Sony Pixel Power calrec Sony

Super Bowl LVI: Ross Video's Rocket Surgery Takes AR Graphics to the Next Level for NBC Sports, Van Wagner

10/03/2022

Super Bowl LVI: Ross Video's Rocket Surgery Takes AR Graphics to the Next Level for NBC Sports, Van Wagner The creative-services supplier was also involved in the broadcaster's Olympics coverage By Jason Dachman, Chief Editor

Thursday, March 10, 2022 - 12:25 pm

Print This Story | Subscribe

Story Highlights

In the seven years since Ross Video's Rocket Surgery Creative & Professional Services Division began working on NBC's Sunday Night Football package, the broadcaster's use of augmented-reality graphics has grown significantly - in terms of both frequency in the broadcast and quality of the graphics. Last month at Super Bowl LVI, Rocket Surgery cranked up its effort yet another notch, providing AR elements not only for NBC's broadcast but also for the in-venue show produced by Van Wagner Sport & Entertainment.

Rocket Surgery provided all AR elements for NBC's broadcast of Super Bowl LVI.

Given all the irons in the fire, this is without a doubt the biggest [show we've ever done], says Rocket Surgery Director, Creative Services, Jim Doyle. Not only did we provide all the augmented-reality graphics for the NBC show itself - like we always do - but we also debuted a new look for the show and, for the first time, we actually led the creative [process] on this one. Plus, we were also doing the AR and PIERO graphics for the in-venue show with Van Wagner. So there were a lot of different areas where we played a role.

At SoFi: Big Onsite Presence for Rocket Surgery's Biggest Show Ever With Rocket Surgery playing so many roles for the big game, the team opted to roll in a mobile unit (NEP Dakota) at SoFi Stadium to serve as its operations hub. Normally, Rocket Surgery is housed in NBC's SNF trucks, but, with 14 people onsite (plus three designers/technical artists located remotely) simultaneously producing content for NBC and Van Wagner - as well as for NBC's Olympics coverage -a dedicated mobile unit was brought in.

There was a need for us to have all of our people in one place to make all that happen, as opposed to being spread out all over the facility as we typically are, Doyle explains. That was not only for communication purposes but also to make setup and teardown easier.

Dakota housed NBC's pregame show, Van Wagner operators, and designer stations, while Rocket Surgery's normal space in NBC's NEP ND1 D unit was home to the primary in-game AR operations.

The Super Bowl LVI pregame show featured AR graphics that used a Technocrane on the Lakeside set outside SoFi Stadium.

Rocket Surgery relied on Ross Video's Voyager virtual-production platform powered by Unreal Engine - along with some Ross Video XPression graphics - to drive the AR graphics for Super Bowl LVI. In addition, Ross Video gear/software used for the production comprised Lucid, PIERO, OpenGear, Ultrix, Carbonite Ultra, Gator, DashBoard, Furio VR100, TouchDrive, and Ultritouch.

As is the case on all SNF broadcasts, AR graphics were available on both goalpost cameras (13 and 14). However, instead of using the low Skycam (Camera 40), Rocket Surgery deployed AR on the high Skycam (Camera 30) using Trackmen VioTrack technology. In addition, Rocket Surgery worked with Ncam, Stype, and AVS to implement AR tracking on the on-field Steadicam wirelessly via RF.

A full arsenal of Ross Video gear was on-hand in L.A. to power Rocket Surgery's AR graphics operation for Super Bowl LVI.

We didn't radically change the workflow because we wanted to make sure it was reliable and still comfortable for the director and the production team, says Daily. But we did add a lot to that more cameras and more tracking. All the [additional cameras] were added into our normal workflow, and we still triggered everything the same way we do [typically] with DashBoard. It was just a lot more in terms of volume.

Taking the Creative Reins: Rocket Surgery Spearheads the Process Prior to Super Bowl LVI, the creative process for Sunday Night Football AR graphics was led by NBC Sports Art Director John Schleef and his team. However, with the NBC graphics team's docket crammed with the concurrent Super Bowl and 2022 Beijing Olympics productions, the Rocket Surgery team was enlisted to lead the design process for the Super Bowl LVI AR-graphics package.

[Previously,] John and teams would give us the building blocks and the main creative direction, says Terry Daily, creative manager, Rocket Surgery Virtual Creative Services. We would implement and optimize that for playback in our engine. This time was really the first time we transitioned to complete design-from-scratch service.

Daily and his creative team pitched all the concepts to Schleef from the beginning and received approval, but the Rocket Surgery team handled the design and construction of all elements. Schleef and company provided early looks at the insert package they were designing for Super Bowl LVI, and the Rocket Surgery team drew its initial inspiration from that.

Ultimately, says Daily, John [Schleef] oversaw the main creative vision and direction, but it was unique for us this time around in that we actually created the looks in-house completely with our own design team. We got to dream up how we wanted these graphics to look and how we were going to execute shots, especially in terms of how we could play off the stadium design with the Infinity Screen. We let that dictate how we designed.

Besides Super Bowl LVI, Rocket Surgery was also providing AR graphics for NBC's Olympics coverage. Announcer Mike Tirico at the L.A. Lakeside set also did double duty.

SoFi Stadium is heavy on Ross Video technology, including the state-of-the-art Infinity Screen, which is driven by Ross Video's Xpression Tessera platform. Daily says this provided his team with a distinct edge in integrating the AR p
LINK: https://www.sportsvideo.org/2022/03/10/super-bowl-lvi-ross-videos-rock...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

19/03/2026

The Rise of Streaming, Particularly for Sports, Revives Loudness Issues

Live sports production increases complexity, with dynamic audio levels and an overall philosophy that encourages transient volume spikes Fourteen years ago, Am...

19/03/2026

Advanced Systems Group Names Peter Thordarson as Technical Account Executive

Advanced Systems Group, a technology and services provider for media creatives and content owners, announced the appointment of Peter Thordarson to the newly cr...

19/03/2026

SVG Students To Watch: Arya Taymuree, University of Washington

For this senior from the Bay Area, the speed and pressure of live sports production play right into her strengths In the live-sports-video industry, the future...

19/03/2026

Grass Valley Expands Partnership with University of Pittsburgh Athletics, Upgrading Production Infrastructure to SMPTE ST 2110 IP

Grass Valley has expanded its long-term partnership with University of Pittsburg...

19/03/2026

Audio-Technica Debuts ATV-SG1 and ATV-SG1LE On-Camera Shotgun Microphones

Audio-Technica has released the ATV-SG1 and ATV-SG1LE On-Camera Shotgun Microphones, designed for use with DSLR, mirrorless SLR, and other cameras. The ATV-SG1...

19/03/2026

NAB 2026: Harmonic Enhances XOS Advanced Media Processor to Streamline Next-Generation Broadcast Distribution

Harmonic (booth W2831) announces updates to its XOS Advanced Media Processor aim...

19/03/2026

DAZN and Top Rank Sign Multi-Year Rights Deal to Bring Marquee Events and Historic Archive to the Global Home of Boxing

DAZN and Top Rank have announced a multi-year partnership that will bring Top Ra...

19/03/2026

IHSE and Cyviz Announce Strategic Partnership

IHSE, a provider of KVM systems, has announced a partnership with Cyviz AS, a provider of technology solutions for collaboration and mission-critical operations...

19/03/2026

Net Insight appoints Larissa Grner-Meeus as Chief Product Officer (CPO)

Net Insight has appointed Larissa G rner-Meeus as Chief Product Officer. She joins the company's executive management team. G rner-Meeus holds a Dipl-Ing. ...

19/03/2026

Leader Appoints Rob Stanley as Regional Sales Manager UK & Northern Europe

Leader Electronics of Europe has appointed Rob Stanley as Regional Sales Manager for the UK and Northern Europe. In the role, he will manage key accounts and ha...

19/03/2026

FIFA and YouTube Team Up in FIFA World Cup 2026 Preferred Platform Agreement

FIFA has announced that YouTube will be a Preferred Platform for the FIFA World Cup 2026. Under the agreement, FIFA's Media Partners will be able to publis...

19/03/2026

Upgrade to NCAA March Madness Live App Expands Multi-Game Viewing, Enhances Second-Screen Experience

New features across mobile, connected devices, and automotive platforms undersco...

19/03/2026

PSSI Global Services Welcomes Ben Bradshaw as Director of Product and Network Development

PSSI Global Services has appointed Ben Bradshaw as Director of Product and Netwo...

19/03/2026

NAB 2026: Cobalt Digital to Unveil Additions to End-to-End IPMX and ST 2110 Ecosystem

Cobalt Digital has announced its NAB 2026 product lineup, which includes additio...

19/03/2026

Sportradar Releases Industry Outlook on the Future of U.S. Sports Viewing

Sportradar has released a new report, Innovation in Sports Media: The Next Era of Sports Viewing, examining how the sports viewing experience in the U.S. is evo...

19/03/2026

Matrox Video's ConvertIP Awarded in Rai Framework Agreement Supporting IP Modernization Strategy

Matrox Video has been awarded a three-year framework agreement to supply its Con...

19/03/2026

Controlled Chaos: Inside the Mighty Production Engine Behind the NCAA Men's Basketball Tournament's First Week

CBS Sports' Jason Cohen and TNT Sports' Chris Brown lead the charge on n...

19/03/2026

Loud and Fun Is the Goal for NCAA Tourney Audio

A1 Dave Grundtvig and his team deploy plenty of mics to capture the sounds and energy from the stands as well the court March Madness is a tournament in which ...

19/03/2026

Spotify Marks 5 Years of EQUAL With EQUAL: The Podcast and Global Events

In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...

19/03/2026

Toontrack release Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

19/03/2026

Roland preview Melody Flip

New generative AI plug-in due in May 2026 Roland have announced the upcoming launch of a new generative AI tool created in collaboration with Sony Computer ...

19/03/2026

Native Instruments CEO Statement

Nick Williams updates users on insolvency process Nick Williams, the CEO of Native Instruments, has released the following official statement regarding thei...

19/03/2026

Milab to restart production

Iconic Swedish mic manufacturer back in action Legendary Swedish microphone manufacturer Milab have announced that production is now fully underway, and mic...

19/03/2026

FT1-EMU plug-in from Freqport

Acclaimed saturation unit goes virtual Freqport's Freqtube FT1 (reviewed here in SOS February 2023) offers a convenient way to integrate real valve-base...

19/03/2026

SGL Carbon: Restructuring ensures earnings forecast and creates basis for new growth

The discontinuation of loss-making business activities as part of the restructur...

19/03/2026

Silicon Valley satire The Audacity premieres 15 April on SBS and SBS On Demand

Silicon Valley satire The Audacity premieres 15 April on SBS and SBS On Demand 19 March, 2026 Media releases From one of the writer/producers of Succession...

19/03/2026

SBS brings communities together at Bondi Pavilion for Harmony Week multilingual broadcast

SBS brings communities together at Bondi Pavilion for Harmony Week multilingual ...

19/03/2026

Clarification from SBS regarding Western Sydney expansion

Clarification from SBS regarding Western Sydney expansion 19 March, 2026 Media releases From an SBS spokesperson: SBS wishes to clarify some media coverag...

19/03/2026

Leader appoints Rob Stanley as Regional Sales Manager UK...

Test & measurement innovator, Leader Electronics of Europe, is pleased to announce the appointment of Rob Stanley as Regional Sales Manager - UK & Northern Euro...

19/03/2026

Accedo One and Magine Pro Officially Launch Leyra Deliver...

The recently announced joint venture between Accedo One and Magine Pro has been officially launched as Leyra. The new company will combine the two complementary...

19/03/2026

Lightware matrices are the go-to choice for signal manage...

Budapest, Hungary, March 2026 - Demand for traditional matrix switching remains strong across live events, rental and staging markets. With a reputation for rel...

19/03/2026

DPA Elevates 4097 Micro Shotgun With CORE Technology

DPA Microphones adds to its CORE microphone selection with the 4097 CORE Micro Shotgun, which delivers a new level of clarity, headroom and sonic transparency...

19/03/2026

Starfish highlights flexible TS Splicer releases and new...

Starfish Technologies will present the latest releases of its TS Splicer (Win) and TS Splicer (K8) at NAB Show 2026, together with a new Monitoring Dashboard de...

19/03/2026

TrueVisions Selects Bitmovin Observability

Bitmovin, a leading provider of video streaming solutions, has announced that TrueVisions NOW, a leading streaming platform in Thailand, and part of the TrueVis...

19/03/2026

Harmonic Enhances XOS Advanced Media Processor to Streaml...

Harmonic (NASDAQ: HLIT) today announced significant enhancements to its XOS Advanced Media Processor that lower the cost of broadcast distribution while enablin...

19/03/2026

Cobalt Digital to Unveil Additions to End to End IPMX and...

Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear initiative has announ...

19/03/2026

Magewell Connecting Any Source Anywhere in Any Form Facto...

Magewell a developer of innovative, high-performance video I/O and IP workflow solutions will be at the 2026 NAB Show on booth C6113. In addition to several...

19/03/2026

Triveni Digital Expands NextGen TV Innovations and Suppor...

Triveni Digital, a trusted leader in ATSC 1.0 and ATSC 3.0 service delivery, data broadcasting and quality assurance solutions, today announced it will showcase...

19/03/2026

Imagine Communications to Showcase Purpose Led Innovation...

2026 NAB Show Exhibitor Preview April 19 22 Las Vegas Booth N.1328 Summary: At the 2026 NAB Show in Las Vegas, Imagine Communications will showcase the lat...

19/03/2026

Pebble demonstrates partnerships performance and future-r...

Broadcast playout leader highlights innovation and industry collaboration Pebble, the leading automation, content management and integrated channel specialist...

19/03/2026

Tuxera showcases stunning performance with Fusion SMB and...

Tuxera, a leading provider of quality-assured file systems and networking technologies, is highlighting remarkable advances in performance at NAB Show (booth N1...

19/03/2026

Intinor introduces enhanced SRT monitoring, HDR transport...

Intinor will showcase several new developments to the Direkt platform at NAB 2026, including enhanced SRT monitoring, expanded HDR transport capabilities and su...

19/03/2026

Caretta Research Finds Broadcasters Rebuild Live Operatio...

Broadcasters are rebuilding live operations workflows around IP delivery as satellite and dedicated fibre distribution decline, according to new research from C...

19/03/2026

Berklee Popular Music Institute's 24th Showcase Channels '80s Prom Nostalgia

Berklee Popular Music Institute's 24th Showcase Channels '80s Prom Nosta...

19/03/2026

Study: Creator Content Plays Growing Role in Streaming Habits

Share Copy link Facebook X Linkedin Bluesky Email...