
Antenna 3 will be the Formula 1 another two years La F rmula 1 es el segundo deporte con m s audiencia en Espa a. En t rminos de cuota de pantalla, la emisi n del Mundial de F rmula 1 en Antena 3 se ha convertido en la competici n deportiva m s competitiva en 2012 y 2013.
Atresmedia Televisi n ha renovado los derechos de emisi n del Mundial de F rmula 1 para las pr ximas dos temporadas. Uno de los eventos m s relevantes del panorama deportivo mundial se queda en la que ha sido su casa durante los dos ltimos a os, en los que Antena 3, Nitro y antena3.com han emitido el campeonato con gran xito de audiencia.
Con esta renovaci n, Atresmedia y Antena 3 refuerzan su apuesta por un modelo de televisi n basado en la variedad y el equilibrio de g neros, en el que suma el mejor deporte a su diversa oferta de entretenimiento, ficci n e informaci n.
De esta forma, el pr ximo Mundial de F rmula 1 arrancar en Antena 3 el pr ximo 16 de marzo. El campeonato de 2014 tendr 19 carreras, terminar en Abu Dabi y se presenta lleno de novedades. Espa a mantiene su cita con la m xima velocidad en un recorrido por el mundo al que se suman Austria y Rusia y del que desaparecen India y Corea.
La competici n deportiva m s eficaz
La F rmula 1 es uno de los grandes eventos deportivos del a o y, desde que Antena 3 lo emite, se ha convertido en la competici n deportiva m s competitiva tanto en 2012 como en 2013, por delante incluso de la Liga de Campeones, la Eurocopa o la Copa Confederaciones. Es el segundo deporte m s visto en Espa a, solo superado por el f tbol, y el rey absoluto del Motor.
Con su llegada a Antena 3, en 2012, la F rmula 1 consigue su mejor Mundial desde 2008, con una media del 39,1% de cuota de pantalla y 4.175.000 espectadores. Con este resultado, cosech m s telespectadores que la ltima vez que Fernando Alonso gan el Mundial en 2006 (4.111.000). Las carreras del Gran Premio de EE.UU. (7.166.000 espectadores y el 35,8%), Brasil (7.149.000 y 41,7%) y Abu Dabi (6.647.000 y el 44, 3%) fueron las m s vistas de la temporada 2012 de F rmula 1.
Durante el a o pasado (2013) mantuvo sus excelentes resultados, con un promedio del 35,6% de la audiencia y m s de 3,7 millones de espectadores, pese a que desde julio las opciones de Fernando Alonso para hacerse con el t tulo mundial eran muy reducidas. Destaca el G.P de Canad como el m s visto de la temporada, que es, adem s, el GP de Canad m s visto de la historia, as como el G.P de Espa a, que se convierte en la victoria de Alonso m s vista de la historia (5.651.000 espectadores), datos que le ratifican como uno de los deportes m s eficaces y competitivos de la televisi n.
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