
NFL Kickoff 2024: FOX Sports Precedes Super Bowl LIX Production With Tantalizing Regular Season Fixtures, Official Booth Debut of Tom Brady Tech notables include remote 1st and 10 from G3DVu, 10th season with GCV Encore By Kristian Hern ndez, Senior Editor
Friday, September 6, 2024 - 8:30 am
Print This Story | Subscribe
Story Highlights
The roulette wheel of the NFL's Super Bowl broadcasters has landed on FOX Sports, who will be responsible for producing Super Bowl LIX in New Orleans' Caesars Superdome on Sunday, Feb. 9, 2025. Before the Big Game in the Big Easy, the network is showcasing a handful of high-profile regular season matchups that will require all of their crews to be at their best every week.
As the season progresses, we'll be looking at all seven of our production and operation teams to decide where they should be, says Ted Kenney, director, field and technical operations, FOX Sports. The most important thing for us is the fans, so we're making sure that our crews have all the tools to make every broadcast look like an A game.
Game Creek Video's Encore will celebrate it's 10th season with NFL on FOX.
Hybrid Infrastructure: 1080p HDR Show Leverages Tempe-Based 1st and 10, Decade Worth of Game Creek Video's Encore Along with the typical arsenal of cameras and other devices seen on FOX Sports' slate of A, B, and C games, NFL broadcasts are being augmented with remote 1st and 10 technology from G3DVu. The physical equipment will reside onsite in the compound, but the workflow will be executed from the FOX Media Center in Tempe, AZ.
The equipment has to be on onsite because of the requirements that the NFL has for replay, says Matt Battaglia, director, remote engineering, FOX Sports. On the A and B crews, we have optical and head enhanced systems and operators on site, and the C crew's equipment will be on site but will be operated remotely.
This aspect of the broadcast comes with two challenges: the on-air product must be as accurate as possible despite offsite operation and the onsite crew at each venue needs to have real-time coordination with the offsite crew.
We're speaking with Tempe all of the time to make sure the colors and transparency of the graphics look right, says Kenney. We're very specific about what we do, and since G3DVu offers a lot, we've been extremely happy with them.
In the compound, the network's A games will be produced via Game Creek Video's Encore mobile unit. These games will be acquired in 1080p HDR and upconverted to 4K. Entering its 10th season with the NFL on FOX, this will also be Encore's third Super Bowl in five years after Super Bowl LIV in Miami in 2020 and Super Bowl LVII in Glendale, AZ in 2023. Other games, including B and C games, will work within mobile units from NEP Group and Mobile TV Group.
A G.O.A.T in the Booth: Crew Uses Preseason Games as Dress Rehearsals for Tom Brady One of the biggest changes for the NFL on FOX isn't on the field, but within the ranks of talent. Seven-time Super Bowl champion and future Hall of Famer, Tom Brady, will make his regular-season debut as the lead game analyst up in the booth. Preseason games became dress rehearsals for Brady, which were used to create a chemistry with lead play-by-play announcer Kevin Burkhardt and get a feel for calling a live game from a perspective that he isn't used to. From a production point of view, these games were critical to understanding his cadence and working on timing of elements that he could comment on, but from an operational vantage point, Brady's biggest learning curve was being accustomed to the camera angles available to him from his perch.
It was really about making him comfortable with the technology that already exists, continues Battaglia.
Fortunately, Brady has been known for years as a meticulous planner that's infatuated with the details. His illustrious playing career could be attributed to his killer instinct and obsession with winning, but it could also be attributed to watching hours of game film every week. Fans will be treated to insider knowledge that only the best quarterback of all time can provide, and Kenney is excited for viewers to hear that insight.
I look forward to hearing his stories, adds Kenney. I imagine there's some stories that we've never heard before that he's going to talk about in relation to what he's seeing on the field.
Marquee Matchups: Super Bowl LVIII Rematch, Annual Thanksgiving Game Highlight This Year's Schedule
A challenge that FOX Sports' operations teams face is covering the biggest games of the year on America's Game of the Week, which also means that they have to adapt to the standings. Not knowing how all 30 teams will perform, the crews will need to adjust at a moment's notice.
We'll need to see where everybody shakes out as we get closer to the playoffs, says Battaglia. When you're moving multiple crews around on a weekend, and you're only getting assignments two weeks before, it's a little tougher for us.
The A game crew knows at least two games where they'll be needed before the season starts: one in October and one in November. On Sunday, Oct. 20, the defending Super Bowl champion Kansas City Chiefs will travel to the Bay Area to face the San Francisco 49ers in Week 7 for a rematch of last year's title game. The following month on Thursday, Nov. 28, Thanksgiving Day will see a contest of NFC East foes between the New York Giants vs. Dallas Cowboys at 4:30 p.m. ET.
A view of the compound at FirstEnergy Stadium in Cleveland.
Eyes on New Orleans: FOX Sports' Countdown to Super Bowl LIX Begins in Cleveland Prior to these must-watch games, and the biggest of them all in February to culminate the season, FOX Sports will begin their camp
More from Sports Video Group
13/04/2026
Telos Alliance has announced that J nger Audio has joined the EBU ADM Implementers Group (ADM-IG) as a founding member. The group is focused on advancing ADM an...
13/04/2026
Grass Valley will demonstrate its Alliance Partner ecosystem at NAB Show 2026 (Booth C2408, Central Hall, April 19-22), showing AMPP integrations across live pr...
13/04/2026
Media Links will exhibit at NAB Show 2026 (Booth W2033), demonstrating IP transport solutions for live production including hitless protection technology, Xscen...
13/04/2026
NBC Sports has announced a programming, distribution, and sales partnership with...
13/04/2026
FloSports has promoted Chief Operating Officer Jayar Donlan to President, effective immediately. In his new role, Donlan will lead the company's commercial,...
13/04/2026
PanCam Pictures, the documentary production company founded by Paul Camarata, us...
13/04/2026
Mimir will exhibit at NAB Show 2026 (North Hall, Booth N2850), demonstrating its cloud-native media production platform with new capabilities including Mimir Cu...
13/04/2026
BBright has announced that its IP Gateway now supports the Reliable Internet Stream Transport (RIST) protocol. The addition will be introduced at NAB Show 2026 ...
13/04/2026
Net Insight has been awarded a development project through the European Space Agency's Navigation Innovation and Support Program (NAVISP), with co-funding f...
13/04/2026
intoPIX will exhibit at NAB Show 2026, marking the company's 20th anniversary. The company will demonstrate its JPEG XS compression portfolio and IPMX-appro...
13/04/2026
Starting from scratch, the team built an in-house content platform comprising ga...
13/04/2026
Here's a look at some of the new products and updates, along with audio-centric conferences, that attendees will find next week at the show
When the 2026 N...
13/04/2026
Avid will launch new integrated newsroom capabilities for Avid for News at NAB Show 2026 (Booth N2226, April 18-22), demonstrating how Avid Content Core connect...
13/04/2026
Synamedia has announced a new version of Quortex PowerVu, an IP-native, software...
13/04/2026
Mediaproxy has developed a suite of AI-powered tools for brand and advertisement tracking, integrated into its LogServer compliance logging and analysis platfor...
13/04/2026
Disguise will demonstrate its media servers and software at NAB Show 2026, appearing across five partner booths in Central Hall: MRMC, B&H, Planar, CarbonBlack,...
13/04/2026
OpenDrives is introducing OpenDrives Edge at NAB Show 2026, a hybrid cloud-edge performance accelerator for distributed video and rich media workflows. The prod...
13/04/2026
The show will deploy 18 cameras across two sets and the draft floor, including a...
10/04/2026
Imagine Communications will showcase its multiviewer portfolio at NAB Show 2026 (April 19-22, Booth N1328, Las Vegas Convention Center), including Prismon and t...
10/04/2026
Chyron has released PRIME VSAR 2.3, an update to its virtual set and augmented reality solution for broadcast. The release adds compatibility with Unreal Engine...
10/04/2026
Techex will exhibit at NAB Show 2026 (Booth W2267, April 19-23, Las Vegas Convention Center), demonstrating new tx darwin features including consumer multiview,...
10/04/2026
NDI will exhibit at NAB Show 2026, demonstrating its IP video ecosystem through live partner integrations, NDI 6.3 features, AI metadata workflows, and creator ...
10/04/2026
FOR-A has announced the acquisition of all shares of Tamu Radiance Corporation, a new company spun off from the Information Equipment Business of Tamura Corpora...
10/04/2026
InSync Technology will showcase new and updated video conversion products at NAB...
10/04/2026
TNT Sports and DAZN have announced a partnership to air monthly boxing events in the United States under the brand The Fight. The series will be promoted in p...
10/04/2026
Panasonic Projector and Display has announced the SQ3 Series of 4K LCD displays as part of its MEVIX professional display portfolio. All sizes will be available...
10/04/2026
Amagi has announced the addition of Agentic Media Operations to its Amagi NOW platform, integrating AI reasoning agents across its media supply chain workflows ...
10/04/2026
LTN has announced enhancements to its global IP video network targeting broadcasters transitioning from satellite distribution. The updates come ahead of US fed...
10/04/2026
Daktronics has installed new LED displays at Yankee Stadium, upgrading the main centerfield board, two flanking boards, and two ribbon displays spanning the 200...
10/04/2026
Harmonic has announced updates to its hybrid streaming solution, including Model Context Protocol (MCP) connectivity for AI applications, cloud-native deploymen...
10/04/2026
MultiDyne Video and Fiber Optic Systems will introduce two new fiber transport products at NAB Show 2026 (Booth C4425, April 19-22): the FiberSaver-10G waveleng...
10/04/2026
Telos Alliance and ip-studio will demonstrate STUDIO ZERO, a cloud-hosted virtual studio, at NAB Show 2026. First introduced at NAB Show 2023, STUDIO ZERO integ...
10/04/2026
d&b solutions, a London-based audio-visual, lighting, and media integration grou...
10/04/2026
ARRI and SmallHD have announced a new expansion license for ARRI's Hi-5 and Hi-5 SX hand units that displays lens data overlays on supported SmallHD monitor...
10/04/2026
Roku and the Banana Ball Championship League (BBCL) have announced an exclusive streaming partnership to bring five BBCL games to the Roku Sports Channel in 202...
10/04/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
09/04/2026
Zixi will demonstrate IP-based live video workflow solutions at NAB Show 2026 (Booth W2057).
The industry is moving quickly toward IP-based distribution as br...
09/04/2026
Global women's elite sports revenues are expected to reach at least $3 billi...
09/04/2026
Monitor engineer Gavin Tempany mixed Kylie Minogue s Tension Tour on a Solid Sta...
09/04/2026
KOKUSAI DENKI Electric America will exhibit at NAB Show 2026 (Booth C5507), debu...
09/04/2026
With the 2025-26 NBA regular season concluded and the playoffs beginning next we...
09/04/2026
Telestream and Mimir have announced an integration connecting Telestream's V...
09/04/2026
Bitmovin has expanded its Live Encoding and Observability solutions to provide r...
09/04/2026
The Nashville Predators and Scripps Sports have announced a multi-year media rights agreement covering local preseason, regular season, and first-round playoff ...
09/04/2026
Advanced Systems Group, LLC has announced a partnership with Beam Dynamics to offer the Beam Asset and License Intelligence Platform to its clients. The platfor...
09/04/2026
Lawo has unveiled Edge One, a combined video and audio stagebox for broadcast and Pro AV workflows. The device will be on display at NAB Show (Booth C2108, Apri...
09/04/2026
The Society of Motion Picture and Television Engineers (SMPTE) will host the SMPTE ST 2110 IP Media Roadshow on Tuesday, April 21, 2026, at the Las Vegas Conven...
09/04/2026
The Atlanta Braves have completed upgrades to video displays in and around Truist Park ahead of the 2026 MLB season. The upgrades include the Delta Out-of-Town ...
09/04/2026
The University of Southern California has contracted Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, to manufacture and install 22 LED displays across fou...
09/04/2026
Backlight, the media technology company behind Iconik and Wildmoka, will showcase its Creative Operations Platform at NAB Show 2026 (Booth N2829, April 19-22). ...