
Liam Joy, Managing Sales for Scandinavia and International Developments at Media Vision
Media Vision has announced that it has signed a distribution agreement with 2M Audio GmbH, permitting it to supply its line of Taiden conference microphones and interpretation systems in Switzeland.
Located between Zurich and Basel, 2M audio has over 20 years' experience as a specialist provider of distributed sound amplification products for events and touring, conference and corporate environments.
The distributor will target the German-speaking Swiss market with Taiden conference systems, including the HCS-5300 Series digital infrared wireless system.
Jack De Keyser, VP of sales in Europe at Media Vision, commented: While Media Vision S rl, with offices near Geneva, is strategically positioned to support our international organizations clientele, our vast array of conference microphone solutions can best serve the need of corporate accounts in the dynamic Eastern and Northern part of Switzerland where 2M Audio is established.
2M Audio's managing director, Stefan Meier, added: We have been looking for a partner that can offer a clear strategy regarding training and support on product solution. With the experience and the large network of 2M Audio, and the great product and knowledge of Media Vision, we can immediately fulfil the expectations of our customer base.
He added: We already had the feedback from the market that infrared and the interpretation product range from Taiden are very strong offerings, now with the new multimedia release we have a full range of conference solutions and moving from a one brand specialist' to an audio solution specialist' .
Media Vision has also announced the appointment of Liam Joy to head up International Business Development and Scandinavian sales, based in the United Kingdom.
Q&A with Liam Joy, managing Sales for Scandinavia and international developments:
Tell us more about your new position as International Business Development Manager?
Liam: My new role of International Business Development Manager encompasses several aspects of my previous role, including outbound business development and assisting with any international sales inquiries. Further to this, I have become the Regional Sales Manager for Scandinavia where I will be working with local partners to provide intelligible audio and voting systems in a variety of environments. Finally, I look forward to expanding outbound business development and lead generation initiatives to encompass our European offices; a very exciting mission that provides endless opportunities.
What do you bring with you from your year-long experience at the Media Vision New York office?
Liam: Working at the New York office, in proximity to the company founder Fardad Zabetian, and regularly visiting large projects such as the United Nations HQ, I gained invaluable insight into the core values of Media Vision, including its strive to facilitate intelligible and fair communication between parties. In addition, following active outbound campaigns to a diversity of end users, I understand the diversity of functional and aesthetic factors that come into play in the solution-picking process. This learning experience will help me approach the similarly diverse, albeit more mature European markets, when we consider conferencing systems.
What unique value proposition do TAIDEN solutions have to offer to the conferencing market in Northern Europe?
Liam: The TAIDEN brand is now established in Europe and sought-after for innovative, effective, and reliable conference solutions that come with an industry-leading 5-year warranty. Two solutions that I believe will be most valuable to the Scandinavian market are the HCS-5300 series Wireless Digital Infrared Conferencing System for its interference-free and inherently secure audio, and the brand new 3rd Generation of TAIDEN's Multimedia terminal owing to the sleek design and extensive features.
Working with the Media Vision team ads expertise and unparalleled dedication to customer support and satisfaction.
The European market traditionally cares more about aesthetics, how will you respond to this function-and-design-driven approach?
Liam: Our product range is extensive, we have a wealth of design options and flexible attributes to meet every individual requirement. On the point of aesthetics, it is clear that TAIDEN is now taking the lead in innovative and sleek product design. The nameplate displayed at ISE this year that just won a digital signage award and the G3 Multimedia Conference System with ultra-thin touchscreen and line array microphone option, showcase technology infused with modern aesthetics. In addition, upon request TAIDEN makes the customization process easy, with unparalleled delivery time.
How will you transition into your new role in the coming months?
Liam: I am looking forward to visits with AV integrators and partners, creating new relationships and partnerships in the key cities throughout Scandinavia. These visits will also be an opportunity to demonstrate our new and innovative solutions. Furthermore, visits to our offices in France and Belgium will be an important aspect of the transition into my new role with the hands-on training and experience from our European team. I look forward to the vast opportunities that my new position has to offer, always working actively to improve the audio intelligibility across different organisations.
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