Renew your skin through light in just 8 weeks -- -- -- --
February 17, 2013
London, UK In a revolutionary move that is set to change the landscape of the anti-ageing industry, Philips launches a new light based anti-ageing solution - RAura laser skin rejuvenation. Developed with the makers of Fraxel laser technology, the gold standard in professional laser skin rejuvenation, it is endorsed by leading Harley Street cosmetic dermatologist Dr Sam Bunting. Available exclusively at SpaceNK, RAura's breakthrough technology brings a professional, anti-ageing skin treatment into the home environment in the UK for the first time.
Philips RAura is clinically proven to achieve remarkable skincare results by uniquely providing three simultaneous benefits for an overall appearance of rejuvenation. 93% of users who trialed Philips RAura saw visible improvement in their skin's appearance.* In an independent clinical study, professional dermatologists observed 81% of users experiencing a reduction in fine lines and 83% benefitting from a more even skin tone. They also reported 86% of users experiencing smoother skin texture. The combination of these was reported to lead to 89% of users showing a definite improvement in their skin's overall appearance.
Fraxel laser treatment that the Philips RAura is based on is a non-invasive procedure that has been used by dermatologists for almost 10 years with over half a million treatments performed to date. The new Philips RAura device uses an intelligent optical tracking system allowing the device to glide over the surface of the skin for ease of use. This is a patented technology that no other offering can replicate. RAura uses a lower light intensity than is used in professional treatments, but this lower intensity allows users to treat their skin more often and more conveniently at home, to achieve wonderfully radiant skin.**
The Fraxellaser technology that Philips RAura is based on stimulates the skin's natural rejuvenation process with thousands of microscopic laser beams delivered to specific areas during each treatment session. The laser beams pass down through the epidermis and dermis of the skin, creating a pattern of microscopic treatment zones. This triggers the skin's natural cell renewal process, stimulating the production of fresh skin cells and the production of collagen which in turn reduces fine lines around areas such as the eyes, cheeks and the mouth and also helps to push accumulations of pigment out of the skin. Gradually users will see age and sun spots fade and they will achieve a more even skin tone, smoother skin texture and improved appearance of fine lines.
Sinead Kwant, head of Philips Skincare, says Philips has a history of making cutting edge technologies simple and safe to use within the home environment. Philips RAura laser skin rejuvenation embodies that know-how and provides a solution built for busy women seeking more visible results from their skin care routine. The Philips RAura provides skin rejuvenating efficacy with break-through laser technology, but without the hassle and cost of visiting a clinic.
Philips RAura is not simply a laser, it is a completely personalised treatment experience. Pre and post purchase, Philips and Space NK provide a skin assessment and access to the Philips Skincare Experts so that users have full support throughout the whole RAura experience. Before starting treatment with the laser rejuvenation device, a trained skincare consultant will assess the user's skin condition and help them define their treatment goals. Dedicated skincare professionals are available via phone (from 9am-5pm Monday to Friday) to answer any questions, provide more information or discuss concerns users may have about their skin. Plus an online guide offers users a wealth of information about product usage and experience.
The breakthrough laser skincare device is extremely easy to use, in three simple steps:
Firstly, apply the laser performance gel before using Philips RAura. The gel has been specially developed for laser technology so that the device glides smoothly over the skin, ensuring optimal contact between the application tip and skin.
Secondly, treat the skin with the device according to the instructions provided. The system is suitable for any skin type and can be used on the face forehead, cheeks, mouth and eyes as well as the neck, arms, chest and hands. For best results, users need to treat their skin consistently, twice a week, for eight weeks.
Finish by hydrating the area using the specially formulated laser aftercare complex which hydrates and soothes the skin during the process of cell renewal.
Philips RAura is available at Space NK, John Lewis and Philips.co.uk. RRP £800.
Notes to editor:
*93% of the users saw visible improvement in their skin's appearance (55 users in home use study, photos taken after last treatment)
**Results were after 12 weeks of home-use by 64 users. Results are based on analysis of before and after pictures by independent dermatologists
Three months after the last treatment, 4 out of 5 users still see an improvement in their skin's overall appearance. Result observed by users (8-12 weeks home-use, 67 users)
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Renew your skin through light in just 8 weeks -- -- -- -- 
