Technicolor Group's The Mill will first be tasked to create the most realistic & authentic Elvis using AI under Layered Reality Studio head Simon Reveley.
The Mill was one of the earliest pioneers of VFX for icon replacements, winning a BAFTA & Oscar for their work on the movie Gladiator' and most recently winning 3 Cannes Gold Lions with FCB NY and Michelob for the virtual Williams Formula 1 race Lap of Legends
Layered Reality also announce the expansion of their in-house studio team with world class production talent from Harry Potter, Royal Albert Hall, Eurovision, Royal National Theatre and Commonwealth Games
London, UK. Friday 28 June 2024 Layered Reality, the UK's leading immersive entertainment company, has penned a strategic partnership agreement with Technicolor Group, famed for its global network of BAFTA and Academy Award-winning visual effects studios. The partnership will be executed via Technicolor's advertising and experience studio, The Mill, which is headquartered in London and has offices in Paris, New York, LA, Seoul, Shanghai and Bangalore.
The agreement will see The Mill partner on multiple projects with Layered Reality, including using AI technology to create the most realistic and authentic version of Elvis, led by Layered Reality's newly expanded in-house studio team. Layered Reality Studios has recently welcomed world-class talent to bring back the King of Rock n' Roll, including Executive Producer Oran Doyle (Harry Potter: A Forbidden Forest Experience, Stranger Things: The Experience); Digital Producer Catherine Hayward (Commonwealth Games); Production Manager Al Parkinson (Royal National Theatre, Cameron Mackintosh); Technical Director Ollie Jeffrey (Royal Albert Hall) and Producer Sophie Scotchford (Eurovision 2023).
Simon Reveley, Head of Layered Reality Studio says The Mill has a history of being pioneers, innovators and world class artists. We're thrilled to work with them, utilising the latest in Artificial Intelligence to deliver more for our audiences. The integration of AI into The Mill's arsenal of world class VFX tools, in the hands of their global network of award-winning artists, will help us deliver truly magical moments; the kind of moments that take your breath away.
Mark Benson, President, The Mill says We are very excited about the potential for our partnership with Layered Reality and helping to put Elvis back in the building. We are tasked with bringing Elvis back digitally by collecting and ingesting images and film archive clips to train AI models on Elvis's face so we can recreate famous Elvis live performances. The Mill's outstanding creative and tech talent will once again push the boundaries of what is possible, to deliver an extraordinary, authentic and thrilling theatrical event.
In January this year Layered Reality announced they had secured the global licensing rights to create Elvis Evolution' from the owners of Elvis' estate Authentic Brands Group. The immersive experience will bring the global musical icon back through the power of AI, augmented reality, live theatre and multi-sensory effects in a celebration of his life and legacy. Tickets go on sale later this year and Elvis Evolution' is due to open in Spring 2025.
Andrew McGuinness, Founder and CEO of Layered Reality comments
Securing the best talent and partners is crucial for us to deliver outstanding immersive experiences. The Mill has an unrivaled pedigree in creating extraordinary digital effects spanning back to one of the earliest examples of icon replacement which won them a BAFTA for their work on Gladiator. They are at the forefront of utilising new technologies for creative innovative entertainment and we are delighted to have secured their partnership. Their support, and our talented new in-house team, means we are confident of delivering a superlative immersive experience for Elvis fans everywhere.
Layered Reality is the creator of London's longest running and most highly rated immersive experiences, with Jeff Wayne's The War of the Worlds celebrating its fifth year and being placed in the top 10% of attractions globally by TripAdvisor reviewers. They also have a pipeline of global IP's which will be announced over the coming months.
PRESS CONTACT
madalyn@deft-productions.com
pr.layeredreality@deft-productions.com
NOTES TO EDITORS
Layered Reality
Layered Reality's multi-award-winning experience Jeff Wayne's The War of the Worlds: The Immersive Experience, has over 10,000 five-star customer reviews, and has won Tripadvisor's Travellers choice, ranking top 10% of all attractions globally. In addition, it is London's no. 1 immersive night out and top rated 5/5 on Tripadvisor. Other experiences by Layered Reality include the highly successful The Gunpowder Plot https://gunpowderimmersive.com, currently running in London, and ELVIS EVOLUTION https://elvis.layeredreality.com/, a new immersive experience celebrating the world's biggest star of stage and screen, launching in 2025. For more information about Layered Reality, visit https://www.layeredreality.com/
Layered Reality (www.layeredreality.com), the UK's leading immersive experience specialist, has secured the global rights to celebrate Elvis Presley in a digital form. The rights provide Layered Reality with global exclusivity for the creation of immersive experiences based upon Presley's life story and music. *The global rights were secured from Authentic Brands Group (Authentic) (https://corporate.authentic.com/) who obtained ownership of the rights to ELVIS ' estate in November 2013.
About The Mill
We create and deliver world-class content & visual experiences. We do this by leveraging creative technology to deliver famous, trail blazing work, across any screen, app, theatrical, art, ri
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Witbe brings its AI-native testing and monitoring infrastructure to Amsterdam: demonstrations on real devices, a peer-reviewed technical paper in the conference...
23/07/2026
Quickplay, Caretta Research, Evergent, and Yospace have announced that the renowned IBC Pride Happy Hour will once again bring the vibe and fun back to IBC on F...
23/07/2026
At IBC2026, Interra Systems will present this year's focus: operational AI at scale for QC, monitoring, and captioning workflows. The industry has moved pas...
23/07/2026
Illusionfx is finally coming!
Alex Perea July 23, 2026
0 Comments
The new website is now live to mark the occasion.
Since the last update, feedback h...
23/07/2026
Evergent (5.A86) will showcase its Agentic Revenue Orchestration Platform for streaming services, sports leagues, pay-TV operators at IBC2026 (RAI Amsterdam, 11...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
David Dvir, 2D founder (left), Sundeep Reddy (center), and Jean-Marc Bouchut (right), both of Zeiss...
23/07/2026
Screen Australia announces new national documentary accelerator program 23 July 2026
Screen Australia has today announced the Above the Line Documentary Accel...
23/07/2026
RT Commercial has today announced Centra as the official food partner once again of The Traitors Ireland, coming to RT One and RT Player later this year.
Ce...
23/07/2026
RT Commercial today announced Honda as sponsor of Today with David McCullagh RT Radio 1, weekdays 9am 11am.
Broadcasting directly after Morning Ireland in ...
23/07/2026
RT News is pleased to announce Barry Gallagher has been assigned as the new journalist covering news from Cork, Kerry and the wider Southern region
Working al...
23/07/2026
Lock in and load up the cloud. GFN Thursday brings fresh updates and new adventu...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
Technicolor Group's The Mill will first be tasked to create the most realistic & authentic Elvis using AI under Layered Reality Studio head Simon Reveley.
