Sony Pixel Power calrec Sony

Virtual Production Studios feature Robe

24/09/2020

Virtual Production Studios feature Robe posted: 24/09/2020

Thomas Giegerich is someone who likes to keep ahead of the game!

Thomas Giegrich and his team at bright! studios, based in Frankfurt, Germany, were already planning to add a new extended reality' division to their visual design and services business at some point during 2020, which was in anticipation of it being more widely adopted - in particular - by television productions and video projects. The team at bright! studios were already working with real-time tracking and real-time rendering software like Unreal Engine and Notch as part of their creative workflow, as well as running a busy show and events equipment rental company from the same premises, so combining these skills into a new product was a logical step.

Furthermore, with the launch of the xR services department in mind, they had already built a small production studio and produced some demonstration reels in January 2020.

So, when the Coronavirus pandemic spread around the globe, all these plans were rapidly accelerated as they fast-forwarded their timeline from 12 months to 12 days!

In that time, the first iteration of a fully functional streaming xR studio started receiving bookings almost immediately as live events were shutting down worldwide.

More space was cleared in the warehouse by moving some of the events kit into exterior storage and the bright! Virtual Production Studio was born.

More space was cleared in the warehouse by moving some of the events kit into exterior storage and the bright! Virtual Production Studio was born.

The initial studio set up includes Robe ESPRITE LED profiles and Spiider LED wash beams for front and overhead lighting, with some LEDBeam 150s for back light.

The studio area is equipped with a 7 x 4m 2.8 mm LED backwall and a 7 x 3m LED floor with 6 mm pixel pitch. Another 12 square meters of the 6mm screen panels are flown at the front and sides of the space serving as the basic general lighting sources.

Moving lights are positioned on a ceiling grid above, poking through the gaps in the side LED panels, carefully positioned, and used to create excellent key lighting, effects, and shadowing.

The idea is to make the immersive environment perfect for camera - for the material that is still being filmed - and balanced to the simulated elements that will also be happening, so front and back illumination has to be meticulously matched for softness and reflections ensuring that any virtual shadows will match those in the real world and vice versa.

Moving lights can also help make objects and pop out from the augmented world and background elements

Thomas has found that the ESPRITES are ideal for creating these specific conditions that look great in both the real and augmented worlds with their LED light engine and natural looking whites.

The output from the fixtures contrasts and complements the shimmering ambience coming from the LED screens.

We are still doing a lot of research with this project, explained Thomas, highlighting that the studio, the lighting and the way it will work was - understandably - experimental for the first months as different clients booked it for a variety of events, streaming shows and recordings and everyone learned about the idiosyncrasies that blur the line between real and virtual worlds.

While we were considering the concept for some time, when it then came together so quickly, some fluidity was inevitable we all had so much to learn! Now we are settling into to some standard routines and practices and still constantly trying out new ideas.

Thomas also reckons that Robe's T1 wash fixtures - either the T1 PC or T1 Fresnel - would be great back lighting fixtures for the studio and for AR generally, although currently they are not using these.

The lighting console is a grandMA3 and they use a Black Magic Design URSA camera system equipped with a Stype tracking camera. All the 3D tracking data is handled by a Stage Precision system.

The bright! Virtual Production Studio has been busy since its launch and clients have included some high-end corporate brands plus several others wanting to create product presentations, conferences, seminars, and live streams.

As they are seeing increasing demand for virtual production services, the team at bright! are planning to increase the size of the studio to 240 sqm with a much larger LED setup within the next month.

Thomas sees a healthy future for virtual production and is very excited to be embroiled in this field and the prospect of what it will allow in terms of creativity.

It will certainly dramatically alter the way set and visual designers are able to work and it will also have a cost advantage to TV and video productions wanting to bring higher production values to their broadcasts and footage, he concludes.

For performers and choreographers, it will also open many new avenues, and bright! studios is a name we are sure to be hearing a lot more in the future!

Ends.
LINK: https://www.live-production.tv/news/products/virtual-production-studio...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

04/05/2026

just:play pro 2026 and just:live pro 2026 are available to download!

just:play pro 2026 and just:live pro 2026 are available to download! More Details:At NAB 2026, ToolsOnAir showcased just:play pro 2026 and just:live pro 2026, ...

04/05/2026

just:in mac pro 2026 - The Next Level of Professional Recording on macOS

just:in mac pro 2026 - The Next Level of Professional Recording on macOS More Details:The headline innovation in just:in mac pro 2026 is the new Auto format si...

04/05/2026

SVG Sit-Down: NEP Americas Mike Werteen on How Great Tech, Better People Drive Success

Hardware is still an emphasis - Supershooter 11 is new, and REMI-based 65 is in ...

04/05/2026

Beyond 90 Minutes: How K League's Soccer Blueprint for Growth Has Lessons for Everyone

Head of International Business Development Min Joo Kim explores the league's...

04/05/2026

Audio-Technica ATND1061 and ATUC Discussion Systems Certified for Crestron Automate VX

Audio-Technica has announced that its ATND1061 ceiling array microphone and ATUC...

04/05/2026

Triple B Media Launches Bowling TV, a 24/7 FAST Channel Dedicated to Bowling

Triple B Media has launched Bowling TV, a free ad-supported television (FAST) channel dedicated to bowling. The channel is available on Prime Video, LG Channels...

04/05/2026

PlayMetrics Acquires SportsEngine from Versant

PlayMetrics, a provider of operations management software for youth sports organizations, has announced the completion of its acquisition of substantially all t...

04/05/2026

IHSE GmbH Appoints Dr. Thomas Niessen as CEO

IHSE GmbH has announced that Dr. Thomas Niessen has joined as CEO and Managing Director, effective May 1, 2026. He joins Frank Breitenfelder, who has served as ...

04/05/2026

PMY Group Deploys Optic Crowd Intelligence Platform at Australian Formula 1 Grand Prix

PMY Group deployed its AI-powered crowd intelligence platform, Optic, at the For...

04/05/2026

Behind The Mic: Stephen A. Smith and Skip Bayless to Reunite for First Take Episode; Donna Brothers Worked Final Kentucky Derby

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

04/05/2026

Spotify Brings Fashion and Podcasting Together With Mina Le and Mia Calabrese

Last week, guests gathered in New York City for On Air, In Style: An Evening with Spotify-a night of conversation, culture, and connection celebrating the inter...

04/05/2026

Avid introduce Pro Tools 2026.4

New music & post-production features added Avid's latest DAW update delivers an array of helpful features aimed at both music and post-production users,...

04/05/2026

SAG-AFTRA, Studios Reach Tentative Agreement

Share Copy link Facebook X Linkedin Bluesky Email...

04/05/2026

Study: Paramount-WBD Deal Signals New Era of Streaming Scale

Share Copy link Facebook X Linkedin Bluesky Email...

04/05/2026

Student Spotlight: Joshua Griffin

Student Spotlight: Joshua Griffin The New Orleans native, who was named the 2026 student commencement speaker for Boston Conservatory at Berklee, talks about ...

04/05/2026

It's Andrew! stomps onto screens this June

It's Andrew! stomps onto screens this June 4 May 2026 The ABC and Screen Australia are delighted to announce that brand new preschool series, It's Andr...

03/05/2026

Melbourne Instruments' Nina gains Braids engine

Polysynth now features Mutable Instruments' macro oscillators Melbourne Instruments have just released a free firmware update that brings the engine beh...

03/05/2026

Introducing the new Mistika Workflows Suite: transformative and cost-effective for every user

Introducing the new Mistika Workflows Suite: transformative and cost-effective f...

03/05/2026

Introducing the new Mistake Workflows Suite: transformative and cost-effective for every user

Introducing the new Mistake Workflows Suite: transformative and cost-effective f...

03/05/2026

Filming begins on the third and final season of Breathless

Back to All News Filming begins on the third and final season of Breathless Entertainment 03 May 2026 GlobalSpain Link copied to clipboard Discover the vi...

02/05/2026

Release Rundown: What to Watch in May, From Saccharine to Tuner

(L-R) Dustin Hoffman and Leo Woodall appear in Tuner by Daniel Roher, an official selection of the 2026 Sundance Film Festival. (Photo courtesy of Sundance In...

02/05/2026

Warm Audio launch the Reamper

Versatile re-amping tool announced Warm Audio are best known for their recreations of sought-after vintage studio gear, but their latest release brings a ne...

02/05/2026

FCC Releases Tentative Agenda for May Open Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

02/05/2026

Sinclair Remains Bullish on Station M&A

Share Copy link Facebook X Linkedin Bluesky Email...

02/05/2026

NABLF Announces 2026 Broadcast Leadership Training Award Winners

Share Copy link Facebook X Linkedin Bluesky Email...

02/05/2026

Gravity Media Taps Custom Consoles for Work on Production Center

Share Copy link Facebook X Linkedin Bluesky Email...

02/05/2026

May 01, 2026

Scripps Research immunologist Dennis Burton elected to American Academy of Arts and Sciences A leader in broadly neutralizing antibodies, Burton has helped driv...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

Ratings Roundup: NBA Playoffs Return to NBC Sports up 38%; NFL Draft Down 12% Overall From 2025

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

01/05/2026

BKB Bare Knuckle Boxing Appoints Will Wright as Chief Operating Officer to Drive Global Growth and Operational Excellence

BKB Bare Knuckle Boxing ( BKB ), today announced the appointment of Will Wright ...

01/05/2026

NAB Rewind: Lawo's Andreas Hilmer on the Power of the Edge One AV Stagebox

Lawo has been at the center of the industry's transition to IP and other next-generation technologies. At NAB 2026, its story was the Edge One AV stagebox, ...

01/05/2026

Kentucky Derby 152 to Air Across 19 Networks in 170-Plus Territories

HBA Media, acting on behalf of NBC Sports and Churchill Downs Incorporated, has announced broadcast and streaming distribution for Kentucky Derby 152, taking pl...

01/05/2026

Give Me the Backstory: Get to Know Barbara Kopple, the Director of American Dream

By Bailey Pennick One of the most exciting things about the Sundance Film Festi...

01/05/2026

Find Out Which The Devil Wears Prada 2' Character You Are With Our New Playlist

Florals for spring? Groundbreaking. But a playlist that tells you which The Devi...

01/05/2026

Olivia Rodrigo Takes Over FC Barcelona Jersey for El Clsico Match at Spotify Camp Nou

One of the world's biggest popstars is headed to El Cl sico. Later this mont...

01/05/2026

Heritage Audio announce the Baby RAM Black Edition

Limited-edition model celebrates 15th anniversary Heritage Audio's range of monitor controllers has just gained a new member, the Baby RAM Black Edition...

01/05/2026

Universal Audio release UAD Enigmatic '82 Overdrive Special Amp

Dumble recreation now available as UAD plug-in Along with their renowned processing plug-ins, Universal Audio have been steadily introducing emulations of c...

01/05/2026

UPDATED: Republican AGs Join Nexstar-Tegna Antitrust Suit

Share Copy link Facebook X Linkedin Bluesky Email...

01/05/2026

Broadcaster Draper Media Names Bill Vernon President

Share Copy link Facebook X Linkedin Bluesky Email...

01/05/2026

Analysts: 'Hollywood's Vertical Video Strategy Is Dead Wrong'

Share Copy link Facebook X Linkedin Bluesky Email...

01/05/2026

Lightware UK celebrates new London showroom with launch e...

To celebrate the opening of its new showroom and office, Lightware UK hosted a dedicated launch event at the new London location. The event welcomed partners, c...

01/05/2026

Calrec Puts Broadcaster Choice Centre Stage at MPTS 2026

Choice without compromise The broadcast industrys transformation is accelerating, and traditional broadcasters are having to fundamentally reinvent how they o...

01/05/2026

Beam Dynamics Showcases its Asset Intelligence Platform a...

Beam Dynamics will return to MPTS 2026 with its asset intelligence platform, helping systems integrators, live production teams, media facilities and profession...

01/05/2026

Synamedia and FX Digital collaborate to bring GO Shorts a...

Best-in-class UX design and rapid, scalable delivery for next-generation viewing experiences Leading video software provider, Synamedia, today announced a coll...

01/05/2026

Compact new cforce MAX lens motor brings unrivaled speed and responsiveness to the Hi-5 ecosystem

Compact new cforce MAX lens motor brings unrivaled speed and responsiveness to t...

01/05/2026

Panavision welcomes Fritz Heinzle as Vice President of Sales

Panavision welcomes Fritz Heinzle as Vice President of Sales Brie Clayton May 1, 2026 0 Comments Heinzle will support Panavision's global growth s...