
The Hispasat Channel 4K can be seen in Worten stores Hispasat y Worten llegan a un acuerdo para que los televisores UHD en exposici n en sus principales tiendas ofrezcan los contenidos del canal, que se distribuye en abierto para impulsar el uso de la tecnolog a 4K.
HISPASAT ha llegado a un acuerdo con la cadena de distribuci n de electr nica y electrodom sticos, Worten, para distribuir su canal de Ultra Alta Definici n v a sat lite Hispasat 4K en las televisiones de este formato que se expongan en sus tiendas. La iniciativa, que ha comenzado con una prueba piloto realizada en el nuevo establecimiento que Worten ha inaugurado este mismo mes en vila, se implantar durante los pr ximos meses en nuevas tiendas de la cadena.
Gracias a este acuerdo, Hispasat abre a n m s el radio de acci n de su impulso a la Ultra Alta Definici n al ofrecer al p blico la posibilidad de contemplar de primera mano el gran salto de calidad que esta tecnolog a supone frente a la televisi n de alta definici n. Adem s, tambi n podr n comprobar el alto rendimiento de la distribuci n v a sat lite, que est llamado a ser el medio id neo para la transmisi n de contenidos en 4K gracias a su gran ancho de banda.
Por su parte Worten, en su objetivo de ofrecer a sus clientes la tecnolog a m s innovadora y las mayores ventajas, facilita la televisi n de mayor calidad en sus tiendas de forma pionera. Worten vila, un espacio cercano y urbano, ubicado en el Centro Comercial Las Moruchas, ha sido la primera tienda en adoptar esta tecnolog a, que se ir incorporando a los espacios de Worten en toda Espa a.
La televisi n de Ultra Alta Definici n multiplica por cuatro el n mero de p xeles de una pantalla de alta definici n tradicional. De este modo, la resoluci n es cuatro veces superior a la alta definici n y aporta una nitidez de imagen muy superior a la convencional. La potencia de los sat lites de Hispasat permite la transmisi n de estos contenidos gracias a su dise o orientado a los servicios DTH (direct to home - televisi n directa al hogar).
El operador ha apoyado desde el principio el desarrollo e implantaci n de la Ultra Alta Definici n con el fin de poder ponerla cuanto antes a disposici n de los espectadores de cine y televisi n. Fue el primer operador de sat lites en realizar una transmisi n en Ultra Alta Definici n en Am rica Latina a trav s de su sat lite Hispasat 30W-3 y, desde septiembre de 2013, emite en abierto en Europa su canal Hispasat 4K, puesto a disposici n de la industria para fomentar el uso de esta tecnolog a. Hispasat 4K tambi n est disponible para Norteam rica y Centroam rica desde abril de 2014, y est prevista su emisi n en Am rica Latina en el futuro. Asimismo, celebr el a o pasado la primera edici n del Festival Internacional Hispasat 4K, uno de los primeros cert menes del mundo dedicados ntegramente a cortometrajes grabados y postproducidos en este formato, y abri el pasado mes de abril la convocatoria para su segunda edici n.
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