--
PBS KIDS SURVEY FINDS PARENTS NEED HELP SUPPORTING MATH SKILLS FOR YOUNG CHILDREN
PBS KIDS announces It All Adds Up, offering families math learning tools, including a new app for parents of early learners
SXSWedu, Austin, TX, March 6, 2013 Although research shows that math skills at kindergarten entry can be an even stronger predictor of school achievement than reading skills1, many children do not realize their full potential in mathematics. While a variety of factors contribute to lagging math skills, a new survey released today by PBS KIDS suggests parents place less emphasis on math, since they view other skills as the greatest predictor of achievement later in life, ranking reading and literacy (26%) and the ability to pay attention and work hard (47%) as most indicative versus math (14%). The national survey of parents with children ages 2-12 also indicated that parents are less likely to support their kids' math skills from the earliest ages, and that many parents have anxiety about supporting math learning at home. Responding to this need, PBS KIDS, in partnership with the Corporation for Public Broadcasting (CPB), today announced at SXSWedu It All Adds Up, an effort that aims to boost math learning at home and everywhere by providing resources for parents.
It All Adds Up is an awareness effort designed to expand the impact of Ready To Learn, a cooperative initiative between CPB and PBS, with funding from the U.S. Department of Education's Office of Innovation and Improvement, to support the development of early math and literacy skills in children ages 2-8 from low-income families. Ready To Learn's mission is to use the power of public media's content as a catalyst for children's learning in both math and literacy. This emphasis is especially important given that the U.S.'s ranking of 25 among 34 countries in children's math achievement2 has prompted national concern. President Obama emphasized the importance of STEM (science, technology, engineering and math) skills in his recent State of Union address, citing their importance in preparing this generation for a high-tech economy.
Yet PBS KIDS' survey found that parents may be missing an opportunity to start early in building their kids' math skills. Parents with older children are more likely to practice math skills daily with their kids than parents of younger children. Sixty percent of parents of 5-8-year-olds practice math daily with their kids, whereas only half of parents of 2-4-year-olds do. Parents are also more likely to practice reading skills with their kids than they are to practice math. This may be in part due to parents' lower comfort levels with teaching math. Nearly 30 percent of parents reported anxiety about teaching their children math, and that anxiety is even greater for moms (33%) and parents with an education level of high school or less (32%).
The early years of life are most critical for learning both literacy and math; in fact, many children do not realize their full potential in mathematics because they are not getting consistent support from a young age, said Lesli Rotenberg, General Manager, Children's Programming, PBS. The good news is that there are simple things parents can do to support early math learning that can all add up to make a big difference. We know that parents trust PBS KIDS and look to us for ways to support their kids' learning, and we are excited to offer parents and caregivers free resources they can use on their mobile phones or computers, and offline activity ideas that make anytime a learning time.
It All Adds Up builds on the collection of more than 100 games and apps that PBS KIDS and CPB have launched over the past two years through Ready To Learn to help build math and literacy skills. The effort also introduces new multiplatform tools, including the new PBS Parents Play & Learn App and a new team of experts called Math Mentors, to help parents increase their own confidence with math and nurture their children's love for math from an early age. All of these resources are accessible on PBS KIDS Lab, a site that aggregates games, apps and offline activities to help support math and reading learning for kids 2-8. The site also offers several gaming suites, each of which links a set of games across platforms accessible through computers, mobile devices and interactive whiteboards so that kids can engage with the same characters as they move from device to device. The content is also linked by curricular frameworks, leveraging games on a variety of platforms to support key math and reading skills.
Parents, caregivers and teachers have long trusted public media to provide high-quality educational content that is designed to help children learn anytime, anywhere, said Debra Sanchez, Senior Vice President, Education and Children's Content at CPB. It All Adds Up' brings together the best resources created through Ready To Learn to give our nation's youngest learners a strong foundation in critical math skills that are essential to success in school.
New It All Adds Up Resources Include:
PBS Parents Play & Learn App
PBS KIDS' first app designed specifically for parents, PBS Parents Play & Learn provides more than a dozen math and literacy-based games parents can play with their kids, each themed around a familiar location, including the grocery store or restaurant or, at home, in the bath or in the kitchen. The bilingual (English/Spanish) app helps build math skills, including counting, measurement and estimation, and literacy skills, such as letter identification, rhyming and vocabulary. The app is especially useful for introducing the youngest of learners to reading and math concepts with games and activities that are leveled by
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
-- 
