MA Lighting and Lightpower support #handforahand: Targeted help

01/12/2020

MA Lighting and Lightpower support #handforahand: Targeted help posted: 01/12/2020

#handforahand is an initiative that collects donations for a private solidarity fund to support freelance lighting, sound, video and AV technicians, stage hands, production and event workers. These professions are the most affected by the current crisis. Several of them are falling through the federal government aid programmes finding themselves dependent on basic social security through no fault of their own. The funds of #handforahand are distributed monthly according to the instructions of an independent allocation committee, and quickly and directly reach the people from these professional groups who are most urgently in need of financial aid.

Lightpower and MA Lighting have now joined forces to support #handforahand.

Herbert Marx, Managing Director of Lightpower, explained the commitment: We want to help those faced with a crisis that came almost from nowhere. While in other places state aid and reserves have helped people and companies to survive the first months of the crisis, it was these freelancers who immediately lost all their income. In #handforahand we see an initiative that specifically supports these same people and ensures that the help gets rapidly to where it is needed most.

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MA Lighting Managing Director Stephan Saremba added: From MA Lightings point of view the support of #handforahand also has international scope as the current situation is a global problem. Our support sends a clear signal that we are aware of the situation facing our industry, and will do our part to improve things as much as possible for the many people affected.

Dorian Steinhoff, initiator of #handforahand commented on the cooperation with Lightpower and MA Lighting: We are very pleased to have strong supporters on our side with Lightpower and MA Lighting, who appreciate the needs and hardships of the industry, and have been committed to assisting these for years. On behalf of the whole association I would like to thank Lightpower and MA Lighting for this great commitment in difficult times. Without companies that take responsibility in this way, #handforahand would not have the resources at our disposal to mitigate the consequences of the pandemic for those who are economically and existentially affected.

Further information about #handforahand can be found here:

www.handforahand.de

Company Profile

MA Lighting International as master distributor is responsible for worldwide sales and marketing of the professional lighting control solutions of MA Lighting Technology. The current product range offers the grandMA3 series and the MA Network Switch. In the past MA has become well known for its grandMA2, grandMA and dot2 series.

Today, MA Lighting is respected for its technical knowledge and has achieved a unique international reputation for its operational philosophy. The company offers several decades of experience and strictly follows a professional user-centric approach, getting as close as possible to the market via its own international offices and support centers in the UK, North America, Latin America, the Middle East/India, Asia Pacific and Scandinavia/Eastern Europe/Russia - supported by a world-wide distribution and service network.

LINK:	https://www.live-production.tv/news/cultural-events/ma-lighting-and-li...
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