ALEXA goes global on commercials Director/editor Charles Jensen of Go Film and his frequent collaborator, cinematographer Pablo Berron, have worked extensively in recent months with ALEXA cameras on a number of exciting and innovative commercials for Motorolas Razr phones, American Expresss Delta Sky Miles Card and Visas Olympic-themed "Go World" campaign. "Its my favorite electronic camera," Berron reports. "I like the dynamic range and it feels like a film camera from an operating standpoint. The settings are intuitive. And theres a quality to the images that we subjectively love."
By the time the two were brought on to do the "Go World" Visa campaign for TBWA Chiat Day, the duo had gotten very comfortable with the ALEXA but they also had to incorporate another camera because the ALEXA couldnt yet do any of the high-speed photography that would be required to capture the athletes in action. But Jensen explains where the ALEXA shone. "We went around the world documenting a day in the life with different Olympic athletes, including swimmer Michael Phelps and gymnast Nastia Liukin. We had no lights and a very small crew and we just followed the people around. The camera was perfect for that. We just put on Ultra Primes, including the [very wide angle] 8R, and we could go anywhere. We followed [New Zealand shot-put medalist] Valerie Adams on the Metro in Paris and the camera was simple and compact enough that it worked very nicely. Its not intimidating so that [non-professional performers] just freeze up."
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ALEXA goes global on commercials Director/editor Charles Jensen of Go Film and his frequent collaborator, cinematographer Pablo Berron, have worked extensively in recent months with ALEXA cameras on a number of exciting and innovative commercials for Motorolas Razr phones, American Expresss Delta Sky Miles Card and Visas Olympic-themed "Go World" campaign. "Its my favorite electronic camera," Berron reports. "I like the dynamic range and it feels like a film camera from an operating standpoint. The settings are intuitive. And theres a quality to the images that we subjectively love." 
