
Editors Can Now Easily Access Avid Asset Management and Storage within Their Adobe Premiere Pro Workflows; Avid to Unveil Details with Adobe During All-Access Launch Event for the Creative Community on September 24
Avid (NASDAQ: AVID) is breaking new ground by enabling content creators and video editors who use Adobe Premiere Pro to collaborate seamlessly in Avid-based production environments. Avid's upcoming release of its MediaCentral | Panel for Adobe Premiere Pro a lightweight software plugin that enables Premiere Pro editors to connect with post-production workflows for news and sports offers the full advantage of Avid storage, asset management and team collaboration. This integration enables editors to browse, search, access and edit content and metadata without ever leaving Adobe Premiere Pro.
In addition, Avid will be hosting the Breaking the Content Silo Webinar for the creative community, which will highlight the new integrated workflow, on Thursday, Sept. 24 at 2 p.m. Eastern/11 a.m. Pacific.
The latest release of the Avid MediaCentral platform with MediaCentral | Panel for Adobe Premiere Pro lets digital-first content creators reach into the linear production team's media library, share their assets and projects, and collaborate with other editors and content contributors from anywhere around the globe. This enables a more efficient media production workflow environment, allowing teams that create content for digital platforms, social media and marketing to easily share and deliver content on the same infrastructure used by broadcast teams.
We're bridging together the two largest communities of professional creative tools users and solving common problems that get in the way of everyone trying to evolve faster and work more collaboratively, said Ray Thompson, Director of Market Solutions, Broadcast and Media at Avid. Today, digital first production teams and marketing departments that rely on Adobe Premiere Pro now can seamlessly work in Avid production environments leveraging industry-proven production and asset management and storage solutions to browse, search, edit, share and distribute content easily. We're just getting started with Adobe to make enhancements we know our users will welcome.
Creators and editors want powerful creative capabilities in the storytelling process but they also want speed to get great content out as quickly as possible, said Van Bedient, Head of Strategic Development at Adobe. The Media Central | Panel for Adobe Premiere Pro enables powerful collaborative workflows in Avid production environments, allowing creatives to keep pace with the demands of news and sports content production.
To simplify the complexities of managing today's enterprise news organizations, MediaCentral | Panel for Adobe Premiere Pro brings unparalleled levels of real-time remote collaboration and security that enable Adobe Premiere Pro users to work on projects within the Avid Nexis storage solution on premises or from a remote location. With phonetic search, multiplatform delivery and send to playback, the new media and asset management capabilities provide global news organizations with the ability to more seamlessly add Adobe Premiere Pro clients.
Avid's MediaCentral | Panel for Adobe Premiere Pro will be available in early October. Register for Avid's Breaking the Content Silo Webinar or visit https://www.avid.com/asset-sharing-in-premiere-pro-workflows-with-avid to learn more.
About Avid
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid's preeminent customer community uses Avid's comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid's industry-leading solutions include Media Composer , Pro Tools , Avid NEXIS , MediaCentral , iNEWS , AirSpeed , Sibelius , Avid VENUE , FastServe , and Maestro . For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
23/01/2026
Staines-upon-Thames, UK, 29 July, 2025 - Yospace, the global leader in Dynamic A...
23/01/2026
WWE's Virtual Production Playbook: How the Professional Wrestling Super Powe...
23/01/2026
Tight set up: Squeezing the PSA's Tournament of Champions into Grand Central...
23/01/2026
Evolving production: The PSA on bringing squash to more viewers at the Tournamen...
23/01/2026
AFC Championship Preview: Behind the Scenes With NFL on CBS' Producer Jim R...
23/01/2026
NFC Championship Preview: FOX Sports Director Rich Russo Talks Technology, Story...
23/01/2026
Spotify's annual Best New Artist celebration honors the rising stars whose talent, creativity, and dedication have propelled them to the music industry'...
23/01/2026
Coalition military forces operating across the vast geography of the Indo-Pacific rely on interoperable, secure data links to share intelligence, surveillance a...
23/01/2026
Artist rendering of L3Harris Technologies' AERIS next generation airborne early warning and control solution....
23/01/2026
The U.S. Air Force AMP Increment II aircraft at L3Harris' facility in Waco, Texas. L3Harris has modernized C-130 avionics since 1985, delivering digital coc...
23/01/2026
Paramount is transforming its operations by unifying the media supply chains of their top brands into a scalable global pipeline.
This transformation enhances ...
23/01/2026
Every delay costs. When a subtitle fails QC, even the smallest issue can mean missed deadlines, extra vendor costs, or frustrated teams. The new Accurate.Video ...
23/01/2026
Multi-year deal utilizes Nielsen's full suite of local audience marketing in...
23/01/2026
New York, NY January 21, 2026 - Neptune BidCo US Inc. (the Issuer or the Co...
23/01/2026
ALT Systems, Inc., a leading system integrator and technology solutions provider for the media and entertainment industry, today announced the launch of PixSpan...
23/01/2026
The Alliance for IP Media Solutions (AIMS) will mark a major milestone for Pro AV-over-IP at ISE 2026 with the official launch of Internet Protocol Media Experi...
23/01/2026
KRK, a leader in professional studio monitoring for nearly four decades, will unveil the all new V Series Five at the 2026 NAMM Show, offering attendees an excl...
23/01/2026
SMPTE , the home of media professionals, technologists, and engineers, today announced Steve LLamb, Vice President of Technology Standards and Solutions for Cin...
23/01/2026
IBC today announces that the call for Technical Papers is now open for the IBC2026 Conference, inviting innovators from across the global media, entertainment, ...
23/01/2026
Grass Valley has announced that Asharq News, the leading multi-platform Arabic news service owned by the Saudi Research & Media Group (SRMG), has expanded its c...
23/01/2026
At the SET Expo 2025, a consortium including Qualcomm Technologies, Inc., Motorola, and Rohde & Schwarz successfully demonstrated a real-world proof-of-concept ...
23/01/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the appointment of Gwen Braygreen as Executive Vice President and...
23/01/2026
Alfalite, Brainstorm, Dejero, Domo Broadcast Systems, FOR-A, KitPlus, Ontario Soluciones and RGB Spectrum partner to demonstrate revolutionary integrated soluti...
23/01/2026
Vizrt, the leader in live production technology revolutionizing viewer experience and engagement, expands its team to ignite a new era of professional-grade pro...
23/01/2026
LOGIC media solutions, an Amazon Web Services (AWS) Advanced Partner specialising in AWS-based media workflows, is one of the official launch partners of the ne...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Friday 23 January 2026
Sky appoints Lisa Clark as Commissioning Executive for SNL UK
Lisa Clark headshot
PNG (468KB)
Lisa Clark joins Sky as Commissioning E...
23/01/2026
Back to All News
Pavane' Drops Teaser Ahead of February 20 Debut - A Tende...
23/01/2026
FY2025 Full Year Results...
23/01/2026
RT is delighted to announce that the RT and F s ireann / Screen Ireland supported short film Retirement Plan has been nominated for Best Animated Short at th...
22/01/2026
SVG Students To Watch: Chuck Luarasi, Curry CollegeThe Massachusetts native is cutting his teeth with Harvard Athletics, Cape Cod Baseball LeagueBy Brandon Cost...
22/01/2026
Follow the Money, Episode 4: Talking Tech, Sports, and Private Capital With Sam ...
22/01/2026
Fever pitch: WRC is back for the start of the 2026 season with Rallye Monte-Carl...
22/01/2026
FloSports Prepares To Broadcast Outdoor Hockey Game Amidst Brutally Cold Tempera...
22/01/2026
As Paramount Enters the Octagon, UFC's Craig Borsari Previews Production Pl...
22/01/2026
By Jordan Crucchiola
It's a desire you hear so often among those in filmmaking circles. I just want to make cool stuff with my friends. With the NEXT selec...
22/01/2026
Brittany Shyne attends the 2025 Sundance Film Festival premiere of Seeds at The Ray Theatre on January 25, 2025, in Park City, UT. (Photo by Robin Marshall/Sh...
22/01/2026
Joel Edgerton and Felicity Jones appear in Train Dreams by Clint Bentley, an off...
22/01/2026
Last November, Ed Sheeran returned to his musical roots for an intimate, one-nig...
22/01/2026
A New Voice, New Places and the Real Australia as Brooke Blurton joins Ernie Din...