Sony Pixel Power calrec Sony

Wheelchair Football Association Expands AI Initiative into Live Streaming

06/08/2025

Wheelchair Football Association expands AI initiative into live streaming By David Davies

Tuesday, August 5, 2025 - 09:10

Print This Story

At the SVG Europe Football Summit earlier this year, Alex Dowding, vice secretary of the Wheelchair Football Association (WFA), highlighted the organisation's adoption of new technologies in order to streamline production and make the workflow more accessible for its volunteer-run operation. Now the WFA has revealed the latest developments in its long-term WFAi initiative, which is designed to revolutionise how we share, broadcast, view and analyse powerchair football , according to Jack Humphries, the WFA's national league secretary.

In a recent LinkedIn post, Humphries said that the organisation was proud to be at the forefront of using cutting-edge technology and AI to enhance the beautiful game we love . Noting that the WFA has already begun implementing WFAi in its Score Line app, which provides intelligent match reports, he said that the next step in the journey entailed expanding the capabilities of our live streaming systems with AI .

Speaking to SVG Europe, Humphries and Dowding expanded upon the key objectives of WFAi. About two years ago we were starting to have the foundations for using technology to build a better data set, and over time this has [dovetailed with WFAi] as improving the data we collect is one of the main goals for this initiative, says Humphries. We're a powerchair football organisation and we're always trying to think about how we can collect more data for coaching analysis. But we're also always looking at engagement and the viewing experience in the app and online streams, and in that regard we've got a lot of data from tracking players and tracking the ball [that we can utilise].

A current area of focus is on implementing those learnings in live stream workflows, supporting a single camera - and, in time, multiple cameras - that can track the game. At which point you've got a semi-automated, or fully automated, live streaming workflow that's powered by AI, notes Humphries.

Origins of WFAi

While the WFAi is the latest phase of the organisation's technological trajectory, Dowding indicates that it is a continuation of an ethos established in the earliest days of the WFA. We made a decision then that we would only implement changes to our technology and workflows if they improved production, live streaming, and the ease with which we could do administration. You could make an improvement as long as it didn't affect accessibility, and you could improve accessibility as long as it didn't affect performance or production, although ideally you were doing things that improved accessibility and production. [Ultimately] that pushed us towards a scenario where we had our own fast single point of data containing everything from letters to go to people if they've got a yellow card, through to information about the number of appearances people have made - and it's that resulting ability to capture data quickly from multiple directions that's provided the opportunity to develop WFAi.

We've got so many different angles through which we can improve the game by using new technologies. It's shaping up to a very exciting period of development for the WFA

One consequence of this strategy has been an expanded family of apps, including WFA Touchline, where referees and match officials can log their data, and Match Day Live, which allows an entire stream to be prepped and initiated from an iPad. We preload all the stream keys and pre-schedule everything on YouTube, so [on the day] it's possible to select the game from drop-downs, enter name details, set the match data, and then hit start streaming' - and the game will start up and go to the right endpoint on YouTube. During the game it means you get normal football graphics with goal scorers, yellow cards, half-times, a clock and so on, adds Dowding.

This can already be achieved in conjunction with the use of a static camera, but with WFAi enabling ball-tracking there is an expectation of automated production switching between multiple cameras in the not-too-distant future. The plan is for three cameras on a pitch, says Humphries, so the main camera doing the panning left and right, and then two individual PTZ cameras elsewhere. If we know the lineups at the start of the game we can track individual players, and so we can consider a production workflow where the commentator can choose a player for a player cam and select them by name. The camera will know where they are and be able to track them using the ball tracking algorithm and player tracking information.

It is hoped that, in time, this level of automation will make it easier to achieve two or even one-person production per game. But there is still room for refinement, confirms Humphries: Over the summer I think we're going to look at tuning the ball-tracking a bit more. For instance, we've been finding that occlusion is quite a big problem; when the ball goes behind a chair, you're having to imagine where the ball is for a moment, and then it pops out somewhere else. It could be that you have a situation where the ball goes the entire length of the pitch, occluded, and you're going where is the ball?' But we've got a few ideas for resolving that situation and [in the next few months] I think we should know which solutions work the best.

Match reports

Another area of interest for the WFAi project is the automatic creation of match reports, using discrete information from the database and event commentary transcription. You then ask AI to prioritise the discrete data in terms of facts, but within the narrative taken from the transcript, says Dowding. You obviously prioritise having players' names sp
LINK: https://www.svgeurope.org/blog/headlines/wheelchair-football-associati...
See more stories from svg

Most recent headlines

09/12/2025

2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined the Role

2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined t...

09/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 2

SVG Summit 2025 Technology Exhibits Preview, Part 2By Jason Dachman, Editorial Director, U.S. Tuesday, December 9, 2025 - 7:17 am Print This Story | Subscr...

09/12/2025

SVG Summit 2025 Preview: Cloud Production Workshop Spotlights Live and Non-Live Workflows in the Cloud

SVG Summit 2025 Preview: Cloud Production Workshop Spotlights Live and Non-Live ...

09/12/2025

Next-Generation Content Protection: Multi-Technology Security is Integral to Combating New Threats

Next-generation content protection: Multi-technology security is integral to com...

09/12/2025

CBS Sports Provides One-of-a-Kind Production' for UEFA Champions League Crossover Event

CBS Sports Provides One-of-a-Kind Production' for UEFA Champions League Cro...

09/12/2025

Spanish Professional Basketball League Relies on NETGEAR AV, MAM Tech for Seamless Production

Spanish Professional Basketball League Relies on NETGEAR AV, MAM Tech for Seamle...

09/12/2025

SVG Sit-Down: St. Thomas's Mike Gallagher and Casey Eakins on the Tommies' Bold Leap to Division I and How Video Plays a Key Role

SVG Sit-Down: St. Thomas's Mike Gallagher and Casey Eakins on the Tommies...

09/12/2025

Free Registration for the 2025 SVG Summit Closes Today at 5 p.m. ET!

Free Registration for the 2025 SVG Summit Closes Today at 5 p.m. ET!After the deadline, tickets will cost $150 to attend the eventBy SVG Staff Tuesday, Decemb...

09/12/2025

University of St. Thomas Ushers in Division I Era With New Arena and a Broadcast Operation Built for the Big Time

University of St. Thomas Ushers in Division I Era With New Arena and a Broadcast...

09/12/2025

Spotify Expands Music Videos in Beta to Premium Users in the US and Canada

For decades, music videos have done more than just accompany a song; they've shaped style, started conversations, and helped us fall in love with our favori...

09/12/2025

Leading the Charge: L3Harris' Advanced EW Technologies for Superior Battlefield Advantage

For decades, customers have turned to L3Harris capabilities in electronic warfar...

09/12/2025

L3Harris Propulsion Solutions: Securing the High Ground in Space

L3Harris propulsion systems enable agile maneuvering and resilience for U.S. spacecraft, supporting national security and mission success in the evolving space ...

09/12/2025

L3Harris Successfully Completes Critical Design Review of Key Components for Japan's New Geostationary Meteorological Satellite

L3Harris Technologies' imaging and sounding instruments will play a critical...

09/12/2025

James Shears Joins ThinkAnalytics as Senior VP, Advertising

LOS ANGELES James Shears has joined ThinkAnalytics as senior vice president, advertising, tasked with leading global strategy and commercial expansion of the co...

09/12/2025

Kathleen Kirby, Heidi Raphael Join Media Institute Board

VIENNA, Va. The Media Institute, a nonprofit, nonpartisan organization specializing in communications policy and the First Amendment, has named Kathleen Kirby o...

09/12/2025

Hollywood's Ecosystem for Combating Piracy

Throughout its century-plus existence, the motion picture industry has had to fight battles on multiple fronts to protect its content from piracy. From protecti...

09/12/2025

Football Shifts TV Viewing Towards Ad Supported Services

NEW YORK Fueled by football season, ad supported TV viewing in Q3 peaked in September, representing 74.7% of overall TV viewership in that month, per Nielsen...

09/12/2025

Digital Alert Systems Now Offers DC Power Option for DASDEC-III

LYNDONVILLE, N.Y. Digital Alert Systems has introduced the DAS3-DC-PS, a new DC power supply option for its DASDEC-III emergency alert system. Designed to meet ...

09/12/2025

Macky Beheshti Joins Advanced Systems Group as Director o...

Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the appointment of Macky Beheshti as Dir...

09/12/2025

Device Solutions Inc and Triveni Digital Secure Patent fo...

Triveni Digital and Device Solutions Inc today announced that the United States Patent and Trademark Office granted them a new patent for their novel ATSC 3.0 r...

09/12/2025

ThinkAnalytics appoints James Shears as SVP of Advertisin...

ThinkAnalytics, the global leader in AI-powered data analytics for TV and streaming, today announced the appointment of James Shears as Senior Vice President of...

09/12/2025

Dot Group Partners with SingleStore to Deliver Real-Time...

European data management specialists appointed as SingleStore champion partner, bringing unified real-time transaction, vector and analytics capabilities to org...

09/12/2025

Broadcast Solutions creates new business to lead on workf...

Broadcast Solutions, the leading systems integration group, has launched a new business, aimed at providing consultancy and design services across the media ind...

09/12/2025

FCC Delays Implementation of Foreign Sponsorship Rules

WASHINGTON The Federal Communications Commission's Media Bureau has once again delayed implementation of sponsorship identification requirements for foreign...

09/12/2025

#GALSNGEAR Announces 2026 Leadership Retreats

WASHINGTON #GALSNGEAR has announced two major leadership retreats in early 2026 that the group said are designed to equip women in media, entertainment, and tec...

09/12/2025

Cox Media Group, Verizon Trade Barbs Over Possible Blackout

WASHINGTON With a Dec. 15 deadline looming for a new retransmission consent and carriage deal between Cox and Verizon, the two parties have started trading barb...

09/12/2025

Samba TV Secures New Funding of up to $60 Million

SAN FRANCISCO Samba TV has announced that it has secured new financing from Horizon Technology Finance Corporation, an affiliate of Monroe Capital, with an init...

09/12/2025

Survey: 75% of Cord-Cutters Ditched a Streaming Subscription in 2025

Many cord-cutters looking to reduce their monthly cable or satellite bills are also cutting back on streaming costs, according to new research from All About Co...

09/12/2025

Shure Takes Center Stage at CMAs, Latin Grammys

LAS VEGAS and NASHVILLE, Tenn. Shure technology played a critical role during the broadcast productions of the 59th Annual CMA Awards at the Bridgestone Arena i...

09/12/2025

Nixer to address AV market demands for speed visibility a...

Unveiling of new CV1, web-browser workflows and Milan roadmap for mission-critical AV environments Nixer Pro Audio will return to Integrated Systems Europe (IS...

09/12/2025

How to Prepare for Daylight Saving Time in WO Automation for Radio

Spring Forward Are you ready to spring forward? The following steps will automate your transition from Standard Time to Daylight Saving Time. Ensure all WO Aut...

09/12/2025

Judy Murray calls for PE to be a priority for all schools in Scotland to support girls develop leadership skills and engage in sports

Tuesday 9 December 2025 Judy Murray calls for PE to be a priority for all schoo...

09/12/2025

Kyocera and Rohde & Schwarz demonstrate OTA characterization of mmWave PAAM at CES 2026

Kyocera and Rohde & Schwarz demonstrate OTA characterization of mmWave PAAM at C...

09/12/2025

Riedel and Racing Electronics Announce Strategic Partnership to Revolutionize U.S. Motorsport Communications

Wuppertal December 9, 2025 Riedel and Racing Electronics Announce Strategic Pa...

09/12/2025

Verified: LinkedIn crosses 100M member milestone

Verified: LinkedIn crosses 100M member milestone From LinkedIn Published on Dec 9, 2025 Categories: Company News, Featured News LinkedIn Corporate Communi...

09/12/2025

Highlights of the Year 2025

Another year, another 12 months of amazing adventures. We are pleased to bring you our Highlights of the Year 2025. We've worked hard and played hard this...

09/12/2025

Redefining Remote Production Through Cloud-Connected Workflows

Original article published in TV Tech: https://www.tvtechnology.com/equipment/bmg-redefines-remote-production-through-cloud-connected-workflows When I started ...

09/12/2025

N-Series wireless mic system now available in the United States

DPA Microphones today announces the immediate availability of its new N-Series Digital Wireless Microphone System for customers throughout the U.S. In addition ...

09/12/2025

Building Confidence in Retail Media: A Q&A with WPP Media's Jason Wescott

Jason, before we get into the detail, what first got you involved in retail media standards? And how did you come to chair IAB Europe's Retail and Commerce ...

09/12/2025

She can dance, she can jive: Rose of Tralee Katelyn Cummins revealed as third contestant for Dancing with the Stars 2026

Current Rose of Tralee Katelyn Cummins has been revealed as the third contestant...

09/12/2025

December 08, 2025

An easier approach to recreate the powerful nerve-blocking molecule found in shellfish A Scripps Research-led study resolves the challenge of synthesizing saxit...

08/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 1

SVG Summit 2025 Technology Exhibits Preview, Part 1By SVG Staff Monday, December 8, 2025 - 6:56 am Print This Story | Subscribe Story Highlights The 2025...

08/12/2025

2025 Sports Broadcasting Hall of Fame: Bill Rasmussen, the Entrepreneur Who Dreamed Sports Into a New World

2025 Sports Broadcasting Hall of Fame: Bill Rasmussen, the Entrepreneur Who Drea...

08/12/2025

SVG Summit 2025 Preview: Live Production Innovation Workshop Goes Deep on ST 2110, MXL, AR/XR, and More

SVG Summit 2025 Preview: Live Production Innovation Workshop Goes Deep on ST 211...

08/12/2025

#GALSNGEAR Announces East, West Leadership Retreats for 2026

#GALSNGEAR Announces East, West Leadership Retreats for 2026By Ken Kerschbaumer Monday, December 8, 2025 - 9:10 am Print This Story | Subscribe Story High...

08/12/2025

MediaKind Acquiring Harmonic's Video Business to Create New Streaming-Video Heavyweight

MediaKind Acquiring Harmonic's Video Business to Create New Streaming-Video ...

08/12/2025

Platinum White Paper: Sony HDR/SDR Camera Shading Techniques for Live Production Applications

Platinum White Paper: Sony HDR/SDR Camera Shading Techniques for Live Production...

08/12/2025

SVG Sit-Down: NESN's Kenny Elcock and Harmonic's Jean Macher Talk Next-Gen Distribution for Live Sports

SVG Sit-Down: NESN's Kenny Elcock and Harmonic's Jean Macher Talk Next-G...

08/12/2025

Monsters Funday Football,' ESPN's Latest Live Animation Effort, Advances the Altcast Art Form Again

Monsters Funday Football,' ESPN's Latest Live Animation Effort, Advances...