The Best News Coverage is Real, Live, Balanced, Professional
Andy Marken March 28, 2024
0 Comments
Hero image source News of the World, Perfect World Pictures
My name is Captain Jefferson Kyle Kidd, and I'm here tonight to bring you news from across this great world of ours. Now, I know how life is in these parts, working a trade sunup to sundown. No time for reading newspapers. Captain Kidd, News of the World, Perfect World Pictures, 2020
We seem to be at a pivotal point in history where local and national media (print/radio/TV) once held in high regard for honest/ethical news/information are increasingly scorned, held in disbelief or perhaps worst of all ignored.
In recent years, hundreds of newspapers have closed. Radio and TV news program ratings have shrunk as more and more viewers - especially younger generations - turn to streaming entertainment.
To be blunt about the situation, losing these independent news/information voices will mean we are totally s*****d.
Full disclosure, we have a double degree from a respected college in journalism and radio & TV.
First, let us emphasize that the outlets are not a public service.
They're businesses and with the advent of social media and now AI generated news coverage it's a d*** tough profession and business.
But the news business is really two equal and important segments - local/regional and national/international.
People somewhat follow national/international press, they skim their personal/professional media, they catch the news summary/highlights on TV, but they read their local news.
Local news (print, radio, TV) binds a community of people together.
While people don't like the coverage or agree with it from time to time, it holds officials and public institutions accountable.
We live in the heart of Silicon Valley, have two dailies and a number of weeklies.
In addition, there is an array of local radio and TV news organizations.
We didn't realize it until recently, but our area is more fortunate than many cities/towns across the US that have only one and increasingly, no newspapers that cover, explain and interpret local activities.
For example, our local PA Post brought to light the fact that the city council was holding a closed session, that the city hall had barred access to certain areas of the citizen's building and that building permits were being issued for projects that barely addressed affordable housing (yeah, that's a big problem in CA).
The news items aren't going to change the course of the country or world, but they did shine the spotlight on and hold local officials accountable.
Climate Change - Local news media (print, radio, TV) is vital for keeping people aware of what is happening in their area, but it is becoming more difficult for them to survive in the increasingly on-line world.
Good local news organizations are problem solvers. They identify area problems and help the community to come together to solve them.
They show how you are related to people in your area and how together, you can make a difference at least in your small segment of the world.
Losing that voice, as so many communities have, is like losing the area's soul.
Local TV stations also struggle to regain their lost audience and revenue as people - and advertisers moved to streaming services for entertainment and social media for questionable news bites.
The market changed from the days when studios/networks sold their programming to local broadcasters, and they derived major income from national and local advertisers. Fortunately, Pew Research found Millennial/Gen Z folks still seek out local TV news.
Credible - When people want to find out what is going on in their area, the first source they turn to is local media. For snapshot and overview updates, it's TV and radio. When it's a more in-depth discussion, it's local newspapers.
Sometimes, it's to obtain more details. Sometimes, for the local flavor with regional, national, global news. Sometimes, it's simply to see trusted faces.
Most local broadcast operations were late to make the move to streaming to replace/expand their viewing audiences.
They also had to become more resourceful in presenting/ selling the news.
Enliven News - Local TV stations need to do more to attract viewers in their communities than in the past when talking heads and information was enough. Stations like the Bay Area station KPIX and PIX+ television stations have added access to news with FAST channels, expanded local highlight programs and VR-enabled news/weather coverage.
Our local CBS station spiced up their weather presentation with a VR, stage, making it more interesting to see coverage in three dimensions rather than a one-dimensional map.
Silicon Valley stations were early to the table, offering viewers their news programs on FAST services such as YouTube, Pluto and Tubi as well as their own apps so people could catch the 6 p.m. news at 6:30, 7, whenever.
Prime time local news is now when it is convenient for the viewer and on the screen they have handy at the time.
Local broadcasters are also becoming more creative and broadening their local coverage/appeal with original programming spotlighting area businesses, places to visit and events/activities going on in the area.
The expansion is designed to educate, inform and attract citizens to help them understand and appreciate their community. And yes, it's also done to attract local/national advertisers to their audiences.
Believable - With the growing number of information sources available, the most credible is the local news outlets.
According to a recent Pew Research study, the need for local news and its trust remains strong:
The majority of Americans find local TV, radio and newspapers to be trustworthy and social media least trust
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
The Best News Coverage is Real, Live, Balanced, Professional 
