
Virtual Production Studios feature Robe posted: 24/09/2020
Thomas Giegerich is someone who likes to keep ahead of the game!
Thomas Giegrich and his team at bright! studios, based in Frankfurt, Germany, were already planning to add a new extended reality' division to their visual design and services business at some point during 2020, which was in anticipation of it being more widely adopted - in particular - by television productions and video projects. The team at bright! studios were already working with real-time tracking and real-time rendering software like Unreal Engine and Notch as part of their creative workflow, as well as running a busy show and events equipment rental company from the same premises, so combining these skills into a new product was a logical step.
Furthermore, with the launch of the xR services department in mind, they had already built a small production studio and produced some demonstration reels in January 2020.
So, when the Coronavirus pandemic spread around the globe, all these plans were rapidly accelerated as they fast-forwarded their timeline from 12 months to 12 days!
In that time, the first iteration of a fully functional streaming xR studio started receiving bookings almost immediately as live events were shutting down worldwide.
More space was cleared in the warehouse by moving some of the events kit into exterior storage and the bright! Virtual Production Studio was born.
More space was cleared in the warehouse by moving some of the events kit into exterior storage and the bright! Virtual Production Studio was born.
The initial studio set up includes Robe ESPRITE LED profiles and Spiider LED wash beams for front and overhead lighting, with some LEDBeam 150s for back light.
The studio area is equipped with a 7 x 4m 2.8 mm LED backwall and a 7 x 3m LED floor with 6 mm pixel pitch. Another 12 square meters of the 6mm screen panels are flown at the front and sides of the space serving as the basic general lighting sources.
Moving lights are positioned on a ceiling grid above, poking through the gaps in the side LED panels, carefully positioned, and used to create excellent key lighting, effects, and shadowing.
The idea is to make the immersive environment perfect for camera - for the material that is still being filmed - and balanced to the simulated elements that will also be happening, so front and back illumination has to be meticulously matched for softness and reflections ensuring that any virtual shadows will match those in the real world and vice versa.
Moving lights can also help make objects and pop out from the augmented world and background elements
Thomas has found that the ESPRITES are ideal for creating these specific conditions that look great in both the real and augmented worlds with their LED light engine and natural looking whites.
The output from the fixtures contrasts and complements the shimmering ambience coming from the LED screens.
We are still doing a lot of research with this project, explained Thomas, highlighting that the studio, the lighting and the way it will work was - understandably - experimental for the first months as different clients booked it for a variety of events, streaming shows and recordings and everyone learned about the idiosyncrasies that blur the line between real and virtual worlds.
While we were considering the concept for some time, when it then came together so quickly, some fluidity was inevitable we all had so much to learn! Now we are settling into to some standard routines and practices and still constantly trying out new ideas.
Thomas also reckons that Robe's T1 wash fixtures - either the T1 PC or T1 Fresnel - would be great back lighting fixtures for the studio and for AR generally, although currently they are not using these.
The lighting console is a grandMA3 and they use a Black Magic Design URSA camera system equipped with a Stype tracking camera. All the 3D tracking data is handled by a Stage Precision system.
The bright! Virtual Production Studio has been busy since its launch and clients have included some high-end corporate brands plus several others wanting to create product presentations, conferences, seminars, and live streams.
As they are seeing increasing demand for virtual production services, the team at bright! are planning to increase the size of the studio to 240 sqm with a much larger LED setup within the next month.
Thomas sees a healthy future for virtual production and is very excited to be embroiled in this field and the prospect of what it will allow in terms of creativity.
It will certainly dramatically alter the way set and visual designers are able to work and it will also have a cost advantage to TV and video productions wanting to bring higher production values to their broadcasts and footage, he concludes.
For performers and choreographers, it will also open many new avenues, and bright! studios is a name we are sure to be hearing a lot more in the future!
Ends.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
16/10/2026
The launch of the autumn programming schedules on traditional TV channels translated into a noticeable increase in total video viewership. Poles spent an averag...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Globecast, a leading provider of media integration and managed services for the sports broadcast industry, will showcase the latest developments in Content Exch...
16/10/2026
Boston Conservatory Wind Ensemble Presents America at 250 The free event, taking place at Samuel Adams Park at Faneuil Hall, features a program of inspiring A...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
ON Creative Visual Tech Provider has completed the audiovisual design and integration for Nubank Arte Lab, Brazil's largest permanent immersive art space. T...
16/10/2026
Beam Dynamics has appointed Brian Mauger as Regional Sales Manager, North America, strengthening its commercial team as the company expands across media, broadc...
16/10/2026
Secret Weapon Post Uses DaVinci Resolve Studio for Gregg Araki Films
Brie Clayton October 15, 2026
0 Comments
Remote post house delivers I Want Your ...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
The Stand that started it all in a matched pair of the industry-trusted C-Stands The 2-Pack provides both in a choice of chrome or black finish...
16/10/2026
New lineup brings professional rigging, lens support, power, and mounting flexibility to Sony's compact cinema camera
Wooden Camera today announced a new p...
16/10/2026
Cinematographer John Matysiak ( Old Henry, Winning Time, Big George Foreman ) brings a vivid breathlessness to the near-wordless film Motor City. An actio...
16/10/2026
Next Jazz Legacy Celebrates Five Years of Mentorship and Impact Across the Jazz ...
16/10/2026
Nominations Announcement - RT Radio 1 Folk Awards
Celebrating the very best in folk music in Ireland from the past year
Awards event LIVE in Vicar Street and...
16/10/2026
RT has today announced that MaeBee, a brand-new animated series, will premiere ...
15/10/2026
E! and USA Sports will air Live from the Orange Carpet: WNBA Finals, a one-hour live special hosted by Lilly Singh, on Monday, October 19 at 6 p.m. ET / 3 p.m. ...
15/10/2026
Eutelsat has renewed its partnership with Antik Sat, the direct-to-home (DTH) television platform operated by Antik Telecom, and A1, a communications provider i...
15/10/2026
FOR-A America continues to expand its product portfolio in new directions, moves which are also giving the company more stickiness when it comes to a North Amer...
15/10/2026
Cerberus Tech has introduced Livelink Studio, an integrated cloud production and master control environment that provides redundant live production engines on d...
15/10/2026
USSI Global has promoted Amanda Flynn to Chief Operating Officer (COO). Flynn, who has served as Chief Revenue Officer (CRO) since March 2024, will focus on exp...
15/10/2026
DAZN and Titan World Series have extended their partnership for the coming seasons, with the aim of bringing Titan events free-to-view to audiences worldwide. T...
15/10/2026
Sony Electronics has introduced the ECM-W5 wireless microphone system for video creators, which pairs two transmitters with one receiver. It transmits over a li...
15/10/2026
Perfect Game has extended its partnership with Turtlebox as the Official Bluetoo...
15/10/2026
Eden Project, the UK-based visitor attraction, social enterprise, and educational charity, is using the LiveU EcoSystem to produce and deliver its new Eden Proj...
15/10/2026
HuskerVision, the video production and multimedia operation for University of Nebraska Athletics, has deployed Grass Valley K-Frame production switchers and LDX...
15/10/2026
ESPN has launched ESPN JV (Junior Varsity), a YouTube channel aimed at introducing young audiences to sports through family-friendly content. The channel featur...
15/10/2026
SMAC Entertainment, Creative Artists Agency (CAA), and EverWonder Studio have la...
15/10/2026
The Farmers Insurance Skins Game will return to Prime Video globally on Black Fr...
15/10/2026
Netflix will exclusively broadcast every match of the FIFA World Cup 2030 in Spain and Andorra. The tournament marks the 100th anniversary of the World Cup and ...
15/10/2026
Production elements for the ALCS include Nucleus cameras, Proton cameras, UmpCam...
15/10/2026
MultiDyne Video & Fiber Optic Systems has introduced complete fiber camera kits built around its SilverBack Series for integrating digital cinema cameras into l...
15/10/2026
DIRECTV has launched Build Your Own Multiview, a feature that lets fans select up to four eligible channels to watch together on one screen. Beginning Oct. 13, ...
15/10/2026
ICAT Logistics has named Jonathan Stein Global Vice President of Sports and Live...
15/10/2026
The LA Clippers have announced their local television plan for the 2026-27 season. ClipperVision, which takes over from FanDuel Sports Network SoCal, will broad...
15/10/2026
Latest AUv3 plug-in announced
Fred Anton Corvest's latest AUv3 plug-in has arrived, kitting iPad, iPhone, macOS and Apple Vision Pro users out with a po...
15/10/2026
A new take on tape-stop effects
The latest plug-in from Cableguys offers an interesting new take on the classic tape-stop effect, and also promises to make ...
15/10/2026
Combines four independent processing blocks
RYK Modular have just introduced a new Eurorack module which houses a set of four effects blocks that can be com...
15/10/2026
2.6 Seconds: Death in the Outback
15 October, 2026
Media releases
You remember the headlines. Now see the story behind them.
The must-watch four-part do...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...