New York City's School of Visual Arts Invests in 30 Panasonic AU-EVA1 5.7K Cinema Cameras for Cinematography/Production Instruction

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New York City's School of Visual Arts (SVA) has purchased 30 AU-EVA1 5.7K cinema cameras for instruction/production throughout its BFA Film program. The cameras are allocated to all cinematography and production classes for second- and third-year students, as well as to a master class for fourth-year thesis students.

Faculty member and award-winning director/cinematographer Dejan Georgevich ASC utilizes the AU-EVA1s in his Advanced Cinematography class, and was an advocate for SVA's investment in the Panasonic cameras.

The EVA1 closely resembles the VariCam LT in its feature set, and in terms of ergonomics is ideal for beginning filmmakers, he said. The game-changing dual native sensor means that the students can operate with significantly less light. The menus are very user-friendly, and the camera's light weight makes it ideal for documentary shoots as well as narrative.

Georgevich has used the VariCam 35/LT extensively in his own work, including as tandem Director of Photography on the NBC prime-time thriller, The Enemy Within, for specialty night work on the upcoming feature The Virtuoso (with Anthony Hopkins, Abbie Cornish), as well as for various TV pilots.

As a teacher at SVA and a working professional, I strive to present our students with a continuity in craft development, Georgevich said. The EVA1-so similar to the higher-end VariCams-is a genuine bridge to motion picture production practices-it's a real introduction to state-of-the-art cinema tools.

Mary Lee Grisanti, acting chair of BFA Film, said the purchase of the AU-EVA1s represented SVA's first large-scale commitment to Panasonic cinema cameras. The upgrade to the EVA1s was a consensus decision and reflected both competitive research and the input of many of the working cinematographers on our staff, she said. Our students now routinely shoot and edit in 4K, and they love the camera. We see the EVA1 making a huge contribution to the curriculum.

Grisanti noted that SVA is making the EVA1s available to advanced students to shoot outside films, and that projects shot by third-year students with EVA1s will be posted on the SVA website http://www.sva.edu/later in the 2019-2020 school year. She said that the department is evaluating using AU-EVA1 cameras in first-year courses next year.

About the School of Visual Arts

School of Visual Arts has been a leader in the education of artists, designers and creative professionals for nearly seven decades. With a faculty of distinguished working professionals, dynamic curriculum and an emphasis on critical thinking, SVA is a catalyst for innovation and

social responsibility. Comprised of more than 6,000 students at its Manhattan campus and nearly 38,000 alumni in 75 countries, SVA also represents one of the most influential artistic communities in the world. For more information, see http://www.sva.edu/.

About the AU-EVA1

The AU-EVA1 5.7K handheld cinema camera is distinguished by a pixel count of 5720 H x 3016 V (17.25 million), Dual Native ISO ratings of 800 and 2,500, and 14-stops of dynamic range. The newly-designed EVA1 sensor is Super-35 sized (24.60mm x 12.97mm) with 5.7K resolution. With an active resolution of 5720 x 3016, the EVA1 delivers more than 17.25 million photo sites, nearly double the 8.8 million for 4K DCI . Weighing only 2.65-lbs (1.2Kg, body-only) with a compact form factor (6.69 H x 5.31 W x 5.23 D) and a removable handgrip, the EVA1 can be used for efficient handheld shooting applications. Because of its compact form factor, it can also be mounted on a drone, gimbal rig or jib arm for complex yet smooth camera moves.

For more information about Panasonic cinema cameras, visit https://na.panasonic.com/us/audio-video-solutions/broadcast-cinema-pro-video/cinema-cameras, or contact Panasonic at 877-803-8492.

About Panasonic System Solutions Company of North America

Panasonic System Solutions Company of North America, a division of Panasonic Corporation of North America, delivers game-changing technology solutions that deliver customized experiences to drive better outcomes-for our customers and our customers' customers. Panasonic designs and manufactures reliable, flexible and dependableproducts and solutions to help create, capture and deliver information of all types, especially where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, audio and visual systems (projectors, displays & digital signage) and professional video production. To learn more and Panasonic's business products and solutions visit https://na.panasonic.com/us/audio-video-solutions.

About Panasonic Corporation of North America

Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a better world by enabling its business-to-business customers through innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chains and Mobility Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand's Top 100 Best Global Brands of 2018, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic's ideas and innovations at www.na.panasonic.com/us.

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