Grande partita! EMG's Fabio Guadagnini on an intense start to the football season in Italy By Roberto Landini, Italian Correspondent
Thursday, September 16, 2021 - 15:58
Print This Story
EMG Italia is active in multiple sports, such as cycling, skiing, basketball, volleyball and mountain biking, as well as football
To help DAZN and Amazon with their Serie A and Champions League coverage, EMG Italia has put in place new studios and facilities and that is just the tip of the iceberg in what has been a hectic few months, writes Roberto Landini.
3Zero2TV, Global Production and Netco Sports are continuing the process of internal harmonisation under the EMG Italia umbrella.
Recent enhancements include a central and dynamic booking structure, investments in personnel, consolidation and enhancement of the roles of existing team members, new production areas and cutting-edge technologies, all designed to create an approach that is even more oriented towards the market.
Fabio Guadagnini, COO at EMG Italia, explains: It's been a really intense period because, in addition to our harmonisation process and the activities with the group at European level, already very demanding by themselves, most of the production activities and the related contracts had reached their natural expiration: we enthusiastically faced a renewal cycle that went in parallel with the world of football, Serie A and Serie B in particular.
We have found ourselves operating on many fronts, with Serie A, Serie B, Lega Pro, Champions League, with Amazon and DAZN, partnerships of which we are proud.
He continues: We are active in various sports: cycling, skiing, basketball, volleyball, mountain biking, superbike, so it was really very intense. But we are satisfied and we know that we are only at the start of a journey with our customers who will always have the maximum commitment from us.
We've had excellent results, with a group of great quality, both at the company level as a whole and in the top management, by CEO Claudio Cavallotti, CTO Francesco Donato, COO Davide Furlan and CFO Stefano Nicoletti. A nice mix of experience, modernity and a sense of innovation.
Football
In addition to all the live graphics for Serie A, dedicated spaces studios and galleries have been created for three very important organisations at Italian and international level, Lega Serie A, DAZN and Amazon, enhanced with the latest technologies. These have been integrated into the original spaces of 3Zero2TV in Cologno Monzese.
Serie B matches now utilise a minimum of eight cameras following
Guadagnini continues: In football, we have just finalised a new studio for DAZN, flanked by two very modern control rooms with HD and 4K HDR technology.
And, on the subject of partnerships with broadcasters, we must mention the one with Amazon, with Eurosport, in addition to the consolidated relationships with Sky. All this is obviously a source of great satisfaction, for the trust that such important players in sports entertainment are giving us.
For Amazon, we will produce Champions League matches at the stadium and we have created dedicated spaces within Studio 2 in Cologno, from which all content related to the Champions League will be produced. We shot the European Super Cup as a test, and the first full production was the Europa League Champions League group draw.
DAZN has become the most important player in Serie A and behind this success, there is a considerable production effort to which we have contributed. Sky continues to maintain its centrality in sport at 360-degrees and we are also happy for the projects underway with Mediaset on the entertainment front.
New studios finalised
Inside the historic 3Zero2TV headquarters, the new studio dedicated to DAZN offers different shooting sets and various options to make it dynamic and able to interact as needed. It also features two contiguous, high-tech galleries, which are able to operate simultaneously.
All studios, including the Eurosport production spaces, are scalable to operate in 4K UHD HDR, as well as HD.
Still on Serie A, on the league side, EMG Italia is dealing with the 4K production of six clubs: AC Milan, Inter Milan, Atalanta, Empoli, Genoa and Sampdoria. For this, it uses its largest OB trucks derived from the fleet of Global Production, including Nova 103, which was created specifically for European football teams and which will be dedicated to the San Siro stadium.
Also for Serie A, EMG Italia saw the renewal of the agreement for all graphics production, as well as three-year contracts for Inter TV and Milan TV, which amount to a very important presence in Milan.
Serie B
On Serie B, Guadagnini says, agreements have been signed that guarantee all graphics production for another three years, and we take care of all television production in partnership with Sky, which has acquired the rights.
So, in addition to carrying out all the booking and planning activities, we provide three areas of activity, reporting, administration and production.
It should be noted that in Serie B the quality standard has been high and has risen to a minimum of eight cameras following Standard A.
EMG has added the Mountain Bike World Championships to its portfolio
Lega Pro
Lega Pro has also renewed its contract with EMG Italia for another two years of production on about 1,260 games for Eleven Sports.
The novelty is that they will no longer be made in a single camera configuration but in bi-tri-camera or penta-camera for Rai Sport, and on at least four games per weekend in tri-camera for Sky.
All the production and the organisational aspects are the prerogatives of EMG Italia which, in partnership with the president of Lega Pro Francesco Ghirelli and the new vice president Marcel Vulpis, is trying to further raise the quality output and bring a greater numbe
More from Sports Video Group
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
28/05/2026
Hosted by ESPN Senior Writer Ryan McGee, the ceremony honored winners from athletic departments, conference offices, professional networks, production companies...
28/05/2026
Major rights-holders rolled out their 2026 college football slates today, offering a first look at marquee windows, kickoff partners, and conference distributio...
28/05/2026
The 4 Nations Face-Off, an international competition that launched in February 2...
28/05/2026
Soccer is a truly global sport, and, to match the U.S. viewing audience's in...
28/05/2026
The NFL Today, CBS Sports' top-of-the-line NFL studio show, has a storied hi...
28/05/2026
Prime Video is no stranger to innovation, and, within the realm of live streamin...
28/05/2026
The crack of the bat, the pop of the glove, and the cheer of the crowd: those are three prime examples of the glorious sounds fans hear on televised baseball ga...
28/05/2026
Every year, March Madness captivates the entire sports world. Nonstop action, un...
28/05/2026
NBA on NBC was an integral part to live sports production in the 1990s, and, when the league made these media rights available, NBC Sports saw an opportunity to...
28/05/2026
UmpCam is a technological wrinkle that has given fans unprecedented views of wha...
28/05/2026
T-Mobile and the United States Golf Association (USGA) announced a multi-year partnership, making T-Mobile the Official 5G Network Partner of the U.S. Women'...
27/05/2026
Telestream has announced that its Board of Directors has appointed Benjamin Desbois as Chief Executive Officer, effective July 1, 2026. Desbois, currently Teles...
27/05/2026
ESPN garnered 10 awards; NBC's Sunday Night Football received the Outstandin...
27/05/2026
Matrox Video is celebrating its 50th anniversary, marking five decades of operations from its headquarters in Montreal, Canada. Founded in 1976, the company has...
27/05/2026
Major League Baseball has announced a series of initiatives tied to America's Semiquincentennial, including a national marketing campaign, Fourth of July br...
27/05/2026
Advanced Systems Group (ASG) has announced that Brian Gross has joined the company as an Account Manager on its Audio team, based in the Burbank office. He will...
27/05/2026
Nielsen has released new research on soccer fandom ahead of the FIFA World Cup 2...
27/05/2026
ESL FACEIT Group (EFG) has unveiled a new partnership with TikTok to bring broad...
27/05/2026
FIFA's Oscar Sanchez gives a deeper look to how this tournament will be cove...
27/05/2026
The soon-to-be senior from Charlottesville is building her skills in replay, TD, and even creative content for HokieVision and its ACC Network productions
In t...
27/05/2026
FOX Sports' Mike Davies breaks down the vision for this summer's showcas...
27/05/2026
HBS's Paul King, FIFA's Oscar Sanchez preview how the masses at home wil...
27/05/2026
FOX's MLB coverage dominated the night at the 47th Annual Sports Emmy Awards...
27/05/2026
One of the most memorable Postseasons in baseball history would have had no memo...
27/05/2026
NBC's Sunday Night Football is among the most decorated and most watched programs in the history of television. It added to its jam-packed trophy case on Tu...
27/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
27/05/2026
With the Opening Match just over two weeks away, the entire sports-production-te...
Grande partita! EMG's Fabio Guadagnini on an intense start to the football season in Italy By Roberto Landini, Italian Correspondent 
