
--
PBS KIDS SURVEY FINDS PARENTS NEED HELP SUPPORTING MATH SKILLS FOR YOUNG CHILDREN
PBS KIDS announces It All Adds Up, offering families math learning tools, including a new app for parents of early learners
SXSWedu, Austin, TX, March 6, 2013 Although research shows that math skills at kindergarten entry can be an even stronger predictor of school achievement than reading skills1, many children do not realize their full potential in mathematics. While a variety of factors contribute to lagging math skills, a new survey released today by PBS KIDS suggests parents place less emphasis on math, since they view other skills as the greatest predictor of achievement later in life, ranking reading and literacy (26%) and the ability to pay attention and work hard (47%) as most indicative versus math (14%). The national survey of parents with children ages 2-12 also indicated that parents are less likely to support their kids' math skills from the earliest ages, and that many parents have anxiety about supporting math learning at home. Responding to this need, PBS KIDS, in partnership with the Corporation for Public Broadcasting (CPB), today announced at SXSWedu It All Adds Up, an effort that aims to boost math learning at home and everywhere by providing resources for parents.
It All Adds Up is an awareness effort designed to expand the impact of Ready To Learn, a cooperative initiative between CPB and PBS, with funding from the U.S. Department of Education's Office of Innovation and Improvement, to support the development of early math and literacy skills in children ages 2-8 from low-income families. Ready To Learn's mission is to use the power of public media's content as a catalyst for children's learning in both math and literacy. This emphasis is especially important given that the U.S.'s ranking of 25 among 34 countries in children's math achievement2 has prompted national concern. President Obama emphasized the importance of STEM (science, technology, engineering and math) skills in his recent State of Union address, citing their importance in preparing this generation for a high-tech economy.
Yet PBS KIDS' survey found that parents may be missing an opportunity to start early in building their kids' math skills. Parents with older children are more likely to practice math skills daily with their kids than parents of younger children. Sixty percent of parents of 5-8-year-olds practice math daily with their kids, whereas only half of parents of 2-4-year-olds do. Parents are also more likely to practice reading skills with their kids than they are to practice math. This may be in part due to parents' lower comfort levels with teaching math. Nearly 30 percent of parents reported anxiety about teaching their children math, and that anxiety is even greater for moms (33%) and parents with an education level of high school or less (32%).
The early years of life are most critical for learning both literacy and math; in fact, many children do not realize their full potential in mathematics because they are not getting consistent support from a young age, said Lesli Rotenberg, General Manager, Children's Programming, PBS. The good news is that there are simple things parents can do to support early math learning that can all add up to make a big difference. We know that parents trust PBS KIDS and look to us for ways to support their kids' learning, and we are excited to offer parents and caregivers free resources they can use on their mobile phones or computers, and offline activity ideas that make anytime a learning time.
It All Adds Up builds on the collection of more than 100 games and apps that PBS KIDS and CPB have launched over the past two years through Ready To Learn to help build math and literacy skills. The effort also introduces new multiplatform tools, including the new PBS Parents Play & Learn App and a new team of experts called Math Mentors, to help parents increase their own confidence with math and nurture their children's love for math from an early age. All of these resources are accessible on PBS KIDS Lab, a site that aggregates games, apps and offline activities to help support math and reading learning for kids 2-8. The site also offers several gaming suites, each of which links a set of games across platforms accessible through computers, mobile devices and interactive whiteboards so that kids can engage with the same characters as they move from device to device. The content is also linked by curricular frameworks, leveraging games on a variety of platforms to support key math and reading skills.
Parents, caregivers and teachers have long trusted public media to provide high-quality educational content that is designed to help children learn anytime, anywhere, said Debra Sanchez, Senior Vice President, Education and Children's Content at CPB. It All Adds Up' brings together the best resources created through Ready To Learn to give our nation's youngest learners a strong foundation in critical math skills that are essential to success in school.
New It All Adds Up Resources Include:
PBS Parents Play & Learn App
PBS KIDS' first app designed specifically for parents, PBS Parents Play & Learn provides more than a dozen math and literacy-based games parents can play with their kids, each themed around a familiar location, including the grocery store or restaurant or, at home, in the bath or in the kitchen. The bilingual (English/Spanish) app helps build math skills, including counting, measurement and estimation, and literacy skills, such as letter identification, rhyming and vocabulary. The app is especially useful for introducing the youngest of learners to reading and math concepts with games and activities that are leveled by
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/11/2026
In a new home, the show had its traditional focus on music production, but broadcast themes received significant emphasis
The Audio Engineering Society (AES) c...
09/11/2026
Content creation and rights, YouTube archive, production workflows, investment, ...
09/11/2026
Industry leaders from Prime Video, NASCAR, FOX Sports, and more discuss the tech...
09/11/2026
SMT (SportsMEDIA Technology) is delivering on-air graphics and shot data for the Women's Team Golf League (WTGL), which made its debut Sunday, Nov. 8, at So...
09/11/2026
BKB Bare Knuckle Boxing has appointed Michael Ridout Managing Director, UK. He will lead BKB's operations in the United Kingdom and take on wider operationa...
09/11/2026
SMPTE's Media Technology Summit (MTS2026) takes place Nov. 16-19 at the Pasadena Convention Center. The schedule:
Media Tech Business Forum (Monday, Nov. 1...
09/11/2026
The Audio Engineering Society (AES) held AES Show Nashville 2026 Oct. 30-Nov. 1 at the Gaylord Opryland Resort & Convention Center. AES reports nearly 3,000 reg...
09/11/2026
Analyst Josh Stinehour will share results Jan. 26 in Mountain View, Calif.
Devo...
09/11/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
09/11/2026
Permanent mixed-reality activation debuted against the Brooklyn Nets at Rocket A...
09/11/2026
The new agreement brings the Playoff to 23 games, including 16 on-campus matchup...
09/11/2026
SMT provided production technology and graphics support for all three NASCAR nat...
09/11/2026
Captures Nils Frahms upright concert grand
In their latest collaboration with composer Nils Frahm, Native Instruments have captured a vertical concert grand...
09/11/2026
18-19 November 2026, Sonic College, UC SYD, Kolding, Denmark
Sonic College have announced that their annual Sonic Days conference is set to return to Koldin...
09/11/2026
Cinematic scoring tool gains free entry-level version
Sonuscore's Elements range offers a free entry point into the company's line-up of scoring too...
09/11/2026
Rohde & Schwarz and ZES ZIMMER present test solutions for power systems and auto...
09/11/2026
The BBC and BritBox have announced further casting for the forthcoming six-part series Hercule from Mammoth Screen and Agatha Christie Limited for the BBC and B...
09/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
09/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/11/2026
Berklee's Singers Showcase Celebrates Whitney Houston's Music and Her Go...
09/11/2026
Monday 9 November 2026
Life in the fast laneTurn on cookies to view this content. Go to Privacy options and select Accept All'.
Privacy options
From Tik...
09/11/2026
Monday 9 November 2026
Cathy Newman to revist defining moments in recent histor...
09/11/2026
Monday 9 November 2026
Sky VIP unwraps over one million free rewards for customers this Christmas
This Christmas, Sky VIP is giving away more than one million...
09/11/2026
When is a city green' and when is it a big polluter? As we approach COP 31, when country leaders from around the world meet to negotiate climate policies a...
09/11/2026
Focusrite Control 2 iOS and Android apps now support Scarlett 3rd Gen, Clarett ,...
09/11/2026
Korea's Ministry of Science and ICT and NVIDIA hosted the MSIT-NVIDIA AI Sta...
09/11/2026
Simulation, which has long been the proving ground for robots learning to walk, ...
08/11/2026
Updated modules & new Analyze function
Acon Digital's all-in-one restoration plug-in has just been updated, and now boasts an Analyze button that allows...
08/11/2026
Run analogue gear emulations on your GPU
AnalogX have released a new GPU-powered mixing ecosystem that's been designed to change how users handle analog...
08/11/2026
COW Jobs: Set and Production Design Expert - Remote
Brie Clayton November 8, 2026
0 Comments
Set and Production Design Expert (Remote, worldwide)
No...
08/11/2026
NVIDIA is releasing Dynamo-optimized deployment recipes for Korea's leading open models: A.X K2 from SK Telecom, K-EXAONE 2.0 from LG AI Research, Solar Ope...
08/11/2026
NVIDIA and Korea's Ministry of Science and ICT (MSIT) are expanding their collaboration across the country's sovereign AI ecosystem, from AI semiconduct...
08/11/2026
As AI agents take on more work, they need capable open models and security that advances alongside them.
Hyundai Motor Group is exploring NVIDIA NemoClaw bluep...
08/11/2026
Tapping into the country's strengths in manufacturing and engineering, NVIDIA is helping advance Korea's physical AI ecosystem.
The country's indu...
07/11/2026
Mix Analysis, improved Render window & new bundled instrument
The free version of Tracktion's DAW software has recently received an update that introduc...
07/11/2026
The National Film and Video Foundation (NFVF) is a statutory body established to promote and develop the South African film and video industry, including animat...
07/11/2026
NEW YORK - November 5, 2026 - An estimated 31.2 million people watched primetime coverage of the 2026 U.S. midterm elections on Tuesday, November 3, according t...
07/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/11/2026
COW Jobs: Production Manager - Las Cruces, NM
Brie Clayton November 6, 2026
0 Comments
Production Manager
November 5, 2026COW Jobs: Faith-Based UGC ...
06/11/2026
It's been a big week in Australia horse racing as the Victoria Racing Club (...
06/11/2026
Additional gear includes a second, outside drone; a second slo-mo unit; and a wi...
06/11/2026
The University of Alabama has installed a new Daktronics display system at Coleman Coliseum in Tuscaloosa. It includes a 360-degree centerhung with four underbe...
06/11/2026
NEP Americas, part of NEP Group, has expanded its remote production offering with new IP-based flypack production kits deployed from the U.S. and available to c...
06/11/2026
Telestream has appointed Joseph Hopkins Chief Revenue Officer. He has more than two decades of executive experience in media technology. In the role, he will fo...
06/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...