--
Blackmagic Design today announced that a social media campaign for the Mercedes-AMG A-Class was shot with Blackmagic RAW on the Pocket Cinema Camera 6K, with editing and grading completed with DaVinci Resolve Studio.
The short film, viewed more than 67,000 times on Mercedes' official YouTube channel, was directed by the Italian production company, T2 Films, in collaboration with DP Matteo Bertoli, and was shot on location in Frankfurt, Germany.
The clip needed to convey a dynamic and fluid aesthetic, as it intersperses night time driving shots with studio based scenes where a contemporary dancer, Davide Belotti, performs around the car, explains Matteo. As this was content for social channels, our main creative challenge was to create a visually appealing story that could still sit in the glossy world of car commercials, within the resources we had.
To create drama through deep blacks and shadows, Matteo paired his Pocket Cinema Camera 6K with a Leica R lens against minimal lighting. The majority of footage was shot in 6K 2:40, at 48 and 24 fps.
The camera's dual ISO came into its own on this shoot. We were working between 160 and 3200, as we had so many different environments continues Matteo. We knew we could only rely on the existing street lighting for the exterior, moving shots of the car, and in the studio, we just used a couple of Astera tubes with some negative fill and bounce to light Davide. Having a camera that is versatile enough to capture stunning shots across this ISO range helped to keep the production incredibly agile.
As a long time Pocket Cinema Camera user, Matteo had already tested out Blackmagic RAW and knew it would be the perfect codec for the project, shooting at the 5:1 and 3:1 compression rates. I love simplicity in my acquisition and post workflows and having the power of RAW in such small, efficient files is really something special. I edit and grade all of my projects in DaVinci Resolve Studio, and I haven't looked back since Blackmagic RAW came out; in my opinion, it's just the best ecosystem.
Matteo also handled the grade for the shoot, applying his own BUTTERY Natural Rec709 as a conversion LUT to produce a fresh, clean final look, ready for the content to be uploaded to Mercedes' social channels.
We faced a lot of challenges on this shoot, from tracking and lighting a moving car on the streets of Frankfurt, as it moved through the traffic, through to creating a very polished and professional look with a minimal crew, concluded Matteo. The camera and Blackmagic RAW workflow were integral to the project; knowing that the footage would be high quality and easy to work with, allowed the production team the latitude to collaborate and explore more creative solutions to get the very best results.
###
About Blackmagic Design
Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability in post production, while the company's Emmy award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.
###
North America Stories
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
Experimental HIV vaccine achieves a long-sought goal In a first for the field, all non-human primates given a new series of vaccines generated antibodies capabl...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
28/05/2026
Hosted by ESPN Senior Writer Ryan McGee, the ceremony honored winners from athletic departments, conference offices, professional networks, production companies...
28/05/2026
Major rights-holders rolled out their 2026 college football slates today, offering a first look at marquee windows, kickoff partners, and conference distributio...
28/05/2026
The 4 Nations Face-Off, an international competition that launched in February 2...
28/05/2026
Soccer is a truly global sport, and, to match the U.S. viewing audience's in...
28/05/2026
The NFL Today, CBS Sports' top-of-the-line NFL studio show, has a storied hi...
28/05/2026
Prime Video is no stranger to innovation, and, within the realm of live streamin...
28/05/2026
The crack of the bat, the pop of the glove, and the cheer of the crowd: those are three prime examples of the glorious sounds fans hear on televised baseball ga...
28/05/2026
Every year, March Madness captivates the entire sports world. Nonstop action, un...
28/05/2026
NBA on NBC was an integral part to live sports production in the 1990s, and, when the league made these media rights available, NBC Sports saw an opportunity to...
28/05/2026
UmpCam is a technological wrinkle that has given fans unprecedented views of wha...
28/05/2026
T-Mobile and the United States Golf Association (USGA) announced a multi-year partnership, making T-Mobile the Official 5G Network Partner of the U.S. Women'...
28/05/2026
By Gina McIntyre
(L-R) Sara Dosa and Andri Sn r Magnason attend the Time and Water premiere during the 2026 Sundance Film Festival at Library Center Theatre ...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
-- 
