The Best News Coverage is Real, Live, Balanced, Professional
Andy Marken March 28, 2024
0 Comments
Hero image source News of the World, Perfect World Pictures
My name is Captain Jefferson Kyle Kidd, and I'm here tonight to bring you news from across this great world of ours. Now, I know how life is in these parts, working a trade sunup to sundown. No time for reading newspapers. Captain Kidd, News of the World, Perfect World Pictures, 2020
We seem to be at a pivotal point in history where local and national media (print/radio/TV) once held in high regard for honest/ethical news/information are increasingly scorned, held in disbelief or perhaps worst of all ignored.
In recent years, hundreds of newspapers have closed. Radio and TV news program ratings have shrunk as more and more viewers - especially younger generations - turn to streaming entertainment.
To be blunt about the situation, losing these independent news/information voices will mean we are totally s*****d.
Full disclosure, we have a double degree from a respected college in journalism and radio & TV.
First, let us emphasize that the outlets are not a public service.
They're businesses and with the advent of social media and now AI generated news coverage it's a d*** tough profession and business.
But the news business is really two equal and important segments - local/regional and national/international.
People somewhat follow national/international press, they skim their personal/professional media, they catch the news summary/highlights on TV, but they read their local news.
Local news (print, radio, TV) binds a community of people together.
While people don't like the coverage or agree with it from time to time, it holds officials and public institutions accountable.
We live in the heart of Silicon Valley, have two dailies and a number of weeklies.
In addition, there is an array of local radio and TV news organizations.
We didn't realize it until recently, but our area is more fortunate than many cities/towns across the US that have only one and increasingly, no newspapers that cover, explain and interpret local activities.
For example, our local PA Post brought to light the fact that the city council was holding a closed session, that the city hall had barred access to certain areas of the citizen's building and that building permits were being issued for projects that barely addressed affordable housing (yeah, that's a big problem in CA).
The news items aren't going to change the course of the country or world, but they did shine the spotlight on and hold local officials accountable.
Climate Change - Local news media (print, radio, TV) is vital for keeping people aware of what is happening in their area, but it is becoming more difficult for them to survive in the increasingly on-line world.
Good local news organizations are problem solvers. They identify area problems and help the community to come together to solve them.
They show how you are related to people in your area and how together, you can make a difference at least in your small segment of the world.
Losing that voice, as so many communities have, is like losing the area's soul.
Local TV stations also struggle to regain their lost audience and revenue as people - and advertisers moved to streaming services for entertainment and social media for questionable news bites.
The market changed from the days when studios/networks sold their programming to local broadcasters, and they derived major income from national and local advertisers. Fortunately, Pew Research found Millennial/Gen Z folks still seek out local TV news.
Credible - When people want to find out what is going on in their area, the first source they turn to is local media. For snapshot and overview updates, it's TV and radio. When it's a more in-depth discussion, it's local newspapers.
Sometimes, it's to obtain more details. Sometimes, for the local flavor with regional, national, global news. Sometimes, it's simply to see trusted faces.
Most local broadcast operations were late to make the move to streaming to replace/expand their viewing audiences.
They also had to become more resourceful in presenting/ selling the news.
Enliven News - Local TV stations need to do more to attract viewers in their communities than in the past when talking heads and information was enough. Stations like the Bay Area station KPIX and PIX+ television stations have added access to news with FAST channels, expanded local highlight programs and VR-enabled news/weather coverage.
Our local CBS station spiced up their weather presentation with a VR, stage, making it more interesting to see coverage in three dimensions rather than a one-dimensional map.
Silicon Valley stations were early to the table, offering viewers their news programs on FAST services such as YouTube, Pluto and Tubi as well as their own apps so people could catch the 6 p.m. news at 6:30, 7, whenever.
Prime time local news is now when it is convenient for the viewer and on the screen they have handy at the time.
Local broadcasters are also becoming more creative and broadening their local coverage/appeal with original programming spotlighting area businesses, places to visit and events/activities going on in the area.
The expansion is designed to educate, inform and attract citizens to help them understand and appreciate their community. And yes, it's also done to attract local/national advertisers to their audiences.
Believable - With the growing number of information sources available, the most credible is the local news outlets.
According to a recent Pew Research study, the need for local news and its trust remains strong:
The majority of Americans find local TV, radio and newspapers to be trustworthy and social media least trust
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
The Best News Coverage is Real, Live, Balanced, Professional 
