LYON VIDEO GS LONG with ADDITION OF SIX FUJINON WIDE-ANGLE XA99XS AND SIX HA8X8.5 ZOOMS

LYON VIDEO GOES LONG WITH ADDITION OF SIX FUJINON WIDE-ANGLE XA99XS AND SIX HA18X8.5 ZOOMS 12 February 2015

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Columbus, OH-based Lyon Video recently purchased six XA99x8.4 ultra-wide field production lenses to compliment the mobile production company's Grass Valley LDX80 Worldcam cameras on its Lyon 14 mobile unit.

The XA99x's have already been used by ESPN for ESPN/ESPN2/SEC for NCAA football game coverage, including the 2014 Iron Bowl, Peach Bowl, Orange Bowl, and will be deployed on a daily basis for all types of programming produced by Lyon Video clientele. Other Lyon customers who have taken advantage of the new lenses include Fox Sports and Yahoo Media Productions. Fox Sports production crew shot vintage cars road racing at Mazda Laguna Secca Raceway with XA99x's. And Yahoo Media used the lenses for coverage of their Red Carpet show at the 2014 Emmy Awards in Los Angeles.

Lyon Video President Bob Lyon said the XA99x's are quickly becoming a go-to lens in their toolbox and they have an outstanding wide angle of view and a strong multiplier in a great package.

The XA99x8.4 combines high-performance imaging, a long zoom reach, and an ultra-wide angle. It offers a zoom range of 99x, a focal length of 8.4 to 832mm, and MOD of 2.9m. It features a newly developed patented image stabilization technology for rock-steady performance, which is especially critical for long-distance HD shots. High-resolution 16-bit encoders are standard, making it suitable to virtual, robotic, and digital signage, among other applications. FUJINON's exclusive GO-Technology improves image resolution and chromatic aberrations at all focal lengths.

Lyon Video also recently purchased six HA18x5.5 HD zooms for Lyon 14, 12, and 8 for use on Grass Valley LDX80 cameras. The Premier Series HA18x5.5 offers 18x zoom from 5.5mm at the wide angle to 100mm on the telephoto end to capture images for a versatile range of scenes. It features high-precision large-diameter aspheric elements, designed with Fujifilm's proprietary cutting-edge optical simulation technology, achieving sharpness at the center as well as all corners to deliver edge-to-edge premium image quality.

Our client response to this lens has been dramatic and fantastic, said Lyon. It's a great balance of wide and magnification that has been missing from the high-end handheld lens marketplace. We like how the 99x and the new 18x5.5mm lenses fit into our equipment line up on all of our mobile units.

Lyon Video has an extensive FUJINON lens equipment arsenal, including: 10 XA101x8.9BESM

Super telephoto lenses, 6 FUJINON XA99x8.4BESM, and 16 FUJINON XA88x8.8BESM Telephoto HD field lenses. Rounding out Lyon s FUJINON lineup are 27 XA72.9x9.3BESM Telephoto HD field lenses, 42 ZA22x7.6BERM Telephoto ENG/handheld HD lenses with 2x extenders, 30 ZA12x4.5BERM Super wide angle ENG/EFP HD lenses with 2x extenders, and 3 17x7.6BERM HD ENG lenses with 2x extenders, each paired with Grass Valley LDK/LDX 8000 cameras.

About Lyon Video

Lyon Video, based in Columbus, Ohio, provides broadcast networks coast to coast with mobile production units, facilities, and crews. Visit www.lyonvideo.com.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2014, the company had global revenues of $23.9 billion, at an exchange rate of 102 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

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