
Virtual Production Studios feature Robe posted: 24/09/2020
Thomas Giegerich is someone who likes to keep ahead of the game!
Thomas Giegrich and his team at bright! studios, based in Frankfurt, Germany, were already planning to add a new extended reality' division to their visual design and services business at some point during 2020, which was in anticipation of it being more widely adopted - in particular - by television productions and video projects. The team at bright! studios were already working with real-time tracking and real-time rendering software like Unreal Engine and Notch as part of their creative workflow, as well as running a busy show and events equipment rental company from the same premises, so combining these skills into a new product was a logical step.
Furthermore, with the launch of the xR services department in mind, they had already built a small production studio and produced some demonstration reels in January 2020.
So, when the Coronavirus pandemic spread around the globe, all these plans were rapidly accelerated as they fast-forwarded their timeline from 12 months to 12 days!
In that time, the first iteration of a fully functional streaming xR studio started receiving bookings almost immediately as live events were shutting down worldwide.
More space was cleared in the warehouse by moving some of the events kit into exterior storage and the bright! Virtual Production Studio was born.
More space was cleared in the warehouse by moving some of the events kit into exterior storage and the bright! Virtual Production Studio was born.
The initial studio set up includes Robe ESPRITE LED profiles and Spiider LED wash beams for front and overhead lighting, with some LEDBeam 150s for back light.
The studio area is equipped with a 7 x 4m 2.8 mm LED backwall and a 7 x 3m LED floor with 6 mm pixel pitch. Another 12 square meters of the 6mm screen panels are flown at the front and sides of the space serving as the basic general lighting sources.
Moving lights are positioned on a ceiling grid above, poking through the gaps in the side LED panels, carefully positioned, and used to create excellent key lighting, effects, and shadowing.
The idea is to make the immersive environment perfect for camera - for the material that is still being filmed - and balanced to the simulated elements that will also be happening, so front and back illumination has to be meticulously matched for softness and reflections ensuring that any virtual shadows will match those in the real world and vice versa.
Moving lights can also help make objects and pop out from the augmented world and background elements
Thomas has found that the ESPRITES are ideal for creating these specific conditions that look great in both the real and augmented worlds with their LED light engine and natural looking whites.
The output from the fixtures contrasts and complements the shimmering ambience coming from the LED screens.
We are still doing a lot of research with this project, explained Thomas, highlighting that the studio, the lighting and the way it will work was - understandably - experimental for the first months as different clients booked it for a variety of events, streaming shows and recordings and everyone learned about the idiosyncrasies that blur the line between real and virtual worlds.
While we were considering the concept for some time, when it then came together so quickly, some fluidity was inevitable we all had so much to learn! Now we are settling into to some standard routines and practices and still constantly trying out new ideas.
Thomas also reckons that Robe's T1 wash fixtures - either the T1 PC or T1 Fresnel - would be great back lighting fixtures for the studio and for AR generally, although currently they are not using these.
The lighting console is a grandMA3 and they use a Black Magic Design URSA camera system equipped with a Stype tracking camera. All the 3D tracking data is handled by a Stage Precision system.
The bright! Virtual Production Studio has been busy since its launch and clients have included some high-end corporate brands plus several others wanting to create product presentations, conferences, seminars, and live streams.
As they are seeing increasing demand for virtual production services, the team at bright! are planning to increase the size of the studio to 240 sqm with a much larger LED setup within the next month.
Thomas sees a healthy future for virtual production and is very excited to be embroiled in this field and the prospect of what it will allow in terms of creativity.
It will certainly dramatically alter the way set and visual designers are able to work and it will also have a cost advantage to TV and video productions wanting to bring higher production values to their broadcasts and footage, he concludes.
For performers and choreographers, it will also open many new avenues, and bright! studios is a name we are sure to be hearing a lot more in the future!
Ends.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
28/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
27/03/2026
Comcast Business deployed network infrastructure for the 2026 PLAYERS Championsh...
27/03/2026
Czech production company CS live has equipped its newest outside broadcast van w...
27/03/2026
Edith Cowan University (ECU) in Perth, Western Australia has developed new broad...
27/03/2026
Deltatre has announced that CEO Andrea Marini will step down after five years in...
27/03/2026
DAZN has announced plans to launch DAZN Inflight, a live sports service for airline and maritime passengers, slated for 2027. Aviv Giladi, President of DAZN Par...
27/03/2026
Grass Valley has announced the completion of a live production deployment with NVP, a European media company specializing in live sports production, for LALIGA ...
27/03/2026
The Masters and Prime Video will debut Inside Amen Corner, a dedicated feed that...
27/03/2026
ESPN and the World Series of Poker (WSOP) have reached a multi-year agreement to bring the WSOP Main Event back to ESPN platforms. Coverage will include a three...
27/03/2026
USSI Global has opened its Media Transport Solutions Lab on its Melbourne campus. The engineering center provides a platform-agnostic environment for testing al...
27/03/2026
From 14-camera coverage to official review from Variant Systems Group, Sellitto ...
27/03/2026
The United Football League (UFL) has named Sportable its Official Connected Ball and Player Tracking Partner. Sportable's connected football and wearable pl...
27/03/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
27/03/2026
The Atlanta Braves and FuboTV have announced a multiyear distribution agreement to carry BravesVision on Fubo's live TV streaming platform beginning Opening...
27/03/2026
Besides restructuring for Season 3, the league worked with FOX and ESPN over the...
27/03/2026
The Atlanta Braves open their 2026 MLB season tonight against the Kansas City Ro...
27/03/2026
With new teams and new venues to adapt to, the spring-football league's part...
27/03/2026
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
27/03/2026
New Classic, Amplitude & FlexRange units introduced
GIK Acoustics have just introduced a trio of new bass trap designs that bring improved low-end absorptio...
27/03/2026
Offers personalised Dolby Atmos headphone monitoring
Sonarworks have put their calibration expertise to work on a new mobile app that allows users to create...
27/03/2026
NITV to broadcast farewell to Rhoda Roberts AO with special coverage and week-lo...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Marshall Electronics Showcases New Feature-Rich CV320 and CV520 IP and 3G-SDI PO...
27/03/2026
Sony Electronics Inc. Elevates Professional Video Workflows with Powerful Update...
27/03/2026
GatesAir Extends AirWatch365 Managed Service with Edge Gateway Site Appliance
Brie Clayton March 27, 2026
0 Comments
NAB marks global launch of servic...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
At NAB Show 2026, Net Insight will showcase the next evolution of Nimbra Edge, its orchestration and control layer designed to manage live media services across...
27/03/2026
Harmonic (NASDAQ: HLIT) today announced powerful new innovations that further elevate the company's sports streaming solution. The advanced capabilities enh...
27/03/2026
Bitmovin, the leading provider of video streaming solutions, today announced significant new capabilities for Player Web X, its next-generation web video player...
27/03/2026
Riedel Communications today announced that Czech-based production company CS live has equipped its newest outside broadcast (OB) van with an integrated Riedel i...
27/03/2026
130 Industry Experts Confirmed as Show Celebrates its 10th Anniversary
MPTS, the UK's largest and most influential event for the media, production and tech...
27/03/2026
Grass Valley today announced the successful completion of a major live production deployment with NVP, a leading European media company specializing in live spo...
27/03/2026
Showcases resilient solutions for satellite-to-IP migration, REMI and hybrid live production
Appear ASA (Appear, OSE:APR), a global leader in live production t...
27/03/2026
San Francisco, California, March 2026 - Microsoft Ignite, a major annual conference hosted by Microsoft for developers, IT professionals, partners and business ...
27/03/2026
Clear-Com is proud to highlight its support for worship teams through professional communication solutions, with the deployment of its EQUIP wireless system a...
27/03/2026
Orban Collaborates with Sage on Virtualized EAS Technology Demo
Brie Clayton March 26, 2026
0 Comments
Sage Alerting Systems (SAS), in cooperation wit...
27/03/2026
Berklee Alums Bring GIANT to Broadway Brian and Dayna Lee BM '13 met and fell in love at Berklee, and now their production companys first Broadway debut i...
27/03/2026
RT Supporting the Arts
RT is Supporting 20 Arts and Cultural Events all over Ireland this April
RT is proud to support an exciting month of arts and cul...
27/03/2026
Average of 1.37 million viewers watched Irish World Cup heartbreak on RT 2
Over one million streams on RT Player
Highest number of streams for any single eve...