Sony Pixel Power calrec Sony

Virtual Production Studios feature Robe

24/09/2020

Virtual Production Studios feature Robe posted: 24/09/2020

Thomas Giegerich is someone who likes to keep ahead of the game!

Thomas Giegrich and his team at bright! studios, based in Frankfurt, Germany, were already planning to add a new extended reality' division to their visual design and services business at some point during 2020, which was in anticipation of it being more widely adopted - in particular - by television productions and video projects. The team at bright! studios were already working with real-time tracking and real-time rendering software like Unreal Engine and Notch as part of their creative workflow, as well as running a busy show and events equipment rental company from the same premises, so combining these skills into a new product was a logical step.

Furthermore, with the launch of the xR services department in mind, they had already built a small production studio and produced some demonstration reels in January 2020.

So, when the Coronavirus pandemic spread around the globe, all these plans were rapidly accelerated as they fast-forwarded their timeline from 12 months to 12 days!

In that time, the first iteration of a fully functional streaming xR studio started receiving bookings almost immediately as live events were shutting down worldwide.

More space was cleared in the warehouse by moving some of the events kit into exterior storage and the bright! Virtual Production Studio was born.

More space was cleared in the warehouse by moving some of the events kit into exterior storage and the bright! Virtual Production Studio was born.

The initial studio set up includes Robe ESPRITE LED profiles and Spiider LED wash beams for front and overhead lighting, with some LEDBeam 150s for back light.

The studio area is equipped with a 7 x 4m 2.8 mm LED backwall and a 7 x 3m LED floor with 6 mm pixel pitch. Another 12 square meters of the 6mm screen panels are flown at the front and sides of the space serving as the basic general lighting sources.

Moving lights are positioned on a ceiling grid above, poking through the gaps in the side LED panels, carefully positioned, and used to create excellent key lighting, effects, and shadowing.

The idea is to make the immersive environment perfect for camera - for the material that is still being filmed - and balanced to the simulated elements that will also be happening, so front and back illumination has to be meticulously matched for softness and reflections ensuring that any virtual shadows will match those in the real world and vice versa.

Moving lights can also help make objects and pop out from the augmented world and background elements

Thomas has found that the ESPRITES are ideal for creating these specific conditions that look great in both the real and augmented worlds with their LED light engine and natural looking whites.

The output from the fixtures contrasts and complements the shimmering ambience coming from the LED screens.

We are still doing a lot of research with this project, explained Thomas, highlighting that the studio, the lighting and the way it will work was - understandably - experimental for the first months as different clients booked it for a variety of events, streaming shows and recordings and everyone learned about the idiosyncrasies that blur the line between real and virtual worlds.

While we were considering the concept for some time, when it then came together so quickly, some fluidity was inevitable we all had so much to learn! Now we are settling into to some standard routines and practices and still constantly trying out new ideas.

Thomas also reckons that Robe's T1 wash fixtures - either the T1 PC or T1 Fresnel - would be great back lighting fixtures for the studio and for AR generally, although currently they are not using these.

The lighting console is a grandMA3 and they use a Black Magic Design URSA camera system equipped with a Stype tracking camera. All the 3D tracking data is handled by a Stage Precision system.

The bright! Virtual Production Studio has been busy since its launch and clients have included some high-end corporate brands plus several others wanting to create product presentations, conferences, seminars, and live streams.

As they are seeing increasing demand for virtual production services, the team at bright! are planning to increase the size of the studio to 240 sqm with a much larger LED setup within the next month.

Thomas sees a healthy future for virtual production and is very excited to be embroiled in this field and the prospect of what it will allow in terms of creativity.

It will certainly dramatically alter the way set and visual designers are able to work and it will also have a cost advantage to TV and video productions wanting to bring higher production values to their broadcasts and footage, he concludes.

For performers and choreographers, it will also open many new avenues, and bright! studios is a name we are sure to be hearing a lot more in the future!

Ends.
LINK: https://www.live-production.tv/news/products/virtual-production-studio...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

29/04/2026

Paramount Will be 49.5% Foreign Owned After WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

29/04/2026

NAB Show 2026: AI, Vertical and BPS Dominate Broadcasters' Discussions

Share Copy link Facebook X Linkedin Bluesky Email...

29/04/2026

IAB Tech Lab Announces New OpenRTB Attributes

Share Copy link Facebook X Linkedin Bluesky Email...

29/04/2026

April 28, 2026

Jin-Quan Yu elected to the National Academy of Sciences Yu is recognized for his pioneering work in synthetic organic chemistry. April 28, 2026 LA JOLLA, CA S...

28/04/2026

Sound for the NFL Draft Show Balances Often Conflicting Goals

The audio team for the entertainment event must blend speech intelligibility with full-range music reproduction while considering the broadcast Last week's...

28/04/2026

Pac-12 Releases New Primary Mark Ahead of 2026-27 Season

The Pac-12 Conference has released an updated primary mark and logo as the starting point of the new league's brand identity. The mark was soft-launched acr...

28/04/2026

DP World Tour to Become First Professional Sports Organization to Use Amazon Leo Satellite Connectivity

The DP World Tour and Amazon Leo have signed an agreement making Amazon's lo...

28/04/2026

Pixellot and HELIOS Announce Automated Hockey Shift Video Integration

Pixellot and HELIOS have announced an integration that automatically converts full-game hockey video into individualized shift videos for each athlete, without ...

28/04/2026

Daktronics Installs New LED Video Display at Asheville Tourists Ballpark

Daktronics has partnered with the Asheville Tourists to manufacture and install a new LED video display. The installation was completed in late 2025 and is now ...

28/04/2026

Eutelsat and PCTV Renew Long-Term Video Distribution Partnership in Mexico

Eutelsat has announced the renewal of its partnership with PCTV, a content aggregation and distribution company in Mexico and part of Megacable Holdings, for co...

28/04/2026

Gary SouthShore RailCats Install New Daktronics LED Display at U.S. Steel Yard

Daktronics has partnered with the Gary SouthShore RailCats to install a new LED video display at U.S. Steel Yard, replacing the previous Daktronics display inst...

28/04/2026

Telos Alliance and College Radio Foundation Award Omnia.11 Processor to Wright State Universitys WWSU-FM

Telos Alliance and the College Radio Foundation have announced that WWSU-FM of W...

28/04/2026

Inside the Mix: A1s Florian Brown and James Deason on Golfs Biggest Broadcasts

Golf viewership is growing. The 2025 Ryder Cup drew five million viewers in the UK, a 45% increase over the 2023 event. The US Open was the most streamed golf e...

28/04/2026

The CW Network Acquires Exclusive Broadcast Rights to WWE NXT Premium Live Events

The CW Network and WWE, part of TKO Group Holdings (NYSE: TKO), have announced t...

28/04/2026

NAB 2026: AIMS Wins NAB Show 2026 Product of the Year Award for IPMX

The Alliance for IP Media Solutions (AIMS) has announced that the Internet Protocol Media Experience (IPMX) suite of standards and specifications has been named...

28/04/2026

NAB 2026 SportsTechBuzz in Review: A Look Back at the Big News From 150+ Companies in Vegas

The 2026 NAB Show is in the books and the show once again served up a cavalcade ...

28/04/2026

Gray Media, RAJ Sports Launch New Womens Sports RSN in Portland - Rose City SportsNet

Gray Media and RAJ Sports have announced Rose City SportsNet (RCSN), a new netwo...

28/04/2026

Spotify Reports First Quarter 2026 Earnings

Today, we announced our First Quarter 2026 earnings, starting the Year of Raising Ambition with strong momentum across the business and continued innovation acr...

28/04/2026

Spotify rapporterar resultat fr frsta kvartalet 2026

I dag presenterade vi v rt resultat f r det f rsta kvartalet 2026. Vi inleder ret med starkt momentum i hela verksamheten och fortsatt innovation p plattforme...

28/04/2026

Mojave introduce the MA-C vocal mic

New handheld promises studio performance for the stage Mojave have just introduced a new live-focused handheld vocal mic created by award-winning designer D...

28/04/2026

VSTOPIA announce Dynamic Split Module for Ableton

Max for Live device offers AI-powered stem separation Dynamic Split Module (DSM) is a new Max for Live device created by Ostin Solo, a developer and musican...

28/04/2026

Focusrite unveil the ISA C8X

First interface equipped with ISA preamps Focusrite have just announced the launch of a new high-end audio interface that features a pair of their legendary...

28/04/2026

Nielsen and Triton Digital Collaborate to Bring Greater Visibility to Podcast Audiences in Nielsen's Media Impact Tool

Triton Digital's Podcast Metrics Demos+ Data Integration Enables Comprehensi...

28/04/2026

Paramount Skydance Will be 49.5% Foreign Owned After WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

KEET PBS Deploys PMVG TechBundle Services To Modernize Operations

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

TAG Video Systems Lens Wins Industry Awards for Cutting T...

TAG Video Systems, the leading IP-native Realtime Media Platform, today announced that Lens, its visual service health interface for broadcast operations, recei...

28/04/2026

AIMS Wins NAB Show 2026 Product of the Year Award for IPM...

Open AV-over-IP Standard Recognized in IT Networking/Infrastructure and Security Category The Alliance for IP Media Solutions (AIMS) today announced that the ...

28/04/2026

VFX History: Slit Scan

VFX History: Slit Scan Graham Quince April 28, 2026 0 Comments How did 2001: A Space Odyssey, Star Wars, Doctor Who and Star Trek: The Next Generation...

28/04/2026

These DaVinci Resolve Effects Will Make You a More Creative Colorist

These DaVinci Resolve Effects Will Make You a More Creative Colorist Kasia Jarco April 28, 2026 0 Comments Creativity in color grading is not about ha...

28/04/2026

A Simple Introduction to Cavalry: Indexed Circle

A Simple Introduction to Cavalry: Indexed Circle Simon Ubsdell April 28, 2026 0 Comments In this new introductory tutorial for Cavalry we're going...

28/04/2026

Rise Upskill - Applications Now Open for Free Global Trai...

Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce a new global training programme...

28/04/2026

Clear Com Announces New Roles for Brian Grahn and Ben Tur...

Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live, expanding their ...

28/04/2026

LiveU Steps into the Future at MPTS 2026 with the Introdu...

LiveU is inviting MPTS visitors to step into the companys new Q Era on Stand D32, at The Grand Hall, Olympia, London (May 13-14). The company will showcase its ...

28/04/2026

IBC launches 2026 Innovation Awards to spotlight real-wor...

IBC today announces the launch of the IBC2026 Innovation Awards, with nominations now open for projects, programmes and initiatives that exemplify breakthrough ...

28/04/2026

WNBA to Stream All Preseason Games for Free

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

Nexstar Media Charitable Foundation Sets 30 Days of Giving'

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

Sinclair's Chief Compliance Officer Jeff Lewis to Retire

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

Nielsen Introduces Predictive Sales Lift' Tool

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

Sencore's VB440 Monitoring, Analysis Tool Debuts at NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

Pinterest Makes a Major Push into CTV Advertising

Share Copy link Facebook X Linkedin Bluesky Email...

28/04/2026

Introducing Nx 3-Strip v2 - A Physics-Based Technicolor Reconstruction for DaVinci Resolve

Introducing Nx 3-Strip v2 - A Physics-Based Technicolor Reconstruction for DaVin...

28/04/2026

Tribeca Festival Marks 25 Years With Star-Studded Talks, Reunions & Retrospectives

April 28th, 2026 Press Materials Available Here TRIBECA FESTIVAL MARKS 25 YEAR...

28/04/2026

Sky Documentaries announces Savage Mountain, the controversial true story behind Kristin Harilas record-breaking 14 Peaks climb

In 2023, Norwegian climber Kristin Harila set out to break a mountaineering reco...

28/04/2026

LinkedIn Top Companies 2026: Where Career Growth Is...

LinkedIn Top Companies 2026: Where Career Growth Is Happening Now Published on Apr 28, 2026 Categories: Data and insights LinkedIn Corporate Communication...