
Ericsson Launches New Advanced media management Ericsson propone una plataforma, de extremo a extremo, que permitir a los broadcasters entregar contenidos a sus audiencias en cualquier momento y en cualquier lugar
Como parte de una campa a para ofrecer una cartera de servicios avanzados a broadcasters, Ericsson presentar en IBC 2013 sus nuevos servicios de gesti n de media. Los servicios gestionados se establecen para avanzar en la preparaci n de contenidos por parte de broadcasters con innumerables las capacidades de playout garantizando al mismo tiempo la entrega eficiente de contenidos en Internet y dispositivos m viles en cualquier momento y lugar.
Thorsten Sauer, director de la unidad de servicios broadcast en Ericsson, sostiene que con el crecimiento masivo en el consumo global de media, los broadcasters y medios de comunicaci n tienen que procesar cantidades mucho m s altas de media en un n mero cada vez mayor de formatos si quieren llegar a sus audiencias en cualquier pantalla y cualquier dispositivo. Nuestros nuevos servicios de gesti n de media eliminan esta complejidad, ofreciendo una soluci n integral para la preparaci n y entrega de contenido unificado. As , garantizan que los broadcasters cuenten con la flexibilidad y escalabilidad que necesitan para que puedan centrarse mejor en su marca, su contenido y en ofrecer una experiencia de visualizaci n de alta calidad a sus clientes .
Los servicios de gesti n de media de Ericsson comprenden dos nuevas soluciones: Managed Media Preparation y Managed Media Internet Delivery. Juntos, los dos servicios ofrecen una soluci n nica, de extremo a extremo, para que los radiodifusores entreguen contenido con facilidad y sin problemas a sus audiencias en cualquier momento y en cualquier lugar.
Esta plataforma de preparaci n de media permite la gesti n de contenidos enriquecidos multiformato para emisi n lineal, transmisi n, entrega no lineal y m vil con la m xima eficiencia, reduciendo el tiempo de comercializaci n mediante el manejo de grandes cantidades de media de forma r pida y eficiente. A trav s de la nueva automatizaci n gesti n de procesos de flujo de trabajo y herramientas de escritorio, la propuesta de Ericsson utiliza informaci n en tiempo real, control y cuadros de mando automatizados que ayudan a los broadcasters en su distribuci n multiformato y multiplataforma. Esto da a las emisoras el acceso remoto a las herramientas y servicios para que puedan explorar y enriquecer el contenido y los metadatos en sus propios escritorios en tiempo real mientras que el contenido est bien digitalizado y almacenado en una instalaci n de Ericsson.
Adem s, el servicio de preparaci n de soportes administrados reduce el tiempo de lanzamiento al mercado por el manejo de grandes cantidades de media de forma r pida y eficiente, a pesar del huso horario o ubicaci n geogr fica, al mismo tiempo que optimiza las interacciones entre los propietarios de media y Ericsson.
Por su parte, el servicio Managed Media Internet Delivery permite combinar entrega Over-the-top (OTT) y emisi n del contenido a los consumidores, ampliando y enriqueciendo la experiencia en un entorno OTT por parte del p blico.
Este servicio gestionado elimina las complejidades y los desaf os de la implementaci n de servicios de televisi n para que los broadcasters se pongan al d a permiti ndoles prestar servicios en Internet sobre un gran n mero de dispositivos conectados.
Esta nueva oferta se basa en el xito de Ericsson en servicios de difusi n , que se lanz en 2007, y se pondr en marcha a trav s de las instalaciones de transmisi n de Ericsson en 2014.
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