
Virtual Production Studios feature Robe posted: 24/09/2020
Thomas Giegerich is someone who likes to keep ahead of the game!
Thomas Giegrich and his team at bright! studios, based in Frankfurt, Germany, were already planning to add a new extended reality' division to their visual design and services business at some point during 2020, which was in anticipation of it being more widely adopted - in particular - by television productions and video projects. The team at bright! studios were already working with real-time tracking and real-time rendering software like Unreal Engine and Notch as part of their creative workflow, as well as running a busy show and events equipment rental company from the same premises, so combining these skills into a new product was a logical step.
Furthermore, with the launch of the xR services department in mind, they had already built a small production studio and produced some demonstration reels in January 2020.
So, when the Coronavirus pandemic spread around the globe, all these plans were rapidly accelerated as they fast-forwarded their timeline from 12 months to 12 days!
In that time, the first iteration of a fully functional streaming xR studio started receiving bookings almost immediately as live events were shutting down worldwide.
More space was cleared in the warehouse by moving some of the events kit into exterior storage and the bright! Virtual Production Studio was born.
More space was cleared in the warehouse by moving some of the events kit into exterior storage and the bright! Virtual Production Studio was born.
The initial studio set up includes Robe ESPRITE LED profiles and Spiider LED wash beams for front and overhead lighting, with some LEDBeam 150s for back light.
The studio area is equipped with a 7 x 4m 2.8 mm LED backwall and a 7 x 3m LED floor with 6 mm pixel pitch. Another 12 square meters of the 6mm screen panels are flown at the front and sides of the space serving as the basic general lighting sources.
Moving lights are positioned on a ceiling grid above, poking through the gaps in the side LED panels, carefully positioned, and used to create excellent key lighting, effects, and shadowing.
The idea is to make the immersive environment perfect for camera - for the material that is still being filmed - and balanced to the simulated elements that will also be happening, so front and back illumination has to be meticulously matched for softness and reflections ensuring that any virtual shadows will match those in the real world and vice versa.
Moving lights can also help make objects and pop out from the augmented world and background elements
Thomas has found that the ESPRITES are ideal for creating these specific conditions that look great in both the real and augmented worlds with their LED light engine and natural looking whites.
The output from the fixtures contrasts and complements the shimmering ambience coming from the LED screens.
We are still doing a lot of research with this project, explained Thomas, highlighting that the studio, the lighting and the way it will work was - understandably - experimental for the first months as different clients booked it for a variety of events, streaming shows and recordings and everyone learned about the idiosyncrasies that blur the line between real and virtual worlds.
While we were considering the concept for some time, when it then came together so quickly, some fluidity was inevitable we all had so much to learn! Now we are settling into to some standard routines and practices and still constantly trying out new ideas.
Thomas also reckons that Robe's T1 wash fixtures - either the T1 PC or T1 Fresnel - would be great back lighting fixtures for the studio and for AR generally, although currently they are not using these.
The lighting console is a grandMA3 and they use a Black Magic Design URSA camera system equipped with a Stype tracking camera. All the 3D tracking data is handled by a Stage Precision system.
The bright! Virtual Production Studio has been busy since its launch and clients have included some high-end corporate brands plus several others wanting to create product presentations, conferences, seminars, and live streams.
As they are seeing increasing demand for virtual production services, the team at bright! are planning to increase the size of the studio to 240 sqm with a much larger LED setup within the next month.
Thomas sees a healthy future for virtual production and is very excited to be embroiled in this field and the prospect of what it will allow in terms of creativity.
It will certainly dramatically alter the way set and visual designers are able to work and it will also have a cost advantage to TV and video productions wanting to bring higher production values to their broadcasts and footage, he concludes.
For performers and choreographers, it will also open many new avenues, and bright! studios is a name we are sure to be hearing a lot more in the future!
Ends.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
As sports media organization continue to seek out new ways to streamline their p...
01/04/2026
The SVG GFX Forum hit New York City earlier this month for a day packed with sessions focused on the creative strategy and technology behind today's cutting...
01/04/2026
This year, Spotify celebrates the five-year anniversary of EQUAL, our global pro...
01/04/2026
Analogue-style tape splicing in the digital domain
In this era of digital recording and multiple layers of Undo, it seems that the fading art of tape splici...
01/04/2026
Latest release introduces new Orbita Engine
Zero G's latest release marks the start of a new series of libraries, as well as introducing an all-new engi...
01/04/2026
Until now, one format has largely been left behind
Warm Audio's extensive product range includes modern-day recreations of all manner of sought-after s...
01/04/2026
A piano with glass vessels for strings!
The Crow Hill Company's recently released Gong Piano offered a refreshing new take on piano libraries, harnessin...
01/04/2026
Remote Streaming Studio Condenser
Aim Audio have just revealed their latest creation, the ESSENCE RS Remote Streaming Studio Condenser, which becomes the wo...
01/04/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/04/2026
Bilbao, April 1st, 2026 - AgileTV, a leading provider of end-to-end TV technolog...
01/04/2026
Green Hippo is excited to announce the launch of its new Hippotizer Media Server training courses at Pixel Academy, a purpose built AV learning hub combining ha...
01/04/2026
TAG Video Systems, a global leader in IP-native broadcast monitoring, multiviewing, and quality control, today announced a collaboration with Oracle Cloud Infra...
01/04/2026
Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at the Caesars Superdome in New Orleans, wher...
01/04/2026
AgileTV, a leading provider of end-to-end TV technology solutions, has deployed next , the new IPTV platform of the Austrian telco LIWEST, marking the first st...
01/04/2026
LTN, a leader in fully managed IP video transport, and Ateme, a global leader in video compression and delivery solutions, today announced a collaboration integ...
01/04/2026
Adobe Unveils Powerful New Innovations for Creative Pros in Adobe Illustrator
Deepa Subramaniam April 1, 2026
0 Comments
I'm excited to share that...
01/04/2026
Boland Communications Introduces QD4K315HDR10 QD-OLED Series Monitors for Live P...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Mediagenix Showcases Semantic Intelligence-Powered Title Management, Schedule Op...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Victoria Mon t Brings the Multi-Hyphenate Mindset to Career Jam 2026 The Grammy-winning singer, songwriter, and producer shared how versatility and self-inves...
01/04/2026
UKTV today announces that Jonathan Newman has formally stepped into the role of ...
01/04/2026
A New Season of Expression: Save 30% On Ivory 3There are moments in music when everything changes-when new ideas break through and redefine what's possible....
01/04/2026
Wuppertal April 1, 2026
Binghamton University Strengthens Student Run Producti...
01/04/2026
Back to All News
A Demon Falls for a Human in Long Vacation: Netflix Greenlight...
01/04/2026
Back to All News
All WWE Is Now Live Only on Netflix in Italy
Entertainment
01 April 2026
GlobalItaly
Link copied to clipboard
ALL WWE IS NOW LIVE
ON NET...
01/04/2026
Harmonic's Media Processing Solutions Maximize Bandwidth Efficiency for Terrestrial Broadcast Delivery SAN JOSE, Calif. - April 1, 2026 - Harmonic (NASDAQ: ...
01/04/2026
Rugby fans won't miss a moment of the action this spring, with full Women...
01/04/2026
T Bluey ag teacht go RT ! Beginning on Monday 6 April 2026, Bluey will be available as Gaeilge on RT KIDSjr and RT Player. Children will be able to connect w...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
31/03/2026
MeyerPro delivered the LED production for the Microsoft Ignite 2025 keynote at Chase Center in San Francisco, using more than 2,700 ROE Visual panels across mul...
31/03/2026
The Media Coding Industry Forum (MC-IF) is expanding membership outreach in 2026...
31/03/2026
ViewLift and MyOutdoorTV (MOTV) have announced the launch of ViewLift Conversational AI Search on the MyOutdoorTV platform. The feature enables natural language...
31/03/2026
The Atlanta Braves and Gray Media have announced a multi-year agreement to simul...
31/03/2026
Gravity Media has delivered broadcast services for TAB Golden Slipper Day at Rosehill Gardens on March 21 and will now cover The Star Championships at Royal Ran...
31/03/2026
Synamedia has announced that Mileto Tecnologia, a Brazilian pay-TV operator, has selected the Synamedia Go platform for its OTT expansion. Mileto is also deploy...
31/03/2026
KMH Integration will attend NAB Show in Las Vegas with a focus on what the company calls AV Casting - an approach built on the idea that professional AV and bro...
31/03/2026
Prime Video will carry live coverage of the first and second rounds of the 2026 Masters Tournament, beginning at 1:00 p.m. ET on Thursday, April 9 and Friday, A...
31/03/2026
The NHL and its U.S. and Canadian broadcast partners have announced a collaborat...
31/03/2026
Daktronics has partnered with Wake Forest to manufacture and install a new end z...
31/03/2026
The National Football League has announced that Las Vegas will host Super Bowl LXIII in 2029 at Allegiant Stadium. The announcement was made at the NFL Annual M...
31/03/2026
The NFL has announced a partnership with TMRW Sports to develop and operate a professional flag football league for women and men. The league will launch with i...