IBC Reflections: Adobe's Laura Williams Argilla on the Future of VR/360 Postproduction, Power of Collaborative Workflows Also, investment in AI aims to make information discoverable and tedious tasks speedier By Jason Dachman, Chief Editor
Thursday, September 28, 2017 - 3:29 pm
Print This Story
Story Highlights
Adobe used IBC 2017 to tease features and upgrades that will debut in Premier Pro CC 2018. New tools previewed for VR/360-video production included Adobe Immersive Environment and the integration of recently acquired Mettle Skybox plug-ins. In addition, Adobe continues to boost collaborative workflows in Creative Cloud, adding the ability for multiple editors to access a single project simultaneously, the continued maturation of its Team Projects cloud-based collaboration service, and the introduction of a Shared Projects onsite collaboration service. Adobe is fully aboard the artificial-intelligence bandwagon, adding features to Creative Cloud platforms powered by Adobe Sensei, the company's AI and machine-learning framework.
SVG sat down with Laura Williams Argilla, director, product management, Adobe Creative Cloud Video, to discuss the forthcoming Premier Pro CC features, what else users can expect when the latest version is rolled out next year, and how multi-site collaborative workflows are dramatically changing the way sports-production teams function.
Laura Williams Argilla, director, product management, Adobe Creative Cloud Video
What is the focus for Adobe in terms of the Creative Cloud?
Our theme at IBC this year is Creating Time, because, as we talk to our professional users and the industry at large, people are being asked to create more and more media in less and less time. While we have not quite figured out how to add more hours to the day, we can help solve these problems by providing new creative tools that allow [users] to do things that used to be expensive and time-consuming. So we focused a lot on this release, making things more seamless and more productive, in innovative ways.
As VR and 360-video production continues to grow, what is Adobe adding into Premier - and the Creative Cloud platform overall - to serve these needs?
Thus far, VR has been a technology where the workflows aren't always there yet. In the past, [Creative Cloud] has been used as kind of a center for VR creation, so we've invested a lot in [VR functionality] during this [development] cycle.
Our acquisition of Mettle Skybox [VR/360 plug-ins] is now incorporated, and most of those features are integrated directly into the applications so that they behave in the way that customers expect to edit in Premiere. That will make it a really seamless process for users: if you are a 2D editor using Premiere but you're working on a VR project, it feels native to you; it doesn't feel like it's a completely foreign beast. And we think that that friction point helps create time.
One of the other really exciting things that we're showing is the Adobe Immersive Environment. This is one of my favorite things because, when you work with VR, most editors are viewing it on a flat screen and you're seeing a magic window of what you would see through the [VR] headset but it's not truly immersive. So editors end up having to put on a headset, see how it looks, take it off, work more on the project, and then repeat. It's disorienting and easily distracting.
With the Adobe Immersive Environment, we've started to represent the editing environment inside the headset. It's not full editing controls because we don't think people want to edit in the headset, but it gives you visual cues about where you are in your project and allows you to start having that deeper connection with what you're editing, not just what the experience is. That starts to make the whole process faster and make those decisions better.
We are really excited to show that on the floor because it's the first of its kind, and I think it's something people are really going to enjoy using. It transforms the way people edit VR content.
What else is new in the Adobe Premiere Pro reveal at IBC 2017?
We've made a ton of new investments in Premier. One that people have been most excited about in this reveal is the ability for multiple editors to access a single project simultaneously. Since the 1.0 version, Premier has handled one open project at a time. And, while we've had methods to bring in content and sequences from other projects, it wasn't as elegant as people were looking for. In this release, we've added the capacity to have multiple projects open at the same time, which means you can sift through your sequences and bins and get your content exactly the way you want it quicker.
Team Projects also continues to improve and become an even more solid offering, and the beta tag will be shed sometime very soon, which is obviously very exciting for us. Some of our beta customers have been college sports organizations, and we see a real future there. It gives you more visibility into who is editing with you, and it improves the version-control [function] to make it more visible right in the UI.
We are also adding the ability to do Shared Projects. So, instead of Team Projects, where it's cloud-based editing, these are Shared Projects within an onsite environment. Shared Projects allows you to lock a project when you're working on it, then unlock it to notify someone else they can work on that project. This is how we see people working in serial collaboration, specifically in Hollywood; it's a big feature request there, so we're really excited to roll that out.
In the half decade Creative Cloud has been around, Adobe has dramatically boosted production teams' multi-site collaborative-workflow capabilities. How are you seeing
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
03/05/2024
A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...
03/05/2024
Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...
03/05/2024
EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...
03/05/2024
Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1
Taping for the final episodes of the 2024 season of WRAL-TV's Br...
03/05/2024
Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....
IBC Reflections: Adobe's Laura Williams Argilla on the Future of VR/360 Postproduction, Power of Collaborative Workflows Also, investment in AI aims to make information discoverable and tedious tasks speedier By Jason Dachman, Chief Editor 
