Atomos Welcomes Estelle McGechie as Chief Product Officer
data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />
Brie Clayton June 17, 2021
0 Comments
Atomos Limited is pleased to announce former Apple Product Manager in professional video applications, Estelle McGechie has joined the team as Chief Product Officer, a newly created role.
Australian-born, Estelle has enjoyed a successful career in the United States with roles at some of the most prestigious media, entertainment, and product companies in the world such as The Walt Disney Company, Apple, and Logitech. During her time at Apple Estelle was employed as a senior manager overseeing worldwide product development and marketing of professional video applications including the management of technologies such as XML, FxPlug, Workflow Extensions, and Apple ProRes and ProRes RAW. Most recently Estelle was Vice President of Marketing at Frame.io, a cloud-based video collaboration platform.
Estelle has developed world-class software and services, and managed multiple hardware and software products and teams around the world. She has worked with major broadcasters such as ABC, NBC and CNN, with film companies such as Sony and FOX Studios, as well as many popular Influencers and YouTubers.
In the role of Chief Product Officer, Estelle will have responsibility for all Atomos products with a focus on evolving software and services. Estelle will support Atomos founder, Jeromy Young, in execution of his vision and will be based in Silicon Valley, California.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/06/17001353/Estelle-McGechie_900.jpg alt= class=lazyload wp-image-2411898 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/06/17001353/Estelle-McGechie_900.jpg 900w, https://gcs.creativecow.net/wp-content/uploads/2021/06/17001353/Estelle-McGechie_900-288x300.jpg 288w, https://gcs.creativecow.net/wp-content/uploads/2021/06/17001353/Estelle-McGechie_900-768x800.jpg 768w, https://gcs.creativecow.net/wp-content/uploads/2021/06/17001353/Estelle-McGechie_900-624x650.jpg 624w, https://gcs.creativecow.net/wp-content/uploads/2021/06/17001353/Estelle-McGechie_900-48x50.jpg 48w, https://gcs.creativecow.net/wp-content/uploads/2021/06/17001353/Estelle-McGechie_900-96x100.jpg 96w data-sizes=(max-width: 900px) 100vw, 900px />Jeromy Young, Atomos Founder commented, This is a big day for Atomos, Estelle and I joined forces for the launch of the original Atomos Ninja, the first Apple ProRes and ProRes RAW recording device. Estelle worked on the initial launch of ProRes RAW and ensured our ecosystem was supported within the Apple software suite. She also worked with Atomos to bring 8K ProRes RAW to market. I'm very excited to have Estelle join our team. We have both been at the forefront of the evolution of digital video, and we have more incredible solutions to bring to fruition in the coming years.
Estelle MacGechie, said: I am thrilled to be joining such an energetic and passionate team. Atomos provides creative professionals incredible technology that ensures their customers have high quality, easy to use, and more affordable production systems. It is exciting to see the Ninja V and the Ninja Stream compliment the Atomos evolution, and I am very excited to be able to help play a part in allowing content creators unleash their creativity.
North America Stories
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
Before a healthcare robot can be useful in the real world, it has to learn how the physical world pushes back. Anatomy varies. Instruments bend, press, slip and...
21/07/2026
With winners Spain having already paraded the World Cup trophy through Madrid in front of millions of fans and the dust now settling on an epic tournament of th...
21/07/2026
In a time of disarray in regional sports broadcasting, the league will provide c...
21/07/2026
When NEP designed one of its largest recurring mobile production unit fleets for PGA TOUR
coverage, the leading media services provider faced a familiar challe...
21/07/2026
Warner Bros. Discovery's unbroken lead is interrupted as sports and live mus...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Across the TV and streaming ecosystem, industry players face mounting pressure to do more with less. They must simplify operations, protect premium content and ...
21/07/2026
Tuxera, a leading prover of quality-assured file systems and networking technologies, is bringing its latest advances in connectivity performance to the media w...
21/07/2026
COW Jobs: Apple Motion Expert for Custom FCP Rigged Graphics Package
Brie Clayton July 21, 2026
0 Comments
HIRING: Apple Motion Expert for Custom FCP ...
21/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, will use its presence at IBC2026 (stand 7.A01, Amsterdam RAI, 11 14 September) to...
21/07/2026
Calrec will be located in Hall 8, on Stand C47
Beyond bigger
For years, broadcast facilities were built around one assumption: provision for the biggest pro...
21/07/2026
Pebble, the leading automation, content management and integrated channel specialist, will discuss its future-facing developments for the new generation of medi...
21/07/2026
nxtedition returns to IBC2026 with its consolidated production platform, showing how scripting, editing, graphics, AI-assisted tools and automation can work wit...
21/07/2026
C2PA content signing helps broadcasters, public institutions, and publishers give audiences a verifiable record of where their video content came from and how i...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Atomos Welcomes Estelle McGechie as Chief Product Officer 
