Sony Pixel Power calrec Sony

EE and ITV unveil latest store opening on the cobbles of Coronation Street, in new partnership

16/09/2021

EE and ITV unveil latest store opening on the cobbles of Coronation Street, in new partnership

16th September 2021 - ITV and EE today announce a new product placement partnership, with plans unveiled for EEs latest store opening on one of the most famous streets in the UK, Coronation Street. EE is set to become the connectivity partner of Weatherfield, which will also see EE employees and shopping bags integrated into episodes of the iconic British soap.

The shop facade will initially be hidden behind an EE branded hoarding from 20th September as the new shopfront is fitted out, with the EE store front unveiled later this year. The Weatherfield store joins over 550 EE stores offering customers with the very best face-to-face service and support.

Mark Trinder, Director of Commercial Sales and Partnerships, ITV said: The shopfronts in Coronation Street are the pinnacle of Product Placement on British TV and I'm thrilled to have EE's newest retail store on the cobbles. While we can't see the full shopfront on-screen just yet, the team are working hard to build it for the opening' later this year.

Pete Jeavons, Marketing Communications Director at EE said: Our retail stores are recognisable on high streets and in communities across the country, offering personal, local service and the best possible customer experience. In fact, 95 per cent of the population is within a 20-minute drive of an EE store. So, it's with great pleasure that we announce our latest store opening, this time at the heart of one of the most iconic communities on TV - Coronation Street.

First broadcast in 1960, Coronation Street is the longest-running soap on British TV and the most watched soap in the country. Product placement (PP) was introduced in the UK in 2011 and ITV led the way with the very first PP on British screens. In the same year the first peak time product placement was introduced in Coronation Street and since then ITV has brought together brands and programmes with PP agreements across the ITV schedule, launching the biggest ever PP in the soap in 2018.

Laura Wade, VP, EMEA Content and Innovation at Essence said: We're proud to have negotiated and managed this deal for these two iconic British brands - bringing a recognisable high street EE store to our favourite street.

EE's relationship with Coronation Street in the UK goes back to the network's launch ad spot, which saw Kevin Bacon name check the Rover's Return and it's regular, Ken Barlow in 2011. Essence negotiated and manage the deal on behalf of EE.

[end]

Notes to Editor

About EE

EE runs the UKs biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012, and launched the UK's first 5G network in May 2019.

EE has received extensive independent recognition, including being named the UK's no.1 5G network by RootMetrics in 2020 and being named the UKs best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics .

As well as offering mobile services to consumers and small and medium businesses, EE also provides home and business broadband using both 4G and fixed line connections.

EE is committed to being number one for service in the industry, and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK's Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times' Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.

EE is part of BT's Consumer business unit which provides products and services to all of BT's consumer customers in the UK.
LINK: https://www.itv.com/presscentre/press-releases/ee-and-itv-unveil-lates...
See more stories from itv

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

25/04/2026

Spotify and Vogue Celebrate Music and Culture in Mexico City

In the heart of Mexico City, music, culture, and fashion converged last night as Spotify and Vogue Latin America welcomed guests to an intimate gathering at Soh...

25/04/2026

Brainworx introduce bx_tonebox

New modular multi-effects plug-in revealed The latest plug-in from Brainworx delivers a modular set of effects designed to offer a convenient alternative to...

25/04/2026

Mediagenix Sweeps 2026 NAB Awards With Wins for Product of the Year and Best of Show for Scheduling Optimization

Mediagenix Sweeps 2026 NAB Awards With Wins for Product of the Year and Best of ...

25/04/2026

SCHOEPS Microphones Announces Desert Island Boom Set for NAB 2026

SCHOEPS Microphones Announces Desert Island Boom Set for NAB 2026 Brie Clayton April 24, 2026 0 Comments Compact modular set ideal for location sound ...

25/04/2026

Berklee Africana Studies Hosts Gospel Extravaganza 2026

Berklee Africana Studies Hosts Gospel Extravaganza 2026 The Signature Series event will honor three new inductees to the Berklee Gospel Hall of Fame and celeb...

25/04/2026

Student Spotlight: Siva

Student Spotlight: Siva Maja Gierszewska, who performs under the artist name Siva, shares how she found her songwriting confidence at Berklee. April 24, 2026...

25/04/2026

WNBA Offers Free Streaming of all Preseason Games

Share Copy link Facebook X Linkedin Bluesky Email...

24/04/2026

Churchill Downs Inc. Acquires Preakness Stakes for $85 Million

Churchill Downs Inc. (CDI) has announced a definitive agreement to acquire the intellectual property of the Preakness Stakes and Black-Eyed Susan Stakes from 1/...

24/04/2026

Inter Miami CF Opens Miami Freedom Park with 26 LED Displays From Daktronics, DCL

Daktronics has partnered with DCL (Design Communications, Ltd.) to design, manuf...

24/04/2026

NAB 2026: Chyron Launches PRIME Translate for Multi-Language Live Production

Chyron has announced PRIME Translate, a workflow solution that produces live content simultaneously in multiple languages within the PRIME platform. The system ...

24/04/2026

Eutelsat Supports Co-op Cable in Launching Expanded DTH Offering Across the Caribbean

Eutelsat has announced a new partnership with Co-op Cable, introducing an expand...

24/04/2026

Pitch Dublin Deploys Panasonic Laser LCD Projectors for Indoor Golf and Hospitality Venue

Pitch Dublin, an indoor golf simulation and hospitality venue on Dawson Street i...

24/04/2026

G&D and VuWall Appoint Mirko Aubel as EVP Sales EMEA/APAC, Eric Hnique as Chief Revenue Officer

G&D and VuWall have announced two senior leadership appointments, effective Apri...

24/04/2026

Victory+ Becomes Exclusive Local Streaming Home for Minnesota Lynx

Victory , the free sports streaming service from A Parent Media Co. Inc. (APMC), has announced a multi-year agreement to become the exclusive local streaming ho...

24/04/2026

SVG Students To Watch: Jason Weitz, University of South Florida

The former business major from Massachusetts has found his home in graphics and bug operation while contributing to live ESPN productions In the live-sports-vi...

24/04/2026

MASN and Spectrum Announce Multiyear Carriage Agreement

The Mid-Atlantic Sports Network (MASN) and Spectrum have announced a multiyear carriage agreement making MASN available to Spectrum customers in areas of southe...

24/04/2026

Case Study: 4Wall Entertainment Powers 2026 NFL Draft on NETGEAR AV Line Network

The NFL Draft is rebuilt from the ground up in a new city every year. The three-day fan festival is expected to draw 500,000 or more attendees, with millions fo...

24/04/2026

Diversified Continues Live Sports Expansion, Supports Mobile TV Group Ops Center Buildout

Diversified has continued expansion of its sports and media capabilities to supp...

24/04/2026

NAB Show 2026 Is In The Books! Our Coverage Continues at SVG's SportsTech@NABShow Blog

NAB reports that the 2026 NAB Show wrapped with more than 58,000 registered atte...

24/04/2026

NAB 2026: Clear-Com Announces Updates to Arcadia Central Station and Eclipse HX with New ARC Architecture

Clear-Com has announced significant updates to its Arcadia Central Station and E...

24/04/2026

NAB Reports 58,000+ Registered Attendees at 2026 NAB Show, Up From 2025 but Down From 2024

NAB reports that the 2026 NAB Show wrapped with more than 58,000 registered atte...

24/04/2026

Ratings Roundup: NHL Sees Best Regular Season Average Since 2013; CBS Sports Secures Most Watched Final Round Masters

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

24/04/2026

Bleacher Reports Live NFL Draft Stream Builds on Record-Breaking Audience With Player-Driven, Interactive Production

B/R NFL Draft Live' refines the digital giant's productions around footb...

24/04/2026

Sportradar Report: The Viewing Experience Is the Product' as Sports Media Enters New Era of Personalization, Data-Driven Storytelling

Study highlights five pillars shaping modern fan engagement as broadcasters reth...

24/04/2026

ESPN/ABC, NFL Network Prepare for Record-Setting NFL Draft Presentation From Pittsburgh

The 2026 event, the first Draft with NFL Network under the ESPN umbrella, will b...

24/04/2026

SVG GameDay, Ep. 12: Detroit Lions' Jessica Shlemon - Motor City Football at Ford Field

In-venue and creative video staffers at the professional and collegiate level ha...

24/04/2026

Van Wagner Brings Warhol-Inspired Pop Art Vision to NFL Draft Videoboard Production

Integral to the Draft production for three almost decades, the company tells the...

24/04/2026

Film Festival Watch: 17 Sundance Institute-Supported Films to Screen at the 2026 Hot Docs Festival

Championing documentaries that illuminate and expand the artform is at the core ...

24/04/2026

Audiobooks About Climate, Conservation, and the Stories They Inspire

Earth Day is a chance to reflect on our connection to the natural world. To mark the 57th Earth Day on April 22, Spotify's editors have pulled together a co...

24/04/2026

From Page to Stage: Spotify Celebrates Storytelling at the LA Times Festival of Books

This past weekend, Spotify was at the heart of the largest literary event in the...

24/04/2026

What 20 Years of Spotify Data Reveals About Our Listeners

All data tells a story, and in our case, that story is written by you. To celebrate 20 years of Spotify, we're sharing bite sized moments that capture how t...

24/04/2026

The Look Behind the Sound

Over the past 20 years, Spotify's look and feel has evolved with the way people use our platform, while ensuring we preserve an intuitive, personal, and fam...

24/04/2026

Spotify at 20: The Most Streamed Music, Podcasts, and Audiobooks of All Time

It's been 20 years since Spotify began, but the real story is what the world chose to play. For the first time, we're unveiling the most streamed artist...

24/04/2026

Spotify Brings Music and Podcast Recommendations to Claude

Whether you're relaxing at home or on the go, Spotify is there across more than 2,000 devices, ready with your favorites or something new to discover. Now, ...

24/04/2026

Nintendo and Spotify Bring Nostalgia with New Super Mario Galaxy' Playlists

Nintendo and Spotify are welcoming fans to the Super Mario Bros. 40th anniversary and the release of The Super Mario Galaxy Movie with new playlists and a speci...

24/04/2026

AES Show moves to Nashville

30 October - 1 November 2026 The Audio Engineering Society (AES) have announced that the AES Show 2026 will be held on Halloween weekend - Friday 30 October...

24/04/2026

Sennheiser introduce the HD 480 Pro

New closed-back design promises honest' low end Sennheiser have just announced the launch of a new pair of flagship closed-back headphones which they s...

24/04/2026

Cre8audio unveil the Programm

Powerful 12-channel hardware sequencer announced Cre8audio are renowned for their innovative, and often visually striking, designs and although their latest...

24/04/2026

IK Multimedia ARC X Immersive arrives

Room correction now supports full 9.1.6 Dolby Atmos setups The software element of IK Multimedia's room-correction system has just received an update th...

24/04/2026

VSL announce free Big Bang Orchestra expansions

New content for BBO Tutti & BBO Riffs VSL have recently introduced some new free content expansions for two of their most popular Big Bang Orchestra Packs: ...

24/04/2026

Rohde & Schwarz to highlight its R&S EVSD1000 UAV-based navigation analyzer at IFIS 2026

Rohde & Schwarz to highlight its R&S EVSD1000 UAV-based navigation analyzer at I...

24/04/2026

Call for NFVF funding applications to attend Film Festivals and Markets taking place from 01 30 June 2026

The National Film and Video Foundation (NFVF) is pleased to announce that the ca...

24/04/2026

Andrea Riseborough & Ashley Walters To Star In ITV Thriller First Woman' About Race To Find Missing Astronaut

ITV's Director of Drama Polly Hill has commissioned six part propulsive, lun...