Sony Pixel Power calrec Sony

Super Bowl LVI: Ross Video's Rocket Surgery Takes AR Graphics to the Next Level for NBC Sports, Van Wagner

10/03/2022

Super Bowl LVI: Ross Video's Rocket Surgery Takes AR Graphics to the Next Level for NBC Sports, Van Wagner The creative-services supplier was also involved in the broadcaster's Olympics coverage By Jason Dachman, Chief Editor

Thursday, March 10, 2022 - 12:25 pm

Print This Story | Subscribe

Story Highlights

In the seven years since Ross Video's Rocket Surgery Creative & Professional Services Division began working on NBC's Sunday Night Football package, the broadcaster's use of augmented-reality graphics has grown significantly - in terms of both frequency in the broadcast and quality of the graphics. Last month at Super Bowl LVI, Rocket Surgery cranked up its effort yet another notch, providing AR elements not only for NBC's broadcast but also for the in-venue show produced by Van Wagner Sport & Entertainment.

Rocket Surgery provided all AR elements for NBC's broadcast of Super Bowl LVI.

Given all the irons in the fire, this is without a doubt the biggest [show we've ever done], says Rocket Surgery Director, Creative Services, Jim Doyle. Not only did we provide all the augmented-reality graphics for the NBC show itself - like we always do - but we also debuted a new look for the show and, for the first time, we actually led the creative [process] on this one. Plus, we were also doing the AR and PIERO graphics for the in-venue show with Van Wagner. So there were a lot of different areas where we played a role.

At SoFi: Big Onsite Presence for Rocket Surgery's Biggest Show Ever With Rocket Surgery playing so many roles for the big game, the team opted to roll in a mobile unit (NEP Dakota) at SoFi Stadium to serve as its operations hub. Normally, Rocket Surgery is housed in NBC's SNF trucks, but, with 14 people onsite (plus three designers/technical artists located remotely) simultaneously producing content for NBC and Van Wagner - as well as for NBC's Olympics coverage -a dedicated mobile unit was brought in.

There was a need for us to have all of our people in one place to make all that happen, as opposed to being spread out all over the facility as we typically are, Doyle explains. That was not only for communication purposes but also to make setup and teardown easier.

Dakota housed NBC's pregame show, Van Wagner operators, and designer stations, while Rocket Surgery's normal space in NBC's NEP ND1 D unit was home to the primary in-game AR operations.

The Super Bowl LVI pregame show featured AR graphics that used a Technocrane on the Lakeside set outside SoFi Stadium.

Rocket Surgery relied on Ross Video's Voyager virtual-production platform powered by Unreal Engine - along with some Ross Video XPression graphics - to drive the AR graphics for Super Bowl LVI. In addition, Ross Video gear/software used for the production comprised Lucid, PIERO, OpenGear, Ultrix, Carbonite Ultra, Gator, DashBoard, Furio VR100, TouchDrive, and Ultritouch.

As is the case on all SNF broadcasts, AR graphics were available on both goalpost cameras (13 and 14). However, instead of using the low Skycam (Camera 40), Rocket Surgery deployed AR on the high Skycam (Camera 30) using Trackmen VioTrack technology. In addition, Rocket Surgery worked with Ncam, Stype, and AVS to implement AR tracking on the on-field Steadicam wirelessly via RF.

A full arsenal of Ross Video gear was on-hand in L.A. to power Rocket Surgery's AR graphics operation for Super Bowl LVI.

We didn't radically change the workflow because we wanted to make sure it was reliable and still comfortable for the director and the production team, says Daily. But we did add a lot to that more cameras and more tracking. All the [additional cameras] were added into our normal workflow, and we still triggered everything the same way we do [typically] with DashBoard. It was just a lot more in terms of volume.

Taking the Creative Reins: Rocket Surgery Spearheads the Process Prior to Super Bowl LVI, the creative process for Sunday Night Football AR graphics was led by NBC Sports Art Director John Schleef and his team. However, with the NBC graphics team's docket crammed with the concurrent Super Bowl and 2022 Beijing Olympics productions, the Rocket Surgery team was enlisted to lead the design process for the Super Bowl LVI AR-graphics package.

[Previously,] John and teams would give us the building blocks and the main creative direction, says Terry Daily, creative manager, Rocket Surgery Virtual Creative Services. We would implement and optimize that for playback in our engine. This time was really the first time we transitioned to complete design-from-scratch service.

Daily and his creative team pitched all the concepts to Schleef from the beginning and received approval, but the Rocket Surgery team handled the design and construction of all elements. Schleef and company provided early looks at the insert package they were designing for Super Bowl LVI, and the Rocket Surgery team drew its initial inspiration from that.

Ultimately, says Daily, John [Schleef] oversaw the main creative vision and direction, but it was unique for us this time around in that we actually created the looks in-house completely with our own design team. We got to dream up how we wanted these graphics to look and how we were going to execute shots, especially in terms of how we could play off the stadium design with the Infinity Screen. We let that dictate how we designed.

Besides Super Bowl LVI, Rocket Surgery was also providing AR graphics for NBC's Olympics coverage. Announcer Mike Tirico at the L.A. Lakeside set also did double duty.

SoFi Stadium is heavy on Ross Video technology, including the state-of-the-art Infinity Screen, which is driven by Ross Video's Xpression Tessera platform. Daily says this provided his team with a distinct edge in integrating the AR p
LINK: https://www.sportsvideo.org/2022/03/10/super-bowl-lvi-ross-videos-rock...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

15/09/2026

IBC 2026: Pixitmedia by DataCore to Showcase Cloud and Connected Production Workflows

At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designe...

15/09/2026

IBC 2026: Quantum Introduces Autonomous Data Management, Dramatically Reducing Storage Costs While Increasing Efficiency and Availability

Quantum Corp. today announced the release of Quantum Autonomous Data Management ...

15/09/2026

PGA Tour Taps Mike Mahar as Chief Technology Officer to Drive Digital, Data, AI Strategy

Former Wyndham Hotels & Resorts technology executive will focus on fan engagemen...

15/09/2026

Creator Sports Network and FAN.live Launch 3D NFL Watch Party for Creators

Creator Sports Network (CSN) and FAN.live have announced a partnership giving CSN's network of more than 2,000 vetted creators access to live 3D NFL broadca...

15/09/2026

IBC 2026 In Review: Our Complete Collection of Video Interviews with Industry Thought Leaders

SVG and SVG Europewere all over the IBC 2026 show floor out in Amsterdam, bringi...

15/09/2026

Rise Announces 2026 Awards Shortlist

Rise WIB has announced the shortlist for the Rise Awards 2026, returning to Troxy in London on Tuesday, November 17. The awards recognize outstanding women, adv...

15/09/2026

Major League Table Tennis Announces 2026-27 Media Distribution Lineup

Major League Table Tennis (MLTT) has announced its media distribution lineup for the 2026-27 season, beginning September 11. Every match will stream live on the...

15/09/2026

Willow Sports to Air 700 Hours of Free Asian Games Coverage for U.S. and Canadian Viewers

Willow Sports has announced it will serve as the exclusive U.S. and Canadian hom...

15/09/2026

Gravity Media to Broadcast MXGP of Australia Championship Finale

Gravity Media has announced it will provide outside broadcast production and technical services for the MXGP of Australia, the finale of the 2026 FIM World Moto...

15/09/2026

Scott Coker and Peter Y. Levin Launch Ki MMA Global MMA Promotion

Co-founders Scott Coker and Peter Y. Levin have unveiled Ki MMA, a new global mixed martial arts promotion launching in the first quarter of 2027. The announcem...

15/09/2026

Sony Announces FE 400mm F4.5 GM OSS and FE 600mm F6.3 GM OSS Super-Telephoto Lenses

Sony Electronics has announced two new G Master super-telephoto prime lenses for...

15/09/2026

Former NEP Group Exec Saeed Izadi Opens The Matrix, Next-Gen Remote Production Center in Singapore

GlobeCast provides facility for AI-power automated production core...

15/09/2026

Gravity Media Set to Deliver 2026 FIM World Motorcross Championship

Gravity Media, a leading global provider of production and content, and media services and facilities, is empowering Tourism and Events Northern Territory (NT) ...

15/09/2026

Audient unveil flagship Horizon interfaces

New Thunderbolt audio interfaces aimed at pro studios Audient's latest announcement sees the company introduce three new high-end audio interfaces desig...

15/09/2026

Sennheiser launch the Spectera SKM handheld

Completes core wireless system line-up The latest addition to Sennheiser's Spectera range is now shipping, completing the core elements of the company&#...

15/09/2026

Schwabe Digital reveal HiFAL 2

High-frequency dynamics plug-in upgraded Schwabe Digital have just released a major free update for their acclaimed high-frequency dynamics processing plug-...

15/09/2026

LUNA 3.0 & UAD Spark Studio from Universal Audio

DAW update launched alongside all-in-one subscription bundle The latest version of Universal Audio's DAW software has just arrived, and has been release...

15/09/2026

Rupert Neve Designs introduce three plug-ins

Three popular hardware units go virtual Rupert Neve Designs are entering the software market in style, with not one, but three of their sought-after hardwar...

15/09/2026

Argo M Powers Cloudbass' Next Generation OB Fleet

When longstanding OB specialist Cloudbass made the decision to expand its fleet to accommodate remote production facilities for a leading UK sports broadcaster&...

15/09/2026

Study: 3 in 4 U.S. TV Viewers Use Smartphones While Watching TV

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

Agent TiVo Will Help Track Down Your Show

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

Nielsen Marketing Cloud Launches Data Enrichment Capabilities

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

Six Berklee Alumni Win at 2026 Emmy Awards

Six Berklee Alumni Win at 2026 Emmy Awards The recipients were recognized for their contributions to Widow's Bay, Beef, South Park, and Bad Bunny's Su...

15/09/2026

OWC Announces Acquisition of OpenDrives, Expanding Software-Defined Video and Rich Media Storage Management Capabilities

OWC Announces Acquisition of OpenDrives, Expanding Software-Defined Video and Ri...

15/09/2026

Podcast The Vertical Buzz Shot with Blackmagic Pocket Cinema Camera 6K Pro

Podcast The Vertical Buzz Shot with Blackmagic Pocket Cinema Camera 6K Pro Brie Clayton September 14, 2026 0 Comments Production team builds premium p...

15/09/2026

Grass Valley Launches AVORA at IBC2026

Grass Valley Launches AVORA at IBC2026 Brie Clayton September 14, 2026 0 Comments New standalone solution gives production teams everything they need ...

15/09/2026

Brandon Woody Joins Berklee Student Ensemble for Signature Series Concert

Brandon Woody Joins Berklee Student Ensemble for Signature Series Concert The acclaimed trumpeter, composer, and bandleader will lead a Berklee student ensemb...

15/09/2026

IBC2026 Announces IBC Innovation Award Winners

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

IEEE BTS to Host Broadcast Technology Forum at NAB Headquarters

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

Huw Mills Joins Technetix as SVP, Global Operations

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

TiVo Introduces Agent TiVo

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

Study: Younger Fans Are Watching More Sports Than Ever

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

NFL Melbourne Game Scores 18.5 Million U.S. Viewers on Netflix

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

Applications open for Future Leaders Delegation to BitSummit 2027

Applications open for Future Leaders Delegation to BitSummit 2027 15 September 2026 Applications are open for Screen Australia's annual Future Leaders Dele...

15/09/2026

Red Seat Ventures' Supercast Launches Live Streaming, Bringing Real-Time Video and Community to Subscribers

Red Seat Ventures' Supercast Launches Live Streaming, Bringing Real-Time Vid...

15/09/2026

Arqiva recognised with Armed Forces Covenant Silver Award

Arqiva recognised with Armed Forces Covenant Silver AwardPresented to organisations that demonstrate outstanding support for the Armed Forces community -- Sh...

14/09/2026

ESPNs MNF Gets in Tune With Apple Music, Adds Ludacris to In the Air Tonight Open

Lil Baby's Dead Fresh kicks off ESPN's Week 1 Monday Night Football, ...

14/09/2026

ESPN's Monday Night Football Begins Its Super Bowl Run With Year 2 of Flagship, New Tech, and 4K HDR Distribution

With Super Bowl LXI waiting in Los Angeles, ESPN will use the regular season to ...

14/09/2026

Give Me the Backstory: Get to Know Padraic McKinley, the Director of The Weight

By Bailey Pennick One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...

14/09/2026

Sony expand WH headphone line-up

Three new models introduced Sony have just announced the launch of three new pairs of headphones that span their premium, mid-range and entry-level line-ups...

14/09/2026

Audient unveil Horizon interfaces

New flagship Thunderbolt units aimed at pro studios Audient's latest announcement sees the company introduce three new high-end audio interfaces designe...

14/09/2026

Cobalt Digital to Bring New and Enhanced Practical Solutions to Evolving Broadcast Workflows at IBC2026

Cobalt Digital IBC Stand 8.F90 // Journalists: Click to visit Cobalt Highlights...

14/09/2026

TV Tech Unveils Best of Show Winners at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

14/09/2026

TV Skyline Becomes 'World's First Ultrix FR30 Customer

Share Copy link Facebook X Linkedin Bluesky Email...

14/09/2026

Bitmovin AI Scene Analysis Selected by Nine to Enhance it...

Bitmovin, a leading provider of video streaming solutions, has announced that Australia's largest media company, Nine Entertainment (Nine), has deployed Bit...

14/09/2026

Creativepool Annual 2026 Winners Announced

Creativepool Annual 2026 Winners Announced Brie Clayton September 13, 2026 0 Comments The creative industry's Most' awards celebrates another...

14/09/2026

Inside DPA's N-Series at IBC2026: Wireless audio without compromise

At IBC2026, Ren M rch explains how the N-Series combines DPA's renowned microphone technology with a high-performance wireless platform, offering a wide tu...