decades ago, the American Tobacco Campus began with the revival of the old tobacco warehouses that stood vacant in downtown...


New Channel Dedicated to Unbiased Election Coverage to Launch In Milwaukee

WASHINGTON, D.C. As the presidential race heats up in the hotly contested swing state of Wisconsin, PurpleTV has announced that it will launch an over-the-air (...


Yahoo Launches New Data Partnership with VideoAmp

NEW YORK Yahoo Advertising has announced that the Yahoo DSP has become the first platform to integrate measurement and audience data from TV data and technology...


FCC Commissioner Starks Announces Staff Changes

WASHINGTON, D.C. FCC Commissioner Geoffrey Starks has announced that Flynn Rico-Johnson has joined his office as policy advisor for wireless, space, and interna...


IMAX Brings the NBA Finals Live to Fans in Taiwan and Hong Kong

Basketball fans in China are being treated to live coverage of the NBA Finals on several IMAX screens in a demonstration of the company's IMAX Live Experie...


The Weather Network Launches Its first Ad Campaign Using an AI-Assisted Avatar

OAKVILLE, Ontario The Weather Network in Canada has launched its first ad campaign using an AI-Assisted Avatar of Rachel Schoutsen who is a content creator and ...


Final Exams or NBA Finals? For These Boston Conservatory Students, It's Both

Final Exams or NBA Finals? For These Boston Conservatory Students, It's Both Two commercial dance students joined the Boston Celtics dancers for a memorab...


Tribeca Festival Announces 2024 Competition Winners

June 13th, 2024 Press Materials Available Here TRIBECA FESTIVAL ANNOUNCES 2024 COMPETITION WINNERS Griffin in Summer, Bikechess, Hacking Hate Take Top ...


Paris 2024: France Tlvisions Head of Production in Charge of Olympic and Paralympic Games Frdric Gaillard Talks Innovations and Logistics

Paris 2024: France T l visions head of production in charge of Olympic and Paral...


Zixi Gets Strategic Investment From Clearhaven Partners

Zixi Gets Strategic Investment From Clearhaven Partners The software supplier aims to be tech partner of choice for IP-based media transport globally By Ken K...


How Slow TV' Watching Moose Migrate is Accelerating Live Cloud Workflows at SVT

How Slow TV' watching moose migrate is accelerating live cloud workflows at...


Canon's Jamon Lomax on Scaling Up Solutions for Live College Sports Broadcasters

Canon's Jamon Lomax on Scaling Up Solutions for Live College Sports Broadcas...


NBC Sports Rolls Out 70 Cameras for U.S. Open Coverage; Producer Tommy Roy Says Graphics Play Big Part

NBC Sports Rolls Out 70 Cameras for U.S. Open Coverage; Producer Tommy Roy Says ...


AI, Machine Learning, & Automation: Feeding the Content Beast on Mobile and Social

AI, Machine Learning, & Automation: Feeding the Content Beast on Mobile and Soci...


Prime Minister vs. Deputy Prime Minister: The Whirlwind' Trailer Sets Stage for Epic Showdown

Back to All News Prime Minister vs. Deputy Prime Minister: The Whirlwind' ...


Japanese Crime Suspense Series Tokyo Swindlers' Premieres July 25

Back to All News Japanese Crime Suspense Series Tokyo Swindlers' Premieres July 25 Play Video Play Video Entertainment 13 June 2024 GlobalJapan Link ...


'Elite' - Season Finale Launches on July 26th

Back to All News Elite - Season Finale Launches on July 26thPlay Video Play Video Entertainment 13 June 2024 GlobalSpain Link copied to clipboard Netflix...


Cloud Ahoy! Treasure Awaits With Sea of Thieves' on GeForce NOW

Set sail for adventure, pirates. Sea of Thieves makes waves in the cloud this week. It's an adventure-filled GFN Thursday with four new games joining the Ge...


Shaping the Future We Want to See: A Note From Shira Rockowitz and Kristin Feeley

This summer we're pulling back the curtain on Sundance Labs by sharing lette...


Give Me the Backstory: Get to Know Pedro Freire, the Writer-Director of Malu

By Lucy Spicer One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Whi...


L3Harris Delivers Enhanced Airborne ISR Capability to Canada

L3Harris delivers three integrated King Air 350ER ISR aircraft to the Canadian Armed Forces (CAF)...


DMC Production Leverages Grass Valley AMPP for Revolutionary Remote Production of the 2024 RallyX Motorsports Championship

Montreal, Canada - June 12, 2024 - Grass Valley, a leader in live production sol...


Latest ATSC 3.0 Plugfest' Targets Transport, DRM, and More

COCKEYSVILLE, MD. The Sinclair Broadcast Group, along with the Pearl TV consortium, hosted yet another ATSC 3.0 device interoperability test at the ONE Media la...


Roku Unveils TV Streaming Ad Solution

SAN JOSE, Calif. Roku has announced Roku Exchange, a TV streaming-first advertising technology solution that connects ad inventory with advertiser demand....


DMC Production Reimagines Remote Race Workflow With Grass Valley AMPP

Scandinavian remote video production company DMC Production leveraged Grass Valley's AMPP for live coverage of the 2024 RallyX to live stream the motorsport...


Capitol Broadcasting Selects Triveni Digital to Simplify NextGen TV Operations

PRINCETON, N.J. Triveni Digital has announced that Capitol Broadcasting Company the owner and operator of WRAL-TV, WRAZ-TV, WILM-TV, and WNGT-TV in North Caroli...


Byron Allen Gets Fred Dressler Leadership Award at Mirror Awards in NYC

Byron Allen, founder, chairman and CEO of Allen Media Group, gets the Fred Dressler Leadership Award at the 2024 Mirror Awards June 13 in New York. Established ...