Media Links EMEA To Launch Partner Programme at IBC

Media Links EMEA To Launch Partner Programme at IBC posted: 07/07/2016

Media Links EMEA, a market leader in solutions to transport broadcast media and data over IP has announced it will officially launch its Partner Programme at IBC

Media Links has a proven track record supporting major global events like the Olympic Games and the World Cup, we serve high profile media and broadcast clients like NBC and Turner and in addition, we are also a key supplier for global communications networks like Telstra, confirms John Smith, managing director, Media Links EMEA. Last year, as part of Media Links' continued expansion program, we opened our first wholly-owned division in the EMEA region, based in the UK. To capitalise on the growing market for moving content over IP within the live broadcast environment, we are now looking for long-term strategic partners to address the diverse range of channels, languages and territories available.

We have all seen trading agreements that favour one side or the other, continues Smith. However, true partnership agreements have to understand and meet the needs of everyone in the chain. Therefore, we have carefully designed a Partner Programme to deliver a clear range of benefits to for partners and their clients.

Media Links' support for pre-sales activity is the cornerstone to this programme, which includes assistance with resources, provision of demonstration equipment, marketing, technical and project management expertise, explains Smith. In addition, we offer full training and accreditation which customers can trust, plus exclusive pricing, service support, deal registration, and other go-to-market resources as well as access to future planning tools including product roadmaps, channel development and finance calculators.

Media Links technology enables the reliable conversion and movement of a complete suite of broadcast signals - video, audio and data - onto the clients multi-service IP networks, confirms Smith. This offers a multitude of opportunities for broadcasters and network providers to reduce the cost of producing live events and also take advantage of exciting new revenue streams. We are now looking forward to developing rich, inclusive partnerships to help deliver the advantages of these reliable technologies to new EMEA customers and helping them realise the full potential of moving content over IP.

For further information please come and see Media Links at IBC on booth 1.C31.

About Media Links

Founded in 1993 with its headquarters in Kawasaki, Japan, Media Global Links Co., Ltd. is a leading developer and manufacturer of broadcast network infrastructure and media transport solutions. Media Links is the umbrella brand name supported by Media Global Links in Japan, Media Links Inc. in Connecticut, USA, Media Links EMEA in the UK and ML AU Pty Ltd. in Australia. The Company's mission is to offer broadcasters and network providers throughout the world leading edge technology, enabling them to economically transport the complete suite of content signals - 4K, HD/SD video, audio or data - onto their multi-service IP/Ethernet networks. Operating as a pioneer at the forefront of technological innovations and advancements, Media Links provides the only standards based product suite in the market that enables the adoption of media signal types to Telecom standards (IP, Ethernet, SDH, SONET). In 2014, Media Links was awarded a Technology and Engineering Emmy Award for Standardization and Productization of JPEG2000 (J2K) Interoperability. Media Global Link's common stock is listed and traded on the JASDAQ Market of the Tokyo Stock Exchange under the Security Code Number 6659.

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