
Avid welcomes Ken Gayron as Chief Financial Officer & Executive Vice President and elevates Jason Duva to Chief Legal and Administrative Officer & Executive Vice President
Avid also introduces several key appointments and strengthens its executive team and senior leadership to create better functional alignment, improve operational execution and bring new leadership talent to the organization
Avid recently announced changes in its executive and senior leadership teams, including the appointment of its new chief financial officer and the creation of the chief legal and administrative officer role, as well as several strategic appointments across product development, supply chain management and a number of key corporate functions. These changes are designed to enhance Avid's operational capabilities to better position the Company to drive growth and improve business performance.
New executive officers
Ken Gayron has joined Avid in the role of Chief Financial Officer & Executive Vice President. With substantial experience in software and technology, Mr. Gayron worked half of his career in senior finance management for public companies helping to drive cash flow, profitability and enterprise value, most recently having served as CFO and interim CEO for Numerex, playing an integral part of the leadership team that led that company's sale to Sierra Wireless. Previously, he served as the CFO of Osmotica Pharmaceutical Corp. and also held senior finance roles with software and technology providers Sensus, Inc. and Nuance Communications. The first half of his career was in investment banking with UBS Investment Bank and CIBC World Markets. Mr. Gayron's responsibilities include finance, accounting, treasury, indirect procurement, corporate development and investor relations. Brian Agle, who held the position of CFO & SVP since December 2016, has departed Avid to pursue other interests.
I'm excited to welcome Ken and anticipate that his experience, skills and management style will quickly sharpen Avid's focus and execution while helping to improve the outcomes for the Company, our customers and partners, as well as our shareholders, said Jeff Rosica, Chief Executive Officer & President of Avid. Avid has earned a strong and unique position in today's large and growing market for media technology. Coinciding with my first 100 days as CEO, I'm pleased to announce these strategic appointments that will enhance our executive and senior leadership teams in order to reinforce our ability to better capitalize on the opportunities in front of us and optimize business performance.
Additionally, Avid has consolidated the leadership of certain global corporate administrative functions and resources under Jason Duva, who has been promoted to the newly created role of Chief Legal and Administrative Officer & Executive Vice President. Mr. Duva has been with Avid since 2005 and, most recently, had served as General Counsel & Senior Vice President of Strategic Initiatives. He is now responsible for legal, human resources, business operations, corporate IT and facilities, as well as the Company's project management office, which spearheads cross-functional initiatives to improve operational performance.
Other executive team appointments
Avid has also taken several steps to better align executive leadership responsibilities for functional areas of its operations including:
To more tightly align technology investment with profitable growth and enable faster time to market, all aspects of Avid's products and technology organizations are now unified under the leadership of Chief Product Officer Dana Ruzicka-from technology strategy through product portfolio management and engineering development to commercialization strategy. A 25-year industry veteran, Mr. Ruzicka's responsibilities now include software and hardware engineering, program management, product management, solutions marketing and alliance partnerships.
To bring better focus on optimizing its global supply chain and improving its end-to-end processes and performance from order to delivery, Avid has promoted Dave Perillo to Senior Vice President of Global Supply Chain Operations and elevated him to a member of the executive leadership team. Mr. Perillo joined Avid as Vice President of Global Supply Chain in 2017, bringing over 25 years' experience in hardware and software technology supply chain management.
With the goal of driving cultural change and reshaping the Company's workplace environment to foster a high performance culture, Avid has appointed Diana Brunelle as Chief Human Resources Officer & Vice President. Ms. Brunelle brings 25 years of human resources leadership, talent development and recruiting experience for companies including Arnold Worldwide and Digitas. With the addition of her background and expertise to the executive leadership, Avid will further develop a culture and environment that contributes equally to the success of the Company and each individual member of the Avid team globally.
Ms. Brunelle reports to Mr. Duva and Mr. Perillo reports to CEO Jeff Rosica. Both join the executive team which includes Duva, Gayron and Ruzicka, as well as Tom Cordiner, Senior Vice President of Global Sales, and Peter Ennis, Senior Vice President of Global Services & Support.
Several promotions within the senior leadership team
In line with its executive team changes, Avid also announced expanded responsibilities of several individuals on its senior leadership team with the following key promotions:
As a result of the elevation of Jason Duva, Avid announced the promotion of Alessandra Melloni to General Counsel & Vice President. She joined the Company's legal team in 2014, most recently serving as Assistant General Counsel.
In line with the leadership changes in Avid's product
North America Stories
26/07/2026
What is Audio Vivid? A New Destination for Immersive Audio Over the past several years, immersive audio has evolved from a niche production consideration into a...
26/07/2026
The complexity of modern chip design continues to grow as engineering teams work to develop increasingly sophisticated CPUs, GPUs and AI systems. To help meet t...
25/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/07/2026
Export FCP7 to XML Without Needing FCP7 Installed
Dave Rice July 24, 2026
0 Comments
I've created an open source tool that allows you to export FC...
25/07/2026
Documentary Sell Your House Edited with DaVinci Resolve Studio
Brie Clayton July 24, 2026
0 Comments
Filmmakers post feature documentary from opposite...
25/07/2026
Time to Act: Bringing a New Opera to Life Boston Conservatory at Berklee vocal arts students played a vital role in shaping the opera's creative developme...
25/07/2026
Beyond the Score For Dean of Music Kevin Haden, the boundless possibilities of classical music begin with process.
July 24, 2026
By
Kevin Haden
Michelle ...
25/07/2026
Reading the Room As music director of two major orchestras, conductor Jonathon Heyward aims to make the concert hall a space for everyone.
July 24, 2026
By
...
24/07/2026
Referee hat cameras, player/coach mics, and virtual graphics will be deployed at the three-day event for the first time
The NFL FLAG Championships return to ES...
24/07/2026
Qvest, Ateme, and Scaleway have partnered to offer broadcasters, media organizat...
24/07/2026
LTN has completed satellite-to-IP migrations for more than 3,000 broadcaster, MVPD (Multi-Channel Video Programming Distributor), head-end, and content owner si...
24/07/2026
Chyron has released Virtual Placement 8.1, an update to its live sports virtual graphics platform. The release adds workflow and graphics changes across chroma ...
24/07/2026
Riedel's RefCam Live was used for the first time at an international soccer match during a friendly between the German men's national team and Ghana in ...
24/07/2026
USSI Global said it is prepared to help broadcasters, satellite network operators, and media organizations manage the next phase of C-band spectrum clearing, fo...
24/07/2026
FuboTV and The Athletic have launched The Athletic Video Hub on Fubo, bringing The Athletic's sports video content to connected TV (CTV) for the first time....
24/07/2026
Tagboard and Momento have partnered to bring Momento's fan reaction photos to venue videoboards in real time following big plays. The Seattle Mariners will ...
24/07/2026
Stephen Arnold Music (SAM) created an anthem called The World Is Here for Fox ...
24/07/2026
Caz TV has acquired Brazilian broadcast rights to the entire WTA Tour driven by Mercedes-Benz, covering all WTA 250, WTA 500, and WTA 1000 tournaments. The agre...
24/07/2026
SiriusXM and WWE have launched WWE Radio on SiriusXM channel 156, beginning Monday, July 27. The channel will carry live audio of WWE Premium Live Events, audio...
24/07/2026
Harvard Athletics produces more than 325 live NCAA Division 1 sports events and 500 edited videos per year. To manage video capture, streaming, recording, and s...
24/07/2026
Chyron's PRIME 5 graphics platform supported live graphics workflows for NBCUniversal Telemundo's FIFA World Cup 2026 coverage across Telemundo, Univers...
24/07/2026
Wearable tech returns to the coverage, and a brand-new mobile unit is rolled out for the 2026 edition
The 21-stage Tour de France is nearing its conclusion. Th...
24/07/2026
More than 20 cameras, extensive player and coach audio, and a REMCO production model will power coverage of the league's showcase
For an event designed to ...
24/07/2026
New broadcast tool uses live timing, telemetry, and predictive analysis to decode real-time team decision-making for fans at home...
24/07/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
24/07/2026
Sohonet's partners at BIND Studio have published a great case study on the V...
24/07/2026
Between the maturation of IP and remote production workflows, collegiate sports production is advancing rapidly. For an Ivy League institution like Harvard, kee...
24/07/2026
iWedia, a global provider of software solutions for connected TV devices, today announces the launch of Teatro Factory, a new operator-facing software factory o...
24/07/2026
Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisements into live video streams during the 2026 ...
24/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/07/2026
Current DASDEC software enables customers to comply with the FCC's new 15-character password mandate without requiring updates
LYNDONVILLE, N.Y. July 23,...
24/07/2026
At the IBC2026 Show, SDVI will give European media organizations their first hands-on look at the next-generation Rally media supply chain management platform f...
24/07/2026
Sonnet Technologies at IBC2026
Brie Clayton July 23, 2026
0 Comments
Hero image: Sonnet Twin25G T5 Thunderbolt 5 Adapter
At this year's IBC Sho...
24/07/2026
Musora Enhances Online Music Lessons with Blackmagic Design
Brie Clayton July 23, 2026
0 Comments
Director of Production Josh Holliday details workflo...
24/07/2026
Interview with Production 360. Original article published here
The theme of thi...
23/07/2026
This Spring 2026 graduate from Honolulu found a home at SoonerVision as a live-production star and is ready to enter the industry as a replay op on Prime Video&...
23/07/2026
As the AUSL postseason begins tonight, listening in to players during games enhances fan engagement for the young organization
Ballplayers chatting with announ...
23/07/2026
Snap Inc. and the Esports Foundation have announced Snap's activations at the Esports World Cup 2026 in Paris, running July 6 through August 23. For the fir...
23/07/2026
Sony has announced the FX5, a full-frame Cinema Line camera built around a newly developed fully stacked Exmor RS CMOS image sensor and BIONZ XR2 image processi...
23/07/2026
TNDV (a division of Live Media Group) provided technical production support for the Pickleball Slam 4 live broadcast from Seminole Hard Rock Live in Hollywood, ...
23/07/2026
LTN has announced it has completed satellite-to-IP migrations for more than 3,00...
23/07/2026
Daktronics has announced the winners of the 2026 DakClassroom Student Showcase, a national competition recognizing student work in media production, storytellin...
23/07/2026
The French Tennis Federation (FFT) and beIN Media Group have announced a five-ye...